Heartland Humane Shelter & Care

Name

Heartland Humane Shelter & Care

Legal name

Heartland Humane Society

Website

https://heartlandhumane.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Animal Shelter & Welfare Services

NAICS

Pet Care (except Veterinary) Services (812910), Temporary Shelters (624221)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Mixed-Species Boarding Kennel (Dogs & Cats) (HSANADAC)

Keywords

• Animal shelter services
• Pet adoption programs
• Low-cost veterinary clinic
• Animal welfare nonprofit
• Lost and found pets

Headquarters

HQ city

Corvallis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donations, corporate sponsorships, memorial donations, and planned giving from community supporters. Tax-deductible contributions as a 501(c)(3) nonprofit organization with Tax ID 93-0574297.
2. Thrift Shop Revenue: The Cat's Meow Thrift Shop generates 25-30% of Heartland's annual budget through sales of donated goods including home goods, clothing, vintage collectibles, shoes, books, art, and pet items.
3. Whiskers Cat Lounge: Cat lounge sessions generating revenue at $10 per person per session, supporting care of cats at Whiskers and at the shelter. Also hosts events and craft sessions.
4. Adoption Fees: Fees for animal adoptions ranging from $10 for rats to $350 for puppies, covering spay/neuter, microchip, vaccinations, parasite treatments, collar and tags.
5. Pawsitive Care Clinic Services: Low-cost veterinary services including microchipping ($20), vaccinations ($25 each), deworming ($15), flea/tick treatments ($50-$75), and spay/neuter for cats ($100).
6. Vehicle and Property Donations: Accepts car, boat, RV, and other property donations through CARS program, generating revenue while providing donors tax deductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Heartland Humane Shelter & Care operates an open-door animal shelter in Corvallis, Oregon, serving Benton County since 1966. The organization provides animal adoptions, lost and found reunification, low-cost veterinary care via the Pawsitive Care Clinic, foster care, a working cat placement program, emergency pet boarding (Safe Housing), a pet food pantry, and end-of-life services. Revenue is supplemented by The Cat's Meow Thrift Shop and Whiskers Cat Lounge, a cat-interaction and adoption venue.

Product overview

Heartland Humane Shelter & Care is an open-door animal shelter operating since 1966 in Corvallis, Oregon, serving Benton County. The organization offers a comprehensive portfolio of animal welfare services centered around its core Animal Adoption Program, which facilitates adoptions for dogs, cats, and special species (rabbits, guinea pigs, rats). Supporting the adoption mission are the Lost & Found Services (reunited 287 pets last year), Foster Care Program, Working Cat Program, and Whiskers Cat Lounge (a cat adoption center within the Thrift Shop that also hosts craft events and generates 25-30% of the annual budget). Medical support services include the Pawsitive Care Clinic offering low-cost spay/neuter, vaccinations, microchipping, and parasite control. Community support programs encompass the Pet Food Pantry (free food for struggling families), Safe Housing Program (free emergency boarding for pets of crisis clients), Humane Education Program, and TNR services for community cats. The Fetch a Friend program enables community members to take dogs on outings. Revenue is supplemented by the Cat's Meow Thrift Shop, shelter pet sponsorship, and Circle of Kindness recurring donor program. The organization operates with a 95% save rate serving 1,500-2,000 animals annually.

Differentiator

Problem solved

Functional benefit

Brands

• The Cat's Meow (Thrift Shop): Thrift shop located at 938 NW Kings Blvd, Corvallis, OR 97330 that generates 25-30% of Heartland Humane's annual budget.
• Whiskers Cat Lounge
• Pawsitive Care Clinic
• Safe Housing Program
• Working Cat Program
• Pet Food Pantry

Products and services

• Animal Adoption Program Open-door animal adoption program placing dogs, cats, and special species (rabbits, guinea pigs, rats) into homes with meet-and-greet counseling, return-to-shelter guarantees, and dog-to-dog compatibility meetings.
• Lost and Found Services

