Betstamp
Betstamp is a Toronto-based sports betting data and pricing platform offering a proprietary True Line pricing engine, a PRO Odds Screen, free bet tracking, and Sports Betting and Prediction Markets APIs serving professional bettors, sportsbook operators, market makers, DFS operators, media affiliates, and pro sports teams.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Betstamp does
Betstamp is a sports betting data and pricing platform headquartered in Toronto and operating through Betstamp Inc. (DBA Cashew Tech). The company is built around a proprietary True Line pricing engine that aggregates closing-line data from 200+ sportsbooks across 5+ seasons, applying sport-, market-, and prop-type-specific weighting, bias correction, and line-move direction/timing analysis to produce a sharp reference price. Betstamp serves six distinct audiences — professional bettors and syndicates, sportsbook operators and trading teams, market makers and exchanges, DFS and sweepstakes operators, media and affiliate partners, and professional sports teams — through a portfolio of five integrated products sharing the same data foundation.
The product portfolio consists of the PRO Odds Screen (a real-time consumer-facing comparison tool with sub-second refresh across 2,548 markets), Bet Tracking (a free mobile bet tracking application available on iOS and Android), the Sportsbook Pricing Feed (an enterprise pricing feed for sportsbook operators), the SGP Pricing Engine (a same-game parlay fair-value engine with multi-leg correlation modeling), the Sports Betting API (REST + streaming JSON API exposing prop and main-line odds), and the Prediction Markets API (order book depth and pricing for prediction market contracts). Operational metrics cited include 207 integrated books, 404ms median refresh, and a 99.99% uptime SLA.
Betstamp monetizes through a tiered subscription model ($249/month for the Main self-serve tier, with Props and Live tiers gated behind contact-sales approval and limited seats), annual billing with up to 40% savings, add-on feeds ($99/month PPH, $129/month Alts), affiliate commissions from sportsbook referral partnerships, and Stripe-orchestrated prediction sales between users. Go-to-market is hybrid: product-led growth through the free bet tracking app, content marketing via the Circles Off podcast and educational blog, a 4,000+ member Discord community, SEO across league-specific betting resources pages, and direct enterprise/API sales to operators and developers.
Betstamp firmographics
Firmographics- Name
- Betstamp
- Legal name
- Betstamp Inc.
- Website
- https://betstamp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betstamp is a Toronto-based sports betting data and pricing platform offering a proprietary True Line pricing engine, a PRO Odds Screen, free bet tracking, and Sports Betting and Prediction Markets APIs serving professional bettors, sportsbook operators, market makers, DFS operators, media affiliates, and pro sports teams.
- Ownership category
- akta.pro rank
Betstamp industry classification
Industry- Product category
- Sports Betting Data and Pricing
- NAICS
- Other Gambling Industries (71329)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)
Keywords
Where Betstamp is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Betstamp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Subscription Revenue: Monthly and annual subscriptions for PRO tiers (Main at $249/mo, Props, Live). Additional fees for PPH feeds ($99/mo) and Alts ($129/mo). Annual plans offer up to 40% savings.
- Affiliate Commissions: Revenue from affiliate relationships with betting companies when users sign up or make transactions through links on the site. Free tracking service supported by these partnerships.
- Prediction Sales Platform: Users can register to sell sports betting predictions and information through the platform. Betstamp facilitates payments via Stripe but takes no commission obligation. Users must have predictions verified by tracking bets before game start.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Main tier - Pre-game moneyline, spreads, and totals |
| Subscription | Monthly | Props tier - Player, game, derivatives, and alts |
| Subscription | Monthly | Live tier - Live betting for main lines, spreads, totals with player props |
| Subscription | Annual | Annual Plans - All tiers available annually |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Betstamp product offering
Product offeringCore offering
Betstamp operates a sports betting data and pricing platform built around a proprietary True Line pricing engine. It sells a PRO Odds Screen for professional bettors, a free Bet Tracking app, a Sportsbook Pricing Feed for operators, an SGP Pricing Engine for same-game parlays, and APIs for sports betting and prediction markets data.
Product overview
Betstamp offers a unified data and pricing platform for modern sports markets, built around a proprietary True Line pricing engine. The portfolio consists of five integrated products: the PRO Odds Screen (consumer-facing odds comparison tool), Bet Tracking (free bet tracking app), Sportsbook Pricing Feed (enterprise feed for operators), SGP Pricing Engine (same-game parlay pricing), and two API products (Sports Betting API and Prediction Markets API). All products share the same True Line data foundation, which is backtested on 5+ seasons of closing lines and weighted across 200+ sportsbooks.
Differentiator
Problem solved
Functional benefit
Products and services
- PRO Odds Screen Flagship odds comparison screen for professional bettors and syndicates, featuring True Line pricing on every market, sub-second refresh across 2,500+ markets, and side-by-side comparison against 200+ sportsbooks. Sold via tiered subscriptions (Main, Props, Live).
