Publishing.com

What Publishing.com does

Publishing.com is a private, Austin, Texas-based online education company founded in 2018 that sold self-publishing training courses directly to individual learners. The company operated a single-product catalog — publishing education courses — distributed via its own website in a direct-to-consumer, self-serve checkout model, with one-time course licensing rather than recurring subscription revenue.

The technical foundation was unusually lean for the scale: course delivery, student access, and portal management were handled entirely through Kajabi, a third-party course platform, rather than proprietary infrastructure. No patents, trademarks, proprietary technology, awards, partnerships, integrations, or APIs are disclosed, and no AI/ML capabilities are referenced across any data source. Customer relationships were limited to a single segment — individual students seeking to learn self-publishing — served through a horizontally-segmented, one-to-many educational offering, with no enterprise or B2B channel evidenced.

Commercially, Publishing.com served thousands of students over its operating life and supported that demand with a headcount in the 101–250 range. The company is led by founder Christian Mikkelsen (CEO), with co-founder Rasmus Mikkelsen heading education and Charlotte Mikkelsen and Michael Ohayon in technology and operations roles respectively. As of June 2025 the company has ceased accepting new enrollments or course purchases and is no longer operating as an active acquisition funnel; existing student access to previously purchased courses is maintained via the Kajabi student portal, and operating status is effectively that of a wind-down rather than an active operating business.

Name

Publishing.com

Website

https://publishing.com

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

101–250 employees

Short description

Publishing.com is a private Austin-based online education company, founded in 2018, that sold self-publishing courses directly to individual learners via its website and a Kajabi-powered student portal; it ceased accepting new enrollments in June 2025.

Ownership category

akta.pro rank

Product category

Online Publishing Education

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)

akta.pro secondary industry

Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI)

Keywords

• Online publishing courses
• Self-publishing education
• Book publishing training
• Online learning platform
• Creator education

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Course Sales: Publishing.com generated revenue through the sale of online publishing courses to students. Students purchased courses to learn about publishing. Existing student access remains available for those who purchased prior to June 2025.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Publishing.com sold online publishing education courses directly to individual students through its own website. Course content covered book and content publishing skills and was delivered via a Kajabi-powered student portal. The company is no longer accepting new enrollments as of June 2025, though existing students retain continued access to previously purchased courses.

Product overview

Publishing.com is a single-product online education platform focused on publishing training. The company offers one core product — its publishing courses — delivered through a Kajabi-powered platform with a student portal for course access. Students who purchased courses prior to June 2025 continue to have access to their enrolled courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Publishing.com Courses Online publishing education courses providing students with training and access to learning materials for book and content publishing. Purchased directly via Publishing.com's website and delivered through a Kajabi-powered student portal; existing students who purchased prior to June 2025 retain continued course access.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Emerging players

• BookBaby: Provides self-publishing services (editing, design, distribution) alongside educational content for authors, partially overlapping Publishing.com's audience but oriented toward services rather than courses.
• Reedsy: Marketplace and education hub for self-publishing authors offering free guides, paid courses, and professional services; an adjacent competitor targeting the same indie-author segment.

Others

• Teachable: Course-creation and hosting platform commonly used by independent course creators; relevant as an alternative enabling platform for self-publishing educators competing with Publishing.com.
• Kajabi: Underlying course-delivery platform powering Publishing.com's student portal; an infrastructure provider/enabler rather than direct competitor, but central to Publishing.com's operating model.

Broad incumbents

• Udemy: Broad online course marketplace that hosts numerous low-cost self-publishing courses, representing a scaled incumbent channel where individual learners can find cheaper alternatives.
• Skillshare: Subscription-based learning platform with creative-writing and publishing classes, competing for the same horizontal audience of aspiring self-publishers at a different price point.

Direct peers

• Self-Publishing School: Closest direct competitor offering paid courses and coaching on self-publishing books, targeting the same aspiring-author customer with similar promises of turning writing into income.
• Authority Pub: Paid self-publishing courses and author education programs positioned around Amazon publishing, directly overlapping Publishing.com's curriculum scope.
• Self-Publishing Formula: Course-based self-publishing education brand from Mark Dawson and James Blatch, serving aspiring indie authors with paid training programs — same category and buyer as Publishing.com.
• Kindlepreneur: Education-focused site offering courses, tools, and resources for self-published authors on Amazon KDP; competes directly for the same learner persona with overlapping course-based monetization.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/publishingcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publishing.com