Quantifiable outcome

• 95% animal save rate
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Center Against Rape and Domestic Violence (CARDV)coreStrategic or Co-development PartnerPartner agency for Safe Housing program serving clients fleeing domestic violence. Some survivors have declined shelter services or delayed medical treatment because they couldn't bring pets. The Safe Housing program enables clients to access necessary services without worrying about pet care.
• Community Outreach Inc. (COI)coreStrategic or Co-development PartnerPartner agency for Safe Housing program serving clients in various crisis situations including homelessness prevention and family services.
• Mario Pastega HousecoreStrategic or Co-development PartnerCancer patient housing facility (Samaritan Health) whose clients have declined services and delayed medical treatment because they couldn't care for their pets. Partner agency for Safe Housing enabling patients to focus on treatment.
• Samaritan Regional Medical CentercoreStrategic or Co-development PartnerRegional medical center partner for Safe Housing program, enabling patients with pets to access hospital services and treatment without delaying care.
• Benton County Department of Human ServicescoreStrategic or Co-development PartnerCounty government partner for Safe Housing program serving families and individuals receiving DHS assistance who need temporary pet housing during crises.
• Benton County Mental HealthcoreStrategic or Co-development PartnerCounty mental health services partner for Safe Housing program, enabling clients in mental health crises to access care without abandoning pets.
• American Red CrosscoreStrategic or Co-development PartnerNational disaster relief organization partner for Safe Housing, providing emergency pet boarding during natural disasters when pet owners must evacuate.
• West Hills Animal HospitalminorOthersLocal Corvallis veterinary hospital supporting Heartland through donations, change boxes, and community awareness.
• Animal Crackers Pet SupplyminorGTM or Marketing PartnerLocal pet supply retailer hosting donation bins, Fromm Give Back Weekend events (30% of sales donated), and adoption events with adoptable pets at their location.
• Grocery OutletminorOthersRegional grocery chain community partner supporting Heartland through donations and awareness.
• Coastal Farm & RanchminorOthersPacific Northwest farm and ranch retailer community partner supporting Heartland donations.
• Willamette Veterinary HospitalminorOthersLocal Corvallis veterinary hospital partner, potentially referring clients and hosting community events.
• Maui Humane SocietyminorOthersHawaiian humane society that transferred dogs to Heartland for adoption, indicating animal transfer partnership for pet placement across geographic regions.
• PetSmartminorGTM or Marketing PartnerNational pet retail chain community partner, hosting adoption events and accepting wishlist donations.
• Healing Motion Physical TherapyminorOthersLocal physical therapy business community partner supporting Heartland through donations.
• Factory WizminorOthersLocal monitoring business community partner supporting Heartland donations.
• BottleDropminorGTM or Marketing PartnerOregon bottle redemption program partner allowing supporters to donate redeemable bottles and cans using pre-marked donation bags at Heartland locations.
• CARS (Charitable Adult Rides & Vehicles)minorGTM or Marketing PartnerVehicle donation program accepting cars, boats, RVs and other property donations with free pickup anywhere in the USA, providing donors maximum legal tax deductions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Rehome (Adopt-a-Pet.com): Pet placement platform Heartland uses to publish adoptable animals. Comparable only as an enabling technology/distribution layer for community shelters, not a direct operational peer.
• Petco Love: National nonprofit that funds and partners with local shelters (including Heartland) through grants and adoption initiatives. A funding/ecosystem partner rather than a direct operator, but its grant programs directly shape shelter economics.
• Maddie's Fund: National family foundation that has provided a $10,000 grant to Heartland. Funds community shelters pursuing no-kill outcomes, making it a direct capital partner with strong programmatic alignment to Heartland's save-rate focus.

Broad incumbents

• Oregon Humane Society: Largest regional animal welfare organization in Oregon, offering adoptions, low-cost clinic, lost & found, and humane education. Directly comparable operating model to Heartland, but at materially greater scale and with a multi-county reach that includes the Portland metro.
• ASPCA: National animal welfare organization operating sheltering, low-cost veterinary, and community programs. Comparable on mission and service portfolio, but operates at national scale with substantially larger resources than Heartland.
• Best Friends Animal Society: National no-kill advocacy and shelter operator running adoption, sanctuary, and community animal welfare programs. Comparable mission and outcome orientation, with broader geographic reach and a national fundraising apparatus.
• Humane Society of the United States (HSUS): Largest national animal protection organization, active in shelter support, policy, and rescue. Operates adjacent to Heartland's mission and competes for the same donor dollars at the national level.

Direct peers

• Humane Society for Southwest Washington: Regional open-door shelter offering adoptions, lost & found, low-cost veterinary services, and pet food assistance. Closely comparable community-supported nonprofit model in a similar Pacific Northwest market, with overlapping service lines to Heartland.
• Marion County Humane Society: Willamette Humane Society serves the Salem area with adoptions, low-cost spay/neuter, lost & found, and pet food assistance. Operates an open-door intake policy and is one of Heartland's closest geographic and programmatic peers in the Willamette Valley.
• Bend Humane Society (Humane Society of Central Oregon): Central Oregon open-admission shelter offering adoptions, low-cost clinic, humane education, and pet support services. Highly comparable in mission, service mix, and community-supported funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heartlandhumanecorvallis
• Xx.com/HeartlandHumane
• Facebookfacebook.com/HeartlandHumaneSoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Humane Shelter & Care