BRAVE Combat Federation

What BRAVE Combat Federation does

BRAVE Combat Federation (legal entity: BRAVE Global W.L.L.) is a privately held mixed martial arts promotion organization founded in 2016 and headquartered in the Kingdom of Bahrain. The company produces live MMA events across a world-record 38 countries spanning the Middle East, Europe, Asia, and Africa, with documented event density in Slovenia (7 events since 2020), Serbia, Romania, Bulgaria, Kazakhstan, and Uzbekistan. Its core product surface consists of two primary offerings: BRAVE CF Events, the live event production franchise, and BRAVE TV, a direct-to-consumer streaming platform distributed via web, iOS, Android, and Huawei AppGallery that delivers live events, replays, interviews, podcasts, and docu-series under a freemium subscription model. A third sub-brand, BRAVE Hearts Initiative, extends the parent organization into national resilience and community empowerment programming with corporate partners.

The business model is multi-stream. Revenue is generated from event ticketing (third-party platforms such as tickets.rs), BRAVE TV subscriptions (regionally priced, partially free), merchandise sales through the BRAVE Store and an affiliate partnership with RDX Sports, and international broadcast rights licensed to regional partners across Africa, MENA, the USA, Canada, Europe, and Russia. The customer base is dual-sided: a global B2C audience of MMA fans consuming events and digital content, and a B2B layer comprising broadcast licensees and regional co-promoters (e.g., Bulgarian Fight Agency, Alash Pride League, YFU, World Freefight Challenge, Amir Temur Fighting Championship) that anchor local market access. The company employs 101–250 staff and is led by President Mohammed Shahid under the founding ownership of Khaled Bin Hamad Al Khalifa.

Name

BRAVE Combat Federation

Legal name

BRAVE Global W.L.L.

Website

https://bravecf.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

BRAVE Combat Federation is a Bahrain-based MMA promotion that produces live events across 38+ countries and distributes content globally through its BRAVE TV streaming platform, serving MMA fans, professional fighters, and international broadcast partners.

Ownership category

akta.pro rank

Product category

Combat Sports Promotion & Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional MMA Promotions (MPAKAHAB)

akta.pro secondary industries

Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK), Combat Sports Leagues (MMA, Boxing, Wrestling) (MPAKAAAI), Amateur & Developmental Combat Promotions (Feeder leagues) (MPAKAHAG)

Keywords

• Mixed martial arts promotion
• MMA event production
• Combat sports streaming
• Live event broadcasting
• Martial arts content

Headquarters

HQ city

Sitrah

HQ country

Bahrain

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Ticketing: Sale of tickets to live MMA events held in various countries worldwide
2. BRAVE TV Subscription: Subscription-based streaming service offering live events, interviews, podcasts, docu-series, and on-demand MMA content. Some content available free, premium content requires subscription.
3. Merchandise Sales: Sale of BRAVE-branded apparel and merchandise through the BRAVE Store (braveathleisure.com) and RDX Sports partnership
4. Broadcast Rights and Partnerships: International broadcast agreements and event partnerships with regional organizations for co-promoted events

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BRAVE Combat Federation promotes and produces live mixed martial arts events globally across a world-record 38+ countries, featuring world championship bouts with international fighter matchups. The organization also operates BRAVE TV, a digital streaming platform delivering live events, fight replays, interviews, podcasts, and docu-series to global MMA fans via web and mobile apps, complemented by branded merchandise sales and regional broadcast licensing.

Product overview

BRAVE Combat Federation operates as a global MMA promotion organization with two primary offerings: live event production (BRAVE CF Events) across 38+ countries featuring world championship fights, and a streaming platform (BRAVE TV) offering live events, replays, and original martial arts content. Additionally, the BRAVE Hearts Initiative represents a social impact program focused on community resilience and empowerment.

Differentiator

Problem solved

Functional benefit

Products and services

• BRAVE CF Events Live mixed martial arts events held across 38+ countries, featuring world championship bouts and international fighter matchups. Events such as BRAVE CF 104, 105, 106, 107, and 108 are produced worldwide for MMA fans, with tickets sold through third-party platforms.
• BRAVE TV A direct-to-consumer streaming platform offering live MMA events, fight replays, fighter interviews, podcasts, docu-series, and on-demand martial arts content. Accessible via web, mobile apps on Google Play, Apple App Store, and Huawei AppGallery. Some content is free, while premium content requires a subscription priced regionally.
• BRAVE Hearts Initiative A national resilience and community empowerment platform under KHK Sports and BRAVE CF, focused on institutional stability, continuity systems, and humanitarian initiatives. Available as content on the BRAVE TV platform.
• BRAVE Store Merchandise Official BRAVE-branded apparel and merchandise sold through the BRAVE Store (braveathleisure.com) and the RDX Sports affiliate partnership, targeting MMA fans and combat sports consumers globally.

