NEWaukee
- Company typePrivate
- Founded2009
- HeadquartersMilwaukee, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
NEWaukee firmographics
Firmographics- Name
- NEWaukee
- Legal name
- Clever Sauce Creative LLC
- Website
- https://newaukee.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
NEWaukee industry classification
Industry- Product category
- Brand Engagement Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industries
- Brand Strategy & Positioning (BPAFAEAA), Brand Activations & Experiential Campaign Design (MPAAAGAA), Visual Identity & Brand Design Systems (BPAFAEAC)
Keywords
Where NEWaukee is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NEWaukee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services: NEWaukee generates revenue through fee-based professional services including strategic consulting, creative design, event production, and marketing services. Engagements are structured as project-based fees, retainers, or scoped service agreements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
NEWaukee product offering
Product offeringCore offering
NEWaukee is a brand engagement agency that helps organizations captivate, connect with, and convert audiences through a structured Discover-Design-Deploy service portfolio. Offerings span brand auditing, competitive research, strategic planning, customer experience design, brand identity and messaging, marketing strategy and media planning, event design and production, brand installation design and execution, social media management, digital advertising, lifecycle marketing, website design and development, graphic design, and photography/videography.
Product overview
NEWaukee is a brand engagement agency that operates as a unified service portfolio rather than a software product. The agency organizes its offerings around a Discover-Design-Deploy methodology: DISCOVER services (Brand Auditing, Competitive Research, Strategic Planning, Customer Experience Design) uncover insights and strategy; DESIGN services (Brand Marketing Strategy, Brand Identity Design, Event Design, Brand Installation Design) create creative solutions; and DEPLOY services (Event Production, Social Media Management, Digital Advertising, Lifecycle Marketing, Website Development, Graphic Design, Photography & Videography, Brand Installations) execute campaigns. The proprietary Brand Trust Quotient (BTQ) is their flagship AI-powered measurement product that uses dedicated AI agents to evaluate brand trust across four dimensions. The agency's services span strategy, creative design, production, and digital marketing for events, brand activations, and campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Trust Quotient (BTQ) A proprietary AI-powered brand trust measurement system that triangulates stated brand identity, external presentation, customer experience, and employee signals to produce a trust score and structured gap analysis. Uses dedicated AI agents for each measurement dimension.
- Brand Auditing & Marketing Data Analysis Comprehensive brand audit services that identify strengths, weaknesses, and untapped opportunities through stakeholder interviews, marketing channel review, competitor benchmarking, and data-driven insights.
- Competitive Research
- Strategic Planning
- Customer Experience (CX) Design
- Brand Marketing Strategy & Media Planning
- Brand Identity Design and Messaging
- Event Design and Planning
- Brand Installation Design
- Event Production
- Social Media Management
- Digital Advertising
- Lifecycle Marketing
- Website Design, Development & Content
- Graphic Design
- Photography & Videography
- Brand Installations
Quantifiable outcome
- Discover Wauwatosa: 11,900+ attendees, 261K+ unique web visitors, 6M+ campaign impressions over 3 years
- +6 more outcomes
Companies that use NEWaukee
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
NEWaukee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature1 record
NEWaukee partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Discover WauwatosacoreNEWaukee has partnered with Discover Wauwatosa since 2022 to establish Wauwatosa as a world-class destination for the arts, including annual ART 64 festival planning and hosting with 11,900+ attendees.
- Harley-Davidson FoundationcoreNEWaukee has partnered with the Harley-Davidson Foundation since 2024 to plan and execute events at Davidson Park, including three days of activations for Harley-Davidson Homecoming, monthly summer Movie Nights, Rev & Rumble Boxing Night, Pumpkin Party fall festival, and sporting event watch parties. Services include content strategy, public relations, media buying, social media management, and photography/videography.
- Tsunami Express Car WashcoreNEWaukee serves as lead creative, customer experience, and growth marketing partner for Tsunami Express Car Wash, supporting brand, CX, advertising, lifecycle marketing, and brand transitions across 75+ locations following 2025 acquisition.
- FiservcoreNEWaukee partnered with Fiserv to introduce the company as a Downtown Milwaukee stakeholder through Clover Corner brand activation at Milwaukee Night Market, reaching 100,000+ attendees.
- North Shore BankcoreNEWaukee partnered with North Shore Bank on multiple engagement programs including Southside Dining Week, Be Kind installations, VR van brand activations, and Community Engagement Manager training program.
