Goldco
Goldco is a US precious metals IRA and direct bullion retailer serving individual retirement investors with Gold and Silver IRAs, direct gold/silver sales, buyback, and referral programs, acquired via phone sales, referrals, and celebrity endorsements.
- Company typePrivate
- Founded2011
- HeadquartersWoodland Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Goldco does
Goldco is a US precious metals company that specializes in Gold and Silver Individual Retirement Accounts (IRAs) and direct sales of physical gold, silver, platinum, and palladium to individual investors. Founded by Trevor Gerszt, the company is headquartered in Woodland Hills, California, and serves retirement-focused consumers seeking diversification through physical precious metals holdings; it has reported over $3 billion in cumulative metals placed and 8,000+ five-star customer reviews.
The company's core offerings include Gold IRAs, Silver IRAs, direct precious metals purchases, a one-day IRA funding process, a buyback guarantee, a price match policy, and a silver bonus program. The underlying technology stack is primarily a service-driven brokerage operation: Goldco arranges placements through third-party IRA custodians and depository vaults and delivers value through sales processes, customer service, and educational content rather than a proprietary software platform. No internally developed technology, data product, or AI system is disclosed.
Goldco's business model generates revenue primarily through spreads or markups on the precious metals it sells, plus flat annual IRA fees, with supplemental revenue from repeat purchases driven by its buyback and silver bonus programs. The go-to-market approach relies on direct phone sales, referrals, and a concentrated portfolio of celebrity endorsements (Donald Trump Jr., Sean Hannity, Tom Selleck, Dennis Quaid, Chuck Norris, Lara Trump), with a heavy presence in conservative-leaning media channels. The company employs roughly 51–100 people across its Los Angeles-area operations.
Goldco firmographics
Firmographics- Name
- Goldco
- Legal name
- Goldco
- Website
- https://goldco.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goldco is a US precious metals IRA and direct bullion retailer serving individual retirement investors with Gold and Silver IRAs, direct gold/silver sales, buyback, and referral programs, acquired via phone sales, referrals, and celebrity endorsements.
- Ownership category
- akta.pro rank
Goldco industry classification
Industry- Product category
- Precious Metals IRA Services
- akta.pro primary industry
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)
Keywords
Where Goldco is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Goldco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Others
Revenue model
- Precious Metals IRA Account Services: Goldco generates revenue by helping customers set up and manage self-directed precious metals IRAs. The company facilitates rollovers from existing retirement accounts (401k, 403b, TSP, traditional IRAs) into gold and silver IRAs, earning fees for account setup assistance and ongoing service.
- Direct Precious Metals Sales: Goldco sells physical gold, silver, platinum, and palladium coins and bars directly to customers outside of IRA accounts. Revenue is generated through markups on the spot price of metals. The company offers bonus silver promotions (up to 10% free silver on qualifying purchases of $100,000+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | $10,000 minimum purchase requirement for Precious Metals IRA accounts |
| Unit Pricing | Pay-as-you-go | Bonus silver promotion on qualifying orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Goldco product offering
Product offeringCore offering
Goldco helps individual investors set up self-directed Precious Metals IRAs (Gold IRA and Silver IRA) by facilitating rollovers from existing 401(k), 403(b), TSP, and traditional IRA accounts, and sources physical gold, silver, platinum, and palladium coins and bars from approved mints. The company also sells precious metals directly to customers outside of retirement accounts. Revenue is generated through markups on metal spot prices for direct sales and through flat annual fees for IRA servicing, with metals held at insured depositories through approved custodians.
Product overview
Goldco is a precious metals investment company offering a unified platform for retirement-focused investors to diversify savings with physical gold and silver. The core product portfolio centers on two self-directed IRA structures—Gold IRA and Silver IRA—enabling tax-advantaged retirement investing in IRS-approved precious metals with minimum fineness requirements of .995 for gold and .999 for silver. Direct purchase options supplement the IRA products for non-retirement account buyers. The company offers over 50 different gold and silver coin products sourced from mints worldwide, including American Eagle, Canadian Maple Leaf, British Lunar Series, and specialty themed coins. Support services include the Highest BuyBack Guarantee, Silver Bonus Program (up to 10% bonus silver on qualified purchases), Price Match Guarantee, and 1 Day IRA setup service. The company operates exclusively in precious metals—no cryptocurrency, real estate, or other alternative assets—with all metals stored at insured depositories through approved IRA custodians.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold IRA Self-directed Individual Retirement Account (IRA) that allows investors to hold physical gold coins and bars within a tax-advantaged retirement account. Supports rollovers from 401(k), 403(b), TSP, and traditional IRAs with no tax consequences when executed correctly. Minimum purchase of $10,000; gold must meet IRS minimum fineness of .995.
- Silver IRA Self-directed Individual Retirement Account (IRA) that allows investors to hold physical silver coins and bars within a tax-advantaged retirement account. Offers the same rollover options as the Gold IRA with a silver minimum fineness requirement of .999.
- Direct Purchase of Gold & Silver Non-IRA purchase option for buying physical gold and silver coins and bars for direct ownership outside of retirement accounts. Metals can be shipped to a depository of the customer's choice, with potential free storage eligibility.
- Gold Coins & Products Portfolio of gold coins including Gold American Eagle, Gold American Buffalo, Gold Maple Leaf, Gold British Lunar Series, and specialty themed coins (Gold HMS Belfast, Gold Phoenix, Gold Liberty, Gold Valor, Gold Washington Monument, Gold USS Texas, Gold Australian Sea Turtle, Gold Independence Hall, Gold Freedom, Gold Lucky Dragon). Minimum fineness .995 required, with IRA-eligible options available.