Quantifiable outcome

• Events held in 38 different countries - world record for MMA promotions
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Bulgarian Fight Agency (BFA)majorStrategic or Co-development Partner · 1 August 2026Bulgarian Fight Agency partnered with BRAVE CF for BRAVE CF 107 at the Burgas Arena in Bulgaria, supporting the organization's return to Bulgarian soil.
• 3DB EventsminorImplementation/ SI/ Consulting Partner · 2 June 20263DB Events, a Dubai-based technical event production company, partnered with BRAVE Hearts initiative to strengthen business communities through strategic collaboration in event production and operational continuity.
• Palavra ResortminorOthers · 25 May 2026Palavra Resort signed a strategic alliance with BRAVE Hearts initiative to advance Bahrain's resilience and service continuity framework, supporting national preparedness and socio-economic stability.
• Amir Temur Fighting ChampionshipmajorStrategic or Co-development Partner · 21 December 2025Amir Temur Fighting Championship collaborated with BRAVE CF for BRAVE CF 103 at the Universal Sports Complex in Bukhara, Uzbekistan, supporting Central Asian MMA development.
• YFUmajorStrategic or Co-development Partner · 19 September 2025YFU partnered with BRAVE CF for BRAVE CF 98 held at Henan TV Studio 8 in Zhengzhou, China, marking BRAVE CF's return to China with a successful international event.
• Alash Pride LeaguemajorStrategic or Co-development Partner · 31 May 2025Alash Pride League partnered with BRAVE CF for BRAVE CF 105 at the Baluan Sholak Sports Palace in Almaty, Kazakhstan, featuring the BRAVE CF Featherweight World Championship and Alash Pride Featherweight Championship bouts.
• RDX SportscoreChannel Partner/ Reseller/ DistributorRDX Sports is a global partner for BRAVE CF, providing affiliate marketing for combat sports merchandise. The partnership includes affiliate tracking links on the BRAVE CF website directing fans to RDX Sports for equipment and apparel purchases.
• World Freefight ChallengemajorStrategic or Co-development PartnerWorld Freefight Challenge partnered with BRAVE CF for BRAVE CF 106 held at Hala Tivoli in Ljubljana, Slovenia. The co-promoted event featured championship bouts and regional European talent.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ONE Championship: Asia-headquartered MMA and combat sports promotion with global events and a streaming platform (ONE Friday Fights, YouTube, Netflix). Most directly comparable to BRAVE CF on geographic-expansion strategy and multi-discipline combat-sports model.
• Professional Fighters League (PFL): Season-based MMA promotion with global ambitions (PFL Europe, PFL MENA, Bellator). Closely comparable to BRAVE CF on regional-league structure, championship format, and emerging-market focus (especially MENA via PFL MENA).
• Legacy Fighting Alliance (LFA): U.S.-based developmental MMA league that feeds into the UFC. Comparable to BRAVE CF as a feeder/talent-development promotion with international fight cards and championship structure.

Broad incumbents

• Ultimate Fighting Championship (UFC): Dominant global MMA promotion owned by Endeavor. BRAVE CF competes for the same talent pool and sponsorship wallet; UFC's UFC Fight Pass streaming is the comparable subscription benchmark for BRAVE TV.

Regional players

• Konfrontacja Sztuk Walki (KSW): Leading European MMA promotion, particularly strong in Poland and Central Europe. Direct competitor in the European live-event market where BRAVE CF is also expanding (Slovenia, Croatia, Bulgaria).
• Cage Warriors: UK- and Ireland-based MMA promotion with strong European footprint, historically a UFC feeder league. Comparable to BRAVE CF's European fighter-development positioning.
• Absolute Championship Akhmat (ACA): Russia/CIS-focused MMA promotion with rapid international expansion into Europe and Asia. Closely comparable to BRAVE CF on Eurasian growth strategy and partnership-driven model.

Emerging players

• ARES Fighting Championship: French-based MMA promotion expanding across Europe and Africa with a broadcasting partnership on RMC Sport. Comparable emerging-market European/African expansion profile to BRAVE CF.
• Fight Night Champion (FNC): Croatian-headquartered MMA promotion with Central European footprint. Most directly comparable to BRAVE CF on Balkan/Central European event density and fighter-development focus.

Others

• DAZN Group: Global sports streaming platform that distributes combat sports including BRAVE CF content. Comparable as the subscription-video infrastructure and content-licensing benchmark for BRAVE TV's DTC model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bravemmaf
• YouTubeyoutube.com/c/bravemmaf
• Facebookfacebook.com/bravemmaf
• LinkedInlinkedin.com/company/bravecf
• Instagraminstagram.com/bravemmaf
• TikToktiktok.com/@bravemmaf

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAVE Combat Federation