What Osano does

Osano is a data privacy compliance SaaS company founded in October 2018 in Austin, Texas, by Arlo Gilbert and Scott Hertel, that provides an all-in-one platform for organizations to manage privacy obligations under GDPR, CCPA/CPRA, and 95+ global privacy laws across 50+ countries. The platform's core modules include Cookie Consent (jurisdiction-aware banners with Global Privacy Control signal recognition and Google Consent Mode v2 support), Subject Rights Management (DSAR automation with email intake and deletion workflows), Data Mapping (AI-assisted personal data discovery and classification), Vendor Privacy Risk Management (privacy scoring for 11,000+ vendors with policy change and lawsuit alerts), Assessments (ISO/NIST-based templates with AI-generated content), and a Unified Consent & Preference Hub for cross-channel consent. The underlying technology is a cloud-based SaaS architecture with a blockchain database for scalability, served to more than 40,000 platform users processing 1-3 billion consents per month.

The company operates as a Public Benefit Corporation and is the first data privacy platform to achieve Certified B Corporation status. It monetizes through tiered subscription SaaS pricing with a freemium cookie consent entry tier, self-service paid plans, and custom enterprise contracts featuring capped renewal increases. Distribution combines product-led growth with enterprise field sales, dedicated migration paths from legacy vendors (notably OneTrust), a partner and reseller program, and inclusion in Google's certified CMP directory. Osano differentiates on ease of implementation (live in days or weeks versus months for legacy tools), a "No Fines. No Penalties." Guarantee backed by up to $500,000, and responsive human support that yields approximately 4.5/5 ratings across 175+ G2 reviews. Key enterprise customers include FICO, New Relic, Lattice, AMC Theatres, Boston Medical, White Castle, Justworks, and Six Flags. The company has raised approximately $44.4M in venture funding, including a $25M Series B led by Baird Capital in August 2023, and acquired WireWheel in December 2023 to deepen enterprise assessment capabilities, with operational subsidiaries in Dublin (GDPR Article 27 representation) and the UK.

Name

Osano

Legal name

Osano, Inc., a Public Benefit Corporation

Website

https://osano.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Osano is a SaaS data privacy compliance platform that helps organizations manage GDPR, CCPA/CPRA, and 95+ global privacy laws through cookie consent, DSAR automation, data mapping, vendor risk management, and privacy assessments for SMB through enterprise customers.

Ownership category

akta.pro rank

Product category

Data Privacy Management Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

akta.pro secondary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Data privacy compliance
• Consent management platform
• Privacy program management
• DSAR automation
• Vendor privacy risk

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (Platform Licenses): Subscription-based SaaS model with tiered pricing based on users, domains, traffic volume, and modules. Free cookie consent tier for smaller websites, paid tiers adding advanced features including subject rights management, data mapping, vendor risk, and assessments.
2. Freemium Entry Tier: Free cookie consent plan for smaller websites with basic features, serving as customer acquisition and product-led growth motion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Osano provides a unified SaaS data privacy management platform that enables organizations to comply with global privacy regulations such as GDPR, CCPA/CPRA, and 95+ laws across 50+ countries. Its core offerings include Cookie Consent, Subject Rights Management (DSAR automation), Data Mapping, Vendor Privacy Risk Management, Assessments, and a Unified Consent & Preference Hub, sold primarily on a tiered subscription basis with a free cookie consent entry tier.

Product overview

Osano is a simple, all-in-one data privacy platform offered as a unified platform with multiple integrated modules. The core product portfolio includes Cookie Consent (jurisdiction-aware consent banners with Google Consent Mode v2 support), Subject Rights Management (DSAR automation), Unified Consent & Preference Hub (cross-channel preference management), Data Mapping (automated personal data discovery and classification), Vendor Privacy Risk Management (privacy scoring for 11,000+ vendors), and Assessments (ISO/NIST-based privacy assessment workflows with AI template generation). Additional add-on modules include Compliance Check (automated website scanning), TrustHub (documentation center), Privacy Templates (legal document templates), GDPR Representative (EU representative service), Regulatory Guidance (attorney-curated law database), Consult Privacy Team (expert-on-demand), Audit Defense (regulatory inquiry response), Policy Change Detection, and Vendor Lawsuit Alerts. The platform is designed for organizations of all sizes to build, manage, and scale privacy programs for GDPR, CCPA/CPRA, and 95+ global privacy laws across 50+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• WireWheel: Enterprise data privacy solutions provider acquired by Osano, offering assessment tools and capabilities for privacy risk management. Now integrated into Osano's platform.

Products and services

• Cookie Consent Collect, manage, and record consent preferences with jurisdiction-aware banners and Global Privacy Control (GPC) signals across 50+ countries; Osano is a Google-certified CMP partner with Google Consent Mode v2 support.
• Subject Rights Management Centralize and automate the Data Subject Access Request (DSAR) workflow with customizable workflows, automated common request types such as summaries and deletions, and support for multiple intake channels including email.
• Unified Consent & Preference Hub Manage consents and preferences from diverse touchpoints, including non-cookie data, providing a centralized view of user consent and preferences across all digital channels.
• Data Mapping Discover, classify, and visualize stores of personal data automatically using AI-powered data discovery and classification capabilities.
• Vendor Privacy Risk Management Assess and monitor third-party vendor privacy risks using privacy scores for over 11,000 vendors, including lawsuit alerts, policy change detection, and privacy gap identification.
• Assessments Manage privacy assessments with pre-built templates based on ISO and NIST standards, or create custom assessments, including AI-powered assessment template generation.
• Compliance Check Automatically monitor website privacy compliance with automated website compliance scans to identify gaps in consent, subject rights, and policy management.
• TrustHub Privacy documentation center for storing and managing privacy compliance documentation, policies, and records.
• Privacy Templates Library of legal and privacy document templates including Do Not Sell/Share Statement, Cookie Policy, Data Processing Addendum, GDPR Statement, Privacy Policy, and more.
• GDPR Representative Osano serves as a GDPR Article 27 representative for companies processing EU resident data, provided through Osano Compliance Services International in Dublin.
• Regulatory Guidance Constantly updated database of key privacy laws, explanations in simple terms, business impact analysis, and compliance recommendations from a team of attorneys.
• Consult Privacy Team On-demand access to Osano's team of attorneys and certified information privacy professionals for expert guidance on privacy questions and software usage.
• Audit Defense Comprehensive tools and support for responding to regulatory inquiries and maintaining audit-ready compliance documentation.
• Policy Change Detection Monitor and detect changes in vendor privacy policies to identify privacy gaps and stay informed of vendor privacy practice changes.
• Vendor Lawsuit Alerts Stay informed of vendor lawsuits that may impact business and privacy compliance obligations.

Quantifiable outcome

• Reduced compliance activities cycle time from weeks to hours
• +3 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• VantacoreStrategic or Co-development Partner · 2 June 2026Strategic partnership announced in 2026, combining Osano's privacy compliance platform with Vanta's trust management and security automation capabilities to provide integrated privacy and security solutions.
• WireWheelcoreStrategic or Co-development Partner · 5 December 2023Acquired by Osano in December 2023 to strengthen platform with enterprise-grade assessment tools, improve data auditing, privacy risk identification, regulatory compliance, and reporting capabilities. WireWheel was an enterprise provider of data privacy solutions based in Arlington, VA.
• GooglecoreTechnology or IntegrationGoogle-certified consent management platform (CMP) partner with official support for Google Consent Mode v2. Listed in Google's CMP directory for advertisers needing compliant tag management based on consent state.
• Linux FoundationsupportingTechnology or IntegrationCustomer logo shown in social proof section.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Usercentrics (Cookiebot): Usercentrics, which acquired Cookiebot, is a leading consent management platform in Europe serving websites and apps with GDPR-compliant consent UIs. It competes with Osano in the cookie consent and CMP categories with strong European market presence.
• DataGrail: DataGrail provides a privacy platform focused on DSAR automation, consent management, and vendor risk, targeting mid-market companies. It is a direct peer in the privacy management space with comparable product breadth and customer profile.
• OneTrust: OneTrust is the dominant incumbent in privacy management software, offering consent management, DSAR automation, data mapping, and GRC capabilities. It is Osano's most direct competitor and the legacy vendor from which Osano is winning migrations.
• Didomi: Didomi is a consent management platform focused on consent and preference management across web, app, and CTV. It overlaps directly with Osano's consent management offering and serves similar enterprise and mid-market buyers.
• Ketch: Ketch is a privacy and data governance platform offering consent management, DSAR automation, and data mapping. It targets similar mid-market and enterprise buyers with comparable all-in-one positioning.
• BigID: BigID is a data intelligence platform for privacy, security, and governance with strong data discovery and classification capabilities. Overlaps with Osano in data mapping and privacy program management, particularly for large enterprises.
• TrustArc: TrustArc is an enterprise privacy management platform offering consent management, privacy assessments, and regulatory compliance tools. It competes head-to-head with Osano in the mid-market and enterprise segments with comparable functionality.
• Securiti.ai: Securiti offers a Data Command Graph for privacy, security, and governance across multi-cloud environments, including consent management, DSAR automation, and data mapping. It is a direct competitor targeting large enterprises and DSP use cases.

Emerging players

• Iubenda: Iubenda provides privacy and cookie policy generation plus consent management tools, primarily targeting SMBs and small websites. It is a partial peer focused more on legal documentation and lighter-weight consent than Osano's enterprise-grade suite.
• Ethyca: Ethyca is an open-source privacy engineering platform for consent, DSARs, and data mapping, primarily serving developer-centric teams. It overlaps with Osano in functionality but emphasizes developer integration and self-hosting models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/osano
• GitHubgithub.com/osano
• YouTubeyoutube.com/@osanoprivacy
• Facebookfacebook.com/osanoatx
• LinkedInlinkedin.com/company/osano

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osano