ActionCOACH Business Coaching

What ActionCOACH Business Coaching does

ActionCOACH Business Coaching is a global business coaching franchise founded in 1993 by entrepreneur Brad Sugars in Brisbane, Australia and now headquartered at 5781 S Fort Apache Road, Las Vegas, Nevada under the legal entity IPCo Ltd. The company delivers structured coaching services to small and medium business owners through a network of 1,000+ independently operated franchise coaches spanning more than 80 countries, reportedly coaching 18,000+ businesses per week and over 1 million businesses cumulatively since founding.

The core offering is built around a proprietary 6-Stage Business Growth Framework (Mastery, Niche, Leverage, Team, Synergy, Results), the CARE philosophy (Community, Accountability, Results, Education), the 5-WAYS business growth formula, and a 17-Week Guaranteed Results Framework. The underlying technology platform is described as an integrated learning management system with goal-setting, reporting, collaboration tools, and real-time data analysis to track progress between coaching sessions and centralize educational content. Service tiers range from entry-level group programs at approximately $99 per month to premium one-on-one executive coaching, with a 2-week free trial and GrowthCLUB quarterly 90-day planning workshops as funnel and retention mechanisms.

Revenue is generated through two primary streams: franchise licensing (coaches purchase licenses to operate under the ActionCOACH brand and methodology) and end-client coaching program fees, supplemented by free and premium Learning Center content. Go-to-market is sales-led, combining a 'Find a Coach' website locator, free trial offers, discovery calls, content marketing, and quarterly GrowthCLUB workshops. The customer base is highly distributed across SMB verticals including manufacturing, hospitality, childcare, legal, engineering, construction, and professional services, and the company reports a 98% client recommendation rate. Named enterprise-style logos on the website (Amazon, FedEx, DHL, HSBC, Caesars, Lands' End) appear in a 'Trusted By' section rather than as disclosed paying enterprise clients, and the company itself does not publish revenue, funding, or unit-economics data.

Name

ActionCOACH Business Coaching

Legal name

IPCo Ltd.

Website

https://actioncoach.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ActionCOACH Business Coaching is a global franchise organization delivering structured business coaching to small and medium business owners through 1,000+ certified coaches across 80+ countries, using a proprietary 6-stage growth framework and CARE philosophy.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Sales Leadership & Revenue Executive Coaching (EDABANAL), Performance & Accountability Coaching (EDABANAD)

Keywords

• Business coaching services
• Executive coaching programs
• Small business advisory
• Franchise business coaching
• Leadership development coaching

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Coaching Programs: Revenue from coaching program fees ranging from entry-level group programs (~$99/month) to high-level one-on-one executive coaching. Programs include 12-week foundational programs and ongoing coaching engagements. Fees vary by coach, customization level, engagement intensity, and geographic market.
2. Franchise Licensing: ActionCOACH operates as a franchise organization where individual coaches purchase licenses to operate under the ActionCOACH brand and methodology. The franchise model provides coaches with proven systems, training, marketing materials, and ongoing support.
3. Learning Center Content & Resources: Free and premium educational content including articles, eBooks, and videos available through the Learning Center. Some resources are free while premium downloadable content may be offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ActionCOACH provides structured business coaching services to small and medium business owners through a global franchise network of 1,000+ certified coaches. Core offerings include one-on-one executive coaching, group coaching, 12-week foundational programs, and the GrowthCLUB quarterly 90-day planning workshops, all built around a proprietary six-stage business growth framework (Mastery, Niche, Leverage, Team, Synergy, Results) and a CARE philosophy (Community, Accountability, Results, Education).

