Mentoring Minds
- Company typePrivate
- Founded2001
- HeadquartersTyler, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Mentoring Minds does
Mentoring Minds is a privately held K-12 educational content publisher founded in 2001 and headquartered in Tyler, Texas, operating with 51–100 employees. The company creates print-and-digital supplemental learning resources for K-8 classrooms, with its core product, ThinkUp!, built around a proprietary "9 Traits of Critical Thinking" pedagogical framework. ThinkUp! is offered as an interactive worktext or through digital access via Teacher Toolbox, covering Literacy and Mathematics in English and Spanish for Grades K-8, with state-specific editions aligned to North Carolina and Texas assessment standards.
The company operates in a niche but recurring district procurement category, selling through quote-based enterprise contracts to schools requiring standards-aligned supplemental materials. Its primary customer segments are K-8 schools in North Carolina and Texas, creating geographic concentration around states with large student populations and high-stakes testing regimes. In December 2019, Mentoring Minds expanded its portfolio through the acquisition of School Spire, signaling an inorganic growth strategy.
Note: A significant portion of the input data describes Curriculum Associates' broader product portfolio (i-Ready, BRIGANCE, Stile, Ellevation, etc.), which may indicate a corporate relationship, data-source overlap, or that Mentoring Minds operates as a brand within the Curriculum Associates ecosystem. The analysis above relies on information directly attributable to Mentoring Minds; claims tied solely to Curriculum Associates infrastructure are noted where relevant.
Mentoring Minds firmographics
Firmographics- Name
- Mentoring Minds
- Legal name
- Curriculum Associates, LLC
- Website
- https://mentoringminds.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mentoring Minds industry classification
Industry- Product category
- K-12 Supplemental Curriculum Publishing
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard) (EDACANAH)
- akta.pro secondary industries
- Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD), Reading Comprehension & Close Reading Enrichment (EDAMAJAB)
Keywords
Where Mentoring Minds is headquartered
LocationHeadquarters
- HQ city
- Tyler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mentoring Minds business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Distribution channels2 records
Marketing channels6 records
Mentoring Minds product offering
Product offeringCore offering
Mentoring Minds is an educational content creator and K-12 publisher that designs and produces print-and-digital supplemental learning resources for classroom instruction. Its portfolio centers on products such as Total Motivation and critical thinking tools, delivering standards-aligned literacy and mathematics content for grades K-8 in interactive worktext and digital formats.
Product overview
Curriculum Associates offers i-Ready Learning, a unified K-8 platform combining assessment, personalized instruction, and core curriculum. The platform integrates sub-products including ThinkUp! (critical thinking instruction), i-Ready Assessment Suite with diagnostic and standards mastery tools, i-Ready Classroom Mathematics, and Magnetic Literacy as core offerings. Supplemental products like Ready Mathematics, Ready Reading, Phonics for Reading, Magnetic Foundations, and Magnetic Comprehension extend the portfolio, while Teacher Toolbox provides digital access to print resources. The ecosystem also includes BRIGANCE assessment tools and Stile science curriculum (acquired brand) for Grades 6-8.
Differentiator
Problem solved
Functional benefit
Brands
- i-Ready: Grades K–8 assessments, personalized instruction, core literacy, and mathematics platform.
- ThinkUp!
- Teacher Toolbox
- Stile
- Ellevation
- BRIGANCE
- Magnetic Literacy
- i-Ready Classroom Mathematics
Products and services
- Total Motivation
Companies that use Mentoring Minds
Customer profileSegments1 record
Ideal customer profiles1 record
Mentoring Minds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mentoring Minds partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Mentoring Minds competitors and assessment
Company assessmentDirect peers
- Amplify Education: Amplify offers K-8 supplemental ELA and math programs (mCLASS, Amplify CKLA, Amplify Math), competing with Mentoring Minds in state-specific, standards-aligned classroom instruction.
- Lexia Learning (Cambium Learning Group): Lexia provides K-8 literacy intervention and supplemental reading programs (Lexia Core5, PowerUp), directly competing with Mentoring Minds' Magnetic Literacy, Magnetic Foundations, and Phonics for Reading products.
- Renaissance Learning: Renaissance (iStation, Accelerated Reader, Star Assessments) is a direct competitor in K-8 supplemental literacy and math, with deep district penetration, adaptive practice, and assessment tools that compete head-to-head with Mentoring Minds' portfolio.
- Imagine Learning: Imagine Learning offers K-8 supplemental literacy, math, and Spanish-language instruction, closely comparable to Mentoring Minds' bilingual, supplemental portfolio and similarly targeted at district-level adoptions.
Broad incumbents
- Curriculum Associates: Curriculum Associates (i-Ready, Teacher Toolbox) is the umbrella platform through which Mentoring Minds' ThinkUp! is currently distributed. It is the most directly comparable incumbent in K-8 assessment, personalized instruction, and supplemental literacy/math, with a much larger portfolio, sales force, and state-contract footprint.
- Scholastic Education: Scholastic publishes K-8 literacy products (e.g., Scholastic EDGE, ReadSide) and competes with Mentoring Minds in supplemental reading instruction at the district level.
- Savvas Learning Company: Savvas is a major K-12 publisher with supplemental and core programs in literacy and math (e.g., enVision, myView), competing with Mentoring Minds on district RFPs and state adoption lists.
- Houghton Mifflin Harcourt: HMH publishes K-8 supplemental and core programs (Into Reading, Into Math, Amira) and competes with Mentoring Minds for state adoption and district supplemental budgets.
- McGraw-Hill Education: McGraw-Hill publishes K-8 core and supplemental literacy/math programs and competes with Mentoring Minds on state-aligned content and classroom instructional materials.
Emerging players
- IXL Learning: IXL provides adaptive K-12 math, ELA, and supplemental practice via subscription, competing with Mentoring Minds' digital-ready components on personalized instruction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mentoring Minds social profiles
Digital presenceMentoring Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentoring Minds leadership team
Management profileNumber of profiles
Profiles3 records
Mentoring Minds subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mentoring Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentoring Minds M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentoring Minds
What does Mentoring Minds do?
Mentoring Minds is an educational content creator and K-12 publisher that designs and produces print-and-digital supplemental learning resources for classroom instruction. Its portfolio centers on products such as Total Motivation and critical thinking tools, delivering standards-aligned literacy and mathematics content for grades K-8 in interactive worktext and digital formats.
Is Mentoring Minds a public or private company?
Mentoring Minds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mentoring Minds founded?
Mentoring Minds was founded in 2001. It employs 51 to 100 people.
Where is Mentoring Minds based?
Mentoring Minds is headquartered in Tyler, United States, in the North America region.
Who are Mentoring Minds's main competitors?
Direct peers on record are Amplify Education, Lexia Learning (Cambium Learning Group), Renaissance Learning and Imagine Learning. Broad incumbents are Curriculum Associates, Scholastic Education, Savvas Learning Company, Houghton Mifflin Harcourt and McGraw-Hill Education. IXL Learning is listed as an emerging player.
Does Mentoring Minds have an API?
No public API is recorded for Mentoring Minds.
What industry is Mentoring Minds in?
Mentoring Minds's product category is K-12 Supplemental Curriculum Publishing. Its primary akta.pro industry code is EDACANAH, Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard), with a secondary code of EDAFAOAD, Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms. Its NAICS code is 611710 and its SIC code is 8200.