Emotive Brand
Emotive Brand is a women-led, Oakland-based B2B brand strategy and design agency founded in 2009 that has completed 200+ engagements for startups and enterprises using its proprietary Emotional Acceleration methodology, delivering positioning, identity, narrative, and go-to-market services directly to C-suite clients.
- Company typePrivate
- Founded2009
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Emotive Brand does
Emotive Brand is a privately-held, women-led B2B brand strategy and design agency founded in 2009 by Tracy Lloyd (Co-Founder & Chief Strategy Officer) and Bella Banbury (Co-Founder & Chief Executive Officer), headquartered at 580 2nd Street, Suite 265, Oakland, California. The firm operates with 11-50 employees and has completed more than 200 B2B engagements over 16 years across startups, mid-market firms, and large enterprises. Its service offering is unified under the proprietary "Emotional Acceleration" methodology — a four-stage framework (Ambition, Belief, Momentum, Impact) — and spans brand strategy and positioning, category definition, strategic narratives, visual and verbal identity, brand campaigns, go-to-market strategy, digital experiences, employer branding, and change communications.
The agency's revenue model is professional services, delivering customized brand work through project-based consulting engagements, workshops, and ongoing brand development partnerships. Pricing is not publicly disclosed and is quote-driven, varying by scope and team size. Go-to-market is consultative and direct, led primarily by the founding partners engaging C-suite executives and senior leadership at enterprise clients, supported by content marketing (blog, white papers, case studies), a newsletter ("Emotive Feels"), and organic social on LinkedIn, Facebook, and Instagram. There is no proprietary technology platform, no AI/ML capability disclosed, no funding rounds, no parent company, and no acquisitions — Emotive Brand is an independent, founder-controlled LLC with concentrated ownership.
Emotive Brand firmographics
Firmographics- Name
- Emotive Brand
- Legal name
- Emotive Brand LLC
- Website
- https://emotivebrand.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emotive Brand is a women-led, Oakland-based B2B brand strategy and design agency founded in 2009 that has completed 200+ engagements for startups and enterprises using its proprietary Emotional Acceleration methodology, delivering positioning, identity, narrative, and go-to-market services directly to C-suite clients.
- Ownership category
- akta.pro rank
Emotive Brand industry classification
Industry- Product category
- Brand Strategy & Design Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Employer Brand Strategy & Talent Branding (BPAFAEAH), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB), Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)
Keywords
Where Emotive Brand is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emotive Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brand Strategy and Design Services: Professional services revenue model providing brand strategy, positioning, visual identity, verbal identity, employer branding, go-to-market strategy, digital brand experiences, and launch/rollout services to enterprise clients. Revenue is generated through project-based consulting engagements, workshops, and ongoing brand development partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Emotive Brand product offering
Product offeringCore offering
Emotive Brand is a B2B brand strategy and design agency that delivers a unified suite of consulting services including brand strategy and positioning, category definition, strategic narratives, visual identity, verbal identity, brand campaigns, storytelling, digital experiences, go-to-market strategy, brand rollout, culture and employer branding, and change communications. Engagements are project-based, tailored per client, and guided by the firm's proprietary Emotional Acceleration methodology that moves organizations from ambition to impact.
Product overview
Emotive Brand operates as a professional services firm offering a unified suite of brand strategy and design consulting services. The company's core offering centers on its proprietary "Emotional Acceleration" methodology, which guides clients through a transformation arc from ambition to belief to momentum to impact. Services include Brand Strategy & Positioning, Visual Identity, Verbal Identity, Strategic Narratives, Go-to-Market Strategies, Digital Experiences, and Culture & Employer Branding, among others. The company is not a software platform but rather a consultancy that delivers customized brand work for each client engagement, with no modular or SaaS product architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Emotive Feels: A platform or content brand operated by Emotive Brand
Products and services
- Brand Strategy & Positioning
Quantifiable outcome
- From stealth to $2.8B acquisition with agentic AI vision
- +7 more outcomes
Companies that use Emotive Brand
Customer profileNamed customers29 records
Segments11 records
Ideal customer profiles2 records
Emotive Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emotive Brand partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Emotive Brand competitors and assessment
Company assessmentDirect peers
- Lippincott: Lippincott is a long-standing brand strategy and design firm working with enterprise and B2B clients on positioning, identity and culture. Directly comparable to Emotive Brand in service mix (strategy + identity) and B2B enterprise focus, though operating at significantly larger scale.