Product overview

ActionCOACH Business Coaching offers a comprehensive suite of business coaching services and resources centered on its core coaching methodology. The primary offerings include one-on-one executive coaching, group coaching, and 12-week foundational programs—all based on a six-stage framework (Mastery, Niche, Leverage, Team, Synergy, Results) focused on time, team, money, and motivation. Supporting products include GrowthCLUB (a quarterly 90-day planning workshop), the Learning Center (articles, eBooks, videos), and a franchise opportunity for entrepreneurs. A 2-week free coaching trial serves as the entry point. The company operates under a franchise model spanning more than 80 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coaching The core coaching service providing strategic guidance, accountability, planning, and education to help business owners grow profits, build teams, and achieve work-life balance through a proven six-stage framework (Mastery, Niche, Leverage, Team, Synergy, and Results).
• 2 Weeks Free Coaching A risk-free 2-week trial program allowing prospective clients to experience ActionCOACH's coaching approach before committing to a paid program.
• 12-Week Programs A concentrated introductory coaching program offering essential tactics and strategies in sales, marketing, and leadership basics with quick, practical wins without long-term commitment.
• One-on-One Executive Coaching Personalized high-level coaching for ambitious expansion with deep, faster transformations and customized programs tailored to specific business needs and goals.
• Group Coaching Sessions Collaborative group sessions providing mutual motivation through peer learning and shared experiences among business owners.
• GrowthCLUB Quarterly Workshop A quarterly 90-day planning workshop where business owners assess their progress, develop actionable plans, share ideas with peers, and learn planning habits to drive business and personal growth.
• Franchise Opportunities Business coaching franchise opportunities for entrepreneurs to own and operate an ActionCOACH franchise in their territory, joining the global network of coaches and operating under the ActionCOACH brand and methodology.

Quantifiable outcome

• 25-50% revenue boost within first year of consistent coaching
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vistage International: Vistage is the largest CEO peer-advisory and executive coaching organization globally, serving SMB owners and executives with monthly group meetings and one-on-one coaching. It is the closest direct competitor to ActionCOACH's SMB coaching franchise model.
• EO (Entrepreneurs' Organization): EO is a global peer network of entrepreneurs providing learning events, executive education, and member-to-member coaching forums. Overlaps with ActionCOACH on the founder/owner coaching segment and uses a membership model similar to ActionCOACH's community positioning.
• Strategic Coach: Strategic Coach provides quarterly workshop-based coaching for entrepreneurs and business owners, focused on growth strategies and personal development. Direct competitor in the premium group-coaching tier targeting SMB founders.
• Gazelles (Verne Harnish): Gazelles (founded by Verne Harnish) delivers executive education and growth coaching based on the Rockefeller Habits and Scaling Up methodology to SMB leadership teams. Direct peer in methodology-driven business coaching for SMB owners.
• Sandler Training: Sandler Training is a global sales and leadership training franchise providing ongoing coaching programs to SMBs and sales teams. Operates a similar franchise model and sells multi-tier subscription coaching engagements.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie is an established global training provider offering leadership, sales, and professional development courses with strong brand recognition. Competes in the leadership and management training category that overlaps ActionCOACH's executive coaching programs.
• FranklinCovey: FranklinCovey delivers leadership development, productivity, and organizational effectiveness training and consulting globally. Overlaps with ActionCOACH's team leadership and performance coaching offerings for executives and mid-market clients.

Emerging players

• Tony Robbins / Robbins Research International: Tony Robbins' business coaching programs, masterminds, and seminars target entrepreneurs and high-net-worth individuals seeking transformational coaching. Comparable in brand-driven founder coaching, though with a different mass-market, event-driven GTM motion.
• SCORE (Small Business Mentoring & Coaching): SCORE provides free small business mentoring, workshops, and coaching across the US as a nonprofit partner of the SBA. While non-commercial, it competes for the same SMB founder attention and provides a free alternative entry point into coaching.
• BetterUp: BetterUp is a digital-first leadership and executive coaching platform combining AI-enabled matching with certified coaches for individuals and enterprise teams. Represents the emerging technology-enabled delivery model that could pressure traditional franchise-based coaching economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/actioncoach
• Facebookfacebook.com/actioncoachbusinesscoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActionCOACH Business Coaching