What Termly does

Termly is a Seattle-based SaaS provider of data privacy compliance solutions, founded in 2017 and operating as a privately held, apparently bootstrapped company. Its all-in-one platform combines a Consent Management Platform (CMP) — covering cookie consent, cookie scanning, cookie banner generation, and DSAR handling — with a suite of attorney-crafted legal policy generators (Privacy Policy, Terms and Conditions, Cookie Policy, EULA, Impressum, Disclaimer, Return Policy, Shipping Policy, Acceptable Use Policy, and Accessibility Statement). The platform supports GDPR, CCPA/CPRA, PIPEDA, and ePrivacy frameworks, with EU data storage for residency requirements, and is localized into English, French, Italian, Spanish, and German.

Name

Termly

Legal name

Termly Inc.

Website

https://termly.io

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

11–50 employees

Short description

Termly is a Seattle-based SaaS platform providing all-in-one data privacy compliance solutions—including consent management and attorney-crafted legal policy generators—to over 2 million websites and applications across 150+ countries via a freemium, product-led growth model.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Consent, Preference & Privacy Management (CMP) (BPAFAFAL)

akta.pro secondary industries

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Consent management platform
• Data privacy compliance
• Cookie consent software
• Privacy policy generator
• GDPR compliance software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription / SaaS: Termly operates as a SaaS platform offering both free and paid subscription tiers. Some policy generators are offered for free, while advanced features and the full consent management platform likely require paid subscriptions. The platform markets itself as a cost-effective alternative to legal fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Termly provides a web-based SaaS platform that enables businesses to comply with global data privacy laws (GDPR, CCPA/CPRA, PIPEDA, ePrivacy). Its core offering is a Consent Management Platform (CMP) that handles cookie consent banners, preference centers, cookie scanning, and DSAR workflows, complemented by an automated policy generator suite that produces attorney-crafted privacy policies, terms and conditions, cookie policies, EULAs, disclaimers, and other legal documents with automatic regulatory updates.

Product overview

Termly is an all-in-one data privacy compliance platform offering consent management tools and attorney-crafted legal policy generators for websites and applications. The core offering is the Consent Management Platform (CMP) which provides cookie consent, cookie banners, and cookie scanning capabilities, complemented by a suite of policy generators including Privacy Policy, Terms and Conditions, Cookie Policy, EULA, Disclaimer, Return Policy, Shipping Policy, Impressum, Acceptable Use Policy, and Accessibility Statement generators. The platform covers compliance with GDPR, CCPA/CPRA, PIPEDA, ePrivacy Regulation, and other global privacy laws. The company processes over 1.8 million policy document generations daily across more than 2 million businesses in 150+ countries, handling approximately 1.7 billion banner views per month. Key integrations include Google Consent Mode (Gold Certified CMP Partner) and IAB TCF 2.3.

Differentiator

Problem solved

Functional benefit

Products and services

• Consent Management Platform All-in-one consent management solution that enables businesses to create cookie banners, preference centers, and DSAR forms to obtain and manage user consent for cookie use and data collection across websites and applications.
• Cookie Consent Manager Tool to obtain consent and manage cookie preferences for websites and applications, supporting GDPR and CCPA-compliant consent collection.
• Cookie Scanner Scans, categorizes, and reviews cookies on a website to ensure compliance with cookie use rules and identify cookies requiring consent.
• Cookie Banner Generator Creates customized, compliant cookie banners for websites in minutes, configurable to website design and regulatory requirements.
• Privacy Policy Generator Generates a compliant privacy policy that outlines a business's data collection practices. Attorney-crafted document that is automatically updated when regulations change.
• Terms and Conditions Generator Generates custom terms and conditions to establish usage guidelines and safeguard a business. Attorney-crafted document.
• Cookie Policy Generator Generates a cookie policy that notifies users, provides cookie preferences, and obtains consent for cookie use on a website. Attorney-crafted document.
• Impressum Generator Creates a compliant Impressum that outlines business information, primarily for German/EU regulatory requirements.
• EULA Generator Generates a compliant and automatically updated End-User License Agreement for software and digital products. Attorney-crafted document.
• Acceptable Use Policy Generator Generates a compliant and automatically updated Acceptable Use Policy for websites, apps, and platforms. Attorney-crafted document.
• Disclaimer Generator Creates a legal disclaimer to protect blogs, websites, or apps against legal liability. Free to use. Attorney-crafted document.
• Return Policy Generator Generates a return and refund policy to set customer expectations and protect a business. Attorney-crafted document.
• Shipping Policy Generator Creates a shipping policy to manage customer expectations for ecommerce and other businesses. Attorney-crafted document.
• Accessibility Statement Generator Generates an accessibility statement for websites to comply with accessibility requirements such as WCAG and ADA. Attorney-crafted document.

Quantifiable outcome

• Over 2 million businesses use Termly for compliance solutions
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationTermly is a Google Certified CMP Partner with Gold Status, providing full support for all versions of Google Consent Mode. This integration allows websites using Termly to control how Google tags behave based on user consent preferences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Osano: Privacy management platform offering CMP, DSAR, vendor risk, and policy automation. Closely aligned with Termly's product mix and target mid-market customer base.
• Iubenda: Direct competitor in the privacy policy and cookie consent generation space, with strong SMB traction among websites and apps. Comparable freemium model and product surface to Termly's policy generators and CMP.
• Usercentrics: Direct CMP and consent management competitor serving SMB to enterprise customers across the EU and globally. Competes head-to-head with Termly on cookie consent, preference centers, and Google Consent Mode support.
• Complianz: WordPress-focused cookie consent and privacy policy plugin with CMP functionality. Overlaps directly with Termly's SMB website-owner segment, particularly in the WordPress ecosystem.
• PrivacyPolicies.com: Direct competitor in the privacy policy and terms generation space with a similar freemium/subscription model. Comparable target customer of small business website owners needing quick legal policy generation.
• Cookiebot: Direct CMP competitor offering cookie consent banners, scanning, and policy generation. Closely overlaps Termly's product surface and SMB/mid-market positioning; acquired by Usercentrics in 2023.

Broad incumbents

• BigID: Data intelligence platform with privacy management capabilities including consent, DSAR, and data mapping. Adjacent to Termly in the privacy stack but serves larger enterprise customers with broader data governance.
• TrustArc: Established privacy compliance and GRC platform offering consent management, assessments, and certifications. Overlaps with Termly's CMP functionality but serves a more enterprise/regulated buyer.
• Securiti: Unified data intelligence and privacy management platform offering CMP, DSR automation, AI governance, and data mapping. Comparable CMP and DSAR features to Termly but with broader enterprise-grade scope.
• OneTrust: The largest pure-play privacy management platform, offering CMP, GRC, ethics, and ESG. Directly comparable to Termly's consent management core but at significantly greater scale and with broader enterprise offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@termly
• Facebookfacebook.com/termly.io
• LinkedInlinkedin.com/company/termly
• Xx.com/Termly_io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Termly