Pure Flix

What Pure Flix does

Pure Flix (legally Great American PF, LLC, d/b/a Great American Pure Flix) is a privately held, U.S.-based subscription streaming service founded in 2005 and now operating under the GAC Media, LLC conglomerate. The platform distributes faith-centered and family-friendly films, series, and children's programming (including VeggieTales and original productions) to consumers who want values-aligned entertainment without the content variability of mainstream streaming services. Its product surface consists of a Standard tier (no-ads unlimited streaming at $9.99/month or $149.99/year with a $2.50 first-month promotion), a Premium tier ($14.99/month or $149.99/year) that adds early access, talent interactions, and behind-the-scenes content, and optional Give More supporter contributions ($25-$100/month or $250-$500/year). Complementary offerings include the Kids Ark Club children's section, the Great American Journal devotional blog, and the Today's Morning Prayer feature. Distribution spans web, iOS, Android, Roku, Fire TV, Apple TV, Chromecast, and the Samsung/LG/Vizio/Sony smart-TV ecosystems, though content rights limit availability to USA and Canada.

The underlying business model is direct-to-consumer, product-led subscription with freemium trial entry, ad-free paid tiers, and a contribution-up architecture on top of premium pricing. Pure Flix is part of a broader GAC Media portfolio that includes Great American Family and Great American Living, and the company completed a 2025 merger that consolidated its operations under unified leadership. A new sub-brand, Pure Flix Familia, is scheduled to launch in 2026 in partnership with Minivela, extending the platform into Spanish-language and bilingual micro-drama content for U.S. Hispanic and Latin American audiences. The service has recently amplified its cultural visibility through high-profile initiatives such as the April 2026 'America Reads the Bible' event at the Museum of the Bible, which featured a reading by President Donald J. Trump broadcast live through the platform.

Strategically, Pure Flix is pursuing a multi-axis expansion: a new product line (Familia micro-dramas), a new pricing/ARPU layer (Give More tiers), an ecosystem buildout (Great American Journal and Today's Morning Prayer), and high-impact partnership-driven brand positioning. Customer concentration is diffuse by definition (B2C subscription), but the business is highly concentrated on a single audience vertical (U.S. faith-based families), which is both its moat and its ceiling.

Name

Pure Flix

Legal name

Great American PF, LLC

Website

https://pureflix.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Pure Flix is a privately held, U.S.-based subscription streaming service offering ad-free, faith-centered and family-friendly films, series, and children's programming to values-aligned households in the USA and Canada, operated under GAC Media and currently expanding into Spanish-language micro-dramas.

Ownership category

akta.pro rank

Product category

Faith-Based Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Anime & Niche Genre Streaming Platforms (Horror/Faith/Indie/etc.) (MPACAAAH)

akta.pro secondary industry

Hybrid Streaming Services (Mixed FAST/AVOD/SVOD) (MPABAHAF)

Keywords

• Faith-based streaming
• Family entertainment
• Video on demand
• Christian content
• Subscription streaming

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Streaming Subscription - Standard: Monthly and annual subscription plans providing unlimited access to the faith and family entertainment library with no ads. First month at $2.50 promotional pricing, then $9.99/month or $149.99 annually.
2. Streaming Subscription - Premium: Premium membership tier at $14.99/month or $149.99/year with exclusive early access to new releases, talent interactions, behind-the-scenes content, event giveaways, and priority customer service. Also includes 'Give More' optional support payments of $25-100/month or $250-500/year.
3. Gift Memberships: Gift membership vouchers available for purchase, temporarily unavailable while service is updated.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Pure Flix is a direct-to-consumer subscription video streaming service offering unlimited, ad-free access to a curated library of faith-based and family-friendly movies and series. The service is offered through tiered monthly and annual subscription plans (Standard and Premium), with dedicated children's programming and exclusive original faith-centered productions available across multiple connected devices.

