Riptide
Riptide (M3G Technology, Inc.) sells Ripley, a patented enterprise AI platform that orchestrates multiparty text conversations across customers, agents, dispatchers, and partners to drive end-to-end service resolution without escalation.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Riptide does
Riptide (legally M3G Technology, Inc., a California corporation) is a San Francisco-based enterprise AI company founded in 2019 by Doug Marinaro (CEO) and Patrick Banta (President), with Aviraj Singh also referenced as a co-founder and CTO. The company sells "AI Customer Advocacy" as a distinct category from traditional AI agents: its core product, Ripley, is an AI system designed to drive customer issues to end-to-end resolution within a single continuous text conversation, orchestrating simultaneous communication across customers, contact center agents, dispatchers, field technicians, and third-party partners rather than deflecting or escalating inquiries. Reported production outcomes at its flagship customer, AAA - The Auto Club Group, include 95% of cases resolved without human escalation, 10x faster response times, 50% reduction in average handle time, 4%+ CSAT lift, 3x agent concurrency, and 20% agent retention improvement across 30,000+ daily conversations serving 13M members.
Ripley is built on a proprietary LLM orchestration framework that holds two granted U.S. patents (Nos. 12,199,936 for multiparty LLM communication and 12,101,362 for dynamic provisioning across service delivery networks) and is trained on 6M+ real-world issue resolution conversations. The platform integrates with Salesforce CRM, Amazon Connect CCaaS, ERP, dispatch, ticketing, billing, and messaging systems, and runs on a dual AWS/Azure infrastructure. It is ISO 27001 and SOC 2 Type II certified. The company also markets Delivery Copilot, a beta GPT/Gen AI engine integrated with Onfleet for last-mile delivery operations.
Riptide operates an enterprise field-sales motion: prospects enter via "Request a Demo" or direct email to [email protected], undergo a six-week Advocacy Audit followed by ~60 days of testing, and typically reach production within 90 days of kickoff. Pricing is usage-based, billed monthly as a "price per advocacy" subscription. The company serves customers across the United States, Canada, and Australia, and is backed by NFX, i2BF, Evolution VC, and K5 Global. Vertical focus spans field service coordination, insurance/claims, hospitality, utilities, telecom, finance, member benefits, pharmacy, and healthcare patient navigation.
Riptide firmographics
Firmographics- Name
- Riptide
- Legal name
- M3G Technology, Inc.
- Website
- https://riptidehq.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Riptide (M3G Technology, Inc.) sells Ripley, a patented enterprise AI platform that orchestrates multiparty text conversations across customers, agents, dispatchers, and partners to drive end-to-end service resolution without escalation.
- Ownership category
- akta.pro rank
Riptide industry classification
Industry- Product category
- AI Customer Service Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Billing, Payments & Subscription Support (BPAAABAC), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Riptide is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Riptide business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - AI Customer Advocacy: Recurring subscription model with price per advocacy. Clients pay when Ripley is working for them and their customers. Includes six-week Advocacy Audit and approximately 60 days testing/validation before production. Typically under 90 days from kickoff to production deployment.
- Usage-based Pricing: Pricing structure based on 'price per advocacy' - clients pay based on the number of customer interactions handled by Ripley. Aligned with value delivered as organizations scale customer service operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Price per advocacy subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Riptide product offering
Product offeringCore offering
Riptide sells the Ripley AI Customer Advocate, an enterprise AI platform that owns end-to-end customer issue resolution by orchestrating multiparty text and voice conversations across customers, agents, dispatchers, field technicians, and third-party partners in real time. The system integrates with CRM, CCaaS, ERP, dispatch, ticketing, and billing systems, is billed as a subscription at a price per advocacy, and is supported by a six-week Advocacy Audit plus ~60 days of testing before production launch.
Product overview
Riptide offers the Riptide AI Orchestration Platform, a customer service AI solution built around its core product, Ripley - the world's first AI Customer Advocate. The platform coordinates end-to-end customer resolution by orchestrating communications across customers, agents, dispatchers, field technicians, and third-party partners. The portfolio includes the core Ripley AI Customer Advocate product for enterprise customer service, and Delivery Copilot - a specialized GPT-powered module for last-mile delivery operations that orchestrates 3-way conversations between retailers, customers, and delivery personnel.
Differentiator
Problem solved
Functional benefit
Brands
- Ripley: AI Customer Advocate - the world's first AI system designed to champion customer needs, coordinate across teams, systems, and partners, and drive resolutions without escalation or handoffs.
Products and services
- Ripley AI Customer Advocate Ripley is an enterprise AI Customer Advocate that champions customers inside an organization, orchestrating multiparty text and voice conversations across customers, agents, dispatchers, field technicians, and third-party partners to drive each issue to resolution without escalation. It is sold as a subscription on a price-per-advocacy basis and integrates with CRM, CCaaS, ERP, dispatch, ticketing, billing, messaging, and voice systems.
- Riptide AI Orchestration Platform The underlying AI orchestration platform that powers Ripley's customer advocacy capabilities. It enables integration with CRM, CCaaS, ERP, dispatch, ticketing, billing, messaging, voice, and internal workflow systems to coordinate multiparty conversations and real-time issue resolution across customer service organizations.
- Delivery Copilot Delivery Copilot is a GPT/generative-AI module specialized for last-mile delivery operations. Integrated with Onfleet, it orchestrates 3-way text conversations between retailers, customers, and delivery personnel to raise dispatcher and support productivity by 2-3x.
Quantifiable outcome
- 95% of cases resolved without direct human support
- +6 more outcomes
Companies that use Riptide
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles1 record
Riptide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature5 records
Riptide partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreCloud infrastructure provider for Riptide's high-availability AI advocacy platform. Ripley runs on AWS and Azure to deliver high-availability AI advocacy and communications, scaling from thousands to millions of conversations.
- Microsoft AzurecoreCloud infrastructure provider for Riptide's high-availability AI advocacy platform. Dual-cloud strategy ensures enterprise-grade reliability and scalability.
- SalesforcecoreCRM integration partner. AAA case study specifically highlights integration with Salesforce Service Cloud as key deployment component for coordinating real-time communications across members, contact centers, dispatchers, and technicians.
- OpenAIcoreAI model provider. Riptide's machine learning team applies OpenAI's ChatGPT and other large language models to empower dispatchers and power the AI Customer Advocate platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Riptide competitors and assessment
Company assessmentDirect peers
- Maven AGI: Enterprise AI agents designed to resolve customer issues end-to-end without escalation. Direct overlap with Riptide's 'AI Customer Advocate' positioning around outcome ownership.
- ASAPP: AI-native customer experience platform for large enterprises (e.g., airlines, telcos). Competes on generative AI for agent assist and automated resolution in high-volume service environments.
- Cresta: Real-time AI agent assist and conversational AI for contact centers. Overlaps with Riptide on agent assist, deflection reduction, and enterprise CCaaS integrations.
- Ada: AI-powered customer service automation platform serving enterprise brands. Competes for the same branded customer-support AI budget and emphasizes resolution over deflection.
- Forethought: AI platform for customer support (Triage, Solve, and Assist). Direct competitor targeting the same enterprise customer-service automation use cases with generative AI workflows.
- Decagon: Enterprise AI agent platform for customer support, competing directly with Ripley's AI Customer Advocate on resolution quality and enterprise deployment. Targets similar Fortune 500 support operations with generative AI.
- PolyAI: Voice-first conversational AI for enterprise customer service, often deployed alongside contact-center platforms. Comparable to Riptide in targeting enterprise call deflection and CX outcomes.
- Yellow.ai: Enterprise conversational AI platform for customer service and support automation across channels. Direct peer in deploying LLM-based agents to large enterprise support operations.
- Sierra: AI agents purpose-built for enterprise customer experience, led by Bret Taylor. Competes head-to-head for the same enterprise CX automation budget as Riptide with similar emphasis on production-grade resolution.
- Observe.AI: Conversation intelligence and AI agent assist for contact centers. Overlaps with Riptide on agent productivity, AHT reduction, and post-call analytics for enterprise support teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Riptide social profiles
Digital presenceRiptide compliance and trust
Trust signalCompliance2 records
Riptide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riptide leadership team
Management profileNumber of profiles
Profiles10 records
Riptide funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riptide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riptide
What does Riptide do?
Riptide sells the Ripley AI Customer Advocate, an enterprise AI platform that owns end-to-end customer issue resolution by orchestrating multiparty text and voice conversations across customers, agents, dispatchers, field technicians, and third-party partners in real time. The system integrates with CRM, CCaaS, ERP, dispatch, ticketing, and billing systems, is billed as a subscription at a price per advocacy, and is supported by a six-week Advocacy Audit plus ~60 days of testing before production launch.
Is Riptide a public or private company?
Riptide is a private company. It is classified as venture growth investor backed and is currently operating.
When was Riptide founded?
Riptide was founded in 2019. It employs 1 to 10 people.
Where is Riptide based?
Riptide is headquartered in San Francisco, United States, in the North America region.
How does Riptide make money?
Two revenue lines are on record. Subscription - AI Customer Advocacy is the primary driver. The others are usage-based Pricing.
Who are Riptide's main competitors?
Direct peers on record are Maven AGI, ASAPP, Cresta, Ada, Forethought, Decagon, PolyAI, Yellow.ai, Sierra and Observe.AI.
Does Riptide have an API?
No public API is recorded for Riptide.
What industry is Riptide in?
Riptide's product category is AI Customer Service Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of BPAAABAC, Billing, Payments & Subscription Support. Its NAICS code is 541511 and its SIC code is 7372.