Cubeia
Cubeia is a Stockholm-based B2B software provider for the iGaming industry, offering a white-label cloud platform (Cubeia Nano), a production-proven poker system, and proprietary casino game content licensed to operators worldwide.
- Company typePrivate
- Founded2007
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cubeia does
Cubeia is a Sweden-based B2B software provider for the iGaming industry, founded in 2007 in Stockholm and operating as Cubeia Sweden AB. It builds and licenses a proprietary software stack consisting of three product lines: Cubeia Nano, a cloud-native white-label platform that operators deploy in their own cloud account to run casino, poker, sportsbook, and live casino products; Cubeia Poker, a production-proven real-money poker system running since 2009 and rewritten in Java 21 as Poker 2.0; and Cubeia Originals, a portfolio of more than ten proprietary casino games delivered as native Web Components. The platform integrates 12,000+ third-party games, sportsbook (UltraPlay/Song88), live casino (SA Gaming), and crypto payments (Uniwire, supporting 1,200+ coins/tokens).
Cubeia's business model is exclusively B2B licensing. Revenue is generated through platform license fees, poker software licenses, original game content licenses, and 24/7 customer success and operational support services. Pricing is not publicly disclosed; commercial terms are negotiated per operator based on modules, scale, and deployment requirements. Go-to-market is a hybrid of direct enterprise sales, event-led demand generation (SiGMA, ICE, G2E Asia, SBC Summit, iGB Live), product-led demos via the Originals Studio site, and the Hybrid Poker Network where multiple operators pool player liquidity.
The company targets crypto casino operators, traditional regulated-market operators, poker networks, and operators seeking differentiated content, with notable focus on Latin America and Asia. Notable operator relationships include Unibet, MRG (Mr Green), Bethard, Global Gaming, Nitrogen, Bet88.ph, Legendz.io, and Vera & John International. The organization is small and founder-led (CEO Fredrik Johansson, EVP Lars J. Nilsson) with disclosed headcount of 1-10, bootstrapped without disclosed external funding.
Cubeia firmographics
Firmographics- Name
- Cubeia
- Legal name
- Cubeia Sweden AB
- Website
- https://cubeia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cubeia is a Stockholm-based B2B software provider for the iGaming industry, offering a white-label cloud platform (Cubeia Nano), a production-proven poker system, and proprietary casino game content licensed to operators worldwide.
- Ownership category
- akta.pro rank
Cubeia industry classification
Industry- Product category
- iGaming Platform Software
- NAICS
- Gambling Industries (7132)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industry
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
Keywords
Where Cubeia is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Cubeia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Licensing (Cubeia Nano): Operators license the Cubeia Nano white-label platform to run their online casino, poker, and/or sportsbook. The platform is deployed in the operator's own cloud environment. Revenue is generated through licensing fees, setup fees, and ongoing platform/service fees. The company was founded in 2007 and has been generating revenue as a B2B software provider since inception.
- Poker Software Licensing: Cubeia Poker is licensed to operators as a turnkey real-money poker system, including client, game server, back office, bonus system, and single-wallet integrations. Operators can run cash games, tournaments, Sit & Go, and specialty formats.
- Original Games Content Licensing: Cubeia Originals Studio titles (proprietary casino games) are licensed to operators integrating via Web Components. Titles include Blackjack, Crash, Mines, Roulette, Plinko, and others with provably fair mechanics.
- Customer Success & Operational Support: 24/7 operational support and customer success management are provided following platform deployment, including configuration, lobby design, bonus setup, payment processing, compliance, and security adjustments.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Cubeia product offering
Product offeringCore offering
Cubeia develops and licenses iGaming software to online gambling operators. Its core offering is the Cubeia Nano cloud-native white-label platform (deploying casino, poker, sportsbook, and live casino in the operator's own cloud account), complemented by Cubeia Poker (a turnkey real-money poker system in production since 2009) and Cubeia Originals (a proprietary portfolio of branded casino games delivered as native Web Components). Customers are iGaming operators globally, with particular emphasis on crypto casino brands and regulated market operators in Europe, Latin America, and Asia.
Product overview
Cubeia is an iGaming software provider offering a platform-plus-modules architecture. The core offering consists of Cubeia Nano Platform, a cloud-native iGaming platform enabling operators to deploy casino, poker, sportsbook, and live casino within their own cloud environment with full data ownership. This is complemented by Cubeia Poker, a production-proven turnkey poker system for real-money gaming, and Cubeia Originals, a portfolio of proprietary branded casino games delivered as native Web Components for white-label integration. The platform includes built-in tools for CRM, affiliate management, bonus system, payment processing, and reporting. The company also operates a Hybrid Poker Network enabling operators to pool player bases.
Differentiator
Problem solved
Functional benefit
Brands
- Cubeia Originals: Brand-first, white-label casino games delivered as native Web Components for operators.
Products and services
- Cubeia Nano
Quantifiable outcome
- 12-week deployment from signed agreement to live operation (Legendz.io crypto casino case)
- +8 more outcomes
Companies that use Cubeia
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Cubeia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
Cubeia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and supporting.
- Vera & John InternationalcoreVera & John International launched Cubeia Originals Studio titles, marking a new chapter for Cubeia's content offering. This represents Cubeia's expansion of its proprietary game catalogue into established operator brands.
- Legendz.iocoreLegendz.io is a new crypto-focused online casino that deployed on the Cubeia Nano platform. The deployment was completed in under 12 weeks from signed agreement to live operation. Legendz.io launches with access to over 12,000 games and supports crypto payments via Uniwire (BTC, ETH, USDT, USDC, TRON, Solana). The operator is run by experienced iGaming founders building a crypto casino under their own brand.
- QTech GamesminorCubeia partnered with QTech Games to co-host a VIP poker experience at ICE Barcelona 2026, featuring Swedish football legends Henrik Larsson and Johan Mjallby. The event includes exclusive poker tournaments with raffles for seats and prizes, offering attendees the chance to play against the football icons. QTech Games is a game aggregation platform serving the iGaming industry.
- UltraPlaycoreCubeia entered a major partnership with UltraPlay, a leading sportsbook platform and solutions provider, to integrate UltraPlay's sportsbook product into the Cubeia Nano platform. UltraPlay covers over 100 sports and 70,000+ live events per month. The partnership significantly strengthens Cubeia's product range in the competitive sportsbook segment and was announced approximately three months after the launch of Cubeia Nano.
- PaymentIQsupportingPaymentIQ is referenced as an included payment provider within the Cubeia Nano platform, offering operators a configurable payment integration option.
- UniwiresupportingUniwire provides crypto payment processing for operators on the Cubeia Nano platform, enabling support for Bitcoin, Ethereum, USDT, USDC, TRON, and Solana. Used by Legendz.io at launch.
- Evolution, Pragmatic Play, NoLimit City, Kalamba, ELK, NetEnt, MicroGaming, Blueprint, Quickspin, Habanero, Redrake, Play'n'Go, Leander, Maverick (game studios)supportingCubeia Nano integrates with over 12,000 games from these third-party game studios via multiple aggregators and direct integrations, making their titles available to Nano platform operators.
- Flow GamingsupportingFlow Gaming integrated with Cubeia Nano, bringing over 500 additional games from studios including NetEnt, MicroGaming, Play'n'Go, Maverick, Blueprint, Quickspin, Habanero, Redrake, Leander, ELK to the Nano platform.
- Song88supportingSong88 sportsbook integrated into Cubeia Nano, offering Asian operators pre-match and live odds for virtually all sports and events. Song88 was developed from the ground up with Asian customers in mind.
- SA GamingsupportingCubeia partnered with SA Gaming, a top-tier live casino games provider, to enhance the gaming experience for Cubeia Nano operators through live casino content integration.
- ST8 Game AggregatorsupportingCubeia partnered with ST8 Game Aggregator in a strategic partnership combining Cubeia's platform technology with ST8's aggregation capabilities to meet evolving needs in the gaming industry.
