Cookiebot

What Cookiebot does

Cookiebot is a consent management platform (CMP) operated as a brand and subsidiary of Usercentrics A/S, a Danish private limited company headquartered in Copenhagen and founded in 2012. The platform helps website and app operators collect, store, and signal user consent in compliance with global privacy regulations including GDPR, CCPA, CPRA, VCDPA, LGPD, and a growing set of US state laws as well as Swiss, Canadian, and Indian frameworks. Its underlying technology is a patented automated scanner that performs monthly crawls of customer websites to detect, identify, and classify cookies and trackers, with native integrations to Google Consent Mode, Microsoft UET, the IAB Transparency and Consent Framework (TCF) 2.3, Meta Signals Gateway, and Amazon Consent Signal. The platform supports 47+ languages and is deployed across 2.4 million websites and apps processing 8.8 billion monthly user consents.

The product portfolio spans two pricing tiers under the Cookiebot/Usercentrics umbrella: Cookiebot Core targeting solopreneurs and emerging businesses via a plug-and-play self-serve model, and Usercentrics Advanced targeting established and enterprise customers requiring multi-brand, multi-jurisdiction consent management with advanced analytics. Distribution is primarily product-led growth through a 14-day free trial on the company website, complemented by first-party CMS integrations (WordPress plugin, Wix App Market, Shopify), an affiliate and reseller network, and certifications such as Google Gold Tier CMP Partner and IAB TCF registration. Adjacent offerings include server-side tagging (Server Google Tag Manager), mobile App CMP, CTV CMP, a privacy policy generator, and a recently launched AI control suite (MCP Manager, Preference Manager, Audience Unlocker) that governs how AI systems interact with consent data.

The business model is SaaS subscription recurring revenue with tiered pricing based on domain count and page views. The parent company Usercentrics A/S reached €100 million in annual recurring revenue in August 2025; Cookiebot's specific contribution is not separately disclosed. The platform serves 600,000+ customers globally with no publicly named anchor logos, indicating a long-tail SMB customer base augmented by enterprise tier adoption through Usercentrics Advanced. Certifications beyond Google Gold Tier CMP include ISO 27001, ISO 27017, ISO 27018, ISO 27701, IAB TCF, SOC compliance, HIPAA readiness, and WCAG accessibility.

Name

Cookiebot

Legal name

Usercentrics A/S

Website

https://cookiebot.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Cookiebot is a Copenhagen-headquartered consent management platform (a Usercentrics A/S brand) that uses patented scanning technology to automate cookie detection and consent signaling across 2.4 million websites and 47+ languages, serving 600,000+ customers under GDPR, CCPA, and US state privacy frameworks.

Ownership category

akta.pro rank

Product category

Privacy and Consent Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Consent, Preference & Privacy Management (CMP) (BPAFAFAL)

akta.pro secondary industries

Privacy Governance & Consent Management (HDADAIAI), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Consent management platform
• Cookie compliance software
• Privacy compliance solutions
• GDPR compliance tools
• Website consent management

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based CMP Licensing: Cookiebot CMP is sold as a SaaS subscription with tiered pricing based on website usage, providing automated cookie consent collection and management. The platform offers Cookiebot Core for smaller users and Usercentrics Advanced for larger enterprises, with pricing based on number of domains or page views.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cookiebot is a consent management platform (CMP) that automates cookie consent collection and management for websites. It uses patented monthly scanning technology to detect and classify cookies and trackers, signals consent to ad tech platforms, and supports compliance with GDPR, CCPA, and other global privacy regulations across 47+ languages. The platform is sold as a SaaS subscription with two tiers — Cookiebot Core for solopreneurs and Usercentrics Advanced for larger enterprises — and serves over 2.4 million websites and apps processing 8.8 billion monthly user consents.

