Magnifi

What Magnifi does

Magnifi is an AI-powered enterprise video editing platform operated by Clippings LLC under the VideoVerse brand, focused on automating sports highlight generation and content production for broadcasters, OTT platforms, sports leagues, federations, rights holders, and news organizations. Founded in 2016 with the product commercially launched in 2018, the company is headquartered in Wilmington, Delaware, with primary operations in Mumbai, India, and maintains a global workforce of 200+ employees. The platform serves a diverse enterprise customer base that includes StarzPlay, ZEE5, Sony LIV, Formula E, the IPL, ECHL, Mountain West Conference, TV 2, Sony LIV, and dozens of additional leagues, federations, and broadcasters across more than 30 geographies.

The platform is built around a single-feed AI architecture that processes live and recorded video streams (HLS, RTMP, SRT for live; MP4 for recorded) using computer vision and deep learning models trained on 70+ sports, eliminating the need for scout statistics, crowd-noise data, or supplementary feeds. Core technical capabilities include proprietary AI-enabled ball tracking that maintains the focal action during automatic aspect-ratio resizing (16:9, 9:16, 1:1), real-time highlight generation in 35–45 seconds per clip, auto-generated subtitles in 40+ languages, AI-powered live dubbing in 50+ languages, and one-click publishing to 30+ social channels. The platform is cloud-agnostic, hosted primarily on AWS and Google Cloud, with an API-first design and integrations across 20+ partner platforms including Adobe Premiere Pro, Brightcove, Reuters Imagen, Red5, Linius, and Microsoft marketplace. Compliance certifications include ISO 27001, ISO 9001, ISO 27701, and GDPR, supporting enterprise procurement eligibility.

Magnifi operates an enterprise SaaS model with tiered subscription plans on annual and multi-year contracts, accompanied by free exploration trials and one-week paid proof-of-concept engagements; pricing is quote-based and not publicly disclosed. The company executes an enterprise field-sales motion anchored by a 'Request a Demo' primary CTA, supplemented by a structured partner ecosystem of GTM partners (Pushologies, Fanisko), value-added resellers (Grabyo), cloud partners (AWS, Google Cloud), and regional resellers covering North America (Cinesys), the Iberian Peninsula (Compaas Media), Africa (Mango Cloud), and Korea (Massive 8). To date, the platform has processed more than 12 million video hours, with claimed customer outcomes including 15X faster content creation, 80% production cost reduction, 150% engagement uplift for Mountain West Conference within six months, and 3.5x live viewership spikes during Euro 2024 coverage for a leading OTT platform.

Name

Magnifi

Legal name

Clippings LLC

Website

https://magnifi.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Magnifi is an AI-powered enterprise video editing platform that automates sports highlight generation, intelligent auto-resizing, multilingual dubbing, and multi-platform publishing for broadcasters, OTT platforms, sports leagues, federations, and news organizations globally.

Ownership category

akta.pro rank

Product category

AI Video Editing Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

akta.pro secondary industries

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD), Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF)

Keywords

• AI video editing
• Sports highlights
• Video clipping
• Content automation
• Video intelligence

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Enterprise SaaS Subscriptions: Tiered subscription plans for enterprise content owners. Plans vary by usage limits, feature access, and customization options. Annual and multi-year contract options available. Tiered structure allows content owners to maximize ROI based on their scale of operations.
2. Proof of Concept (Free Trial): Magnifi offers a free trial period for prospective customers to explore the software's capabilities before committing to a paid subscription. A one-week paid proof-of-concept trial is also available at Magnifi's discretion.
3. API Integration Services: API-based integrations that seamlessly align with existing customer workflows (CMS, MAM, streaming systems, S3 buckets, social media platforms). Custom development for unique organizational requirements may represent additional service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Magnifi is an AI-powered video editing platform that automates the creation of short-form video content, sports highlights, and clips from long-form footage. It provides intelligent video analysis, automated highlight generation, and content production tools designed for broadcasters, sports leagues, media companies, and content creators who need to produce video content at scale.

Product overview

Magnifi is an AI-powered enterprise video editing platform by VideoVerse that provides automated sports highlights, intelligent video clipping, and content production at scale. The platform consists of a core AI-Powered Highlight Generation engine with supporting modules including Auto-Resizing (with proprietary ball tracking technology), Advanced Video Editor, Auto-Generated Subtitles, Multilingual Content Generation with Live Dubbing, and Customizable Content tools. Additional products include the Automated Web Stories Creator for Google Web Stories, Archive Content for content management, and News Summary for news atomization. The platform serves broadcasters, rights owners, news organizations, and sports leagues with end-to-end AI-powered video workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnifi Studio AI-powered video editing platform that enables automated creation of short-form video content, highlights, and clips from long-form footage for media companies, broadcasters, and content creators.
• Magnifi Sports Specialized AI solution for automated sports highlight generation, enabling real-time clipping, tagging, and distribution of sports moments for leagues, broadcasters, and sports media organizations.
• Magnifi Highlights Automated highlight generation tool that uses AI to identify key moments in video content and produce ready-to-publish highlight reels for digital and social platforms.