- LatPokercoreCubeia co-presented the SiGMA Poker Tour Brazil 2026 alongside LatPoker at the Monte Carlo Poker Club, featuring four days of world-class tournament poker. The event drew operators from across Latin America and featured media partners including Cardplayer Lifestyle, CodigoPoker, Mundopoker.br, and PokerListings.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cubeia competitors and assessment
Company assessmentEmerging players
- Hub88: Game aggregation and platform integration provider sitting between operators and studios; comparable to the aggregation/integration layer within Cubeia Nano and adjacent to its core platform play.
- Slotegrator: B2B iGaming software and aggregator provider for operators launching online casinos; comparable in its single-integration / turnkey value proposition aimed at new crypto and fiat casino launches.
- Pragmatic Play (Pragmatic Solutions): B2B iGaming platform and games provider offering turnkey solutions and PAM for operators; overlaps Cubeia in platform/PAM space and competes for same tier of operator customers.
Broad incumbents
- Playtech: One of the largest listed iGaming software groups offering platform, casino content, poker, and sportsbook; overlaps Cubeia across every product line but at much broader scale and across regulated markets.
- PokerStars (Flutter) Poker Platform: World's largest online poker operator (and adjacent B2B platforms under Flutter); comparable to Cubeia Poker as a real-money poker engine and serves the same kind of poker liquidity/operator dynamic that the Hybrid Poker Network aims to replicate.
Direct peers
- NuxGame: White-label iGaming platform offering casino, sportsbook and payments with crypto support; comparable to Cubeia Nano in scale, deployment speed, and operator target across regulated and emerging markets.
- SoftSwiss: Turnkey iGaming platform provider with a strong crypto-casino offering and aggregator; most directly comparable to Cubeia on the crypto-casino platform wedge and white-label go-to-market.
- Digitain: Mid-sized B2B iGaming platform provider offering sportsbook, casino, and platform modules; comparable to Cubeia Nano's modular licensing approach and similar scale of operator deployment.
- EveryMatrix: Large B2B iGaming software suite offering casino platform, sportsbook, and integrations targeting operators globally; directly comparable to Cubeia Nano as a turnkey B2B platform play serving the same operator buyer with similar module set.
Others
- Evolution (Live Casino / Games): Dominant live-dealer and game studio whose titles are available via Cubeia Nano integrations; comparable as an ecosystem participant on the casino content side rather than a direct platform rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cubeia social profiles
Digital presenceCubeia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubeia leadership team
Management profileNumber of profiles
Profiles5 records
Cubeia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubeia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubeia
What does Cubeia do?
Cubeia develops and licenses iGaming software to online gambling operators. Its core offering is the Cubeia Nano cloud-native white-label platform (deploying casino, poker, sportsbook, and live casino in the operator's own cloud account), complemented by Cubeia Poker (a turnkey real-money poker system in production since 2009) and Cubeia Originals (a proprietary portfolio of branded casino games delivered as native Web Components). Customers are iGaming operators globally, with particular emphasis on crypto casino brands and regulated market operators in Europe, Latin America, and Asia.
Is Cubeia a public or private company?
Cubeia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cubeia founded?
Cubeia was founded in 2007. It employs 11 to 50 people.
Where is Cubeia based?
Cubeia is headquartered in Stockholm, Sweden, in the Europe region.
How does Cubeia make money?
Four revenue lines are on record. Platform Licensing (Cubeia Nano) is the primary driver. The others are poker Software Licensing, original Games Content Licensing and customer Success & Operational Support.
Who are Cubeia's main competitors?
Emerging players on record are Hub88, Slotegrator and Pragmatic Play (Pragmatic Solutions). Broad incumbents are Playtech and PokerStars (Flutter) Poker Platform. Direct peers are NuxGame, SoftSwiss, Digitain and EveryMatrix. Evolution (Live Casino / Games) is listed as an others.
Does Cubeia have an API?
No public API is recorded for Cubeia.
What industry is Cubeia in?
Cubeia's product category is iGaming Platform Software. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 7132 and its SIC code is 6211.