Gentrack Group
Gentrack Group is a New Zealand-headquartered, publicly listed enterprise software company providing cloud-native billing, CRM, and customer engagement platforms to global energy retailers, water utilities, and airports. It serves 60+ customers across 25+ countries via its g2 platform and Veovo airports division.
- Company typePublic
- Founded1980
- HeadquartersAuckland, New Zealand
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Gentrack Group does
Gentrack Group is a New Zealand-headquartered, publicly listed (NZX/ASX: GTK) enterprise software company that designs, deploys, and supports cloud-native solutions for energy retailers, water utilities, energy networks, and airport operators. Founded in the 1980s during New Zealand's power-market deregulation and headquartered in Auckland, Gentrack serves 60+ customers across 200+ utility sites in over 25 countries via offices in New Zealand, Australia, the UK, India, Singapore, and Saudi Arabia, with a headcount of 700+ specialists. Its operations span two segments: a utilities software franchise built around the g2 platform and a wholly owned Veovo airport software division.
The core g2 platform is a cloud-native, composable, API-first, event-driven Customer Information System running natively on AWS (leveraging Lambda, Fargate, S3, DynamoDB, Aurora, EMR, Glue, EventBridge, and related services) and integrated with Salesforce Energy and Utilities Cloud. Modular components include Customer Engagement, Billing & Finance, Business & Data Applications, Distributed Energy Resource Management (DERMS, with VPP capability), an Integration Layer, a Cloud Management Platform, Debt Management, Meter Data Services, and a Utilities Best Practice Library codifying 35+ years of domain expertise. The platform is benchmarked to 15M+ meter points and serves marquee accounts including Genesis Energy, ENGIE, Shell, Energy Australia, Ecotricity, Utility Warehouse, PacificLight, Vector, and Mercury. The 2026 acquisitions of Factor (AI-based forecasting and pricing) and Dubai Technology Partners (AI-enabled airport products) extend the AI and international footprint.
Gentrack generates revenue primarily through recurring SaaS subscriptions (90%+ of total revenue, per company disclosure) on quote-based multi-year enterprise contracts, supplemented by professional services for implementation and managed services. Go-to-market is direct enterprise field sales with regional Chief Revenue Officers covering APAC, EMEA, and global strategic accounts, augmented by co-sell partnerships with AWS and Salesforce. FY25 reported revenue of NZD 230.2M (8% YoY growth) and NPAT of ~NZD 21M (up 119%), with H1 2026 recurring revenue of NZD 85.3M (+11.6% YoY) demonstrating continued SaaS momentum, and the stock reaching an all-time-high market capitalization of approximately NZD 894M.
Gentrack Group firmographics
Firmographics- Name
- Gentrack Group
- Legal name
- Gentrack Group Limited
- Website
- https://gentrack.com
- Company type
- Public
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Gentrack Group is a New Zealand-headquartered, publicly listed enterprise software company providing cloud-native billing, CRM, and customer engagement platforms to global energy retailers, water utilities, and airports. It serves 60+ customers across 25+ countries via its g2 platform and Veovo airports division.
- Ownership category
- akta.pro rank
Gentrack Group industry classification
Industry- Product category
- Utility Billing & CIS Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- EV Charging & Fleet VPP Aggregation (Managed Charging, V2G, Depot/Highway) (EUAFAHAC), V2G/V2H/V2B Enablement Platforms (Control, Optimization, Dispatch) (EUAFAMAB), EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ)
Keywords
Where Gentrack Group is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Gentrack Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure
Revenue model
- SaaS Subscription Revenue: Primarily subscription-based SaaS revenue model with recurring contracts. Typically 90%+ of total revenue comes from recurring SaaS contracts providing revenue visibility. Cloud adoption and long-term contracts support stable recurring revenue stream.
- Professional Services: Implementation and transformation services associated with deploying the g2 platform at utility customers. Includes system migration, integration, and managed services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model - pricing varies by customer scale and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Gentrack Group product offering
Product offeringCore offering
Gentrack designs, builds, deploys, and supports the g2 cloud-native utilities platform—an end-to-end, composable software suite covering billing and finance, CRM-driven customer engagement (via Salesforce), distributed energy resource management, business and data applications, integration, and debt management—for energy retailers, water utilities, and energy networks globally. The company also operates the Veovo division, which provides airport operations and passenger management software to airports in 25 countries, and recently acquired Factor to embed AI-powered commercial pricing intelligence into the g2 platform.
