Name

Propel HR

Legal name

Propel HR, Inc.

Website

https://propelhr.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) / Human Resources Outsourcing

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), HRIS Administration & Data Management (BPAAAIAC), HRIS/HCM Managed Services & Support (BPAEAGAF)

Keywords

• Human resource outsourcing
• Payroll processing services
• Professional employer organization
• Employee benefits administration
• HR compliance services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. PEO Services (Co-Employment): Full-service Professional Employer Organization (PEO) model where Propel HR becomes co-employer of client's workforce. The company handles payroll, benefits, HR, compliance, and risk management while client retains day-to-day management of employees. Revenue generated through service fees typically based on employee count or payroll volume.
2. Individual HR Solutions: A la carte HR services for businesses that may not need full PEO co-employment. Includes standalone payroll processing, benefits administration, compliance guidance, and HR support services.
3. Broker Partner Revenue Share: Revenue sharing arrangement with insurance brokers and HR consultants who refer clients. Partners earn ongoing commissions for client retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Propel HR is an IRS-Certified Professional Employer Organization (CPEO) that provides full-service HR outsourcing to small and mid-sized businesses. The company delivers integrated payroll processing, employee benefits administration (including the proprietary BlueChoice Master Health Plan), HR compliance support, and risk management through co-employment arrangements. Services are powered by UKG (formerly Kronos) and Worklio Human Capital Management platforms, providing clients with enterprise-level HR technology combined with personalized support.

Product overview

Propel HR is an IRS-Certified Professional Employer Organization (CPEO) offering a unified suite of HR outsourcing services built on two HCM technology platforms: UKG (formerly Kronos) for businesses with 50+ employees and Worklio for companies with fewer than 50 employees. The core offering combines payroll processing, employee benefits administration (including the proprietary BlueChoice Master Health Plan for PEOs), HR compliance services, and full-service PEO/co-employment arrangements. Services are delivered through cloud-based platforms providing real-time payroll, automated onboarding, employee self-service portals, and 24/7 administrative access. The company also provides compliance guidance covering workers' compensation, ACA, EEOC, FLSA, FMLA, and multi-state regulations.

Differentiator

Problem solved

Functional benefit

Brands

• The Propellers: A superhero-themed marketing campaign and branding initiative for Propel HR's service offerings, featuring characters representing different HR functions (Captain Propeller, Wonder Human, Tech Titan, Super Payroller, Big Benny).

Products and services

• Full-Service PEO
• Payroll Services
• Employee Benefits Administration
• BlueChoice Master Health Plan for PEOs
• HR Compliance Services
• UKG (Kronos) HCM Platform
• Worklio HCM Platform

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered strategic acquisition, historical, core and supporting.

• OneDigitalstrategic acquisitionOthers · 1 January 2026Propel HR was acquired by OneDigital PEO in January 2026. Silva Capital Solutions served as exclusive sell-side advisor. This acquisition marked OneDigital's first PEO presence in South Carolina, expanding their footprint in the PEO industry. Propel HR continues operating under its brand while becoming part of the OneDigital network.
• Signal InsurancehistoricalStrategic or Co-development Partner · 1 January 2007Partnership with Signal Insurance formed in 2007 to expand benefits capabilities as part of the Propel HR launch. This partnership helped establish the company's benefits administration capabilities during its founding.
• UKG (formerly Kronos)coreTechnology or IntegrationUKG provides enterprise-level Human Capital Management (HCM) software for businesses with 50+ employees. The platform includes time and labor management, HRIS, benefits administration, and compliance tracking. Propel HR leverages UKG to deliver enterprise-level HR tools to small business clients with enterprise-level functionality.
• WorkliocoreTechnology or IntegrationWorklio provides an all-in-one HR platform designed for businesses with less than 50 employees. The platform handles onboarding, benefits administration, tax filings, and compliance. Propel HR uses Worklio to serve smaller SMB clients with streamlined, user-friendly HR technology.
• BlueChoice Health PlancoreTechnology or IntegrationBlueChoice is a health insurance provider offering the Master Health Plan specifically designed for PEO clients. Added in 2018, this partnership enables Propel HR to provide competitive health benefits with stabilized premiums and potential cost savings for client employees.
• SHRM (Society for Human Resource Management)supportingStrategic or Co-development PartnerSHRM partnership provides Propel HR with industry credentials and access to HR professional resources and best practices. The partnership enhances credibility with HR decision-makers who recognize SHRM as the premier HR professional organization.
• BBB (Better Business Bureau)supportingStrategic or Co-development PartnerBBB accreditation demonstrates commitment to ethical business practices and customer service standards. The accreditation provides additional credibility assurance for prospective clients evaluating PEO providers.
• American Payroll AssociationsupportingStrategic or Co-development PartnerAPA membership demonstrates payroll processing expertise and provides access to payroll professional resources, certifications, and best practices for accurate payroll and tax filing.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Insperity: One of the largest publicly traded PEOs in the U.S., providing co-employment HR outsourcing, payroll, benefits, and compliance services to SMBs and mid-market companies. Highly comparable in service mix, customer segments, and IRS-CPEO status.
• TriNet: Publicly traded PEO specializing in HR solutions for small and mid-sized businesses, including payroll, benefits administration, and compliance. Competes directly with Propel HR in the SMB segment with a technology-led platform.
• Justworks: Tech-enabled PEO targeting small businesses with payroll, benefits, compliance, and HR support through a unified software platform. Comparable in customer segment and product set, with a more software-native delivery model.
• Vensure Employer Services: Large PEO providing payroll, benefits, workers' comp, and HR outsourcing to SMBs across the U.S. Direct competitor in co-employment services, with comparable nationwide reach.
• FrankCrum: Employee-focused PEO offering payroll, benefits, workers' comp, and HR services to small and mid-sized businesses. Direct mid-sized PEO competitor with similar IRS-CPEO positioning.
• ExtensisHR: PEO providing HR outsourcing, payroll, benefits, and risk management to SMBs nationwide. Comparable in size, customer focus, and service breadth.
• Sequoia One: PEO serving small and mid-sized businesses with payroll, benefits administration, HR compliance, and risk management. Direct comparable in scope and target customer profile.
• OneDigital: National PEO and insurance brokerage that acquired Propel HR in January 2026. Operates an extensive PEO and employee benefits platform with overlapping SMB and mid-market customers.

Broad incumbents

• ADP TotalSource: PEO division of ADP, the largest payroll and HR services company in the U.S. Overlaps directly with Propel HR on co-employment, payroll, and benefits for SMBs, with materially greater scale and brand recognition.
• Paychex PEO: PEO offering from Paychex, a major payroll and HR technology provider. Competes on co-employment, payroll, and benefits administration, with a broader portfolio of HR services beyond PEO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PropelHRinc
• YouTubeyoutube.com/channel/UCR5RKSdWb7gvxqmzssrUhfg
• Facebookfacebook.com/PropelHRInc
• LinkedInlinkedin.com/company/propelhr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propel HR