UltraPlay
UltraPlay is a Bulgaria-based B2B iGaming platform provider founded in 2010, offering sportsbook, eSports betting, casino, crypto casino, payments, and KYC modules via white label and API integrations to 50+ online gaming operators worldwide.
- Company typePrivate
- Founded2010
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What UltraPlay does
UltraPlay is a privately held B2B iGaming platform solutions provider founded in 2010 and headquartered in Sofia, Bulgaria, operating as part of the ODDS Group holding company. The company builds and licenses a modular betting technology stack comprising a sportsbook platform (covering 100+ sports, 70,000+ live events per month, and 3,000+ betting markets), an iGaming platform with 5,000+ slots from 200+ content providers, an eSports betting solution, a crypto casino solution, and supporting modules for payments (20 providers, fiat-to-crypto), KYC and risk, and affiliate management. These components are delivered to online gaming operators either as standalone API/iFrame integrations or bundled into white-label and turnkey solutions (Sportsbook White Label, Turnkey Casino, Casino White Label, Crypto Casino, Esports Betting).
UltraPlay serves online gaming operators, sports betting platforms, and cryptocurrency gaming operators worldwide, with stated adoption by 50+ iGaming brands including named relationships with Pronet Gaming, SolisBet, Betador, ELITBET, WINBET, Habanero, CoinsPaid, BetJoe, and Gamblerspost. The company is positioned as an early mover in eSports betting (since 2014) and crypto casino markets, supported by seven licenses and certifications (Malta Gaming Authority, UK Gambling Commission, Curacao, ISO 9001, ISO 27001) and 30+ industry awards. Revenue is generated through licensing fees, platform access charges, and multi-year B2B contracts with quote-based pricing tailored to operator requirements, and the company is led by CEO Mario Ovcharov with founder Dariy Margaritov referenced in the corporate history.
UltraPlay firmographics
Firmographics- Name
- UltraPlay
- Legal name
- UltraPlay
- Website
- https://UltraPlay.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UltraPlay is a Bulgaria-based B2B iGaming platform provider founded in 2010, offering sportsbook, eSports betting, casino, crypto casino, payments, and KYC modules via white label and API integrations to 50+ online gaming operators worldwide.
- Ownership category
- akta.pro rank
UltraPlay industry classification
Industry- Product category
- iGaming Software Platforms
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industry
- Gaming-Focused Payment Gateways & Orchestration (MPAEALAB)
Keywords
Where UltraPlay is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
UltraPlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- White Label Solutions: Provides turnkey and white label casino and sportsbook solutions to operators, enabling them to launch branded gaming platforms without building from scratch. Revenue generated through licensing fees and platform access charges.
- iGaming Platform Licensing: Licenses their iGaming platform, sportsbook platform, and esports products to online operators. Provides API integrations and iframe solutions for seamless integration.
- Crypto Casino Solutions: Specialized cryptocurrency casino solutions for operators looking to offer crypto betting options, supporting various altcoins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | White Label and Turnkey Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
UltraPlay product offering
Product offeringCore offering
UltraPlay is a B2B iGaming solutions provider that develops and licenses sportsbook platforms, iGaming casino platforms, esports betting solutions, and crypto casino solutions to online gaming operators worldwide. The company offers both standalone products (Sportsbook, iGaming, Esports iFrame, Payments, Affiliate, KYC & Risk) and bundled White Label/Turnkey solutions that allow operators to launch fully branded betting and casino businesses. It aggregates 200+ gaming providers, 5,000+ slots, and integrates 20 payment providers supporting fiat and cryptocurrency.
Product overview
UltraPlay is a premier betting platform solutions company offering a modular platform-plus-solutions architecture. The core products include the Sportsbook Platform, iGaming Platform, and various iFrame Integration modules (Esports iFrame Integration, Sportsbook iFrame Integration), complemented by add-on modules for Payments, Affiliate management, and KYC & Risk. These products are available as standalone offerings or bundled into comprehensive White Label Solutions (Sportsbook White Label, Turnkey Casino, Casino White Label, Crypto Casino, Esports Betting), allowing operators to launch fully branded betting businesses. The company positions itself as a pioneer in esports and crypto casino markets with over a decade of experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportsbook Platform A bespoke sportsbook platform created and operated by industry professionals for more than 10 years, offering coverage of 100+ sports, 70,000+ live events each month, and 3,000+ betting markets. Designed for online gaming operators.
- iGaming Platform A comprehensive iGaming platform serving as a crypto gateway, trusted by 50+ iGaming brands with access to 5,000+ slots. For online gaming operators worldwide.
- Esports iFrame Integration An iFrame integration that seamlessly merges casino and Esports content, offering a revenue-boosting gaming experience via Esports API. Targets online gaming operators.
- Sportsbook iFrame Integration A responsive and easily customizable iFrame integration for adding sportsbetting to any operator's website.
- Payments Platform A secure and seamless payment platform supporting any payment type from fiat to crypto betting, with 20 payment providers and multiple currencies.
- Affiliate Platform A comprehensive tracking, reporting, and commission management platform for gaming operators, offered at a fraction of the market price.
- KYC & Risk A compliance and fraud protection solution that helps operators remain compliant with local and global regulations while countering fraud and risky players.
- Sportsbook White Label Solution A fully customizable white label sportsbook solution allowing operators to establish their unique brand identity, with 70+ providers, 10,000+ games, and a tailored bonus system.
- Turnkey Casino Solution A comprehensive package providing everything needed for a successful online casino venture, including gaming variety and user interface.
- Casino White Label Solution A white label casino solution featuring an extensive portfolio of providers with more than 5,000 slot games from 50 leading slots providers.
