MMI Agency

What MMI Agency does

MMI Agency, founded in 1986, is a full-service advertising agency headquartered in Houston, Texas, with a stated headcount of 51–100 employees. Per the underlying operational data, the firm operates as an integrated marketing services provider serving enterprise clients across retail, consumer packaged goods, technology, financial services, healthcare, and wine/spirits. Its service portfolio is organized into three pillars: Media Services (full-funnel activation, paid social, retail media, performance intelligence, affiliate/influencer/creator programs, data and insights); Creative Services (integrated campaigns, organic and reactive social, performance marketing, branded entertainment, brand identity, and production); and Strategy Services (brand, creative, and social strategy; content and comms planning; social intelligence; community management; and business consulting).

Revenue is generated through professional-services engagements with enterprise clients, structured around retainers, project fees, and ongoing campaign management; pricing is not publicly disclosed. The firm operates from three US offices — Houston (708 Main Street), New York (One World Trade, 63rd Floor), and Los Angeles/Culver City (3520 Wesley Street) — and is part of the Stagwell marketing and communications network. Named enterprise clients visible on its materials include DSW, Samsung, Target, Nature's Sunshine, Synchrony, New Balance, Treasury Wine Estate, Pantene, Skin Ceuticals, Galen, Gillette, Crest, Aussie, and Sherwin Williams. Core technology is not explicitly disclosed; service capability statements reference data, insights, and performance intelligence tooling but no proprietary platform is identified. The leadership team includes CEO Maggie Malek alongside founding partners Pattii Montgomery, Cindy Marion, and Rebecca Rothbard, with VP Marketing (Caitlin Jeansonne) and SVP Operations (Kelly Bright) in place.

Name

MMI Agency

Legal name

Crispin

Website

https://mmiagency.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

MMI Agency is a Houston-based full-service advertising agency with 51–100 employees operating across Houston, New York, and Los Angeles as part of the Stagwell Network. It delivers integrated media, creative, and strategy services to enterprise clients spanning retail, technology, CPG, financial services, and healthcare.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Advertising agency services
• Media planning buying
• Creative campaign development
• Brand strategy consulting
• Integrated marketing solutions

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Marketing Services Revenue: Crispin generates revenue through providing integrated marketing services to enterprise clients including media planning and activation, creative campaign development, and strategic consulting. Revenue is derived from client engagements which typically involve retainer arrangements, project fees, and ongoing campaign management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MMI Agency is a full-service advertising agency providing integrated marketing services including media planning and buying, creative campaign development, brand strategy consulting, content and social media management, performance marketing, and branded entertainment. The agency operates from offices in Houston, New York, and Los Angeles and serves enterprise clients across retail, technology, consumer goods, financial services, and healthcare industries. As part of the Stagwell Network, the agency delivers end-to-end marketing solutions combining strategy, creative production, and full-funnel media activation.

Product overview

Crispin is a full-service media and creative digital marketing agency that operates as an integrated service offering. The agency is organized into three core service areas: Media Services (full-funnel activation, planning, paid social, retail, data and insights, performance intelligence, affiliate/influencer/creator programs), Creative Services (integrated campaigns, organic and reactive social, performance marketing, branded entertainment, brand identity, production), and Strategy Services (brand/creative/social strategy, content and comms planning, social intelligence, community management, business consulting). These three service pillars work together to deliver end-to-end marketing solutions for clients across various industries including retail, technology, consumer goods, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Services Full-funnel media activation services including planning, paid social, retail media, data and insights, performance intelligence, and affiliate/influencer/creator partnerships for enterprise brand clients.
• Creative Services Creative campaign development including integrated campaigns, organic and reactive social content, performance marketing, branded entertainment, brand identity, and production services for enterprise brands across retail, technology, consumer goods, and financial services.
• Strategy Services Strategic consulting covering brand, creative, and social strategy, content and communications planning, social intelligence, community management, and business consulting for enterprise clients.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StagwellcoreStrategic or Co-development PartnerCrispin is part of the Stagwell Network, a marketing and communications network. This affiliation provides the agency with broader resources, capabilities, and potential synergies across the network of agencies and marketing services companies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mekanism: Mid-sized full-service creative agency within the Stagwell Network — a direct sibling — offering integrated creative, media, and content services to enterprise brands. Most structurally comparable peer given shared holding company and similar integrated offering.
• Anomaly: Independent full-service creative and media agency of similar size with offices in major US markets (NY, LA, SF), serving enterprise consumer brands with integrated campaigns. Closely comparable mid-sized alternative to Crispin.
• GSD&M: Texas-based (Austin) full-service advertising agency of similar size and structure under Omnicom, with a comparable enterprise client mix across retail, consumer, and financial services. Closely analogous to Crispin in geography and integrated media+creative model.
• Mother NY: Mid-sized independent full-service creative agency headquartered in New York serving enterprise brands with integrated creative and strategic work. Directly comparable in scale, integrated model, and enterprise positioning outside the holding-company duopoly.
• Code and Theory: Stagwell Network sibling agency providing integrated digital, creative, and media services to enterprise clients. Comparable in network affiliation, integrated offering, and enterprise client profile.
• The Martin Agency: Mid-sized full-service creative and media agency of comparable scale (~500 employees) also operating under a holding-company umbrella (Omnicom), serving enterprise brands across similar categories. Directly comparable in integrated offering and client profile.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with offices in Portland, New York, London, and Tokyo, serving enterprise brands across categories. Comparable in creative-led enterprise positioning but at significantly larger scale and global footprint.
• Droga5: Large creative-led agency within Accenture Song, serving enterprise clients across consumer categories with integrated creative and media. Comparable in creative positioning and enterprise client profile but at substantially larger scale.
• 72andSunny: Larger independent full-service creative agency with global offices (LA, NYC, Amsterdam, Seoul) serving enterprise brands like Samsung, Google, and Adidas. Overlapping in client profile and creative positioning but meaningfully larger scale.
• McCann: Global full-service advertising agency within IPG, serving enterprise brands with integrated creative, media, and strategy. Comparable in offering and enterprise client mix but at much larger scale with global reach Crispin lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MMIAgency
• LinkedInlinkedin.com/company/mmi-agency
• Instagraminstagram.com/crispinagency
• Facebookfacebook.com/MMIAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMI Agency