MenuMetric
MenuMetric is a cloud-based F&I management SaaS platform serving automotive, powersports, RV, marine, and implement dealerships with digital menus, AI-assisted menu building, eRating/eContracting across 200+ providers, and integrations with 15+ DMS systems.
- Company typePrivate
- Founded2011
- HeadquartersFall Creek, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MenuMetric does
MenuMetric LLC is a private, bootstrapped vertical SaaS company founded in 2011 and headquartered in Eau Claire, Wisconsin, that builds a cloud-based F&I (Finance & Insurance) Management Platform for automotive, powersports, RV, marine, and implement dealerships. The platform centers on digital and printed menu presentations, an AI-assisted smart menu builder (MenuSelect) that uses a proprietary algorithm to auto-select coverages and terms based on manager habits, eRating and eContracting connected to more than 200 aftermarket product providers, real-time reporting/analytics with agent-level views, eSignatures, and a customer profile tool for pre-F&I interviews. The product surface has expanded in 2024-2025 to include MenuConnect (remote selling with video calls and e-signatures), MenuLink (in-dealership real-time mirroring), ProviderLink (standalone eContracting), and MenuTrainer (AI-driven F&I training and real-time coaching delivered through a partnership with AutoTrainer).
The company integrates with 15+ dealer management systems including CDK Global, Tekion, Lizzy, Dominion VUE, AutoSoft, AppOne (with an exclusive 2-way integration for Marine and RV), Dealertrack, Reynolds and Reynolds, DealerBuilt, PBS, Quorum, ZiiDMS, DealersCloud, LightspeedEVO, AutoMate, and DX1. MenuMetric sells through a tiered SaaS subscription (Standard, Pro, Elite) on monthly billing, charges one-time setup and onboarding fees, and distributes via a direct sales team, inside sales, self-serve demo booking, and white-label solutions for F&I agencies such as Ascent Dealer Services and Sattler Dealer Services. Reported customer outcomes include an average of 17 minutes saved per F&I sale and a $400-$500 lift in per-vehicle retail (PVR) for dealerships that use MenuTrainer analytics to address process gaps.
MenuMetric firmographics
Firmographics- Name
- MenuMetric
- Legal name
- MenuMetric LLC
- Website
- https://menumetric.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MenuMetric is a cloud-based F&I management SaaS platform serving automotive, powersports, RV, marine, and implement dealerships with digital menus, AI-assisted menu building, eRating/eContracting across 200+ providers, and integrations with 15+ DMS systems.
- Ownership category
- akta.pro rank
Where MenuMetric is headquartered
LocationHeadquarters
- HQ city
- Fall Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MenuMetric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Package-based): MenuMetric generates revenue through tiered SaaS subscription packages (Standard, Pro, Elite) that provide access to their F&I menu software platform. Each package includes different feature sets with varying levels of technology, from basic printed menus and eRating/eContracting to advanced AI-powered MenuSelect and MenuTrainer features.
- Setup and Onboarding Services: The company charges a setup fee that includes setup and testing by their support team, full account customization, one-on-one onboarding with training team over multiple sessions, and 24/7 support throughout the MenuMetric experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Package - Everything you need to sell more F&I products efficiently |
| Subscription | Monthly | Pro Package - Standard plus interactive and profile features |
| Subscription | Monthly | Elite Package - Pro plus next-gen menus and AI-powered MenuSelect |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MenuMetric product offering
Product offeringCore offering
MenuMetric provides a cloud-based F&I Management Platform for automotive, powersports, RV, marine, and implement dealerships to select, present, and track finance and insurance product sales. The platform combines digital and printed menus, eRating/eContracting integrated with 200+ aftermarket providers, real-time reporting, eSignatures, AI-powered menu automation (MenuSelect), remote selling tools (MenuConnect, MenuLink, MenuMobile), and AI-driven F&I training (MenuTrainer).
Product overview
MenuMetric is a cloud-based F&I Management Platform providing a suite of integrated solutions for automotive, powersports, RV, marine, and implement dealerships. The core platform centers on digital and printed F&I menu presentations powered by MenuSelect's AI-driven Smart Menu Builder, complemented by eRating/eContracting (integrated with 200+ providers), real-time Metrics reporting, eSignatures, and Customer Profiles. Remote selling is enabled through MenuConnect (video calls + dynamic presentations), MenuLink (in-dealership real-time mirroring), and MenuMobile (interactive email/text menus). MenuTrainer adds AI-driven F&I training and coaching via a partnership with AutoTrainer. The platform is offered in three pricing tiers (Standard, Pro, Elite) and integrates with major DMS providers including CDK Global, Tekion, Lizzy, Dominion VUE, AutoSoft, AppOne, DX1, Dealertrack, Reynolds and Reynolds, and others. 24/7 in-house support is included across all packages.