Product overview

Pure Flix is a faith-first streaming platform operated by Great American Media (Great American PF, LLC) offering a portfolio of streaming products. The core offering is the Pure Flix Standard streaming service providing unlimited access to faith-based movies and series with no ads, with an optional Premium upgrade adding exclusive screenings, talent interactions, and behind-the-scenes content. The platform includes dedicated sections for Kids (Kids Ark Club), faith movies, and Christmas content. Complementary offerings include the Great American Journal companion blog/devotional and Today's Morning Prayer feature. A new sub-brand, Pure Flix Familia (launching 2026), expands the portfolio with Spanish-language and bilingual micro-drama content for U.S. Hispanic and Latin American audiences through a partnership with Minivela.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Flix Familia: A new Spanish-language and bilingual streaming destination focused on faith- and family-centered content targeting U.S. Hispanic and Latin American audiences, developed in partnership with Minivela.

Products and services

• Pure Flix Standard Streaming

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Museum of the BiblecoreStrategic or Co-development Partner · 21 April 2026Host venue partnership for America Reads the Bible event. President Trump read Scripture from the Oval Office with video played at Museum of the Bible and streamed via Pure Flix. Historic event marking no previous sitting president had read lengthy uninterrupted Scripture without commentary or integration into a speech.
• MinivelacoreStrategic or Co-development Partner · 8 April 2026Multi-project partnership to develop and distribute micro-drama slate for Pure Flix Familia, a new Spanish-language and bilingual streaming destination focused on faith- and family-centered content. Production anchored in Miami, Los Angeles, New York, and key Latin American locations. Positions both companies at forefront of rapidly expanding micro-drama category targeting underserved U.S. Hispanic and Latin American audiences.
• Christians EngagedcoreStrategic or Co-development Partner · 26 March 2026Partnership with Christians Engaged nonprofit organization to host 'America Reads the Bible' event at Museum of the Bible in Washington D.C. Nearly 500 Christian leaders and 120 ministries participated in continuous weeklong reading of Scripture from Genesis to Revelation, livestreamed nationally through Pure Flix. Event coincided with 250th anniversary of United States.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Angel Studios: Faith and family-values aligned studio and streaming platform behind hits like Sound of Freedom and The Chosen. Comparable in values-based positioning and family audience targeting, with a stronger theatrical and viral distribution model.
• VidAngel: Family-friendly content filtering and streaming service that lets users filter mainstream content for explicit material. Targets the same parental concern over content appropriateness that drives Pure Flix's value proposition, though via a different mechanism (filtering vs. curation).
• Minno: Faith-based kids streaming service offering animated Christian content. Comparable to Pure Flix's Kids Ark Club sub-product, serving the same Christian family demographic for children's programming.
• Gaither Music TV: Streaming platform featuring Gaither Homecoming gospel and Christian music content. Targets an overlapping Christian audience with faith-based video content, though focused more on music than films and series.

Direct peers

• Hallmark Movies Now: Subscription streaming service from Hallmark offering family-friendly movies and series. Directly comparable to Pure Flix in target audience (wholesome family viewing) and SVOD business model, though less faith-specific.
• Dove Channel: Family-friendly and faith-aligned streaming service curating wholesome movies and series for families. Competes with Pure Flix for the same faith-conscious family demographic with a comparable curated SVOD offering.
• UP Faith & Family: Faith-based streaming service offering family-friendly and Christian movies and series. Directly competes with Pure Flix in the niche faith SVOD category, serving overlapping faith-centered family audiences in the US/Canada with a similar subscription model.

Broad incumbents

• Great American Family: Linear cable channel and sister service under the same GAC Media parent as Pure Flix. Offers overlapping faith and family-friendly programming including Candace Cameron Bure-led originals, providing both direct content overlap and a distribution complement.
• Tubi: Free ad-supported streaming service owned by Fox with a large library including family and faith titles. Provides indirect competition for eyeballs in the free-with-ads tier and increasingly carries faith content alongside general entertainment.

Others

• Minivela: Micro-drama production and distribution company partnering with Pure Flix on Pure Flix Familia. Not a direct competitor but a strategic content partner and adjacent player in the rapidly growing short-form vertical drama category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PureFlix
• YouTubeyoutube.com/channel/UCUEBVx8KL_IHTJfWYv-J3DA
• Facebookfacebook.com/GreatAmericanPureFlix
• Instagraminstagram.com/greatamericanpureflix
• TikToktiktok.com/@greatamericanpureflix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Flix