AVARI TECH LIMITED
Avari Tech Limited is a UK-based boutique consultancy that delivers custom Salesforce development, CRM integrations, and DevOps services to enterprise clients on the Salesforce platform. Founded in 2022 by ex-Pure Planet co-founders Adam Eldridge and Lizzie Murphy.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AVARI TECH LIMITED does
Avari Tech Limited is a UK-based, privately-held boutique consultancy that delivers custom Salesforce development, third-party system integrations, and DevOps enablement for organizations running on the Salesforce platform. The company is positioned around a 'code, not clicks' approach, building Lightning Web Components, Apex-based automation, and event-driven integrations using REST and SOAP APIs to connect Salesforce with ERP, finance, and marketing systems. DevOps services include CI/CD pipeline setup, automated testing frameworks, and source control/environment management practices aimed at reducing release friction.
The company was co-founded in 2022 by Adam Eldridge and Lizzie Murphy, both formerly of Pure Planet, and operates as a fully remote organization with a registered office in Bath, England. Avari is a registered Salesforce Partner, which it leverages as a credibility signal for enterprise engagements. The customer base disclosed to date is enterprise-focused, with named engagements including Gentrack (utilities/energy) and Reveal Media (security/technology), supported by public testimonials on the company's website.
Avari generates revenue through professional services engagements (custom Salesforce development, integration projects, DevOps transformation) and managed ongoing support and maintenance contracts. Pricing is quote-based with no publicly disclosed rates, and the go-to-market motion is consultative and direct, led by a "start a conversation" call-to-action on the website. The company has no external equity funding disclosed and is founder-owned, with no M&A, subsidiaries, or parent company relationships identified in available materials.
AVARI TECH LIMITED firmographics
Firmographics- Name
- AVARI TECH LIMITED
- Legal name
- Avari Technology Ltd
- Website
- https://avari.technology
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Avari Tech Limited is a UK-based boutique consultancy that delivers custom Salesforce development, CRM integrations, and DevOps services to enterprise clients on the Salesforce platform. Founded in 2022 by ex-Pure Planet co-founders Adam Eldridge and Lizzie Murphy.
- Ownership category
- akta.pro rank
AVARI TECH LIMITED industry classification
Industry- Product category
- Salesforce Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
- akta.pro secondary industries
- iPaaS / Cloud Data Integration (HDAEACAD), Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where AVARI TECH LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AVARI TECH LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Salesforce Development: Custom Salesforce application development services building applications that solve real business challenges following best practices
- Integration Services: Connecting Salesforce with existing tools and systems including ERP, finance systems, and marketing platforms for seamless data flow
- DevOps Services: Modern DevOps practices adoption including CI/CD pipeline setup, automated testing, and release governance
- Ongoing Support & Maintenance: Ongoing support, maintenance, and guidance to keep Salesforce platforms performing optimally
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
AVARI TECH LIMITED product offering
Product offeringCore offering
Avari Technology provides custom Salesforce application development, system integrations connecting Salesforce with ERP and finance platforms, and DevOps services including CI/CD pipeline setup and automated testing. The firm delivers code-first Salesforce implementations (Apex, Lightning Web Components) alongside ongoing support and maintenance for businesses running on the Salesforce platform.
Product overview
Avari is a Salesforce-focused professional services firm offering custom development, integration, and DevOps services. The company does not sell a standalone software product; instead, it provides consulting and implementation services including Salesforce application development (LWC, Apex), API-based integrations with ERP/finance/marketing systems, and DevOps practices (CI/CD, automated testing). These service offerings are delivered as professional engagements rather than as distinct product modules or packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Salesforce Application Development
- Salesforce Integration Services
Quantifiable outcome
- Streamlined sales funnel, simplified data capture, enhanced reporting, and dramatically improved usability (as reported by Reveal Media)
- +1 more outcomes
Companies that use AVARI TECH LIMITED
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
AVARI TECH LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AVARI TECH LIMITED partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecoreRegistered Salesforce Partner, giving clients confidence that work meets the highest standards of quality and best practice. The partnership is displayed on their website and likely provides access to Salesforce resources, support, and credibility for client engagements.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
AVARI TECH LIMITED competitors and assessment
Company assessmentDirect peers
- Soliant Consulting: Boutique Salesforce consulting firm with expertise in custom development and integrations. Comparable as a smaller Salesforce-focused consultancy serving enterprise clients.
- Girikon: Salesforce consulting and implementation partner specializing in CRM development, integrations, and DevOps. Directly comparable boutique-to-mid-market competitor in the Salesforce ecosystem.
- Simplus (Infosys): Pure-play Salesforce consulting partner offering implementation, integration, and managed services. Direct comparison to Avari as a Salesforce-focused services firm, now backed by Infosys for global delivery.
- Veltig: Salesforce consulting firm offering implementation and managed services. Comparable boutique Salesforce partner with similar focus on CRM customization and integrations.
- Absyz Software: Salesforce consulting partner with development, integration, and managed services offerings. Comparable Salesforce-focused boutique competing for similar client profiles.
- Coastal Cloud: Salesforce Summit Consulting Partner focused on implementation, integration, and managed services. Comparable as a Salesforce-exclusive consultancy competing for similar enterprise mid-market engagements.
- Cynoteck: Salesforce consulting partner providing development, integration, and DevOps services. Directly comparable boutique competitor targeting enterprise Salesforce implementations.
Broad incumbents
- Slalom: Large global consulting firm with a substantial Salesforce practice. Comparable because it sells Salesforce implementation and integration services to enterprise clients, though at vastly larger scale and across multiple platforms.
- Persistent Systems: Global IT services firm with a dedicated Salesforce practice covering implementation and integration. Comparable because it competes for the same Salesforce services revenue, though at much larger scale.
- Accenture (Salesforce Business Group): Global consulting giant with a large Salesforce practice. Comparable as it competes for enterprise Salesforce implementation and integration engagements, but operates at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AVARI TECH LIMITED social profiles
Digital presenceAVARI TECH LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVARI TECH LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
AVARI TECH LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVARI TECH LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVARI TECH LIMITED
What does AVARI TECH LIMITED do?
Avari Technology provides custom Salesforce application development, system integrations connecting Salesforce with ERP and finance platforms, and DevOps services including CI/CD pipeline setup and automated testing. The firm delivers code-first Salesforce implementations (Apex, Lightning Web Components) alongside ongoing support and maintenance for businesses running on the Salesforce platform.
Is AVARI TECH LIMITED a public or private company?
AVARI TECH LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVARI TECH LIMITED founded?
AVARI TECH LIMITED was founded in 2022. It employs 1 to 10 people.
Where is AVARI TECH LIMITED based?
AVARI TECH LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does AVARI TECH LIMITED make money?
Four revenue lines are on record. Custom Salesforce Development is the primary driver. The others are integration Services, devOps Services and ongoing Support & Maintenance.
Who are AVARI TECH LIMITED's main competitors?
Direct peers on record are Soliant Consulting, Girikon, Simplus (Infosys), Veltig, Absyz Software, Coastal Cloud and Cynoteck. Broad incumbents are Slalom, Persistent Systems and Accenture (Salesforce Business Group).
Does AVARI TECH LIMITED have an API?
No public API is recorded for AVARI TECH LIMITED.
What industry is AVARI TECH LIMITED in?
AVARI TECH LIMITED's product category is Salesforce Consulting Services. Its primary akta.pro industry code is BPAEAGAA, ERP Implementation & Systems Integration Services, with a secondary code of HDAEACAD, iPaaS / Cloud Data Integration. Its NAICS code is 541511 and its SIC code is 7371.