Differentiator
Problem solved
Functional benefit
Brands
- MenuTrainer: A next-generation F&I training solution combining MenuMetric's menu and analytics platform with AutoTrainer's AI-driven coaching system.
- MenuMobile
- MenuSelect
- MenuConnect
- ProviderLink
- MyMenu
- TechClassic
Products and services
- MenuMetric Platform
- Digital Menus
- Printed Menus
- Metrics (Real-Time Reporting)
- eRating & eContracting
- eSignatures
- Smart Menu Builder (MenuSelect)
- Customer Profiles (Profile)
- ProviderLink
- MenuConnect
- MenuTrainer
- MenuLink
Quantifiable outcome
- 17 minutes saved per F&I sale on average
- +1 more outcomes
Companies that use MenuMetric
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
MenuMetric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability10 records
Feature9 records
MenuMetric partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- LizzycoreMenuMetric integrated directly with Lizzy DMS, bringing together the presentation, data, and analytics layers of the F&I process into one smooth workflow. The integration provides automated deal-data flow, minimized duplicate data entry, faster presentations and contracting, and better real-time reporting.
- AutoTrainercoreMenuMetric and AutoTrainer collaborated to create MenuTrainer, combining MenuMetric's menu and analytics platform with AutoTrainer's intelligent real-time coaching system. The partnership enables AI-driven live prompts, objection-handling support, coaching cues during deals, and advanced analytics for performance tracking.
- TekioncoreMenuMetric integrated with Tekion's Automotive Partner Cloud (APC) and Automotive Retail Cloud (ARC) to enable real-time data sharing for F&I product menu presentations, eRating, contracting, and reporting. This partnership enhances efficiency and ecosystem support for dealerships by connecting MenuMetric to preferred F&I vendors seamlessly.
- CDK GlobalcoreMenuMetric is integrated with CDK Global dealer management system, one of the largest DMS providers in the automotive industry, enabling data sharing and workflow automation for CDK-connected dealerships.
- Dominion VUEcoreMenuMetric is integrated with Dominion VUE DMS, providing connectivity for Dominion dealership customers to use MenuMetric's F&I menu solutions.
- AutoSoftcoreMenuMetric is integrated with AutoSoft dealer management system, enabling AutoSoft dealership customers to access MenuMetric's F&I menu and eContracting solutions.
- AppOnecoreMenuMetric is integrated with AppOne and has an exclusive 2-way integration for Marine and RV dealerships, providing seamless data flow between AppOne DMS and MenuMetric's F&I platform.
- Dealertrack DMScoreMenuMetric is integrated with Dealertrack DMS, enabling Dealertrack-connected dealerships to utilize MenuMetric's F&I menu solutions.
- Reynolds and ReynoldscoreMenuMetric is integrated with Reynolds and Reynolds dealer management system, providing connectivity for ERA-connected dealerships.
- DealerBuiltmajorMenuMetric is integrated with DealerBuilt DMS, enabling DealerBuilt dealership customers to access MenuMetric's F&I menu and eContracting solutions.
- PBSmajorMenuMetric is integrated with PBS dealer management system.
- QuorummajorMenuMetric is integrated with Quorum dealer management system.
- ZiiDMSmajorMenuMetric is integrated with ZiiDMS dealer management system.
- DealersCloudmajorMenuMetric is integrated with DealersCloud dealer management system.
- LightspeedEVOmajorMenuMetric is integrated with LightspeedEVO dealer management system.
- AutoMatemajorMenuMetric is integrated with AutoMate dealer management system.
- CDK One-EightycoreMenuMetric is integrated with CDK One-Eighty dealer management system.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MenuMetric competitors and assessment
Company assessmentDirect peers
- Symbiotic Financial / DealerClick: Symbiotic Financial sells F&I menu and dealer software products to automotive dealerships, including through its DealerClick offering. It targets a similar F&I manager buyer with menu presentation and digital tools, placing it in the same product category as MenuMetric.
- StoneEagle (MaximTrak): StoneEagle's MaximTrak product is a competing F&I menu and reporting platform sold to automotive dealerships and dealer groups. Like MenuMetric, it focuses on menu presentation, rate retrieval, and dealer-level performance analytics.
- F&I Express: F&I Express is one of MenuMetric's most direct competitors in F&I menu, eRating, and electronic contracting for automotive dealerships. It was referenced in MenuMetric's company history as an early integration partner and now competes head-to-head across the same provider network and dealership customer base.
- Assentive: Assentive provides dealer-facing F&I menu and compliance software to automotive dealerships and F&I agencies, competing directly with MenuMetric for menu presentation, training, and reporting contracts.
Broad incumbents
- Tekion: Tekion is a cloud-native automotive retail platform (Automotive Retail Cloud and Automotive Partner Cloud) with which MenuMetric integrated in November 2024. While currently a partner, Tekion's vertical cloud stack positions it as a potential competitor that could absorb F&I menu functionality natively.
- Reynolds and Reynolds: Reynolds and Reynolds is a major DMS provider (ERA) with F&I menu and eContracting capabilities that overlap with MenuMetric. As both a DMS incumbent and an integration partner of MenuMetric, it is a structural threat via bundling while also being a partner.
- Dealertrack (Cox Automotive): Dealertrack is a large, established F&I and dealership technology platform owned by Cox Automotive. It competes with MenuMetric in F&I menu and eContracting while also operating across a much broader portfolio (lending, titling, registration), making it a broad incumbent rather than a direct specialist.
- CDK Global: CDK Global is the largest US DMS provider (including CDK One-Eighty) and offers F&I-adjacent functionality. As an integration partner and the dominant dealership platform, CDK could natively bundle competing F&I menu features, making it the most consequential incumbent peer for MenuMetric.
Others
- AutoTrainer: AutoTrainer is the AI-driven real-time F&I coaching partner that co-developed MenuTrainer with MenuMetric. As an adjacent and ecosystem participant rather than a direct menu-software competitor, it is the most natural 'OTHERS' peer given the joint product.
Regional players
- AutoStar Solutions: AutoStar Solutions provides F&I menu and aftermarket solutions primarily to Canadian dealerships, making it a comparable regional peer. Its product scope and target buyer closely mirror MenuMetric's, but its geographic focus limits head-to-head overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MenuMetric social profiles
Digital presenceMenuMetric financial estimates
Financial estimateRevenue estimate
Valuation estimate
MenuMetric leadership team
Management profileNumber of profiles
Profiles9 records
MenuMetric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MenuMetric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MenuMetric
What does MenuMetric do?
MenuMetric provides a cloud-based F&I Management Platform for automotive, powersports, RV, marine, and implement dealerships to select, present, and track finance and insurance product sales. The platform combines digital and printed menus, eRating/eContracting integrated with 200+ aftermarket providers, real-time reporting, eSignatures, AI-powered menu automation (MenuSelect), remote selling tools (MenuConnect, MenuLink, MenuMobile), and AI-driven F&I training (MenuTrainer).
Is MenuMetric a public or private company?
MenuMetric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MenuMetric founded?
MenuMetric was founded in 2011. It employs 11 to 50 people.
Where is MenuMetric based?
MenuMetric is headquartered in Fall Creek, United States, in the North America region.
How does MenuMetric make money?
Two revenue lines are on record. SaaS Subscription (Package-based) is the primary driver. The others are setup and Onboarding Services.
Who are MenuMetric's main competitors?
Direct peers on record are Symbiotic Financial / DealerClick, StoneEagle (MaximTrak), F&I Express and Assentive. Broad incumbents are Tekion, Reynolds and Reynolds, Dealertrack (Cox Automotive) and CDK Global. AutoTrainer is listed as an others. AutoStar Solutions is listed as a regional player.
Does MenuMetric have an API?
Yes. MenuMetric offers an API integration with Tekion's Automotive Partner Cloud (APC) for real-time data sharing. Additionally, MenuMetric has real-time live connections to 200+ aftermarket product providers for eRating and eContracting. The Lizzy DMS integration enables automated deal-data flow pulling customer, vehicle, pricing, and deal details from Lizzy DMS into MenuMetric. No public-facing developer documentation or API portal was identified in the source material.