Product overview

Cookiebot is a consent management platform offered by Usercentrics A/S (registered in Denmark), providing a comprehensive suite of products for privacy compliance. The core offering is Cookiebot™ CMP, which includes two pricing tiers: Cookiebot Core for solopreneurs and emerging businesses, and Usercentrics Advanced for established and enterprise organizations. The platform uses patented automated scanning technology to detect and classify cookies monthly. Cookiebot integrates natively with major advertising platforms including Google Consent Mode, Microsoft UET, Meta Signals Gateway, and Amazon Consent Signal, as well as CMS platforms like WordPress, Wix, and Shopify. The broader product portfolio includes server-side tracking solutions, AI control tools (MCP Manager, Preference Manager, Audience Unlocker), privacy policy generation, and specialized CMPs for web, mobile apps, and connected TV. The platform supports 47+ languages and serves 600,000+ customers across 2.4 million websites and apps, processing 8.8 billion monthly user consents.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookiebot CMP A SaaS consent management platform that automates cookie consent collection and management for website owners. Features patented monthly scanning to detect and classify cookies and trackers, automated consent signaling to advertising platforms, and support for GDPR, CCPA, LGPD and other global privacy regulations.
• Privacy-First Website Analytics

Quantifiable outcome

• 8.8 billion monthly user consents processed
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationCookiebot is a Google-certified Gold Tier CMP Partner, providing native integration with Google Consent Mode for automated consent signaling to Google advertising platforms.
• IAB EuropecoreTechnology or IntegrationCookiebot is a registered CMP under the IAB Europe Transparency and Consent Framework (TCF) 2.3, supporting standardized consent signaling across the digital advertising ecosystem.
• Usercentrics A/ScoreOthersCookiebot is a product/trademark of Usercentrics A/S, a Danish consent management company. Cookiebot CMP operates alongside Usercentrics Web CMP as part of the unified product portfolio.
• MicrosoftsupportingTechnology or IntegrationCookiebot supports Microsoft UET Consent Mode for automated consent signaling to Microsoft advertising platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OneTrust: OneTrust is the largest dedicated privacy management platform, offering consent management alongside broader GRC, ethics, and ESG solutions. It competes directly with Cookiebot/ Usercentrics in CMP and broader privacy governance.
• TrustArc: TrustArc is an established privacy management and compliance platform serving enterprise customers. It overlaps with Cookiebot's Usercentrics Advanced tier in multi-jurisdictional consent and privacy program management.

Direct peers

• CookieYes: CookieYes is a direct cookie consent management platform offering GDPR/CCPA banner and scanning solutions for SMBs and mid-market. It is one of the most direct Cookiebot alternatives, frequently mentioned as a comparison target.
• Iubenda: Iubenda provides cookie consent banners, privacy/cookie policy generators, and terms-and-conditions tools for websites. It overlaps directly with Cookiebot's SMB-focused CMP and policy-generation offerings.
• Didomi: Didomi is a consent and preference management platform serving enterprise and media clients across web, app, and CTV surfaces. It is a direct CMP competitor with comparable IAB TCF certification and multi-surface support.
• Osano: Osano is a privacy management platform offering cookie consent, DSAR management, and vendor risk management. It targets SMB through enterprise, overlapping with Cookiebot's CMP and broader privacy governance offerings.
• Termly: Termly provides cookie consent banners, privacy policy generators, and compliance tools targeting SMBs. It is a direct Cookiebot competitor in the self-serve, lower-priced CMP segment.
• Quantcast Choice (CMP): Quantcast Choice is an IAB-registered CMP built into Quantcast's ad-tech stack. It is a direct CMP competitor with strong publisher-side presence, competing with Cookiebot for advertising-dependent customers.
• Usercentrics A/S (parent): Usercentrics is the parent company of Cookiebot and operates its own Web, App, and CTV CMP products. The two brands are co-marketed but share infrastructure and compete for the same buyer in some segments.

Emerging players

• Securiti: Securiti offers a data privacy and governance cloud with consent management, data discovery, and AI governance. It overlaps with Cookiebot's emerging AI-control and preference-management product lines at the enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cookiebotcybot

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookiebot