MTN Cote d'Ivoire

Name

MTN Cote d'Ivoire

Legal name

MTN MOBILE FINANCIAL SERVICES COTE D'IVOIRE

Website

https://mtn.ci

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Mobile Telecommunications and Mobile Financial Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Satellite Telecommunications (51741)

SIC

Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH), International Money Transfer Operators (MTOs) (FSAMAIAE), Non-Terrestrial Mobile Network Operators (Satellite-Integrated NTN Mobile) (HDAIAAAJ)

Keywords

• Mobile telecommunications services
• Mobile money platform
• Enterprise ICT solutions
• Mobile broadband internet
• Satellite broadband services

Headquarters

HQ city

Abidjan

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Voice, Data & SMS Services: Prepaid airtime sales, data bundle packages (daily, weekly, monthly), and SMS/MMS services for individual subscribers. Revenue generated through scratch cards, electronic recharges, and data plan subscriptions via USSD and web portals.
2. MoMo Mobile Money Services: Transaction fees from money transfers (domestic and international), cash deposits/withdrawals at agents, merchant payments, and bill payments. Additional revenue from MoMo Pay, Bulk Payment, Cash Collect services for businesses.
3. Enterprise Business Solutions: Fleet management solutions (prepaid and postpaid), dedicated internet access, SMS/MMS Pro, Microsoft 365, SD-WAN, IoT solutions (car tracking, M2M), unified communications, and cloud hosting services for corporate customers.
4. Device Sales: Sale of consumer devices including Homebox (4.5G router), Homebox Plus, and Pocket Wifi with bundled data packages. Revenue from both device hardware and associated data plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

MTN Cote d'Ivoire is a mobile network operator selling prepaid voice/SMS/data plans, mobile broadband devices, and the MoMo mobile money platform to individual consumers. Through its MTN Business division, it provides enterprise connectivity (fibre, dedicated internet, SD-WAN, M2M), fleet management, cloud and productivity (Microsoft 365), SSL certificates, and bulk SMS/API messaging. Coverage is delivered over 2G/3G/4G/4.5G networks and extended to underserved areas via the Eutelsat Konnect satellite partnership.

Product overview

MTN CI operates as a diversified telecommunications and mobile financial services provider offering a broad portfolio of consumer and business products organised across three core pillars: (1) Mobile Services — prepaid voice, SMS, and data services including MTN Free packs, MTN Bipe Me, and the 4.5G high-speed mobile network; (2) Fixed/Broadband — home and business internet solutions including Homebox, Homebox Plus, and Pocket Wifi devices plus Fibre Optique and dedicated internet access for businesses; and (3) MoMo — the flagship mobile money platform encompassing domestic and international transfers, bill payments, merchant payments (MoMo Pay), savings/borrowing, a virtual prepaid card, and a developer API ecosystem. The business segment further spans IoT (MTN Machine to Machine, MTN Car Tracking), unified communications (MTN Fixe Pro, MTN Evasion Plus, MTN Microsoft 365), ICT solutions (MTN SMS Cloud, MTN SMS Pro, MTN Go Digital, MTN Gestion Pro), and security services (SSL Certificates). The MoMo Developer Platform powers an ecosystem of third-party integrations while the recent satellite internet partnership with Eutelsat extends connectivity to underserved rural areas.

Differentiator

Problem solved

Functional benefit

Brands

• MoMo: Mobile banking and financial services platform enabling money transfers, bill payments, savings, and merchant payments in Côte d'Ivoire
• Homebox
• MTN Business
• MTN 4.5G