- Siegel+Gale: Siegel+Gale is a global brand strategy, design and experience firm famous for 'simplicity' thinking and B2B/enterprise rebrands. Closely comparable to Emotive in offering strategy, naming, verbal identity and visual identity to enterprise and tech clients.
- Moving Brands: Moving Brands is an independent, design-led brand strategy and experience firm known for working with tech-forward and B2B clients. Comparable to Emotive in size, methodology emphasis (belief-driven, design-led), and enterprise/B2B tech client mix.
- Codeword: Codeword is a brand strategy, content and design agency specialized in B2B tech and enterprise clients (similar verticals to Emotive). Highly comparable in target customer profile (VC-backed and enterprise tech) and offering (strategy, identity, content).
- Pentagram: Pentagram is the world's largest independent design partnership, with partners leading brand identity, naming and design engagements. Comparable to Emotive in design-led, project-based delivery for B2B/enterprise clients, though structurally different (partner-owned).
- Godfrey: Godfrey is a B2B brand and marketing agency offering strategy, content and creative services for industrial, tech and enterprise clients. Comparable to Emotive in B2B focus and integrated brand/marketing offering, with a slightly broader mid-market client base.
Broad incumbents
- Landor & Fitch: Landor & Fitch is one of the largest global brand consulting and design networks, offering strategy, naming, identity and experience design. Operates broadly in the same space as Emotive but at much larger scale, with global offices and a broader consumer/B2B mix.
- Interbrand: Interbrand is a global brand consultancy with deep experience in B2B and corporate branding, valuation-led brand strategy, and identity design. Comparable services to Emotive but at significantly larger scale and with a stronger quantitative brand valuation angle.
- FutureBrand: FutureBrand is a global brand strategy and experience design consultancy owned by McCann Group, serving enterprise and consumer clients. Overlaps with Emotive in strategy, naming and identity work but operates at network scale.
- Superunion (formerly Brand Union): Superunion is a WPP-owned brand and design consultancy working on enterprise identity, brand strategy and experience design. Comparable offering to Emotive at the network level, particularly for corporate and B2B rebrands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Emotive Brand social profiles
Digital presenceEmotive Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emotive Brand leadership team
Management profileNumber of profiles
Profiles7 records
Emotive Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emotive Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emotive Brand
What does Emotive Brand do?
Emotive Brand is a B2B brand strategy and design agency that delivers a unified suite of consulting services including brand strategy and positioning, category definition, strategic narratives, visual identity, verbal identity, brand campaigns, storytelling, digital experiences, go-to-market strategy, brand rollout, culture and employer branding, and change communications. Engagements are project-based, tailored per client, and guided by the firm's proprietary Emotional Acceleration methodology that moves organizations from ambition to impact.
Is Emotive Brand a public or private company?
Emotive Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emotive Brand founded?
Emotive Brand was founded in 2009. It employs 11 to 50 people.
Where is Emotive Brand based?
Emotive Brand is headquartered in Oakland, United States, in the North America region.
How does Emotive Brand make money?
One revenue line is on record: brand Strategy and Design Services.
Who are Emotive Brand's main competitors?
Direct peers on record are Lippincott, Siegel+Gale, Moving Brands, Codeword, Pentagram and Godfrey. Broad incumbents are Landor & Fitch, Interbrand, FutureBrand and Superunion (formerly Brand Union).
Does Emotive Brand have an API?
No public API is recorded for Emotive Brand.
What industry is Emotive Brand in?
Emotive Brand's product category is Brand Strategy & Design Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAH, Employer Brand Strategy & Talent Branding. Its NAICS code is 54181 and its SIC code is 7311.