T. Jazelle

What T. Jazelle does

T. Jazelle is a woman-owned, handmade-in-the-USA jewelry brand founded in 2012 and headquartered in West Dennis, Massachusetts. Its core products are interchangeable charm bracelets (silver and gold), gemstone bracelets organized into named collections (Defining, Soulful, Pink Selenite), and a growing necklace line spanning sterling silver, gold vermeil, and zodiac-themed pieces, alongside adjacent Everyday Bags and apparel. The brand carries 50+ signature gemstones and themed charm libraries (zodiac, faith, ocean, larimar) priced from roughly $24.99 to $144.99 per item, with bundles reaching ~$205. Supporting offerings include the TJ Stacks rewards program, live shopping events hosted by founder Tiffany Narbonne, and the H.E.L.P. Charity Giveback sub-brand (tjazellehelpbracelets.com).

T. Jazelle operates a direct-to-consumer go-to-market through a Shopify storefront at tjazelle.com, an Amazon marketplace presence, a 'Find a Retailer' network of independent third-party retailers, and a single company-owned seasonal boutique at 416 Main Street, West Dennis, MA, open seven days a week during the 2026 season. The business sells to individual consumers — primarily gift-givers purchasing for relationships and milestones (mom, daughter, sister, friends, bride, men) and themed occasions (holidays, birthdays, anniversaries, graduations, bridal parties) — with a secondary segment of personal jewelry wearers seeking self-expression and gemstone-spiritual meaning. Free shipping is offered on orders $75+, and the pricing model is unit-based, one-time purchase (including gift cards), with periodic 29-39% sale discounts on select items.

The company is privately held, founder-controlled, and shows no evidence of institutional funding, parent-company ownership, or public-market activity. Strategic emphasis is on branding, themed storytelling, founder-led livestream commerce, limited collaborations (e.g., T. Jazelle x Cape Shark, America 250 Years Celebration), and cause marketing via the H.E.L.P. sub-brand rather than technology differentiation. Headcount is reported in the 11-50 range, consistent with a small boutique jewelry operation.

Name

T. Jazelle

Website

https://tjazelle.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

T. Jazelle is a woman-owned, handmade-in-the-USA jewelry brand selling charm bracelets, gemstone bracelets, and necklaces directly to individual consumers via e-commerce, Amazon, third-party retailers, and a West Dennis, MA boutique, with supporting rewards, live shopping, and charity sub-brand programs.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Colored Gemstone Jewelry (CRAKAAAB)

akta.pro secondary industries

Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

Keywords

• Handmade gemstone jewelry
• Charm bracelets
• Spiritual gemstone accessories
• Personalized necklaces
• Women's gift jewelry

Headquarters

HQ city

West Dennis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct sales of handmade jewelry including bracelets, necklaces, charms, and gemstones through e-commerce and retail channels. One-time purchase model with products ranging from approximately $24.99 to $144.99 for individual items.
2. Gift Cards: Digital and physical gift cards available for purchase on the website, enabling gifting and driving future purchases.
3. Retail/Boutique Sales: In-person sales at T. Jazelle Boutique retail location in West Dennis, MA, operating 7 days a week during the 2026 season.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

T. Jazelle designs and handmakes jewelry — primarily charm bracelets (sterling silver and gold), gemstone bracelets, necklaces, earrings, and accessories — selling them directly to consumers through its e-commerce site, its own West Dennis, MA boutique, and Amazon. The assortment is built around an interchangeable charm system and signature gemstone collections tied to intentional/spiritual meaning, with gift-card sales and gift-occasion merchandising as core revenue drivers.

Product overview

T. Jazelle is a woman-owned jewelry brand offering handcrafted charm bracelets, gemstone bracelets, and necklaces primarily made in the USA. The core product portfolio centers on interchangeable charm bracelets in silver and gold (featuring hundreds of themed charms), and signature gemstone bracelets organized into collections like Defining, Soulful, and Pink Selenite. The company also offers necklaces (sterling silver and gold vermeil), zodiac-themed jewelry, larimar pieces, everyday bags, and apparel. Key supporting offerings include the TJ Stacks rewards program, live shopping events hosted by founder Tiffany Narbonne, the H.E.L.P. Charity Giveback Brand sub-brand, and periodic collaborations (Cape Shark). The brand operates both e-commerce and a physical boutique in West Dennis, MA, with free shipping on orders $75 and above.

Differentiator

Problem solved

Functional benefit

Brands

• TJ Stacks: Rewards program offered by T. Jazelle allowing customers to earn points on purchases and redeem for discounts.

Products and services

• Charm Bracelets (Silver & Gold) Interchangeable charm bracelets in sterling silver and gold (14K gold-filled / vermeil) featuring hundreds of themed charms (zodiac, ocean, faith, nature, angel, guardian, compass rose, mermaid, paw print). Sold individually or as part of named collections such as Always in my Heart, Angel Love, Guardian, Compass Rose, Mermaid, and Paw Print.
• Gemstone Bracelets Single- and multi-stone bracelets in signature collections — Defining (amethyst, moonstone, rose quartz, larimar, amazonite, blue aquamarine with names like Divinity, Serenity, Healing, Harmony), Soulful (snakeskin jasper + beige jade, aquamarine + beige jade, rose quartz + beige jade), Pink Selenite, and themed collections including Waves of Strength and Wave Cutout.
• Zodiac Jewelry Collections Zodiac sign-themed charm bracelets and zodiac necklaces covering all twelve signs (Aquarius through Virgo) in both silver and gold vermeil, including matching themed gemstone combinations.
• Necklaces (Sterling Silver, Gold, Larimar, Gemstone, Engraved/Personalized) Charm and gemstone necklaces spanning Sterling Silver, Gold (vermeil), Larimar, Gemstone, and Zodiac Necklace collections, plus personalized/engraved charm necklaces such as the Initial Heart Gold Charm Necklace and themed pieces (Cross of Grace, Coin of the Ocean, Tranquil Waters, Guardian Eye, Sand Dollar).
• Larimar Jewelry Charms, bracelets, and necklaces featuring larimar gemstones from the Caribbean, with ocean/coastal themes including Angel Wing, Ocean Love, Paw Print, Seashell, and Whale Tail.
• Everyday Bags Collection Nylon everyday bags including duffel bags, tote bags, fanny packs, and bundle sets available in black and TJ Blue.
• Apparel Branded apparel including the T. Jazelle x Cape Shark collaboration t-shirt ($32.00) and MaMa Minute Tees.
• Gemstone Earrings Collection Gemstone earrings extending T. Jazelle's signature stone assortment into earring form.
• Accessories T. Jazelle-branded accessories complementing its jewelry and bags assortment.
• H.E.L.P. Charity Giveback Bracelets Charity-focused bracelet line under the H.E.L.P. (Help Empower Love Protect) Giveback Brand sub-brand (tjazellehelpbracelets.com), with proceeds dedicated to charitable causes.
• Gift Cards Digital and physical gift cards available for purchase on the website, enabling gifting and driving future purchases, with bundle options reaching up to ~$204.97.
• America 250 Years Celebration Collection Limited-edition patriotic collection celebrating America with bracelets featuring red jade, blue agate, white jade, and American flag charms, including the Limited Edition Defining Bracelet — America Jade Gemstones Bracelet ($39.99) and Freedom Bracelet ($44.99).
• T. Jazelle x Cape Shark Collaboration Collaboration collection with Cape Shark featuring co-branded apparel and jewelry, including the T. Jazelle x Cape Shark T-Shirt ($32.00) and T. Jazelle x Cape Shark Shark Tooth Necklace ($64.99).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Inside Success Network / Next Level CEOminorGTM or Marketing Partner · 6 March 2026Tiffany Narbonne, founder of T.JAZELLE, appeared as a guest on Next Level CEO, a business education series hosted by entrepreneur Daymond John. The episode discusses how artistry, intentional storytelling, and consistent branding helped grow her passion for jewelry design into a global business. Distributed through Inside Success Network's platforms.
• Cape SharkminorStrategic or Co-development PartnerT. Jazelle x Cape Shark collaboration featuring co-branded merchandise including t-shirts ($32) and shark tooth necklaces ($64.99). Limited edition collaboration pieces combining both brands' coastal/ocean aesthetic.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pura Vida Bracelets: DTC charm and gemstone bracelet brand sold through e-commerce, retail partners, and Amazon. Closely comparable to T. Jazelle in product category, price band, gifting positioning, and handmade/cause-driven branding.
• Stella & Dot: DTC jewelry brand using a hybrid social-selling/retail model with charm bracelets, gemstone pieces, and personalized jewelry. Comparable price band and gifting focus, though Stella & Dot leans on a stylist/channel model T. Jazelle does not.
• Tiny Tags: Personalized and engraved jewelry brand with strong gifting positioning (mom, grandma, bridesmaids). Comparable to T. Jazelle's engraved necklaces and initial-heart SKUs, and to its gift-by-recipient merchandising strategy.

Broad incumbents

• Kendra Scott: Much larger jewelry brand with DTC e-commerce, standalone retail stores, and a wide assortment of charm, gemstone, and personalized jewelry. Comparable customer base (gifting, women) and product categories (stone-driven designs, custom pieces), but at significantly greater scale and assortment breadth.
• Alex and Ani: Established charm and meaningful-jewelry brand with strong storytelling around symbolism, spirituality, and gifting. Operates e-commerce plus a large retail footprint; directly overlaps with T. Jazelle's intentional, gemstone-and-symbol narrative.
• James Avery Artisan Jewelry: Texas-based jewelry retailer with charm bracelets, gemstone jewelry, and sterling silver/gold offerings, plus a large chain of company-owned stores. Comparable product mix and gifting positioning, though distribution skews more brick-and-mortar than T. Jazelle's DTC-first model.
• Pandora: Global charm bracelet leader with massive retail and e-commerce presence. Sets the price and design benchmark for the charm-bracelet category in which T. Jazelle competes, though Pandora operates at vastly larger scale and price points.

Regional players

• Spartina 449: Coastal-inspired lifestyle and jewelry brand rooted in the Lowcountry/South Carolina. Shares T. Jazelle's coastal/ocean-themed jewelry aesthetic, gemstone bracelets, and Cape-Cod-adjacent customer profile, though it has a larger apparel/bag assortment.

Emerging players

• Charmed by Awe: Smaller DTC charm and spiritual-jewelry brand with symbolism-driven storytelling and gemstone bracelets. Directly comparable in product format and intentional/spiritual narrative, though with a much smaller catalog and reach.
• Lokai: Lifestyle bracelet brand built around meaning, symbolism, and cause partnerships. Comparable in storytelling, gifting, and cause-driven positioning (Lokai partners with charities similarly to T. Jazelle's H.E.L.P. line), though the product is silicone/stretch rather than gemstone-and-charm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tjazelle
• Facebookfacebook.com/tjazelle
• Instagraminstagram.com/tjazelle
• Pinterestpinterest.com/TJazellePin
• LinkedInlinkedin.com/company/t-jazelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T. Jazelle