Products and services

• MTN Mobile Services (Prepaid) Prepaid mobile voice, SMS, and data plans for individual subscribers in Cote d'Ivoire, including recharge cards, MTN Free voice/SMS packs, and MTN Bipe Me callback service. Sold through retail stores, USSD (*105#, *133#), and web portals.
• MTN Mobile Devices Prepaid mobile handsets and devices sold at MTN retail outlets, with prices starting from 19,900 FCFA. Targets individual consumers seeking bundled device-plus-SIM purchases.
• Homebox (4.5G) Fixed wireless broadband device providing high-speed 4.5G internet for residential use, supporting up to 32 connected devices with a 5-hour battery and information display. Promotional price 10,000 FCFA with 50 GB free for 1 month.
• Homebox Plus Enhanced fixed wireless broadband device for residential use offering up to 300 Mbps with an external antenna and free professional installation. Priced at 45,000 FCFA with 45 GB free for 1 month; data plans from 10,000 FCFA (15 GB) to 40,000 FCFA (Unlimited).
• Pocket Wifi Portable mobile WiFi hotspot supporting 4G/3G/2G networks with up to 150 Mbps transmission speeds for multiple simultaneous devices. Priced at 15,000 FCFA with 20 GB free for 1 month; data plans from 1,000 FCFA (2 GB) to 40,000 FCFA (1,000 GB) per 30 days.
• eSIM MTN CI Digital SIM activation product allowing MTN CI subscribers to activate service without a physical SIM card through the company website.
• MTN Sauvegarde Mobile data backup Android application enabling synchronization of contacts, notes, and calendar/appointment schedules across devices for individual subscribers.
• MTN 4.5G Network Advanced mobile network technology offering speeds up to 300 Mbps, deployed in high-traffic areas including Cocody, Marcory, Abobo, Adjamé, Koumassi, Plateau, Port-Bouët, Yopougon, Grand-Bassam, and Bingerville.
• MoMo (Mobile Money) Mobile banking and digital payments platform enabling domestic and international money transfers, bill payments, airtime/data purchases, savings and borrowing, merchant payments, and a virtual prepaid card. Distributed via the MoMo app, USSD, and an agent network.
• MoMo International Transfer International money transfer service for MoMo subscribers to send money to 6 African countries (Benin, Burkina Faso, Guinea Bissau, Mali, Senegal, Togo) and receive funds from over 50 countries via partner networks.
• MoMo Card (Virtual Prepaid Card) Virtual prepaid payment card available to all MoMo customers 24/7, enabling online payments and e-commerce transactions using MoMo wallet balance.
• MoMo Developer Platform Developer portal and API suite enabling third-party platforms to integrate MoMo payment services: Disbursement (bulk fund transfers), Cash Collect (payment collection), and MoMo Pay (e-commerce QR code payments). Includes a sandbox and self-learning resources.
• Market by MoMo E-commerce marketplace platform within the MoMo ecosystem allowing merchants to open online stores and consumers to shop with exclusive offers; accessible via market.momo.africa and the MoMo app.
• Satellite Internet Services (Eutelsat Partnership) Satellite-based internet service leveraging the Eutelsat Konnect satellite at 7° East, extending high-speed connectivity to underserved and rural areas beyond fibre and mobile footprints. Includes community Wi-Fi hotspots and serves both consumer and enterprise customers.
• MTN Fibre Optique (Business) High-speed fibre optic internet connectivity for business customers offering dedicated bandwidth and reliable connectivity for enterprise operations.
• MTN Accès Internet Dédié Dedicated internet access service for businesses with configurable browsing speeds to meet enterprise operational requirements.