Product overview
Gentrack Group is a New Zealand-based utilities software company offering a modular cloud-native platform called g2, complemented by specialized add-on modules and the Veovo airport operations division. The g2 platform serves energy and water utilities globally and integrates Salesforce for CRM capabilities. The core portfolio consists of Customer Engagement (Salesforce-powered CRM), Billing & Finance (meter-to-cash), Business & Data Applications (analytics/KPIs), Distributed Energy Resource Management (DERMS for solar/battery/EV), Integration Layer (API-first connectivity), Cloud Management Platform (AWS infrastructure), and Debt Management. The company recently acquired Factor (AI-powered pricing intelligence) and Dubai Technology Partners (airport AI products). Gentrack operates across 60+ customers globally with 700+ experts in Australia, India, New Zealand, UK, Singapore, and Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Brands
- Veovo: Airport software solutions business operating in 25 countries, providing airport operations and passenger management technology.
- g2
- Factor
Products and services
- g2 Platform The flagship cloud-native utilities platform combining billing, CRM (via Salesforce integration), customer engagement, distributed energy resource management, business and data applications, integration layer, cloud management platform, and debt management. Composable, API-first, event-driven architecture benchmarked to 15M+ meter points, targeting energy retailers, water utilities, and energy networks.
- Managed Services Operational services delivering operational excellence to reduce cost-to-serve and drive business growth for utility customers. Covers platform operations and ongoing service delivery.
- Veovo Airport operations software division providing software for airport management including operations, passenger management, and resource optimization. Operates in 25 countries globally. Expanded in 2026 with the acquisition of Dubai Technology Partners, adding AI-enabled products to the Intelligent Airport Platform.
- Factor AI-Powered Pricing Intelligence AI-based forecasting and pricing software enabling energy retailers to design and manage commercial electricity contracts at scale. Accounts for batteries, micro-generation, and electric vehicle demand. Acquired by Gentrack in May 2026 and embedded into the g2 platform as a pricing module.
Quantifiable outcome
- 8% revenue growth to NZD 230.2m in FY25
- +4 more outcomes
Companies that use Gentrack Group
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
Gentrack Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature8 records
Gentrack Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and minor.
- FactorcoreGentrack acquired Factor, a Wellington energy software start-up (formerly Prospero Energy), for NZD 24 million with potential NZD 10 million earnout. Factor develops AI-based forecasting and pricing software helping energy retailers design commercial tariffs accounting for batteries, micro-generation and electric vehicle demand. The acquisition embeds AI-powered pricing intelligence into the g2 platform.
- Dubai Technology Partners (DTP)coreGentrack's Veovo airports division agreed to acquire Dubai Technology Partners, a Middle Eastern-based services and software leader. DTP brings complementary AI-enabled products for Veovo's Intelligent Airport Platform, expanding global scale and product capabilities.
- AWScoreAWS is Gentrack's primary cloud infrastructure partner. g2 platform runs natively on AWS with deep integration across compute, storage, data, and security services.
- SalesforcecoreSalesforce is the CRM partner for g2 platform. Combined offering provides pre-configured customer journeys for utilities using Salesforce Energy and Utilities Cloud.
- Genesis EnergycoreGenesis Energy implemented Gentrack's g2 cloud-based platform built on AWS and integrated with Salesforce. Approximately $70 million investment over three years for billing and CRM transformation.
- Amber ElectricstrategicAmber Electric partnered with Gentrack, upgrading to g2 platform. Gentrack also participated in Amber's $45 million Series D funding round as an investor.
- TATA Consultancy ServicesminorIT services, consulting and business solutions organization partnering for implementation and delivery services.
- WiprominorGlobal IT, consulting and business process services company for implementation and delivery support.
- Clyde VenturesminorConsultancy focused on top line growth, designing and delivering propositions for new markets and investors.
- Avari TechnologyminorSalesforce development partner helping businesses streamline processes and drive digital transformation in energy and utilities.
- InarduaminorSalesforce Partner Consultancy focused on Energy, Utilities and Net Zero.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Gentrack Group competitors and assessment
Company assessmentDirect peers
- Uplight: Uplight provides a SaaS platform for energy retailers covering customer engagement, rate design, and DER orchestration, directly overlapping with Gentrack's billing, customer engagement, and DERMS modules. It is a primary US-centric competitor in energy retailer digital transformation.
