Movement Mortgage

Name

Movement Mortgage

Legal name

Movement Mortgage, LLC

Website

https://movement.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)

akta.pro secondary industries

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)

Keywords

• Residential mortgage lending
• Home loan origination
• Mortgage refinancing
• Loan servicing
• Down payment assistance

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination: Movement Mortgage originates mortgage loans including purchases, refinances, and construction loans. Revenue is generated through origination fees, interest rate margins, and loan sales into the secondary market. The company services a portion of its own loans through ServiceMac.
2. Loan Servicing: Company retains servicing rights on a portion of originated loans, generating ongoing servicing fee income. The company has ServiceMac providing servicing functions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Movement Mortgage is a retail residential mortgage lender that originates, sells, and services home loans directly to consumers through 450+ licensed branches across 49 states. Core offerings include purchase, refinance, and construction-to-permanent mortgages (Conventional, FHA, VA, USDA, Jumbo, Renovation, Reverse, DSCR, HELOC), delivered via the proprietary MORE platform — a Salesforce-powered CRM and Blue Sage-powered loan origination system with AI-assisted underwriting. The company also runs specialized programs (Movement Boost, VA Boost, Movement Medical, HomeRun SPCP, Comunidad, Grab the Key) and retains servicing rights through ServiceMac.

Product overview

Movement Mortgage offers a comprehensive mortgage lending platform under the MORE ecosystem, combining proprietary technology (MORE CRM powered by Salesforce, MORE LOS powered by Blue Sage) with a deep portfolio of loan products and community impact programs. Core products include Conventional, FHA, VA, USDA, Jumbo, and Renovation loans. Specialized offerings include Movement Boost (FHA down payment assistance), Movement VA Boost (VA closing cost assistance), Movement Medical (for medical professionals), DSCR Loans (for investors), and Reverse Mortgages. Community programs include Impact Lending with Movement Schools and Foundation, Comunidad (Hispanic outreach), Grab the Key (Black American homeownership), and HomeRun SPCP (underserved communities). The company operates across 450+ offices in 49 states with $22.4 billion annual loan volume.

Differentiator

Problem solved

Functional benefit

Brands

• Movement Schools: Network of tuition-free public charter schools serving areas that have historically lacked access to education options
• Movement Foundation
• MORE
• Comunidad
• VA Bootcamp
• Grab the Key
• Movement Boost
• VA Boost
• LoveWorks
• Graceworks
• Movement Insurance
• HomeRun SPCP
• Movement Medical

Products and services

• FHA Loans Federal Housing Administration loans with 3.5% minimum down payment, 100% gift funds allowed, flexible credit qualifying, and seller contribution options for closing costs. For first-time and lower-credit borrowers.
• VA Loans Veterans Affairs mortgage products offering 100% financing without requiring mortgage insurance, with flexible qualifying terms for eligible active-duty military, veterans, and surviving spouses.
• Conventional Purchase Loans Standard conventional mortgages with various down payment options including Fannie Mae HomeReady and Freddie Mac Home Possible programs for low-to-moderate income borrowers. Maximum conforming loan amount $647,200.
• USDA Loans USDA-backed loans offering no down payment options for qualifying low-to-moderate income borrowers purchasing in designated rural areas, plus USDA renovation loans up to $75,000 in repairs.
• Jumbo Loans Non-conforming loans for properties exceeding conventional loan limits, with secondary marketing creating jumbo options for high-cost markets.
• Renovation Loans Includes FHA 203(k) Standard and Limited, HomeStyle Renovation, HomeStyle for Investors, and USDA Renovation loans for purchasing or refinancing properties with renovation costs included.
• New Construction Loans Construction-to-permanent financing options including conventional, FHA, VA, and condo loans for building new homes, with rate locks up to 360 days available.
• Single Close Construction-to-Perm Loan One-time closing consolidating construction and permanent financing. Minimum FICO 680. Maximum DTI per AUS or 50%. Up to 90% LTV/CLTV. Rate locks up to 360 days available.
• Reverse Mortgages (HECM) Home Equity Conversion Mortgages (HECM) for seniors aged 62 and older allowing them to tap into home equity without monthly mortgage payments.
• Cash-out Refinance Refinance option allowing homeowners to convert built-up equity into cash, potentially consolidating debt with various program options available.
• Fixed Rate Second Lien Home equity access product allowing borrowers to tap into equity with a fixed rate without refinancing their existing mortgage, up to $350,000.
• Home Equity Line of Credit (HELOC)