• Internet Prépayé Broadband (Business) Prepaid broadband internet service for businesses without contract requirements, offering data volumes from 15 GB to 800 GB with 30-day validity and FUP-based throttling for larger volumes.
• MTN Interconnect Fixed connectivity solution linking multiple business sites and tools, enabling unified communication across distributed enterprise locations.
• MTN Fixe Pro Fixed voice and data telephony service for businesses in Prepaid, Hybrid, and Pro versions, providing cost-effective fixed-line capabilities with GSM call transfer.
• MTN Evasion Plus Simple and economical fixed telephony solution for SMEs to establish a business line with voice transfer capabilities to the GSM network.
• MTN FIXE4BUSINESS Business fixed-line service with voice transfer to the GSM network, enabling practical call forwarding and mobility for enterprise teams.
• MTN Perfectis Mobile voice solution for businesses offering accessible entry pricing and flexible options for enterprise communication needs.
• MTN Mobilis High-speed broadband internet offering for businesses of all sizes, from individual enterprises to multinational corporations.
• MTN Access Community Business mobile fleet solution for cost-effective group communication, allowing companies to manage employee mobile connectivity under a shared plan accommodating up to 2,000 members.
• MTN PowerPro Flexible and cost-effective mobile connectivity solution for businesses providing communication flexibility at reduced cost.
• MTN Machine to Machine (M2M) IoT connectivity solution combining telecommunications and computing to enable machine-to-machine communication without human intervention.
• MTN Car Tracking Real-time fleet tracking and management solution providing complete control over vehicle fleets through GPS-based location monitoring.
• MTN SMS Cloud Cloud-based SMS/MMS messaging platform accessible 24/7 via web portal, enabling businesses to send SMS to all networks, receive SMS via short numbers, consult delivery reports, and integrate via API.
• MTN SMS Pro Desktop-based SMS/MMS broadcasting solution enabling simultaneous sending of text messages (160 characters) or multimedia messages (300 KB) to large recipient lists, with tiered volume pricing from 30-70 FCFA per SMS.
• MTN Microsoft 365 Microsoft 365 productivity suite distributed by MTN Business, featuring Microsoft Teams collaboration and cloud-based tools accessible from anywhere with MTN connectivity.
• MTN SD-WAN Software-Defined Wide Area Network solution enabling more practical and accessible data hosting, including virtual machines and cloud infrastructure management.
• MTN Go Digital Digital transformation solution helping businesses professionalize their online presence by creating websites through a simple and efficient platform.
• MTN Gestion Pro Intelligent business management tools designed to help businesses manage their operations, available in simple and practical formats.
• MTN Business Card Digital business card solution enabling professionals to share their contact information and credentials in a modern, differentiated way for prospecting and relationship maintenance.
• MTN SSL Certificates SSL/TLS digital certificates (DigiCert, GeoTrust, RapidSSL) for website security, encryption, and authentication, starting from 14,000 FCFA/year, payable via MoMo.
• MTN Cloud4Africa Web Hosting Web hosting service with data center infrastructure, control panel, automatic backups, and one-click application installations (WordPress, Drupal, Joomla, PhpBB, PrestaShop). Tiers from Bronze to Diamond starting at 1,000 FCFA/month.
• Ayoba Instant messaging application promoted as a value-added communication channel alongside traditional voice and SMS services for MTN CI subscribers.

Quantifiable outcome

• 4.5G coverage available in 10 major areas including Cocody, Marcory, Abobo, Yopougon
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EutelsatcoreTechnology or Integration · 25 April 2025Multi-year agreement for satellite-based connectivity services using Eutelsat Konnect satellite at 7° East. Extends high-speed internet coverage beyond areas served by fiber and mobile networks, targeting both consumer and enterprise markets while supporting digital inclusion through community Wi-Fi hotspots in underserved and rural areas.
• Bayobab (MTN Group)coreStrategic or Co-development Partner · 1 August 2024Previous agreement between Eutelsat and Bayobab (MTN Group's digital infrastructure arm) for capacity on Eutelsat's OneWeb low Earth orbit constellation. Builds foundation for current MTN CI satellite connectivity expansion.
• BelmoneyminorGTM or Marketing PartnerInternational money transfer partner for incoming remittances to MoMo users from Europe, Asia, and other regions.
• MoneygramminorGTM or Marketing PartnerInternational money transfer service partner for incoming remittances to MoMo subscribers.
• PayPalminorGTM or Marketing PartnerInternational payment platform partnership enabling cross-border money transfers to MoMo accounts.
• RemitlyminorGTM or Marketing PartnerDigital remittance service partner for international money transfers to MoMo users in Côte d'Ivoire.
• Taptap SendminorGTM or Marketing PartnerMobile-first international remittance partner enabling money transfers to MoMo wallets.
• RIAminorGTM or Marketing PartnerGlobal money transfer network partner for international remittances to Côte d'Ivoire MoMo users.
• MONEYTRANSminorGTM or Marketing PartnerEuropean money transfer operator partnership for incoming remittances to MoMo accounts.
• IDTPSminorGTM or Marketing PartnerInternational money transfer service partner for cross-border remittances to MoMo users.
• BNB (BNB Cash)minorGTM or Marketing PartnerDigital wallet/money transfer partner enabling international transfers to MoMo accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Orange Côte d'Ivoire: Direct competitor operating mobile voice, data, and Orange Money in Côte d'Ivoire. Offers a near-identical consumer and enterprise portfolio in the same geography, including 4G/4.5G mobile, fixed broadband, and mobile financial services, making it the most direct head-to-head peer to MTN CI.
• Moov Africa Côte d'Ivoire: Third major mobile network operator in Côte d'Ivoire, owned by Maroc Telecom. Competes directly with MTN CI on prepaid voice, data bundles, and mobile money (Moov Money), targeting the same consumer and SME segments with similar value-based pricing.

Broad incumbents

• MTN Group: Parent company and broader portfolio operator across 17+ African and Middle Eastern markets. Comparable on operating model, mobile money (MoMo), and enterprise ICT but operates at significantly larger geographic and financial scale than the Côte d'Ivoire subsidiary alone.

Others

• Ecobank Côte d'Ivoire: Pan-African bank with deep West African presence, including Côte d'Ivoire. Comparable on the financial services side of MTN CI's MoMo ecosystem and a potential bank-led competitor or partner for payments, lending, and remittance distribution.

Regional players

• Airtel Africa: Pan-African mobile operator with voice, data, and Airtel Money across multiple West and East African markets. Highly comparable on business model (prepaid-led mobile + mobile money), customer segments, and MoMo-style fintech monetization, though not directly competing inside Côte d'Ivoire.
• Vodafone Ghana (Telecel Ghana): West African mobile operator offering voice, data, and mobile money (e.g., Vodafone Cash / Telecel Cash). Comparable on operating model, ARPU dynamics, and mobile money adoption patterns in a similar Sub-Saharan African market.
• Sonatel (Orange Senegal): Orange-affiliated operator in neighboring Senegal with mobile, fixed broadband, and Orange Money. Operates a comparable consumer and enterprise portfolio in a similar West African francophone market, making it a relevant regional comparable for MTN CI's monetization and infrastructure strategy.

Emerging players

• Starlink (SpaceX): LEO satellite broadband provider entering African markets. Increasingly relevant as MTN CI's satellite broadband expansion (Eutelsat Konnect) targets the same rural/underserved connectivity opportunity, making Starlink a forward-looking competitor for that addressable segment.
• Wave (mobile money): Mobile-first financial services provider rapidly scaling across West Africa (Senegal, Côte d'Ivoire, etc.). Comparable on the mobile money / fintech layer that underpins a growing share of MTN CI's revenue, and represents a meaningful emerging competitive threat to MoMo's consumer wallet share.
• Canal+ (telecom/ISP in West Africa): Entering Ivorian telecom/ISP space alongside StarTimes, identified in the same 2025 Telecom Operators Intelligence Report as MTN CI. Adjacent competitor for premium content, fixed broadband, and converged connectivity bundles.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mtncotedivoire
• YouTubeyoutube.com/@MTNcotedivoire
• Facebookfr-fr.facebook.com/MTNCotedIvoire
• LinkedInlinkedin.com/company/mtn-ci

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTN Cote d'Ivoire