Animal Crackers Feed

What Animal Crackers Feed does

Animal Crackers Feed is a single-location pet food and supply retailer operating as a store-within-a-store inside Johnstown Ace Hardware in downtown Johnstown, Colorado. Founded in 2008 after two local feed suppliers exited the market and formalized under its current brand with a dedicated retail footprint in 2015, the company serves pet owners in Johnstown, Milliken, and surrounding Colorado communities. Its assortment spans dog and cat food and supplies, chicken feed and backyard poultry equipment, wild bird feed and feeders, and small animal feed for hamsters, guinea pigs, and rabbits, carrying premium brands such as Blue Buffalo, Fromm, Taste of the Wild, Purina, Diamond Naturals, Merrick, Wellness, Exclusive, Kaytee, Higgins, and Sunburst.

The business model is straightforward physical retail: customers visit the storefront at 9 S Parish Ave. to purchase products in person, supplemented by a customer loyalty program and a curated referral network linking shoppers to local veterinarians (The Cat Doctor, Full Circle Veterinary Care, Milliken Animal Clinic), groomers (Canine Cuts, Barbara's The Grooming Room), and farriers. The store operates with a small team of 1–10 employees led by an Ace Store Manager, with hours spanning weekdays and weekends. Pricing is not disclosed publicly and the website directs customers to call or visit for current prices.

Underlying technology is minimal: a basic website for brand and contact information, a Facebook social media presence, and a manual loyalty program are the only digital touchpoints. There is no e-commerce functionality, no mobile app, no proprietary technology stack, and no online ordering capability, making the operation almost entirely dependent on foot traffic generated by Ace Hardware and direct in-person customer relationships. Marketing is community-focused, driven by word-of-mouth, local reputation built since 2008, and organic social.

Name

Animal Crackers Feed

Legal name

Animal Crackers Feed

Website

https://animalcrackersfeed.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Animal Crackers Feed is a single-location pet food and supply retailer operating inside Johnstown Ace Hardware in Colorado, serving local dog, cat, chicken, wild bird, and small animal owners with premium brands and personalized in-store service since 2008.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Small Animal Food (rabbit/guinea pig/hamster) (CRADAFAJ), Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI), Pet Treats & Chews (AFADAFAF)

Keywords

• Pet food retail
• Pet supplies
• Animal nutrition
• Wild bird feed
• Small animal feed

Headquarters

HQ city

Johnstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail merchandise sales: The company operates a physical retail store selling pet food and supplies for dogs, cats, chickens, wild birds, and small animals. Revenue is generated through in-store purchases of food, treats, toys, accessories, feeders, and other pet-related products. A loyalty program rewards repeat customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Animal Crackers Feed is a single-location pet food and supply retail store operating inside Ace Hardware in downtown Johnstown, Colorado. The store sells high-quality food, treats, toys, feeders, and accessories for dogs, cats, chickens, wild birds, and small animals, carrying premium brands such as Blue Buffalo, Fromm, Taste of the Wild, Purina, Kaytee, and Exclusive. The business supplements its retail offering with a customer loyalty program and referrals to local veterinarians, groomers, and farriers.

Product overview

Animal Crackers Feed is a pet food retail store offering high-quality feed and supplies for cats, dogs, chickens, wild birds, and small animals. The store operates as a single-location retail outlet inside Ace Hardware in downtown Johnstown, Colorado, featuring a curated selection of premium pet food brands (Blue Buffalo, Fromm, Taste of the Wild, Purina, Kaytee, and others) alongside general pet supplies. The product portfolio spans five core categories—dog food/supplies, cat food/supplies, chicken feed/supplies, wild bird feed, and small animal feed—supplemented by a customer loyalty program and referral services for grooming, veterinary care, and farrier services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Food and Supplies

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Johnstown Ace HardwarecoreChannel Partner/ Reseller/ Distributor · 1 January 2015Animal Crackers Feed operates as a department within Johnstown Ace Hardware. The business originated when Ace Hardware became a source for animal feed in 2008 after local suppliers left, and expanded into a dedicated store space inside the Ace Hardware campus in 2015. This co-location provides mutual customer traffic benefits.
• The Cat Doctor in JohnstownminorStrategic or Co-development PartnerReferral partnership for veterinary services. The store recommends The Cat Doctor to customers seeking quality feline veterinary care. The Cat Doctor is also listed as a recommended resource on Animal Crackers Feed's website.
• Full Circle Veterinary Care in JohnstownminorStrategic or Co-development PartnerReferral partnership for veterinary services. Listed as a recommended local veterinarian that provides quality care for all animals.
• Milliken Animal Clinic in MillikenminorStrategic or Co-development PartnerReferral partnership for veterinary services. Listed as a recommended local veterinarian serving the Milliken area.
• Canine Cuts Grooming Salon in JohnstownminorStrategic or Co-development PartnerReferral partnership for pet grooming services. Recommended groomer in the Johnstown area that provides professional grooming services.
• Barbara's - The Grooming Room in JohnstownminorStrategic or Co-development PartnerReferral partnership for pet grooming services. Another recommended groomer in Johnstown that offers grooming services from nail trimming to full grooming sessions.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Hollywood Feed: Regional multi-location independent pet retailer emphasizing premium and natural brands, knowledgeable staff, and community roots. Directly comparable to Animal Crackers Feed's curated premium-brand assortment and consultative in-store experience.
• Kriser's Natural Pet: Neighborhood pet retailer specializing in natural and holistic pet food with a consultative staff model. Closely aligned with Animal Crackers Feed's premium-brand, expert-advice positioning.
• Pet Valu: Neighborhood-format pet supply retailer serving smaller communities with a similar mix of premium and mainstream pet food, treats, and supplies. Comparable in scale and customer-centric store model.
• Mud Bay: Pacific Northwest regional pet supply chain focused on natural and premium pet food with knowledgeable staff recommendations. Closely comparable in product curation philosophy, customer profile, and specialty-store positioning relative to big-box alternatives.
• Pet Supplies Plus: National small-format pet supply retail chain with a neighborhood-store model very similar to Animal Crackers Feed's single-location, walk-in, community-focused approach. Comparable in product mix (premium dog/cat food, treats, supplies) and customer base of local pet owners.
• Wag N' Wash: Small-format pet retail chain offering premium food, grooming, and self-wash services. Comparable store model and customer base, with the addition of in-store services that represent a potential extension path for Animal Crackers Feed.

Broad incumbents

• Chewy: Dominant online pet food and supplies retailer carrying the same premium brands (Blue Buffalo, Fromm, Taste of the Wild) stocked by Animal Crackers Feed. The primary cross-channel competitive threat, particularly given the store's lack of e-commerce.
• PetSmart: Largest North American specialty pet retailer offering broad assortments of food, supplies, grooming, and veterinary services. Overlaps with Animal Crackers Feed's product categories but operates at much larger scale and with a different service model.
• Petco: National specialty pet retailer with full-service veterinary clinics, grooming, and training alongside food and supplies. Competes for the same local pet owner customers as Animal Crackers Feed but at materially larger scale.

Others

• Ace Hardware (Pet Section Host): The host retailer whose Johnstown campus provides the physical location and foot traffic for Animal Crackers Feed. Not a direct competitor but a critical channel partner; relevant for benchmarking co-located retail formats and partnership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/animalcrackersfeed
• LinkedInlinkedin.com/company/animal-crackers-feed

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Crackers Feed