- Silver Coins & Products Portfolio of silver coins including Silver American Eagle, Silver Maple Leaf, Silver Britannia, and specialty themed coins (Silver HMS Belfast, Silver Space Shuttle, Silver Wright Flyer, Silver Liberty Bell, Silver Phoenix, Silver Lone Cypress). Minimum fineness .999 required for IRA eligibility.
Quantifiable outcome
- Over $3 billion in gold and silver placed for customers
- +4 more outcomes
Companies that use Goldco
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Goldco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goldco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Donald Trump Jr.flagshipGoldco announced a renewed strategic partnership with Donald Trump Jr. to promote gold and silver investing and educate Americans on wealth protection through physical precious metals. The collaboration positions Trump Jr. as an advocate for asset diversification, leveraging his business background to reach retail investors. The partnership marks an ongoing commercial relationship between the precious metals dealer and the high-profile figure, specifically honoring America's 250th Anniversary.
- Sean HannityflagshipGoldco maintains a long-standing partnership with Sean Hannity, renowned conservative talk show host on Fox News and radio. Hannity endorses Goldco for diversifying portfolios with precious metals and has expressed concerns about inflation, national debt, and geopolitical instability. He recommends Goldco to his listeners, friends, and family as the only precious metals company he recommends.
- Tom SelleckcoreGoldco partners exclusively with Emmy Award-winning actor Tom Selleck to raise awareness about the importance of helping Americans safeguard their retirement savings with gold and silver. Selleck is a firm believer in the stability of real assets and began buying gold in the 1980s. He confidently recommends Goldco to friends and family.
- Dennis QuaidcoreGoldco is excited about its partnership with acclaimed actor Dennis Quaid. A long-time owner of precious metals, Dennis shares Goldco's mission of empowering Americans to diversify their financial futures with tangible assets. He deeply values the role of gold and silver in both financial security and American history.
- Chuck NorriscoreChuck Norris is a Goldco partner endorsing the company for gold and silver purchases. He has stated 'Goldco is the only company I trust for our gold & silver purchases.'
- Lara TrumpcoreLara Trump, American political figure, former RNC Co-Chair, and Fox News host, partners with Goldco. Her family has always been strong believers in gold and silver as the foundation of wealth for many generations of American families. She chose Goldco after conducting extensive research and finding them to be top-notch precious metals specialists.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Goldco competitors and assessment
Company assessmentDirect peers
- Birch Gold Group: Direct competitor offering gold, silver, platinum, and palladium IRAs and direct purchases with a similar specialist-driven, education-heavy sales process targeting retirement-focused investors.
- Lear Capital: Direct competitor offering self-directed gold/silver IRAs and direct precious metals purchases, with comparable IRA rollover mechanics and a long-standing presence in the retail precious metals category.
- Oxford Gold Group: Direct competitor in the precious metals IRA space offering gold/silver IRAs, direct purchases, and buyback services with comparable target customers and educational content marketing.
- Rosland Capital: Direct competitor selling gold, silver, platinum, and palladium coins and bars, including IRA-eligible products, with celebrity endorsements and a similar specialist-led acquisition model.
- Patriot Gold Group: Direct competitor offering gold and silver IRAs with a focus on 401(k) rollovers and direct precious metals purchases, competing for the same retirement-focused investor segment.
- Augusta Precious Metals: Direct competitor in the gold/silver IRA rollover space, offering self-directed IRA setup, direct bullion sales, and a specialist-led sales motion aimed at the same retirement-investor demographic.
- American Hartford Gold: Direct competitor providing gold and silver IRAs, direct bullion purchases, and buyback programs with a celebrity-endorser-driven marketing approach overlapping Goldco's playbook.
- Noble Gold Investments: Direct competitor in the precious metals IRA market with comparable IRA rollover services, coin/bar offerings, and a focus on retirement diversification for individual investors.
Broad incumbents
- JM Bullion: Large online precious metals retailer offering gold, silver, platinum, and palladium coins and bars; competes with Goldco's direct purchase segment but is primarily an e-commerce platform rather than an IRA administrator.
- APMEX (APMEX Precious Metals Exchange): One of the largest online retail precious metals dealers in the US; overlaps with Goldco's direct bullion sales business but operates at much greater scale and breadth without specializing in IRA administration.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Goldco social profiles
Digital presenceGoldco compliance and trust
Trust signalCompliance10 records
Goldco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldco leadership team
Management profileNumber of profiles
Profiles2 records
Goldco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldco
What does Goldco do?
Goldco helps individual investors set up self-directed Precious Metals IRAs (Gold IRA and Silver IRA) by facilitating rollovers from existing 401(k), 403(b), TSP, and traditional IRA accounts, and sources physical gold, silver, platinum, and palladium coins and bars from approved mints. The company also sells precious metals directly to customers outside of retirement accounts. Revenue is generated through markups on metal spot prices for direct sales and through flat annual fees for IRA servicing, with metals held at insured depositories through approved custodians.
Is Goldco a public or private company?
Goldco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goldco founded?
Goldco was founded in 2011. It employs 101 to 250 people.
Where is Goldco based?
Goldco is headquartered in Woodland Hills, United States, in the North America region.
How does Goldco make money?
Two revenue lines are on record. Precious Metals IRA Account Services are the primary driver. The others are direct Precious Metals Sales.
Who are Goldco's main competitors?
Direct peers on record are Birch Gold Group, Lear Capital, Oxford Gold Group, Rosland Capital, Patriot Gold Group, Augusta Precious Metals, American Hartford Gold and Noble Gold Investments. Broad incumbents are JM Bullion and APMEX (APMEX Precious Metals Exchange).
Does Goldco have an API?
No public API is recorded for Goldco.
What industry is Goldco in?
Goldco's product category is Precious Metals IRA Services. Its primary akta.pro industry code is IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM).