Name

GS-JJ

Legal name

EnamelPins Inc.

Website

https://gs-jj.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Products Sales: Direct-to-consumer and B2B sales of custom manufactured promotional products including pins, coins, patches, medals, keychains, lanyards, belt buckles, metal business cards, and accessories. No minimum order quantity, order quantities as low as 1 piece.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GS-JJ manufactures and sells custom promotional products directly through its e-commerce website, including custom lapel pins, challenge coins, patches, medals, keychains, lanyards, belt buckles, ball markers, metal business cards, cufflinks, neon signs, and related accessories. Customers design and order online using AI-powered design generators and free design tools, with no minimum order quantity, free design consultation, and free shipping. The company serves both individual consumers and organizations with fast production options ranging from 24 hours to 7 days.

Product overview

GS-JJ is a manufacturer of custom promotional gifts offering a comprehensive portfolio of products. The core offerings include Custom Lapel Pins (soft enamel, hard enamel, die struck, 3D, printed, and specialty variants like NFC pins), Custom Challenge Coins (for military, law enforcement, corporate, and commemorative use), Custom Patches (embroidered, PVC, woven, leather, chenille), Custom Medals (sports, running, race, award medals), and Custom Keychains. The platform also includes Custom Lanyards, Custom Belt Buckles, Custom Ball Markers, Custom Metal Business Cards, Custom Cufflinks, Custom Neon Signs, Custom Luggage Tags, and various accessories. A suite of AI-powered design tools (AI Pin Generator, AI Coin Generator, AI Patch Generator, AI Medal Generator, etc.) enables customers to create custom designs. Additional offerings include Medal Display hangers and cases, Custom Ornaments, Fidget Spinners, Pens, Wristbands, Woven Labels, and Hats. The company provides free design consultation, no minimum order quantities, and fast production options including 24-hour rush production for select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Lapel Pins Custom-designed lapel pins for businesses, organizations, sports teams, military, and individuals. Available in soft enamel, hard enamel, die struck, 3D, printed, acrylic, spinner, rhinestone, glitter, glow-in-the-dark, sliding, NFC, and stock variants.
• Custom Challenge Coins Custom challenge coins for military, police, firefighter, corporate, and commemorative purposes. Available in 24H printed, soft enamel, hard enamel, die struck, 3D, bottle opener, spinner, and minted variants.
• Custom Patches Custom embroidered, PVC, woven, printed, leather, chenille, and 3D patches with multiple attachment options (iron-on, adhesive, Velcro, sew-on, safety pin) for apparel, uniforms, and accessories.
• Custom Medals Custom medals for sports events, running races, award ceremonies, and graduations, including PVC medals and 3D PVC medals. Fast production options including 24-hour and 48-hour turnaround.
• Custom Keychains Custom keychains including PVC, acrylic, soft enamel, hard enamel, motel-style, and bottle opener variants with 24-hour printed and 3-day die-struck fast production options.
• Custom Lanyards Custom lanyards in dye sublimated, polyester, nylon, woven, tubular, glitter, neoprene, and 3D silicone printing variants, with badge reels, holders, and breakaway attachment options.
• Custom Belt Buckles Custom belt buckles in antique, shiny, and 3D styles with theme-specific options for military, police, firefighter, motorcycle, truck, and western use cases.
• Custom Ball Markers Custom golf ball markers including 24H printed, hat clips, magnetic markers, poker chip markers, divot tools, and alignment markers.
• Custom Metal Business Cards Custom metal business cards in stainless steel, black, gold, QR code, NFC, bottle opener, and various metal finishes (copper, rose gold, carbon fiber, gunmetal, white, iridescent).
• Custom Cufflinks Custom cufflinks in 3D, soft enamel, hard enamel, cutout, engraved, and picture styles with effects such as transparent color, rhinestone, glow-in-the-dark, glitter, and pearlescent.
• Custom Neon Signs Custom neon signs for business and outdoor use with personalized designs for various applications.
• Custom Luggage Tags Custom luggage tags available in leather, metal, plastic, soft PVC, silicone, embroidered, and wooden materials.
• Baseball Trading Pins Custom baseball trading pins popular with Little League, sports teams, and collectors for trading and collection purposes.
• Custom Ornaments Custom ornaments designed for holiday occasions and promotional gifting purposes.
• Custom Fidget Spinners Custom fidget spinners suitable for all ages, designed for fun and promotional purposes.
• Custom Pens Custom pens for promotional and personalized writing experiences.
• Custom Wristbands Custom wristbands suitable for sports, fashion, organizations, and campaigns.
• Woven Labels Custom woven labels for brand identity reinforcement on apparel and accessories.
• Custom Hats Custom headwear designed to stand out, suitable for promotional and organizational purposes.

Quantifiable outcome

• 99% on-time delivery rate
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Little League BaseballcoreOthersOfficial licensed products partner for Little League Baseball, manufacturing custom pins, coins, and promotional items for the organization.
• Rotary InternationalcoreOthersOfficial partner with Rotary International for custom promotional products, serving the global service organization.
• US ArmycoreOthersOfficial licensed product manufacturer for US Army merchandise, producing challenge coins, patches, and other custom items.
• US Air ForcecoreOthersOfficial licensed product manufacturer for US Air Force merchandise, producing challenge coins, patches, and custom items.
• US Space ForcecoreOthersOfficial licensed product manufacturer for US Space Force merchandise.
• National Breast Cancer FoundationminorOthersPartner for breast cancer awareness promotional products including pink ribbon pins and awareness items.
• Autism SpeaksminorOthersPartner for autism awareness promotional products.
• EnamelPins Inc. (Parent Company)coreStrategic or Co-development PartnerGS-JJ.com is a division of EnamelPins Inc., leveraging shared manufacturing capabilities and brand portfolio including bps.com, patches.co, customkeychains.com, neonsigns.com, enamelpins.com, vinylstickers.com, and custompens.com.
• Shopper ApprovedcoreGTM or Marketing PartnerThird-party review platform partner for verified customer reviews and ratings display, providing trust signals to website visitors with 60,000+ reviews.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stinson's: Custom challenge coins, lapel pins, and embroidered patches manufacturer serving military, law enforcement, and corporate buyers. Directly comparable to GS-JJ in product mix, customer base, and B2B/government market focus.
• PinMart: Direct-to-consumer custom lapel pin manufacturer offering no-minimum orders, free design tools, and online ordering. Closely matches GS-JJ's e-commerce model and lapel pin product category.
• Lapel Pins Plus: Custom lapel pin manufacturer with online ordering, free design services, and rush production options. Strong overlap with GS-JJ on product type, customer use cases (corporate, recognition, sports), and service model.
• Challenge Coins Limited: Specializes in custom challenge coins for military, law enforcement, and first responders. Direct competitor in GS-JJ's flagship challenge coin category with comparable licensed-government positioning.
• Proclamation Pins: Online custom pin and challenge coin manufacturer offering free artwork, rush production, and no minimums. Strongly comparable to GS-JJ in product mix, online-first model, and military/corporate customer base.
• Smith & Warren: Manufacturer of custom badges, insignia, and metal accessories for public safety, military, and corporate clients. Comparable to GS-JJ in metalwork manufacturing capabilities and government/security customer segments.
• The Pin People: Custom enamel pin and challenge coin manufacturer with online ordering and free design services. Directly comparable to GS-JJ across product categories and small-to-mid-batch custom orders.

Broad incumbents

• 4imprint: One of the largest North American promotional products distributors offering a broad catalog of branded merchandise. Comparable to GS-JJ in B2B promotional products but broader in scope and not specialized in custom metal/pin/coin manufacturing.
• Crestline (National Pen): Large promotional products company with a wide assortment including writing instruments, drinkware, and customized accessories. Overlaps with GS-JJ in corporate promotional products adjacency but at much broader scale and category breadth.

Emerging players

• Etsy (custom pins, coins, medals category): Online marketplace where many small studios sell custom pins, challenge coins, and promotional items. Comparable to GS-JJ as a competing channel for individual and small-batch buyers seeking custom promotional products.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GS_Promo_Inc
• YouTubeyoutube.com/@gsjjofficial
• Facebookfacebook.com/customgspromos
• Instagraminstagram.com/gsjj_official
• Pinterestpinterest.com/GSJJmanufacturers
• TikToktiktok.com/@gsjjofficial
• LinkedInlinkedin.com/company/gs-jj

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS-JJ