MADabolic

What MADabolic does

MADabolic is a Charlotte, North Carolina-based boutique fitness franchise operating a proprietary strength and conditioning system under the legal entity MADabolic Franchise Systems, LLC. Founded in 2011 (with operations evidenced from 2013), the company has built a network of 32-33 open studios across more than 20 US states with an additional 80+ studios in development. The core product is the M.A.D. interval training system, which delivers 50-minute group workouts at a 4x/week cadence, built on three distinct interval themes — Momentum, Anaerobic, and Durability — organized within a 52-week periodized program divided into four 12-week training blocks separated by deload weeks. The training is barbell-free and emphasizes progressive overload, intentionally positioning the brand between generic HIIT/bootcamp formats and CrossFit-style barbell training. The product surface is rounded out by a mobile application for class booking and membership management, a Nutrition Blueprint digital guide, and an internal learning management system ('The Getup') for franchisee and staff training.

The business operates on a pure franchise model: each studio is independently owned and operated under a multi-unit development agreement with the franchisor. MADabolic sells franchise licenses, collects initial fees and ongoing royalties, and provides brand standards, operating systems, training, and marketing resources to franchisees. End-customer revenue is generated through monthly membership subscriptions (12-month contracts at $178-$218/month and month-to-month at $208-$258/month, varying by market) plus drop-in sessions and multi-session packages. The company is privately held with no disclosed institutional funding, a corporate headcount of 11-50, and is led by Co-Founder and Chief Concept Officer Brandon Cullen and Brand President Rick Del Sontro. The primary customer segments are ambitious fitness enthusiasts and former athletes seeking structured, periodized strength training in a group setting, supplemented by endurance athletes using MADabolic as cross-training and multi-unit franchise operators as the B2B customer base.

Name

MADabolic

Legal name

MADabolic Franchise Systems, LLC

Website

https://madabolic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

MADabolic is a Charlotte-based boutique fitness franchise operating a proprietary 50-minute interval strength training system (Momentum, Anaerobic, Durability) on a 4x/week cadence, serving ambitious fitness enthusiasts and former athletes across 32+ open and 80+ in-development US studio locations.

Ownership category

akta.pro rank

Product category

Boutique Fitness Franchise

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

HIIT & Circuit Bootcamps (HSADABAA)

Keywords

• Strength training classes
• Interval fitness training
• Boutique fitness franchise
• Group strength workouts
• Conditioning gym memberships

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices47 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Studio Memberships (Subscription): The primary revenue driver. Members purchase recurring subscriptions at their designated home studio location (must purchase from the location closest to where they live). Memberships are available as 12-month contracts or month-to-month options. Pricing varies by franchise location. The 4x/week training protocol drives consistent membership utilization.
2. Drop-in Classes and Session Packages: Non-members can purchase single drop-in sessions (30-day expiration) or bundled session packages (e.g., 10 sessions with 90-day expiration) as a per-use or packaged offering.
3. Franchise Fees: MADabolic generates revenue by selling franchise licenses to individual operators. Each MADabolic location is independently owned and operated under a franchise agreement. The brand has 32-33 studios open with 80+ in development, indicating an active franchise pipeline.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MADabolic operates a boutique strength and conditioning fitness franchise built around a proprietary 50-minute, barbell-free interval training system (M.A.D. — Momentum, Anaerobic, Durability) delivered at a 4x/week cadence. The system is administered through 32+ independently owned and operated franchise studios across 20+ U.S. states, with members purchasing recurring memberships, drop-in sessions, or session packages. Revenue is generated both from consumer memberships at the studio level and from franchise license fees paid by studio operators.

Product overview

MADabolic is a boutique fitness franchise offering a proprietary strength and conditioning system built around 50-minute, barbell-free interval training workouts at 4x/week frequency. The core product is the MADabolic Strength Training System, which features three distinct interval styles—Momentum, Anaerobic, and Durability—organized in a 52-week periodized program. The company supplements its training system with a mobile app for class booking and membership management, and a Nutrition Blueprint digital guide. The Getup serves as an internal learning management system for franchise staff training and onboarding. MADabolic operates on a franchise model with corporate support systems including operating procedures, marketing resources, and ongoing guidance for franchisees.

Differentiator

Problem solved

Functional benefit

Products and services

• MADabolic Strength Training (M.A.D. Interval System) A 50-minute, barbell-free, interval-driven strength and conditioning group workout built around three interval themes — Momentum, Anaerobic, and Durability — delivered at 4x/week. Designed for ambitious adults, former athletes, and endurance athletes seeking structured, progressive strength training.
• MADabolic Franchise License A turnkey franchise opportunity sold to multi-unit operators and entrepreneurial investors, granting the right to operate an independently owned MADabolic studio under the brand's training system, operating standards, 'The Getup' learning management system, and corporate marketing support.
• Nutrition Blueprint A downloadable macro-based nutrition guide with three tracks — Fat Loss, Maintenance, and Athletic Gain — designed to support members training 4x/week by emphasizing carbohydrate intake for glycogen replenishment and performance.

Quantifiable outcome

• 4x/week structured training protocol with deload weeks yields progressive strength and fitness adaptation over 52-week periodized cycles
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• GORUCKminorStrategic or Co-development Partner · 30 January 2025MADabolic announced a partnership with GORUCK, a brand known for events and fitness challenges combining strength training and endurance events. The partnership likely involves co-branded programming or event offerings for MADabolic members seeking additional challenge events.
• MacroStaxminorStrategic or Co-development Partner · 28 May 2024MADabolic partnered with MacroStax, a nutrition tracking and macro-management platform, to provide members with integrated fitness and nutrition tools. The partnership aims to enhance the Nutrition Blueprint offering and support members' holistic fitness goals by combining MADabolic's training system with MacroStax's nutrition tracking capabilities.
• LMNTminorOthers · 13 February 2024LMNT is described as 'one of our newest official vendors.' MADabolic locations carry LMNT drink mix products for electrolyte and salt replenishment, supporting member recovery and hydration needs on the training floor. This is a vendor/supplier relationship for product resale at studio locations.
• SFH (Strong Fat Happy)minorOthersSFH is featured in MADabolic blog content as 'In Great Company' partner, specifically in the context of nutrition content (recipe spotlight: SFH Proatmeal Cookie Dough Balls). SFH is a sports nutrition supplement brand. Blog content references SFH fish oil supplementation for recovery. This appears to be a content collaboration and/or product recommendation relationship.
• Social Media Advertising Platforms (Facebook)minorGTM or Marketing PartnerMADabolic shares hashed email addresses from its marketing database with social media advertising platforms (specifically Facebook) to create Custom Audiences and deliver targeted advertisements on behalf of the brand. This is a standard digital marketing partnership for targeted advertising and customer acquisition.

Scale indicators3 records

Recent moves30 records

Expansion highlights6 records

Direct peers

• F45 Training: Global functional training franchise offering 45-minute group workouts. F45 is the closest direct competitor to MADabolic in the boutique interval/strength training franchise space, operating a similar franchise-led model targeting time-pressed professionals.
• Burn Boot Camp: Franchise group fitness concept focused on strength and conditioning camps. Operates a similar boutique interval/strength franchise model with comparable unit economics and franchisee profile, targeting similar fitness enthusiasts.
• TITLE Boxing Club: Boxing-themed boutique fitness franchise offering group classes. Operates a comparable franchise model with membership-based pricing, group training formats, and a similar target market of motivated fitness consumers.
• Row House: Indoor rowing-based boutique fitness franchise. Comparable as a niche, franchise-led boutique fitness concept operating at premium price points with group class formats similar in structure to MADabolic's interval programming.
• BODYROK: Boutique Pilates and strength franchise offering 50-minute group classes on custom reformers. Operates a comparable boutique fitness franchise model with similar pricing and target demographic, though focused on Pilates rather than interval strength.
• Solidcore: Boutique fitness brand offering Pilates-based strength workouts on custom reformer machines. Comparable as a premium-priced boutique fitness concept with a single-modality focus and similar target demographic of high-income, results-driven consumers.
• 9Round Fitness: Boutique kickboxing-themed fitness franchise with 30-minute workouts. Operates a comparable franchise-led boutique fitness model at a similar price point to MADabolic, targeting similar consumers seeking structured group training.
• Orangetheory Fitness: Large-scale boutique fitness franchise specializing in heart-rate-based interval training. Comparable to MADabolic in operating a premium-priced, group-based, interval-driven franchise model targeting affluent consumers, though Orangetheory is significantly larger and more capitalized.

Emerging players

• The Camp Transformation Center: Growing fitness franchise offering group training camps with a focus on weight loss and transformation. Comparable as a franchise-led boutique fitness concept targeting similar results-driven consumers, though with a broader programming mix than MADabolic.
• AKT (Anna Kaiser): Boutique dance-based cardio and strength franchise. Comparable as a niche, premium-priced boutique fitness concept with similar studio-level operating model, though differentiated by its dance-cardio modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MADabolic
• Instagraminstagram.com/MADabolic
• Xx.com/madabolic
• LinkedInlinkedin.com/company/madabolic-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADabolic