Tonkin Family of Dealerships

Name

Tonkin Family of Dealerships

Legal name

Tonkin Automotive Group

Website

https://tonkin.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Retail (New and Used Vehicle Dealerships)

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• New vehicle sales
• Used vehicle sales
• Auto body repair
• Vehicle financing
• Dealership services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple automotive manufacturers including Acura, Alfa Romeo, Chevrolet, Chrysler, Dodge, Ducati, Fiat, Ford, Genesis, Honda, Hyundai, Jeep, Kia, Mazda, Nissan, Ram, Subaru, Toyota. Revenue from vehicle transaction prices with manufacturer allocations.
2. Used Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles across all brands. Includes trade-in valuation services.
3. Service and Maintenance: Vehicle maintenance, repairs, and service operations. Includes TonkinCare prepaid maintenance plans with roadside assistance backed by AAA.
4. Parts Sales: Automotive parts and accessories sales through service departments at each dealership location.
5. Financing Services: Vehicle financing assistance and loan/lease arrangements through financial partners. Revenue from financing commissions and interest arrangements.
6. Collision Center Services: Auto body repair and collision services through Tonkin Collision Center locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tonkin Family of Dealerships operates 18+ franchise dealership showrooms in the Portland, Oregon metropolitan area, selling new vehicles from approximately 16 manufacturer brands and pre-owned / certified pre-owned vehicles. The group also provides financing assistance, trade-in services, a captive TonkinCare prepaid maintenance program with AAA-backed roadside assistance, and collision repair through Tonkin Collision Center. Inventory across locations includes approximately 2,357 new vehicles and 1,235 used vehicles.

Product overview

Tonkin Family of Dealerships is an automotive dealership group operating 17 dealership locations in the Portland, Oregon metropolitan area since 1960. The company operates as a multi-brand dealership network selling new and used vehicles from 18+ automotive brands (Acura, Alfa Romeo, Chevrolet, Chrysler, Dodge, Ducati, Fiat, Ford, Genesis, Honda, Hyundai, Jeep, Kia, Mazda, Nissan, Ram, Subaru, Toyota). The core product offering consists of new and pre-owned vehicle sales with complementary services including TonkinCare (complimentary maintenance plan with roadside assistance), vehicle financing, trade-in options, and collision repair services. The company maintains approximately 2,357 new vehicles and 1,235 used vehicles in inventory across its dealership locations.

Differentiator

Problem solved

Functional benefit

Brands

• TonkinCare: Complimentary vehicle maintenance program included with purchase of qualified used vehicles, featuring oil changes, roadside assistance backed by AAA, and multipoint inspections.

Products and services

• New Vehicle Sales Sale of new vehicles from multiple automotive brands including Acura, Alfa Romeo, Chevrolet, Chrysler, Dodge, Ford, Genesis, Honda, Hyundai, Jeep, Kia, Mazda, Nissan, Ram, Subaru, and Toyota across dealership locations in the Portland metro area. Targeted at individual consumer car buyers seeking personal vehicles, with manufacturer rebates and incentives applied where available.
• Used Vehicle Sales Sale of pre-owned and certified pre-owned vehicles with vehicle history reports, financing assistance, and trade-in options. Targeted at individual consumer buyers including first-time purchasers and families seeking multi-vehicle household upgrades.
• TonkinCare Complimentary one-year maintenance plan included with qualified pre-owned vehicle purchases, covering 2 oil changes, multi-point inspections, brake inspections, and tire rotations, with 24-hour roadside assistance backed by AAA (emergency fuel delivery, flat tire changes, jump starts, lock-outs, collision recovery, towing). Upgradable to 2-, 3-, and 4-year extended plans available for purchase. Administered by Toyota Motor Insurance Services, Inc. as Auto Care Plan.
• Tonkin Collision Center Auto body repair and collision recovery services for vehicles owned by Tonkin customers and the broader public market.
• Vehicle Financing Financing assistance for new and used vehicle purchases, available across good credit, bad credit, and no credit situations, with options to include maintenance plans in the monthly payment. Revenue derived from financing commissions and interest arrangements through financial partners.
• Vehicle Trade-In Trade-in valuation applied as credit toward next-vehicle purchases, supporting customer vehicle upgrades across the dealership group's portfolio.
• Ron Tonkin Acura Acura brand dealership located at 9655 SW Canyon Road, Portland, OR 97225, offering new and pre-owned Acura vehicles, service, and parts.
• Ron Tonkin Chevrolet Chevrolet brand dealership located at 122 NE 122nd Avenue, Portland, OR 97230, offering new and pre-owned Chevrolet vehicles, service, and parts.
• Ron Tonkin Honda Honda brand dealership located at 300 SE 122nd Avenue, Portland, OR 97233, offering new and pre-owned Honda vehicles, service, and parts.
• Ron Tonkin Hyundai Hyundai brand dealership located at 675 NE Burnside Rd, Gresham, OR 97030, offering new and pre-owned Hyundai vehicles, service, and parts.
• Ron Tonkin Kia Kia brand dealership located at 19335 McLoughlin Blvd, Gladstone, OR 97027, offering new and pre-owned Kia vehicles, service, and parts.
• Ron Tonkin Mazda Mazda brand dealership located at 750 SE 122nd Avenue, Portland, OR 97233, offering new and pre-owned Mazda vehicles, service, and parts.
• Ron Tonkin Toyota Toyota brand dealership located at 750 SE 122nd Avenue, Portland, OR 97233, offering new and pre-owned Toyota vehicles, service, and parts.
• Tonkin Hillsboro Ford Ford brand dealership located at 4151 SE Tualatin Valley HWY, Hillsboro, OR 97123, offering new and pre-owned Ford vehicles, service, and parts.
• Tonkin Hillsboro Chrysler Jeep Dodge RAM Chrysler, Jeep, Dodge, and Ram brand dealership located at 767 SW Baseline St, Hillsboro, OR 97123, offering new and pre-owned vehicles, service, and parts.
• Tonkin Hillsboro Chevrolet Chevrolet brand dealership located at 1084 SW OAK ST, Hillsboro, OR 97123, offering new and pre-owned Chevrolet vehicles, service, and parts.
• Tonkin Gresham Honda Honda brand dealership located at 24999 SE Stark Street, Gresham, OR 97060, offering new and pre-owned Honda vehicles, service, and parts.
• Tonkin Gladstone Hyundai Hyundai brand dealership located at 19300 SE McLoughlin Blvd, Gladstone, OR 97027, offering new and pre-owned Hyundai vehicles, service, and parts.
• Genesis of Portland Genesis brand dealership located at 9008 SW Canyon Road, Portland, OR 97225, offering new and pre-owned Genesis vehicles, service, and parts.
• Gresham Subaru Subaru brand dealership located at 1925 East Powell Blvd, Gresham, OR 97080, offering new and pre-owned Subaru vehicles, service, and parts.
• Ron Tonkin Chrysler Jeep Dodge RAM FIAT Chrysler, Jeep, Dodge, Ram, and Fiat brand dealership located at 16800 SE McLoughlin Blvd, Milwaukie, OR 97267, offering new and pre-owned vehicles, service, and parts.
• Ron Tonkin Alfa Romeo Alfa Romeo brand dealership located at 16800 SE McLoughlin Blvd, Milwaukie, OR 97267, offering new and pre-owned Alfa Romeo vehicles, service, and parts.
• Tonkin Wilsonville Nissan Nissan brand dealership located at 26700 SW 95th Ave, Wilsonville, OR 97070, offering new and pre-owned Nissan vehicles, service, and parts.
• Ducati MotoCorsa Ducati motorcycle dealership located at 2170 NW Wilson St, Portland, OR 97210, offering new and pre-owned Ducati motorcycles and related service.

Quantifiable outcome

• 4.60 average star rating across customer reviews
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Gee AutomotiveminorStrategic or Co-development PartnerRelated automotive group that operates additional dealerships outside the Portland market. Gee Automotive features brands outside the Tonkin portfolio, and Tonkin website redirects customers to Gee for additional brand coverage.
• AAA (American Automobile Association)coreStrategic or Co-development PartnerRoadside assistance services backed by AAA for TonkinCare maintenance plan holders. True 24-hour roadside assistance provided through AAA network including emergency fuel delivery, flat tire changes, jump starts, lock-outs, collision recovery, and towing.
• Toyota Motor Insurance Services, Inc.coreTechnology or IntegrationAdministrator of TonkinCare (Auto Care Plan) prepaid maintenance program. Program sold by Gee Automotive Group under express permission of Toyota Motor Insurance Services. Obligor of the maintenance program with administrator reachable at (800) 332-0712.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Group 1 Automotive: Public multi-brand franchised dealer group with U.S. and U.K. operations. Similar franchised-dealer model with strong service and F&I contribution to gross profit.
• Asbury Automotive Group: Public multi-brand franchised dealer group with Clicklane digital retailing platform. Comparable franchise model with deliberate investment in digital buying experience, directly relevant to Tonkin's DealerTower-based stack.
• Lithia Motors (Lithia & Driveway): Largest U.S. franchised auto retailer with a national multi-brand footprint and aggressive acquisition strategy. Directly comparable multi-brand dealership model but at vastly greater scale and with public-equity-funded consolidation playbook.
• Sonic Automotive: Public multi-brand franchised dealer group with EchoPark used-vehicle standalone stores. Comparable franchise model plus exposure to the digital used-car segment that pressures regional incumbents like Tonkin.
• Penske Automotive Group: Public multi-brand dealership group with premium/luxury brand emphasis and U.S./U.K. footprint. Comparable franchised dealer model with significant service revenue, though larger and internationally diversified.
• AutoNation: Largest U.S. auto retailer by revenue, operating multi-brand stores nationwide with strong F&I and service attach. Comparable business model across new/used/service/parts/financing, but publicly-traded and national rather than regional.

Regional players

• Carr Auto Group: Family-owned multi-brand dealership group in the Pacific Northwest (Beaverton/Portland area). Comparable regional family-owned franchised dealer model directly overlapping Tonkin's core geography.
• Power Auto Group: Family-owned multi-brand dealership group operating in the Pacific Northwest (primarily Salem/Sublimity, OR). Comparable regional family-owned multi-brand model at smaller scale.
• Dick Hannah Dealerships: Family-owned multi-brand dealership group serving the Portland/Vancouver metro and broader Pacific Northwest. Closest geographic and structural peer—a regional family-owned multi-rooftop group competing for similar customers.

Direct peers

• Gee Automotive: Strategic partner operating additional dealerships outside the Portland market (Cadillac, Mercedes-Benz, Porsche, Land Rover, Volvo, etc.). Reciprocal referral arrangement and shared family-dealer DNA make Gee the closest operational peer to Tonkin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tonkintalk
• Facebookfacebook.com/TonkinFamilyofDealerships
• LinkedInlinkedin.com/company/tonkin-family-of-dealerships

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonkin Family of Dealerships