Senior Living SMART
Senior Living SMART is a US-based, vertically specialized marketing agency founded in 2012 that exclusively serves multi-site senior living operators with full-service digital marketing, paid advertising, lead nurturing, website development, and proprietary AI-augmented tools built on the HubSpot platform.
- Company typePrivate
- Founded2012
- HeadquartersPlymouth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Senior Living SMART does
Senior Living SMART is a US-based, vertically specialized marketing agency that exclusively serves senior living operators, founded in 2012 by Debbie (Deborah Howard) and Andréa and headquartered in Plymouth, Massachusetts with a primarily virtual operating model. The firm offers a full-service marketing stack organized around six core service lines — digital marketing, website design and development, lead nurturing and automation, paid advertising (primarily Google Ads), content development, and traditional/print marketing — augmented by an emerging AI service line ("AI in Senior Living") and proprietary tools including the SMARTPricing Estimator for financial lead qualification. The technology backbone is HubSpot, where the firm holds Platinum Solutions Partner status, supplemented by expertise in ActiveDemand and WelcomeHome CRMs and CallRail for call tracking.
The company's customer base is concentrated in multi-site senior living operators, both for-profit enterprises (Benchmark Senior Living, Sinceri, Mather, LCB Senior Living, Allegro, PMMA, Arden Courts, Provision Living, Trustwell Living, Marquis Companies, 12 Oaks, Frontida, Seasons, Vitality) and non-profit providers (United Church Homes, Lutheran Social Services of Central Ohio, Lutheran Social Ministries of Maryland, Eskaton). Senior Living SMART generates revenue through professional-services retainers structured as multi-year contracts, with pricing not publicly disclosed and prospects routed through discovery calls and free strategy sessions. The firm manages over $500,000 in monthly paid media spend exclusively for senior living clients and reports client outcomes including a $20.7M revenue boost in one year, 2x monthly tour increases, 83% reductions in cost per conversion, and $2.6M in revenue from cold-lead re-engagement campaigns.
Senior Living SMART is privately held, bootstrapped, and founder-controlled, with no disclosed institutional capital, parent company, or M&A activity. The firm has expanded its product surface beyond core agency services into sub-branded solutions — SMARTbrand (print-on-demand collateral for smaller operators) and SMARTstore (enterprise digital storefront for operators with 20+ communities) — and into AI-enabled offerings such as Custom GPTs and AI-assisted Ideal Customer Profiles. The team comprises 11-50 employees including a Director of Search, Director of Client Success, Director of Creative Services, and Graphic Design Manager, organized around a sales-led and inside-sales go-to-market motion targeting multi-site senior living operators with at least one internal marketing lead.
Senior Living SMART firmographics
Firmographics- Name
- Senior Living SMART
- Legal name
- Senior Living Smart
- Website
- https://seniorlivingsmart.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senior Living SMART is a US-based, vertically specialized marketing agency founded in 2012 that exclusively serves multi-site senior living operators with full-service digital marketing, paid advertising, lead nurturing, website development, and proprietary AI-augmented tools built on the HubSpot platform.
- Ownership category
- akta.pro rank
Senior Living SMART industry classification
Industry- Product category
- Senior Living Marketing Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industries
- Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
Keywords
Where Senior Living SMART is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Living SMART business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Marketing Agency Services: Full-service senior living marketing agency offering digital marketing, website design & development, lead nurturing & automation, paid advertising (Google Ads), content development, traditional marketing, and AI in senior living services. Revenue generated through service retainers and project-based engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-service marketing agency retainer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Senior Living SMART product offering
Product offeringCore offering
Senior Living SMART is a full-service marketing agency exclusively serving senior living operators. It delivers digital marketing, website design and development, lead nurturing and automation, paid advertising, content development, and traditional/print marketing, augmented by AI-powered services and proprietary tools (SMARTPricing Estimator, Custom GPTs, SMARTbrand, SMARTstore) integrated with HubSpot. The agency functions as an occupancy-growth partner for multi-site senior living communities, focusing on qualified lead generation, marketing-sales alignment, and move-in conversion.