- City of Milwaukee / One MKEcoreNEWaukee acted as lead agency-of-record for One MKE civic engagement initiative, managing all aspects including brand identity, website, 20+ community outreach coordinators, influencer outreach, social media, events, and metrics reporting.
- Milwaukee BrewerscoreNEWaukee partnered with Milwaukee Brewers for Pride Night vendor showcase, Cerveceros Night activation, and NLDS Watch Parties, creating inclusive community-first activations.
- Kohl'sminorNEWaukee produced Milwaukee sightseeing experience and New to Milwaukee guide for Kohl's intern class of 200.
- FPC LivecoreNEWaukee generated grassroots advocacy for FPC Live's new concert venues through content creation, social media, and community engagement resulting in unanimous council approval.
- Catalyst ConstructionminorNEWaukee produced Elevate Summit conference and follow-up lunch and learn series across multiple cities for Catalyst Construction.
- Westown AssociationcoreNEWaukee provided content creation services for Westown Association's Milwaukee Night Market including live social media coverage, photography, videography, and drone footage.
- Milwaukee Area Technical College (MATC)minorMATC is listed as a valued client receiving brand engagement services.
- Boston While BlackminorNEWaukee partnered with Boston While Black to amplify their mission rooted in Black culture and community through strategic engagement.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
NEWaukee competitors and assessment
Company assessmentDirect peers
- MKG: NYC-based experiential marketing agency focused on brand activations, events, and creative engagement for enterprise clients — closely aligned with NEWaukee's experiential, event-driven service model.
- Sparks: Global experiential design and production agency specializing in brand experiences, exhibits, and events for enterprise brands — directly comparable to NEWaukee's brand installation and event production work.
- George P. Johnson Experience Marketing: Large independent experience marketing agency known for brand activations and event programs — comparable in offering scope (strategy, design, production) though operating at significantly greater scale.
- Mekanism: Independent creative agency producing integrated campaigns, content, and brand storytelling — comparable to NEWaukee's creative, content, and brand engagement service mix.
- Optimist: Creative agency focused on brand storytelling, campaign development, and content production for ambitious brands — directly comparable in offering and target mid-to-enterprise client profile.
- The Many: Full-service independent agency combining brand strategy, advertising, and content — comparable to NEWaukee's Discover-Design-Deploy integrated service portfolio.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency within IPG that delivers experiential, event, and content programs for major brands — overlaps with NEWaukee's brand activation and event design services but at enterprise scale.
- 160over90: Creative agency under Endeavor that delivers brand campaigns, content, and experiential work — overlaps with NEWaukee's full-service creative and engagement model at broader scale.
Regional players
- Fusion92: Chicago-based marketing and advertising agency offering brand strategy, media, and creative services — comparable Midwest-region competitor with similar mid-to-enterprise client orientation.
- LRXD: Midwest-based independent agency providing brand, digital, and creative services — comparable in regional positioning, integrated offering, and mid-market to enterprise client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NEWaukee social profiles
Digital presenceNEWaukee financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEWaukee leadership team
Management profileNumber of profiles
Profiles4 records
NEWaukee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEWaukee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEWaukee
What does NEWaukee do?
NEWaukee is a brand engagement agency that helps organizations captivate, connect with, and convert audiences through a structured Discover-Design-Deploy service portfolio. Offerings span brand auditing, competitive research, strategic planning, customer experience design, brand identity and messaging, marketing strategy and media planning, event design and production, brand installation design and execution, social media management, digital advertising, lifecycle marketing, website design and development, graphic design, and photography/videography.
Is NEWaukee a public or private company?
NEWaukee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEWaukee founded?
NEWaukee was founded in 2009. It employs 1 to 10 people.
Where is NEWaukee based?
NEWaukee is headquartered in Milwaukee, United States, in the North America region.
How does NEWaukee make money?
One revenue line is on record: professional Services.
Who are NEWaukee's main competitors?
Direct peers on record are MKG, Sparks, George P. Johnson Experience Marketing, Mekanism, Optimist and The Many. Broad incumbents are Jack Morton Worldwide and 160over90. Regional players are Fusion92 and LRXD.
Does NEWaukee have an API?
No public API is recorded for NEWaukee.
What industry is NEWaukee in?
NEWaukee's product category is Brand Engagement Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFAEAA, Brand Strategy & Positioning. Its NAICS code is 541810 and its SIC code is 7311.