iDesignEDU
iDesignEDU is a Dallas-based private company that provides AI-assisted curriculum intelligence (Align platform) and unbundled instructional design services to colleges, universities, and hospital systems, with particular depth in nursing and healthcare education across 100+ institutions and 300+ healthcare partnerships.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What iDesignEDU does
iDesignEDU is a Dallas, Texas-based private company founded in 2010 that delivers AI-assisted curriculum intelligence and unbundled instructional design services to higher education institutions, hospital systems, and corporate clients. The company's core platform, Align, provides an AI-Powered Mapping Assistant built on a patented multi-hierarchy architecture that links programs, courses, and outcomes to accreditation frameworks and competency standards (including a default AACN Essentials integration for nursing programs). A complementary product, Build, extends the platform into AI-supported instructional design at the program level. Around the software layer, iDesign offers OPX (Online Program Experience) services covering faculty support, digital marketing, recruitment, student success coaching, clinical placement coordination, and employer partnership development, plus standalone fee-for-service instructional design engagements.
iDesign monetizes through three revenue streams: recurring SaaS subscriptions for the Align platform (with multi-year terms and annual price escalation provisions), managed OPX service contracts, and unbundled fee-for-service instructional design work. Pricing is custom and not publicly disclosed; contracts are typically multi-year enterprise agreements negotiated directly with institutional leadership (provosts, deans, faculty) rather than sold through self-service channels. The company reports 100+ institutional customers and 300+ healthcare system partnerships, with visible flagship relationships including the University of Central Florida, University of Michigan, Notre Dame, Salve Regina University, the U.S. Naval Community College, Baylor, Emory, and Rowan University. Distribution is concentrated in the United States and relies on direct enterprise sales supplemented by co-marketing with industry bodies such as Quality Matters.
iDesignEDU firmographics
Firmographics- Name
- iDesignEDU
- Legal name
- iDesignEDU, LLC
- Website
- https://idesignedu.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iDesignEDU is a Dallas-based private company that provides AI-assisted curriculum intelligence (Align platform) and unbundled instructional design services to colleges, universities, and hospital systems, with particular depth in nursing and healthcare education across 100+ institutions and 300+ healthcare partnerships.
- Ownership category
- akta.pro rank
iDesignEDU industry classification
Industry- Product category
- Higher Education Services
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)
- akta.pro secondary industries
- Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.) (EDAHALAF), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
Keywords
Where iDesignEDU is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iDesignEDU business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Instructional Design Services (Fee-for-Service): iDesign offers unbundled, fee-for-service instructional design services where institutions pay for specific services they need. The model provides flexibility and institutional autonomy, with services tailored to individual institutional requirements rather than a one-size-fits-all approach.
- OPX (Online Program Experience) Services: Full range of bundled and unbundled services including faculty support, student success coaching, digital marketing, recruitment, clinical placement support, and retention solutions. Institutions can select individual services or comprehensive packages.
- Align SaaS Platform Subscription: AI-assisted curriculum intelligence platform offered as a subscription service. Institutions access the platform for curriculum mapping, accreditation reporting, and program portfolio management. Fees are detailed in Order Forms with annual subscription periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom unbundled services allowing institutions to select only needed services |
| Subscription | Annual | SaaS subscription for Align curriculum intelligence platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
iDesignEDU product offering
Product offeringCore offering
iDesignEDU partners with colleges, universities, hospital systems, and corporations to design, build, and support online and blended education programs. It delivers unbundled, fee-for-service instructional design and OPX (Online Program Experience) services alongside its Align AI-assisted curriculum intelligence platform for curriculum mapping, competency alignment, and accreditation reporting.
Product overview
iDesignEDU offers a comprehensive portfolio combining an AI-powered curriculum intelligence platform with flexible service offerings. The core platform consists of Align (AI-assisted curriculum mapping and accreditation reporting suite) and Build (AI-supported instructional design tool that integrates with Align). These are complemented by OPX (unbundled/bundled online program services including faculty support, marketing, and retention solutions) and instructional design services. The company also provides free Open Educational Resources (OER) for educators. The platform leverages proprietary AI technology for curriculum mapping automation, knowledge retrieval from competency frameworks, and data-driven program management.
Differentiator
Problem solved
Functional benefit
Brands
- Align: AI-assisted curriculum intelligence platform for mapping curriculum to outcomes, standards, and accreditation frameworks.
- Align Build
- OPX
Products and services
- Align
Quantifiable outcome
- Over 270% enrollment growth in RN-BSN program at Salve Regina University within 18 months
- +3 more outcomes
Companies that use iDesignEDU
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
iDesignEDU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
iDesignEDU partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- University of Central FloridaflagshipiDesign partnered with UCF to redesign 17 online RN-to-BSN nursing courses using AI-enabled quality assurance aligned with national standards. The partnership introduced an 8-week course structure for working nurses. UCF is ranked 6th nationally for Best Online Bachelor's Programs by U.S. News & World Report for five consecutive years.
- Quality MattersflagshipQuality Matters and iDesign launched a multi-year research study exploring how AI can support online program curriculum design. The study examines AI-human collaboration to improve curriculum mapping with 18 participating institutions. Results expected by end of 2026. iDesign provides access to the Align platform through Research Grants.
- Rowan UniversitycoreMulti-year collaboration to enhance quality, clarity, and accessibility of 75 online undergraduate general education courses at Rowan University. Initiative supports working and adult students balancing complex schedules while helping Rowan achieve its goal of doubling online enrollment.
- University of Notre Dame (Mendoza College of Business)corePartnership to create a new online certificate in ethical leadership for emerging leaders. iDesign worked with Mendoza faculty to develop 6 online courses for Coursera platform, featuring faculty from Mendoza College and Notre Dame Deloitte Center for Ethical Leadership.
- Salve Regina UniversityflagshipiDesign partnered with Salve Regina to transition the RN-BSN program online, achieving over 270% enrollment growth. Partnership expanded to include MSN-FNP and DNP programs. iDesign provides clinical placement support, employer partnerships (91 hospital partnerships), digital marketing, and student success coaching.
- University of MichiganflagshipiDesign collaborated with U-M's Center for Academic Innovation to develop online courses for the #1 ranked Masters of Social Work program and Health Infrastructures & Learning Systems (HILS) Master of Science degree. 18 courses built over 18 months.
- U.S. Naval Community CollegecoreiDesign designed the first online course in a series for the Naval Core Certificate, focusing on Naval Leadership. Partnership includes development of 5 online offerings for 500,000 enlisted personnel, available in 8-12 week self-paced format.
- Baylor UniversitycorePartnership to provide instructional design support during COVID-19 transition. All 1,300 Baylor faculty gained access to resources within the Learning Management System including iDesign's Online Teaching Pathway for best practices in remote teaching.
- Emory University School of LawminoriDesign provided instructional design support for Emory Law's launch of an online Juris Master degree program.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
iDesignEDU competitors and assessment
Company assessmentDirect peers
- 2U: 2U is the legacy OPM market leader, partnering with universities to launch and run online degree programs (now under edX). It is directly comparable to iDesignEDU as both sell outsourced online program experience services to colleges and universities, though 2U has historically used a full-service, revenue-share model in contrast to iDesign's unbundled approach.
- Wiley Education Services: Wiley Education Services is a major OPM/online program services provider for higher education institutions. It competes head-to-head with iDesignEDU for university partnerships spanning program marketing, student support, and instructional design services.
- Noodle: Noodle is an OPM-style partner that helps universities design, launch, and operate online programs. It overlaps with iDesignEDU's OPX and instructional design offerings, serving similar institutional buyers with bespoke program-build engagements.
- HotChalk: HotChalk provides instructional design, marketing, and student support services to colleges and universities launching online programs. It is a direct competitor in the OPX/instructional design services category that iDesignEDU serves.
Broad incumbents
- Instructure (Canvas): Instructure's Canvas LMS is the dominant learning management system in higher education and increasingly layers AI features for course and curriculum workflows. As the platform layer under most institutional online programs, it represents a broad incumbent that could integrate competing curriculum-intelligence features to Align.
- Anthology: Anthology (formerly Blackboard) combines the Blackboard LMS with a wide portfolio of higher-ed products including student information systems and instructional tools. It is comparable to iDesignEDU as a broad incumbent in the same institutional ecosystem whose curriculum and accreditation offerings could overlap with Align.
- D2L (Brightspace): D2L's Brightspace LMS is widely adopted in higher ed and continues to invest in AI-driven content and competency tools. It is a broad incumbent comparable to iDesignEDU at the infrastructure layer for online programs where curriculum mapping and accreditation reporting increasingly live.
- Coursera for Institution: Coursera partners with universities to host online degrees and certificates (including Notre Dame, an iDesign customer) and is integrating AI tools into course development. It is a broad incumbent that overlaps with iDesignEDU's online program building, course design, and credentialing services.
Emerging players
- Cengage Group: Cengage provides higher-ed curriculum, content, and digital learning tools with growing AI-enabled courseware capabilities. It is comparable to iDesignEDU as an emerging player in adjacent curriculum and instructional content services for the same institutional buyers.
- Pathful (a LearnWise company): Pathful and adjacent LearnWise products provide AI-powered instructional design and curriculum tools for higher education. They are emerging, niche players with meaningful overlap to iDesignEDU's AI-assisted instructional design and curriculum intelligence focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iDesignEDU social profiles
Digital presenceiDesignEDU financial estimates
Financial estimateRevenue estimate
Valuation estimate
iDesignEDU leadership team
Management profileNumber of profiles
Profiles3 records
iDesignEDU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iDesignEDU M&A and investment
M&A and investmentM&A
Investments9 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iDesignEDU
What does iDesignEDU do?
iDesignEDU partners with colleges, universities, hospital systems, and corporations to design, build, and support online and blended education programs. It delivers unbundled, fee-for-service instructional design and OPX (Online Program Experience) services alongside its Align AI-assisted curriculum intelligence platform for curriculum mapping, competency alignment, and accreditation reporting.
Is iDesignEDU a public or private company?
iDesignEDU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iDesignEDU founded?
iDesignEDU was founded in 2010. It employs 11 to 50 people.
Where is iDesignEDU based?
iDesignEDU is headquartered in Dallas, United States, in the North America region.
How does iDesignEDU make money?
Three revenue lines are on record. Instructional Design Services (Fee-for-Service) is the primary driver. The others are OPX (Online Program Experience) Services and align SaaS Platform Subscription.
Who are iDesignEDU's main competitors?
Direct peers on record are 2U, Wiley Education Services, Noodle and HotChalk. Broad incumbents are Instructure (Canvas), Anthology, D2L (Brightspace) and Coursera for Institution. Emerging players are Cengage Group and Pathful (a LearnWise company).
Does iDesignEDU have an API?
No public API is recorded for iDesignEDU.
What industry is iDesignEDU in?
iDesignEDU's product category is Higher Education Services. Its primary akta.pro industry code is EDAHALAB, Online Divisions of Traditional Universities (Hybrid/Extension), with a secondary code of EDAHALAF, Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.). Its NAICS code is 611710 and its SIC code is 8200.