- Bet Tracking Free mobile and web bet tracking application allowing users to log bets, analyze performance, compare odds, and follow friends or handicappers. Available on iOS and Android.
- Sportsbook Pricing Feed Proprietary True Line pricing feed for sportsbook operators and in-house trading teams covering every market including specialty prop and SGP pricing for pre-game and live trading at scale.
- SGP Pricing Engine Same-game parlay fair value engine with multi-leg correlation modeling that generates millions of correlated combinations without manual adjustment.
- Sports Betting API REST and streaming API providing prop odds data with full coverage from main lines to player props across 200+ sportsbooks, delivered in JSON format.
- Prediction Markets API Full order book depth and live liquidity across every prediction market with sub-second pricing and no-fee pricing available.
Quantifiable outcome
- Professional bettors report recovering monthly subscription cost within first 4 nights of use
- +1 more outcomes
Companies that use Betstamp
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Betstamp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Betstamp partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Betstamp competitors and assessment
Company assessmentDirect peers
- Unabated: Unabated is a sports betting data and odds platform for professional bettors offering odds screens, line tracking, and player props — directly competing with Betstamp's PRO Odds Screen across similar sharp-bettor segments.
- OddsJam: OddsJam operates an odds comparison and +EV betting tool across many sportsbooks, closely overlapping with Betstamp's edge detection and props pricing features for US sports bettors.
- DonBest: DonBest is a long-standing line movement and odds data provider serving sportsbooks and professional bettors, comparable to Betstamp's odds feed and pricing screen offerings.
- SpankOdds: SpankOdds specializes in player props odds screens and is repeatedly mentioned alongside Betstamp PRO by professional props bettors as a direct alternative in the same niche.
- OddsLogic: OddsLogic provides sports betting odds data and analytical tools to professional bettors, overlapping with Betstamp's PRO tiers and appearing on Betstamp's own comparison page.
- OpticOdds: OpticOdds is a B2B sports betting odds and data feed provider targeting sportsbook operators and platform builders, directly comparable to Betstamp's Sportsbook Pricing Feed and Sports Betting API offerings.
Emerging players
- Pikkit: Pikkit is a bet tracking app with social and odds comparison features, targeting a more casual bettor segment that overlaps with Betstamp's free bet tracking product and lower-tier PRO subscribers.
Broad incumbents
- Action Network: Action Network is a broader sports betting media and data platform combining content, picks, odds, and analytics, competing with Betstamp across media/affiliate and odds screen categories at scale.
- Sportradar: Sportradar is a global sports data and content provider serving sportsbook operators and media, overlapping with Betstamp's B2B Sportsbook Pricing Feed and Sports Betting API at the operator level.
- Genius Sports: Genius Sports provides official sports data feeds, trading services, and OddsGenius pricing tools to sportsbook operators, comparable to Betstamp's True Line enterprise offering but at significantly greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Betstamp social profiles
Digital presenceBetstamp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betstamp leadership team
Management profileNumber of profiles
Profiles1 record
Betstamp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betstamp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betstamp
What does Betstamp do?
Betstamp operates a sports betting data and pricing platform built around a proprietary True Line pricing engine. It sells a PRO Odds Screen for professional bettors, a free Bet Tracking app, a Sportsbook Pricing Feed for operators, an SGP Pricing Engine for same-game parlays, and APIs for sports betting and prediction markets data.
Is Betstamp a public or private company?
Betstamp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betstamp founded?
Betstamp was founded in 2020. It employs 11 to 50 people.
Where is Betstamp based?
Betstamp is headquartered in Toronto, Canada, in the North America region.
How does Betstamp make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are affiliate Commissions and prediction Sales Platform.
Who are Betstamp's main competitors?
Direct peers on record are Unabated, OddsJam, DonBest, SpankOdds, OddsLogic and OpticOdds. Pikkit is listed as an emerging player. Broad incumbents are Action Network, Sportradar and Genius Sports.
Does Betstamp have an API?
Yes. Betstamp offers a Sports Betting API and Prediction Markets API. The Sports Betting API provides the deepest prop odds data set in the industry with REST + streaming access, JSON format, and full coverage from main lines to player props across 200+ books. The Prediction Markets API provides full order book depth and live liquidity across every prediction market with sub-second pricing across every contract. Both APIs are part of the PRO tier offering. Developer documentation is at www.betstamp.com/docs.
What industry is Betstamp in?
Betstamp's product category is Sports Betting Data and Pricing. Its primary akta.pro industry code is MPAEACAL, Betting Exchanges & Peer-to-Peer Sports Betting, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 71329 and its SIC code is 6211.