Newance
Newance is a Milwaukee-based talent consultancy providing recruitment, people operations, career coaching, and behavioral assessment services for scaling tech startups, venture capital firms, and private equity portfolio companies across the United States, now operating as a Hirewell subsidiary.
- Company typePrivate
- Founded2019
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Newance does
Newance is a Milwaukee-based talent consultancy founded in 2019 by Amanda Daering that provides recruitment and people operations services to scaling technology companies, venture capital firms, and private equity portfolio companies across the United States. The firm places engineering, product, and executive talent through a team-based sourcing methodology augmented by an Engineers in Residence program, where experienced developers embed within account teams to provide technical vetting and credibility with engineering leaders. As of January 2026, Newance operates as a subsidiary of Hirewell while continuing to operate under the Newance brand, with Daering remaining as founder and CEO.
The company's service suite centers on Modern Recruitment and People Operations (core placement work), supplemented by a Talent Partner Model that delivers rolling searches through three-month engagements, Career Coaching packages (Second Wind, Career Compass, Toolkit) for individual candidates, and Predictive Index behavioral assessments delivered through a 2020 technology partnership. Newance also co-leads the Talent Acquisition (TA) Meetup with Rockwell Automation, a recurring community and content channel targeting TA professionals. The firm has been featured in Forbes, Inc., Business Insider, and other publications, and holds WBENC women-owned certification.
Newance's business model is professional services revenue with quote-based pricing structured around 4-6 month sprints rather than traditional 12-month agency retainers. Distribution is direct, managed by Talent Advisors serving enterprise and startup clients (logos include KKR, gener8tor, Inception Health, MLG Capital, Doodles, HealthChampion, and Hydraloop) across verticals including healthcare technology, fintech, climate tech, NFT/blockchain, e-commerce, and insuretech. Marketing is content-led via a .Txt Substack newsletter and earned media, with no self-service or marketplace channels. Operational footprint is a distributed remote team with headquarters in Milwaukee and additional presence in Atlanta.
Newance firmographics
Firmographics- Name
- Newance
- Legal name
- Newance
- Website
- https://newance.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Newance is a Milwaukee-based talent consultancy providing recruitment, people operations, career coaching, and behavioral assessment services for scaling tech startups, venture capital firms, and private equity portfolio companies across the United States, now operating as a Hirewell subsidiary.
- Ownership category
- akta.pro rank
Newance industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Human Resources Consulting Services (541612), Professional and Management Development Training (611430)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where Newance is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Recruitment and Talent Services: Newance provides recruitment consultancy services to companies seeking to hire technical talent. The company offers placement services for permanent hires and talent partner models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom recruitment engagements based on client needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Newance product offering
Product offeringCore offering
Newance is a talent consultancy that places technical professionals (engineering, product, executive) into venture-backed startups, private equity portfolio companies, and growth-stage firms. It offers direct recruitment, ongoing talent partner engagements, behavioral assessments via Predictive Index, and career coaching packages, differentiating through Engineers in Residence and team-based sourcing.
Product overview
Newance is a talent consultancy offering a suite of services centered around recruitment and people operations. The core offering is Modern Recruitment and People Operations for placing technical talent across engineering, product, and executive roles. This is supplemented by Career Coaching services with three distinct packages (Second Wind, Career Compass, and Toolkit), a Talent Partner Model for ongoing three-month engagements, and a Predictive Index Assessment add-on for scientific behavioral analysis. The company also runs TA Meetup, a collaborative community for talent acquisition professionals co-hosted with Rockwell Automation. Together, these services address the full talent lifecycle from recruitment to career development.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Recruitment and People Operations Full-service recruitment and talent acquisition for technical roles including engineering, product, and executive positions; uses targeted search efforts, team-based sourcing, and pipeline management for venture-backed startups, PE portfolio companies, and growth-stage firms.
- Career Coaching Personalized career support with three tailored packages: Second Wind (for those who know what they want), Career Compass (career change guidance), and Toolkit (professional development); led by an experienced team including Patty Pritchard Thompson; aimed at individual professionals.
- Talent Partner Model Three-month ongoing recruitment partnership providing continuous talent sourcing and pipeline management; allows client teams to remain focused on core business while Newance maintains an embedded recruiting function.