Quantifiable outcome

• 15X faster content creation compared to traditional manual workflows
• +7 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered strategic, core and minor.

• Formula EstrategicStrategic or Co-development Partner · 14 February 2025Formula E selected Magnifi as its official technology partner to create automated replays and dynamic content during live streams of the electric racing championship. The partnership uses Magnifi's Auto-Flip feature to adjust content aspect ratios across platforms and enrich broadcasts with real-time driver and circuit details.
• Red5strategicTechnology or IntegrationRed5's ultra-low-latency delivery combined with Magnifi's real-time AI turns live moments into platform-ready highlights that are personalized and rights-compliant, with zero extra workload for teams.
• AdobecoreTechnology or IntegrationMagnifi Extension for Adobe Premiere Pro integrates AI capabilities into clients' existing video editing workflows. Magnifi is also part of the Adobe Exchange marketplace and Adobe Video Partner Program.
• Singular LiveminorGTM or Marketing PartnerMagnifi and Singular.live are working together to explore joint GTM opportunities in the market and build integrated graphics solutions to cater to live use cases.
• PushologiesminorGTM or Marketing PartnerMagnifi and Pushologies work closely to identify joint GTM opportunities and add value to clients by incorporating Magnifi's AI highlights in Pushologies' analytics-based user-targeted push notifications and shoppable videos.
• FaniskominorGTM or Marketing PartnerMagnifi and Fanisko are working closely to identify opportunities among existing clients to cross-sell and to build a proof of concept integrating Fanisko's AR fan engagement capabilities with Magnifi's automated video creation.
• CinesysminorChannel Partner/ Reseller/ DistributorMagnifi works closely with CineSys to identify opportunities to cater to their existing clients and expand territorial sales in North America.
• Compaas MediaminorChannel Partner/ Reseller/ DistributorMagnifi and Compaas Media have partnered to expand their territorial presence in the Iberian Peninsula.
• Mango CloudminorChannel Partner/ Reseller/ DistributorMagnifi and Mango Cloud have partnered to enter the African market and establish a territorial presence.
• Massive 8minorChannel Partner/ Reseller/ DistributorMagnifi and Massive8 have partnered to enter the Korean market and establish a territorial presence.
• RedflagminorOthersMagnifi has added Redflag to its product suite as a powerful AI-based anti-piracy tool to augment its portfolio of offerings and act as an end-to-end ecosystem that broadcasters can rely on for all their needs.
• Reuters ImagenstrategicTechnology or IntegrationMagnifi is integrated with Reuters Imagen as a landmark new integration announced for NAB 2026. The combined solution delivers the fastest path from live footage to fully-edited, platform-ready clips, auto-published to CMS, OTT, and social channels while smart-resizing for every screen.

Scale indicators17 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Descript: Descript offers AI-powered video and audio editing with transcription, captions, and publishing — a more general-purpose competitor in the AI video-editing category that increasingly overlaps with Magnifi's editor and subtitle features.
• Move.ai: Move.ai applies AI motion-capture and body-tracking to video, intersecting with Magnifi's computer-vision stack for sports and entertainment content generation and analytics use cases.
• Epoxy.ai: Epoxy.ai builds AI personalization and engagement tools for sports OTT platforms, with adjacent capabilities in content surfacing and personalization that complement or compete with Magnifi's downstream engagement features.

Direct peers

• Reely: Reely offers AI-driven sports content automation, including highlight creation, auto-clipping, and social publishing for sports teams, leagues, and broadcasters — closely overlapping Magnifi's core product.
• Pixellot: Pixellot provides AI-automated sports video capture, production, and analysis; its clip-and-highlight workflow overlaps Magnifi's for leagues, federations, and youth/amateur sports customers.
• Grabyo: Grabyo is a cloud-based live sports clipping, editing, and publishing platform used by broadcasters and rights holders. It is both a Magnifi VAR partner and a direct competitor in live highlight production.
• Veo Technologies: Veo combines AI-automated sports capture (camera + software) with post-match highlight generation and sharing tools, competing with Magnifi on the AI-highlight and publishing side for amateur and professional sports.
• WSC Sports: WSC Sports is the most direct competitor to Magnifi, providing AI-powered automated sports highlight generation, real-time clipping, and multi-platform publishing for leagues, broadcasters, and OTT platforms worldwide.

Broad incumbents

• IBM watsonx Media (formerly Watson Media): IBM's AI media portfolio includes video enrichment, captioning, and live-streaming AI used by enterprises and broadcasters, providing broader, incumbent competition to Magnifi in AI video production and distribution.

Others

• Linius Technologies: Linius provides AI-driven video virtualization and search/retrieval for media asset management. Magnifi already partners with Linius, and the platforms jointly serve archive and MAM workflows for sports and broadcasters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Magnifiofficial
• YouTubeyoutube.com/channel/UCsUW_1GoXjC2V_LULJDsuvA
• LinkedInlinkedin.com/company/magnifiofficial
• Instagraminstagram.com/magnifiofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnifi