Macrostax
Macrostax is a Boulder, Colorado-based nutrition technology company offering a mobile and web app that delivers personalized macronutrient meal plans, automated meal planning, and recipes to consumers pursuing weight loss, plus a B2B platform enabling gym owners to deliver nutrition programs to their members.
- Company typePrivate
- Founded2017
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Macrostax does
Macrostax, LLC is a Boulder, Colorado-based nutrition technology company that operates a mobile and web application delivering personalized macronutrient meal plans, automated meal planning, and nutritionist-approved recipes to individual consumers pursuing weight loss and body composition goals. The core product generates custom carbohydrate, protein, and fat targets from user-supplied biometrics (age, gender, weight, height, activity level, goals) and pairs them with a recipe library and one-tap meal generation features such as Fill My Meals. The platform supports dietary preference filtering, phased plans (Fat Loss, Maintenance, Gain), and progress tracking through weight, measurements, and body fat inputs. A 160,000+ user base has been built through app store distribution, social media, content marketing, and email capture via a free sample meal plan lead magnet.
The company extends its consumer offering with Macrostax Team, a B2B platform launched in 2024 that enables gym owners, personal trainers, and fitness professionals to deliver custom macro-based nutrition programs to clients and run group challenges, including a downloadable Nutrition Challenge Toolkit for a 6-week program. Macrostax monetizes primarily through monthly ($29.99) and annual ($14.99/month, $179.88/year) consumer subscriptions, with a 30-day free trial and direct sales motion for the Team B2B tier. The 2024 MADabolic Franchise partnership anchors the B2B go-to-market, and the company operates with a lean 1–10 employee base, no disclosed institutional funding, and integrations limited to standard SaaS infrastructure (Stripe for billing, Intercom for support).
Macrostax firmographics
Firmographics- Name
- Macrostax
- Legal name
- Macrostax, LLC
- Website
- https://macrostax.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Macrostax is a Boulder, Colorado-based nutrition technology company offering a mobile and web app that delivers personalized macronutrient meal plans, automated meal planning, and recipes to consumers pursuing weight loss, plus a B2B platform enabling gym owners to deliver nutrition programs to their members.
- Ownership category
- akta.pro rank
Macrostax industry classification
Industry- Product category
- Nutrition Tracking Software
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industries
- General Nutrition Coaching (HSADAFAA), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)
Keywords
Where Macrostax is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Macrostax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Subscription - Individual: Monthly and annual subscription plans for individual consumers using the Macrostax app for personal macro tracking and nutrition planning. Annual plan provides 50% discount to drive recurring revenue and customer retention.
- Macrostax Team for Business - Gym Owners: Subscription-based nutrition management software for gym owners and fitness professionals. Includes 30-day free trial to drive adoption. Enables gym owners to manage multiple client accounts and offer custom nutrition plans as an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription for individual users |
| Subscription | Annual | Annual subscription with 50% savings |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Macrostax product offering
Product offeringCore offering
Macrostax provides a mobile and web application that calculates personalized macronutrient (carbs, protein, fat) targets for individual users and generates one-tap automated meal plans with integrated nutritionist-approved recipes to support sustainable weight loss and body composition goals. The company also operates Macrostax Team, a B2B platform for gym owners and trainers to deliver custom nutrition plans, manage client progress, and run group nutrition challenges.
Product overview
Macrostax offers a suite of nutrition-focused products centered around its core consumer mobile/web app, which delivers personalized macronutrient meal planning and recipe guidance. The flagship consumer app (Macrostax App) provides custom macro calculations, one-tap meal planning via Fill My Meals, and nutritionist-approved recipes. The company also operates a B2B platform, Macrostax Team, designed for gym owners and trainers to manage nutrition programs for their clients, which includes a Nutrition Challenge Toolkit for running group challenges. A complementary blog content platform supports consumer education.