Quantifiable outcome

• 24.4 days average close time from application to closing vs 44-day industry average (57% faster)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Mortgage NetworkmajorStrategic or Co-development Partner · 11 November 2022Planned acquisition of Mortgage Network, a New England-based lender, adding over 30 branches across 12 states. Expected to increase mortgage volume by $2 billion annually. Deal represents active M&A activity in the mortgage industry.
• Superior Rate Mortgage of New England, LLCmajorStrategic or Co-development Partner · 24 August 2022Completed acquisition of Superior Rate Mortgage of New England, LLC based in North Andover, MA. Added 48 staff members and increased Movement's market share in the New England region. Superior Rate's leader Matt Rasetta joined as market leader.
• ServiceMac, LLCcoreTechnology or IntegrationServiceMac LLC (NMLS #1687766) provides mortgage servicing functions and services on behalf of Movement Mortgage. They operate the servicing platform accessible at myservicemac.com and provide borrower login, payment processing, and loan account management.
• Blue SagecoreTechnology or IntegrationBlue Sage provides the technology powering Movement's MORE LOS (Loan Origination System). The platform integrates AI decisioning technology that currently processes 18-20% of loans to initial decisions without human intervention.
• SalesforcecoreTechnology or IntegrationSalesforce powers Movement's proprietary CRM platform (MORE) providing unified pipeline management, real-time opportunity identification, automated workflows, and integrations with POS, LOS, and servicing systems.
• Movement SchoolscoreStrategic or Co-development PartnerNetwork of tuition-free public charter schools funded through Movement Foundation. Movement Schools commit 10%+ of profits to community impact including schools, grants, and programs. Schools provide permanent recognition for top loan officers (Founders Club, Billion Dollar Club).
• Movement FoundationcoreStrategic or Co-development PartnerMovement Foundation is the legal entity through which Movement commits nearly half of profits to community impact including Movement Schools, Graceworks grants, LoveWorks assistance, Match Giving, and Vision Trips.
• Veterans AffairscoreOthersVA loan programs including purchase loans, IRRRL refinances, and cash-out refinances for eligible veterans, active-duty personnel, and surviving spouses. Movement offers VA Boost second lien program to help with closing costs.
• Fannie MaecoreOthersHomeReady mortgage program through Fannie Mae offering low down payment options for low-to-moderate income borrowers. Movement offers this alongside other conventional products.
• FHA (Federal Housing Administration)coreOthersFHA loan programs including standard FHA, FHA 203K renovation, FHA 203H disaster relief, and FHA Streamline refinance. Movement offers Movement Boost for FHA down payment assistance.
• USDAminorOthersUSDA rural home loan program offering no down payment options for homes in designated rural areas. Movement offers USDA renovation loans for up to $75,000 in repairs.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rocket Mortgage: Largest U.S. retail mortgage lender and the dominant direct-to-consumer mortgage brand. Directly comparable as a tech-forward, scaled retail originator competing for the same purchase and refi borrowers, though significantly larger than Movement.
• loanDepot: Major retail and direct-to-consumer mortgage lender with a national footprint. Closely comparable in product mix (purchase, refi, HELOC, reverse) and consumer brand strategy; uses a similar call-center-plus-field LO model.
• Rate (rate.com): Fast-growing private retail mortgage lender and direct competitor. Highly comparable in tech-forward positioning and growth-by-recruiting strategy; the destination for Movement's former COO, making it a particularly relevant talent-market competitor.
• Fairway Independent Mortgage: Top-10 retail mortgage lender operating through a branch network with branch-level P&L economics very similar to Movement's Entrepreneur Model. Closely comparable in scale, geographic reach, and distributed retail LO model.
• Guild Mortgage: Top-15 U.S. retail mortgage lender with a comparable mix of purchase, refinance, and specialized government loans. Similar in segmenting underserved borrowers and operating through a regional branch network.
• CrossCountry Mortgage: Fast-growing top-10 retail mortgage lender recruiting branches and loan officers nationally. Highly comparable go-to-market - aggressive recruiting, distributed branch model, broad product mix.

Broad incumbents

• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender, serving the broker channel rather than directly competing for retail LOs. Comparable as a top-tier non-bank mortgage franchise with significant scale, but operates in a different channel than Movement's retail model.
• Caliber Home Loans (Newrez): Large non-bank retail and wholesale mortgage lender now part of Rithm Capital. Comparable as a scaled mortgage originator across retail and broker channels with similar product breadth.
• Homepoint: Large non-bank mortgage lender with significant wholesale and correspondent business. Comparable scale and product breadth, though more wholesale-channel weighted than Movement's retail focus.

Emerging players

• Better.com: Tech-forward digital mortgage lender pursuing a direct-to-consumer model without a traditional branch network. Comparable as a tech-disrupting mortgage originator, but at materially smaller scale and with a different distribution strategy than Movement's 450+ branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLJmPes0FZeXOJ3xUfag9sA
• Facebookfacebook.com/MovementMortgage
• LinkedInlinkedin.com/company/movementmortgage
• Instagraminstagram.com/movementmtg
• Xx.com/MovementMtg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Mortgage