WISEcode
- Company typePrivate
- Founded2025
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
WISEcode firmographics
Firmographics- Name
- WISEcode
- Legal name
- WISEcode, LLC
- Website
- https://wisecode.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where WISEcode is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WISEcode business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Non-UPF Shield Brand Verification Program: Revenue from food brands enrolling in the verification program to earn the Non-UPF Shield certification for packaging and retail listings. Includes promotional pricing for early-enrolling brands, with initial participants including Blue Zones Kitchen and OKO.
- WISEscore Premium Features: Food rating system potentially monetized through premium access to detailed scoring and analysis for consumers and brands
- Consumer App Distribution: Mobile application distributed through Apple App Store and Google Play, potentially monetized through freemium model with premium features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Non-UPF Shield Verification Program for brands |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
WISEcode product offering
Product offeringCore offering
WISEcode operates an AI-powered food intelligence platform built on its proprietary NFP+ Food Information data platform, which analyzes over 840,000 packaged food products across 15,000 attributes per product. The company delivers two distinct offerings: a consumer-facing WISEcode UPF Detector mobile app that scans products and classifies them across five processing levels, and a B2B Non-UPF Shield verification program that certifies qualifying CPG brands and food products using the same ingredient-level classification engine.
Product overview
WISEcode is an AI-powered food intelligence platform that provides both consumer-facing and brand-facing products for ultra-processed food (UPF) classification. The core of the offering is the proprietary NFP+™ Food Information Platform, which analyzes 840,000+ packaged food products across 15,000 attributes per product. For consumers, WISEcode offers the UPF Detector mobile app, which scans products and classifies them across five processing levels using the WISEcode UPF Standard. For brands, WISEcode provides the Non-UPF Shield verification program, which allows qualifying products to display the Non-UPF Shield designation on packaging and retail listings, powered by the same ingredient-level classification engine. Additional products include WISEscore (a merged ingredient-and-nutrient quality score) and the $200K UPF Code Hack crowdsourcing initiative. The platform's AI uses natural language processing of ingredient lists and a weighted scoring methodology to classify ultra-processing at the ingredient level.
Differentiator
Problem solved
Functional benefit
Brands
- Non-UPF Shield™: Verification program for brands to certify their products as non-ultra-processed.
- WISEcode UPF Detector™
- WISEscore
- WISEcode UPF Standard
- NFP+™
Products and services
- WISEcode UPF Detector Mobile App Consumer-facing mobile application that lets users scan any packaged food product with their device camera and instantly receive a classification of whether the product is ultra-processed under WISEcode's five-level UPF Standard. Available on Apple App Store and Google Play.
- Non-UPF Shield Verification Program B2B verification service that evaluates packaged food products at the ingredient level using WISEcode's classification engine. Qualifying products receive the Non-UPF Shield designation for use on packaging and retail listings, along with a marketing toolkit, nutrition panel analysis, reformulation recommendations, and direct visibility to consumers via the WISEcode app.
Quantifiable outcome
- ~30% of packaged products may warrant priority reformulation according to WISEcode's more granular methodology
- +2 more outcomes
Companies that use WISEcode
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
WISEcode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
WISEcode partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Non-GMO ProjectminorNon-GMO Project research cited during Startup CPG webinar provided consumer data showing 72% of Americans trying to avoid ultra-processed foods; shared research on consumer behavior driving UPF verification trend
- Startup CPGminorCollaboration through Startup CPG webinar platform for industry education and B2B outreach; WISEcode presented on UPF verification as strategic differentiator for startup food brands
Scale indicators6 records
Recent moves2 records
Expansion highlights6 records
WISEcode competitors and assessment
Company assessmentDirect peers
- Yuka: French consumer app that scans packaged foods and grades them on additive and NOVA ultra-processing criteria. Directly competes with WISEcode's UPF Detector mobile app on the same consumer use case (instant food transparency via scanning), and is the most cited comparable in UPF/scanning transparency.