Differentiator
Problem solved
Functional benefit
Products and services
- Macrostax App
Quantifiable outcome
- Users can eat over 200g carbs per day while maintaining lean body composition
- +1 more outcomes
Companies that use Macrostax
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Macrostax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Macrostax partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MADabolic FranchisecoreMacrostax partnered with MADabolic franchise locations nationwide to empower nutrition support for their members. This partnership brings Macrostax's macro tracking and meal planning capabilities to MADabolic's fitness community, enabling franchisees to offer integrated nutrition programming alongside their training services.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Macrostax competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: The dominant consumer macro and calorie tracking app with hundreds of millions of users. Most directly comparable on the consumer side given overlapping value proposition (macro/calorie tracking, food database, goal-based plans) and subscription model.
- MacroFactor: Science-forward macro tracking subscription app that competes head-to-head on personalized macro coaching, adaptive algorithms, and premium pricing. Closest comparable on product positioning, target persona (fitness enthusiasts), and subscription pricing tier.
- Renaissance Periodization (RP Strength): Macro-based nutrition coaching platform that sells both to consumers and to gyms/trainers — the closest analog to Macrostax Team's B2B gym channel. Highly comparable on B2B go-to-market, coach portal, and macro-first methodology.
- Cronometer: Detailed nutrition and macro tracking app popular with fitness enthusiasts. Comparable on target persona (health-conscious, data-driven users) and free-plus-premium subscription structure.
- Lose It!: Subscription weight-loss and calorie/macro tracking app with a similar self-serve mobile acquisition motion. Comparable on consumer weight-loss positioning, subscription pricing, and app-store-led distribution.
- Eat This Much: Automated meal planning app that generates macro-targeted meal plans. Directly comparable on the 'automagic meal planning' feature that is central to Macrostax's differentiation.
- MyNetDiary: Long-standing macro and calorie tracking subscription app with premium tier. Comparable on macro-first product positioning and self-serve subscription model serving a similar fitness-conscious consumer.
Broad incumbents
- Noom: Large, well-funded weight-management subscription platform with a broader behavioral/coaching methodology. Comparable on consumer weight-loss positioning and subscription pricing band, but operates at much larger scale with a different coaching-led model.
Emerging players
- Future: Digital personal training platform with growing nutrition offering. Comparable as a fitness-tech subscription that bundles coaching and lifestyle programming, indicating where macro-only players may face bundled competition.
- Simple (formerly Simple Habit): Wellness subscription category peer broadly comparable as a consumer subscription in the health/wellness vertical; useful for benchmarking consumer subscription unit economics rather than product overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Macrostax social profiles
Digital presenceMacrostax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macrostax leadership team
Management profileNumber of profiles
Profiles2 records
Macrostax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macrostax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macrostax
What does Macrostax do?
Macrostax provides a mobile and web application that calculates personalized macronutrient (carbs, protein, fat) targets for individual users and generates one-tap automated meal plans with integrated nutritionist-approved recipes to support sustainable weight loss and body composition goals. The company also operates Macrostax Team, a B2B platform for gym owners and trainers to deliver custom nutrition plans, manage client progress, and run group nutrition challenges.
Is Macrostax a public or private company?
Macrostax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macrostax founded?
Macrostax was founded in 2017. It employs 1 to 10 people.
Where is Macrostax based?
Macrostax is headquartered in Boulder, United States, in the North America region.
How does Macrostax make money?
Two revenue lines are on record. Consumer Subscription - Individual is the primary driver. The others are macrostax Team for Business - Gym Owners.
Who are Macrostax's main competitors?
Direct peers on record are MyFitnessPal, MacroFactor, Renaissance Periodization (RP Strength), Cronometer, Lose It!, Eat This Much and MyNetDiary. Noom is listed as a broad incumbent. Emerging players are Future and Simple (formerly Simple Habit).
Does Macrostax have an API?
No public API is recorded for Macrostax.
What industry is Macrostax in?
Macrostax's product category is Nutrition Tracking Software. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of HSADAFAA, General Nutrition Coaching.