- Crypto Casino Solution A cutting-edge crypto casino solution providing a secure and transparent casino experience for cryptocurrency betting, supporting various altcoins.
- Esports Betting Solution A comprehensive esports betting solution for sportsbooks offering 34+ games, 6,000+ pre-match events, 5,500+ live events, and 200+ markets with live odds.
Companies that use UltraPlay
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
UltraPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
UltraPlay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pronet GamingcorePronet Gaming integrated UltraPlay's eSports product to enhance content variety for their operator partners. CCO Bobby Longhurst noted esports has become a major revenue driver and key tool for attracting new demographics.
- AffPapaminorAffPapa recognizes UltraPlay's presence and high-quality product mentality. Praised their up-to-date solutions and innovative approach, noting they have built a strong army of loyal customers.
- SolisBetcoreUltraPlay played a pivotal role in development of SolisBet products. Their team is committed to fast and precise launching, and were always available for support.
- BetadorcoreThrough UltraPlay's wide variety of iGaming solutions and expertise, Betador was positioned as a leading operator. UltraPlay handled tedious processes allowing Betador to focus on their strengths.
- ELITBETcoreAs a long-standing land-based casino, ELITBET entrusted their online platform to UltraPlay for Bulgarian market tailoring. Launching, support, and communication all went smoothly.
- CoinsPaidcoreCEO Max Krupyshev has worked with UltraPlay for 3 years, praising their professionalism and dedication to quality. UltraPlay at forefront of esports market events.
- BetJoecoreUltraPlay's early adoption of Bitcoin plays vital role in partnership. Allowing users to wager with different altcoins gives competitive advantage. All-in-one solution with complex data operations.
- WINBETcoreWINBET added eSports to their betting portfolio with UltraPlay to expand market share and satisfy newly emerging client demand while following their brand way.
- GamblerspostminorGamblerspost is a proud partner of this multi-awarded leader in the European gambling market.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
UltraPlay competitors and assessment
Company assessmentDirect peers
- TAIN: iGaming platform provider offering white-label casino, sportsbook, and crypto-ready gaming solutions with a similar provider aggregation model to UltraPlay.
- SoftSwiss: A leading B2B iGaming platform provider offering turnkey casino, sportsbook, and crypto casino solutions with white-label offerings — directly comparable to UltraPlay's product mix across fiat, crypto, and esports.
- EveryMatrix: Provides turnkey iGaming and sportsbook platform solutions including white-label casino/sportsbook and payments orchestration — competes head-to-head with UltraPlay in the B2B tier-1 platform category.
- Altenar: Sportsbook and iGaming platform provider with strong esports betting offerings, white-label and turnkey products serving operators globally — a direct competitor in UltraPlay's core sportsbook/esports segments.
- Pragmatic Solutions: B2B iGaming platform offering turnkey and white-label casino and sportsbook solutions, focused on emerging markets — competes with UltraPlay in operator platform provisioning.
- Digitain: Multi-channel iGaming platform provider offering sportsbook, casino, and payments solutions to operators — directly comparable to UltraPlay's modular platform-plus-solutions architecture.
- Slotegrator: iGaming solutions aggregator and platform provider offering white-label casino and sportsbook, content aggregation, and turnkey solutions — directly comparable to UltraPlay's B2B solutions model.
- BtoBet: Sportsbook and iGaming platform (under Aspire Global/NeoGames) offering sportsbook and casino technology, white-label, and turnkey solutions to operators in multiple jurisdictions.
- NSoft: B2B betting and iGaming solutions provider offering sportsbook platform, casino, and turnkey solutions to operators across multiple regulated markets — comparable to UltraPlay's B2B platform positioning.
Broad incumbents
- Playtech: Global iGaming incumbent offering comprehensive sportsbook, casino, payments, and platform technology — a much larger broad-scope competitor providing overlapping capabilities to UltraPlay's full-stack offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
UltraPlay social profiles
Digital presenceUltraPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
UltraPlay leadership team
Management profileNumber of profiles
Profiles1 record
UltraPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UltraPlay M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UltraPlay
What does UltraPlay do?
UltraPlay is a B2B iGaming solutions provider that develops and licenses sportsbook platforms, iGaming casino platforms, esports betting solutions, and crypto casino solutions to online gaming operators worldwide. The company offers both standalone products (Sportsbook, iGaming, Esports iFrame, Payments, Affiliate, KYC & Risk) and bundled White Label/Turnkey solutions that allow operators to launch fully branded betting and casino businesses. It aggregates 200+ gaming providers, 5,000+ slots, and integrates 20 payment providers supporting fiat and cryptocurrency.
Is UltraPlay a public or private company?
UltraPlay is a private company. It is classified as corporate owned and is currently operating.
When was UltraPlay founded?
UltraPlay was founded in 2010. It employs 51 to 100 people.
Where is UltraPlay based?
UltraPlay is headquartered in Sofia, Bulgaria, in the Europe region.
How does UltraPlay make money?
Three revenue lines are on record. White Label Solutions are the primary driver. The others are iGaming Platform Licensing and crypto Casino Solutions.
Who are UltraPlay's main competitors?
Direct peers on record are TAIN, SoftSwiss, EveryMatrix, Altenar, Pragmatic Solutions, Digitain, Slotegrator, BtoBet and NSoft. Playtech is listed as a broad incumbent.
Does UltraPlay have an API?
No public API is recorded for UltraPlay.
What industry is UltraPlay in?
UltraPlay's product category is iGaming Software Platforms. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEALAB, Gaming-Focused Payment Gateways & Orchestration. Its NAICS code is 7132 and its SIC code is 7990.