Capture
Capture (Eleventh, Inc.) was a US-based note-taking application that let individuals quickly capture notes, to-dos, web pages, and files via web and mobile. The product is no longer available as of 2025.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Capture does
Capture, operated by Eleventh, Inc., was a note-taking and personal knowledge management application designed to help individuals quickly capture notes, to-dos, web pages, and files from across their digital workspace. Founded as a US-incorporated company headquartered in New York, Capture was available as both a web application (capture.so) and a mobile app, distributing through a self-serve, product-led growth model aimed at consumers and small businesses. The product positioned itself around rapid idea capture and unified inbox-style organization, with the company's website emphasizing the tagline "Never lose a thought." No technical architecture, AI capabilities, integrations, or proprietary platform components were publicly disclosed beyond standard mobile OS-level permissions (camera, microphone, contacts, storage).
Capture's commercial mechanics were not publicly documented: pricing was not disclosed, the app is no longer available, and there are no named enterprise customers, select customer logos, or revenue figures in the source materials. The company was backed by Y Combinator (2019) and Unpopular Ventures (2022), and operated with a headcount in the 11-50 range. By 2025, the company's website indicates that Capture is no longer available, with a notice thanking supporters — confirming cessation of operations. Note that a separate UK-based entity also named "Capture" (Capture Expense, founded by James Rowell) appears in news coverage and is unrelated to Capture.so / Eleventh, Inc.
Capture firmographics
Firmographics- Name
- Capture
- Legal name
- Eleventh, Inc.
- Website
- https://capture.so
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capture (Eleventh, Inc.) was a US-based note-taking application that let individuals quickly capture notes, to-dos, web pages, and files via web and mobile. The product is no longer available as of 2025.
- Ownership category
- akta.pro rank
Where Capture is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Capture business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels1 record
Capture product offering
Product offeringCore offering
Capture was a unified note-taking and idea-capture application that enabled individual users to quickly capture notes, to-dos, web bookmarks, and other content into a single inbox. The product was offered as a web application and mobile app, backed by Y Combinator, and is no longer available as of 2025.
Product overview
Capture was a single unified note-taking product offered by Eleventh, Inc. that enabled users to quickly capture notes, to-dos, web pages, and other content. The product was backed by Y Combinator. Capture is no longer available.
Differentiator
Problem solved
Functional benefit
Products and services
- Capture (note-taking app) A unified note-taking and idea-capture web and mobile application for individual consumers that lets users quickly capture notes, to-dos, web pages, and other content into a single inbox. The product is no longer available as of 2025.
Quantifiable outcome
- Only 2.6% of claims were approved immediately, indicating approval bottlenecks caused partly by unclear expense policies
Companies that use Capture
Customer profileIdeal customer profiles1 record
Capture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capture partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights2 records
Capture competitors and assessment
Company assessmentDirect peers
- Notion: Notion is a unified workspace product combining notes, to-dos, and web clipping — directly comparable to Capture's 'quick capture of notes, to-dos, and web pages' proposition, with significantly greater scale and feature breadth.
- Evernote: Evernote is a long-standing cross-platform note-taking and web-clipping application targeting individual prosumer and SMB users — the closest legacy direct competitor to Capture on functionality and target user.
- Obsidian: Obsidian is a Markdown-based knowledge base app for personal note-taking and idea capture, comparable in PKM positioning to Capture, with a power-user community and local-file architecture.
- Bear: Bear is an Apple-ecosystem focused note-taking app competing for the same individual prosumer / quick-capture use case that Capture targeted.
Emerging players
- Mem: Mem is an AI-augmented note-taking and self-organising workspace that overlaps with Capture's quick-capture thesis while adding AI-driven retrieval — a forward-looking adjacent competitor.
- Roam Research: Roam pioneered networked thought and bidirectional linking for personal knowledge management, targeting the same 'capture ideas and connect them later' workflow Capture was built around.
- Tana: Tana is an AI-native, outliner-based knowledge tool that addresses the same 'capture and structure' problem Capture targeted, but with stronger AI and supertag primitives — a representative next-generation competitor.
Broad incumbents
- Apple Notes: Apple Notes is a free, pre-installed cross-device note-taking application integrated into the iOS/macOS ecosystem — the dominant incumbent crowding out standalone capture apps like Capture.
- Google Keep: Google Keep is Google's free, lightweight note-and-to-do capture tool bundled with Workspace — a free competitor that compresses the addressable market for any standalone Capture-like service.
- Microsoft OneNote: OneNote is Microsoft's freeform digital notebook integrated into Office and Windows — a platform incumbent covering the same quick-capture and to-do organisation use cases as Capture.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Capture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capture leadership team
Management profileNumber of profiles
Capture funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capture
What does Capture do?
Capture was a unified note-taking and idea-capture application that enabled individual users to quickly capture notes, to-dos, web bookmarks, and other content into a single inbox. The product was offered as a web application and mobile app, backed by Y Combinator, and is no longer available as of 2025.
Is Capture a public or private company?
Capture is a private company. It is classified as venture growth investor backed and is currently operating.
When was Capture founded?
Capture was founded in 2022. It employs 11 to 50 people.
Where is Capture based?
Capture is headquartered in New York, United States, in the North America region.
Who are Capture's main competitors?
Direct peers on record are Notion, Evernote, Obsidian and Bear. Emerging players are Mem, Roam Research and Tana. Broad incumbents are Apple Notes, Google Keep and Microsoft OneNote.
Does Capture have an API?
No public API is recorded for Capture.