- Hansen Technologies: Hansen Technologies is a long-standing direct competitor providing billing, CRM, and customer care software to energy, water, and communications utilities globally. Like Gentrack, it targets complex billing and customer engagement transformations and has a similar global, vertical SaaS profile.
- KWI (KWI Cloud Solutions): KWI provides a cloud-native retail energy platform combining CRM, billing, and digital customer experience, competing directly with Gentrack's g2 stack. It is commonly evaluated alongside Gentrack by mid-market and challenger energy retailers.
Broad incumbents
- SAP for Utilities: SAP IS-U / S/4HANA Utilities is a long-standing incumbent suite for utility billing, finance, and customer operations. SAP competes with Gentrack at the high end of the market where utilities prefer a single mega-suite from a global software vendor.
- Itron: Itron is a global smart metering and grid intelligence vendor whose meter data and edge intelligence software overlaps with Gentrack's meter data services and DERMS modules, particularly for network and distribution utilities.
- Oracle Utilities: Oracle's Customer Care and Billing (CC&B) and Meter Data Management products are among the most widely deployed utility CIS suites globally. Oracle is a broad incumbent competing head-to-head with Gentrack in large utility transformations, especially in EMEA and APAC.
- Salesforce Energy & Utilities Cloud (Vlocity): Salesforce's Energy and Utilities Cloud (originally Vlocity) is the CRM foundation of Gentrack's customer engagement offering, but it also increasingly bundles industry-specific functionality that overlaps with parts of g2, making it both a critical partner and a potential competitor.
- Siemens Smart Infrastructure (EnergyIP): Siemens' EnergyIP meter data management and grid software competes with Gentrack's meter data and network-facing modules, particularly with large European and Asian utilities that already standardize on Siemens.
Emerging players
- AutoGrid (Schneider Electric): AutoGrid, now part of Schneider Electric, provides DERMS and VPP software for utilities, competing with Gentrack's DERMS module. Its focus on flexibility aggregation and grid services overlaps with Gentrack's VPP enablement roadmap.
- EnergyHub: EnergyHub is a DERMS platform used by utilities to manage residential demand response, smart thermostats, EVs, batteries, and solar. It overlaps with Gentrack's DERMS and VPP offering and is often paired with (or against) Gentrack's g2 platform in utility stacks.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Gentrack Group social profiles
Digital presenceGentrack Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gentrack Group leadership team
Management profileNumber of profiles
Profiles17 records
Gentrack Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Gentrack Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gentrack Group M&A and investment
M&A and investmentM&A5 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gentrack Group
What does Gentrack Group do?
Gentrack designs, builds, deploys, and supports the g2 cloud-native utilities platform—an end-to-end, composable software suite covering billing and finance, CRM-driven customer engagement (via Salesforce), distributed energy resource management, business and data applications, integration, and debt management—for energy retailers, water utilities, and energy networks globally. The company also operates the Veovo division, which provides airport operations and passenger management software to airports in 25 countries, and recently acquired Factor to embed AI-powered commercial pricing intelligence into the g2 platform.
Is Gentrack Group a public or private company?
Gentrack Group is a public company. It is classified as public and is currently operating.
When was Gentrack Group founded?
Gentrack Group was founded in 1980. It employs 251 to 500 people.
Where is Gentrack Group based?
Gentrack Group is headquartered in Auckland, New Zealand, in the Oceania region.
How does Gentrack Group make money?
Two revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are professional Services.
Who are Gentrack Group's main competitors?
Direct peers on record are Uplight, Hansen Technologies and KWI (KWI Cloud Solutions). Broad incumbents are SAP for Utilities, Itron, Oracle Utilities, Salesforce Energy & Utilities Cloud (Vlocity) and Siemens Smart Infrastructure (EnergyIP). Emerging players are AutoGrid (Schneider Electric) and EnergyHub.
Does Gentrack Group have an API?
No public API is recorded for Gentrack Group.
What industry is Gentrack Group in?
Gentrack Group's product category is Utility Billing & CIS Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of EUAFAHAC, EV Charging & Fleet VPP Aggregation (Managed Charging, V2G, Depot/Highway). Its NAICS code is 54151 and its SIC code is 7372.