- HowGood: B2B ingredient-level data platform serving CPG brands and retailers with sustainability, sourcing, and ingredient transparency scoring. Comparable to WISEcode's Non-UPF Shield verification program as a brand-facing certification/data layer for packaged goods, though currently focused on sustainability rather than processing.
- Nutritionix: Food data API and database with extensive branded and restaurant menu coverage, widely licensed to CPG/retail/health apps. Comparable as ingredient- and nutrient-level food data infrastructure for both enterprise (B2B API) and consumer-app developers, similar in data-platform DNA to NFP+.
- Spoonacular: Food data API and product database covering ingredients, recipes, and packaged products with B2B licensing to apps and CPG. Comparable as a developer-facing ingredient/product data layer built on a broad packaged-food catalog, similar in API-and-database positioning to NFP+.
Emerging players
- Open Food Facts: Open-source collaborative database of packaged food products with ingredient and Nutri-Score/NOVA classification. Overlaps with WISEcode's NFP+ data foundation and UPF classification use case, but free/open vs WISEcode's commercial-verification model and weaker brand-facing offerings.
- FoodVisor: French computer-vision food tracking app that recognizes meals and packaged products and provides nutritional scoring. Competes with the WISEcode UPF Detector on the consumer mobile scanning/transparency use case, though primarily nutritional rather than processing-focused.
- Thinkinsights (The Food database for sustainability labels): Specialized product attribute data provider covering sustainability and certification labels (e.g., non-GMO, organic) for CPG brands and retailers — directly comparable to WISEcode's Non-UPF Shield as a third-party packaged-food verification program sold to brands.
Broad incumbents
- LabelInsight (NielsenIQ): Acquired by NielsenIQ, LabelInsight operates a large-scale product attribute database and analytics platform for CPG manufacturers and retailers. A broader incumbent in packaged-food data whose attribute taxonomy and retailer integrations are the most direct large-scale alternative to WISEcode's NFP+ platform.
- MyFitnessPal: Mass-market food tracking database and app with ingredient-level coverage across millions of branded foods. Adjacent incumbent: while not focused on UPF, its scale in packaged-food data and consumer reach make it the largest potential competitor if it integrates UPF/classification features.
Others
- Non-GMO Project: Established third-party verification program (Non-GMO Project Verified) for packaged foods, licensing the butterfly seal to brands across the U.S. retail base. Not a direct tech peer but the closest prior analog for monetizing a category-defining certification mark on packaging — the model WISEcode's Non-UPF Shield is patterned on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WISEcode social profiles
Digital presenceWISEcode financial estimates
Financial estimateRevenue estimate
Valuation estimate
WISEcode leadership team
Management profileNumber of profiles
WISEcode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WISEcode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WISEcode
What does WISEcode do?
WISEcode operates an AI-powered food intelligence platform built on its proprietary NFP+ Food Information data platform, which analyzes over 840,000 packaged food products across 15,000 attributes per product. The company delivers two distinct offerings: a consumer-facing WISEcode UPF Detector mobile app that scans products and classifies them across five processing levels, and a B2B Non-UPF Shield verification program that certifies qualifying CPG brands and food products using the same ingredient-level classification engine.
Is WISEcode a public or private company?
WISEcode is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WISEcode founded?
WISEcode was founded in 2025. It employs 11 to 50 people.
Where is WISEcode based?
WISEcode is headquartered in Chicago, United States, in the North America region.
How does WISEcode make money?
Three revenue lines are on record. Non-UPF Shield Brand Verification Program is the primary driver. The others are WISEscore Premium Features and consumer App Distribution.
Who are WISEcode's main competitors?
Direct peers on record are Yuka, HowGood, Nutritionix and Spoonacular. Emerging players are Open Food Facts, FoodVisor and Thinkinsights (The Food database for sustainability labels). Broad incumbents are LabelInsight (NielsenIQ) and MyFitnessPal. Non-GMO Project is listed as an others.
Does WISEcode have an API?
No public API is recorded for WISEcode.