Quantifiable outcome
- Role filled within one month from engagement start (Hydraloop Partner Technical Support)
- +4 more outcomes
Companies that use Newance
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Newance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Newance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- HirewellflagshipNewance joined Hirewell as part of Hirewell's strategy to add specialized recruiting firms with deep domain expertise. The partnership strengthens Hirewell's ability to serve clients in finance, operations, and engineering. Newance continues to operate with its standards and client relationships while benefiting from Hirewell's broader platform.
- Rockwell AutomationcoreRockwell Automation and Newance co-lead the Talent Acquisition Meetup, a dynamic community of recruiters and TA leaders. The partnership provides a collaborative space for professionals to network, learn from industry experts, and tackle talent acquisition challenges.
- Predictive IndexcoreNewance partnered with Predictive Index to provide scientifically validated behavioral assessments for hiring and team optimization. The partnership adds a science-backed layer to Newance's talent consultancy services, helping clients with job fit, team styles, and engagement scores.
- NEWaukeecoreNewance's partnership with NEWaukee grants exclusive access to a refined talent pool and unparalleled community access. NEWaukee has built extensive reach across the Great Lakes region, connecting Newance with potential candidates through networking events and community engagement.
- NEWaukee-powered NetworkcoreNewance offers exclusive access to the NEWaukee-powered Network, a free-to-join talent network connecting employers with top talent in the Midwest region through a proprietary platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Newance competitors and assessment
Company assessmentBroad incumbents
- Heidrick & Struggles: Global executive search and leadership advisory firm serving large enterprises. Comparable in serving senior-level tech talent needs, but operates at significantly larger scale and price points than Newance.
- Korn Ferry: Global organizational consulting firm offering executive search, talent acquisition, and HR consulting at scale. Provides an overlapping but much broader set of services than Newance's boutique specialization.
- Robert Half: Global staffing and consulting firm placing professionals across finance, technology, and administrative roles. Competes with Newance in tech placement but serves a much wider customer base and role spectrum.
- Insight Global: Large staffing and recruiting firm providing IT, engineering, and professional talent solutions. Overlaps with Newance in technical talent placement but at much higher volume and broader segment coverage.
Direct peers
- Mondo: Specialized technology and digital marketing staffing firm placing top-tier tech talent. Comparable to Newance in niche tech recruiting focus and mid-market to enterprise client base.
- Hirewell: Parent organization of Newance since January 2026. Hirewell is a recruiting firm with adjacent practices in finance, operations, and engineering, providing the most direct comparison given shared service lines and now shared ownership.
- Riviera Partners: Tech-focused executive search and recruiting firm serving venture-backed startups and growth-stage companies. Highly comparable to Newance in target customer (VC-backed scaling tech firms) and technical recruiting focus.
- Talener: Boutique tech recruiting firm specializing in placing engineers, developers, and IT professionals at startups and mid-market companies. Direct peer to Newance's technical recruiting practice for scaling companies.
Others
- Predictive Index: Talent optimization platform that provides behavioral assessments and workforce analytics. Newance is a channel partner; Predictive Index is an ecosystem participant that complements Newance's recruitment offering rather than competing directly.
- NEWaukee: Milwaukee-based community organization focused on talent attraction and retention in the Midwest. Newance's strategic partner providing community access and a Midwest talent network; an enabling peer rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Newance social profiles
Digital presenceNewance compliance and trust
Trust signalCompliance1 record
Newance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newance leadership team
Management profileNumber of profiles
Profiles1 record
Newance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newance
What does Newance do?
Newance is a talent consultancy that places technical professionals (engineering, product, executive) into venture-backed startups, private equity portfolio companies, and growth-stage firms. It offers direct recruitment, ongoing talent partner engagements, behavioral assessments via Predictive Index, and career coaching packages, differentiating through Engineers in Residence and team-based sourcing.
Is Newance a public or private company?
Newance is a private company. It is classified as corporate owned and is currently operating.
When was Newance founded?
Newance was founded in 2019. It employs 1 to 10 people.
Where is Newance based?
Newance is headquartered in Milwaukee, United States, in the North America region.
How does Newance make money?
One revenue line is on record: recruitment and Talent Services.
Who are Newance's main competitors?
Broad incumbents on record are Heidrick & Struggles, Korn Ferry, Robert Half and Insight Global. Direct peers are Mondo, Hirewell, Riviera Partners and Talener. Others are Predictive Index and NEWaukee.
Does Newance have an API?
No public API is recorded for Newance.
What industry is Newance in?
Newance's product category is Recruitment Services. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 541612 and its SIC code is 7361.