Product overview
Senior Living SMART is a senior living marketing agency offering a comprehensive portfolio of services organized as core marketing services (Digital Marketing, Website Design & Development, Lead Nurturing & Automation, Paid Ads/Google Ads, Content Development, Traditional Marketing) augmented by specialized AI-powered offerings (AI in Senior Living including Custom GPTs and AI-assisted ICPs) and proprietary tools (SMARTPricing for financial qualification). The agency also provides sub-branded solutions (SMARTbrand for print-on-demand, SMARTstore for enterprise) along with educational resources (Blog, Podcasts, Webinars, Case Studies, Guides, and Books). The service model is built around HubSpot as the primary technology platform, supplemented by expertise in ActiveDemand and WelcomeHome CRMs, with CallRail for call tracking.
Differentiator
Problem solved
Functional benefit
Brands
- SMARTstore: Enterprise solution for operators with 20 or more communities, serving as a full-scale branded digital storefront and centralized marketing command center.
- SMARTPricing
Products and services
- Digital Marketing Comprehensive digital marketing services for senior living communities, covering strategy, execution, and optimization across digital channels for multi-site operators.
- Website Design & Development Design and development of conversion-ready senior living websites, including SEO, conversion rate optimization, and ADA compliance.
- Lead Nurturing & Automation Marketing automation and lead nurturing services using HubSpot, ActiveDemand, and WelcomeHome, including lead scoring, speed-to-lead workflows, and automated qualification.
- Paid Ads / Google Ads PPC campaign management for senior living providers, with over $500,000 in monthly ad spend managed and a focus on occupancy outcomes and qualified lead generation.
- Content Development Content strategy and creation aligned with brand voice and business goals, supporting senior living prospects from first click through move-in and beyond.
- Traditional Marketing Print and traditional marketing tactics including direct mail, print collateral, and in-person events connected to the digital ecosystem for senior living communities.
- AI in Senior Living AI-powered marketing services including Custom GPTs built for senior living brands, AI-assisted Ideal Customer Profiles, and AI-powered USP optimization to support meaningful prospect connections.
- SMARTPricing Estimator Proprietary guided pricing and financial qualification tool that helps senior living operators generate better-qualified leads, aligning sales and marketing and converting more tours into move-ins. Integrates with HubSpot.
- SMARTbrand Corporate store and on-demand printing solution for branded collateral, applying logo and colors to ready-made templates at a fraction of traditional design and print costs, designed for operators with a handful of communities.
- SMARTstore Enterprise digital storefront and centralized marketing command center for senior living operators with 20 or more communities, providing a full-scale branded digital storefront.
- Marketing Audits Expert analysis of online presence, messaging, and overall marketing efforts to identify focus areas that will deliver the best results for senior living communities.
Quantifiable outcome
- $20.7M revenue boost in 1 year
- +8 more outcomes
Companies that use Senior Living SMART
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Senior Living SMART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature4 records
Senior Living SMART partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreHubSpot Platinum Solutions Partner. SLS has expertise in HubSpot marketing automation platform implementation, having transformed lead qualification processes for clients like Provision Senior Living. Manages campaigns and integrates HubSpot CRM for clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Senior Living SMART competitors and assessment
Company assessmentDirect peers
- GlynnDevins: Full-service marketing and advertising agency exclusively serving senior living operators. GlynnDevins is the most direct vertical competitor to Senior Living SMART, with overlapping service lines in digital marketing, lead generation, branding, and traditional marketing for senior living clients.
- Bluespire Marketing: Specialized marketing agency with a dedicated senior living practice serving multi-site operators. Directly comparable to Senior Living SMART in vertical focus, multi-channel service offering, and enterprise client targeting within the senior living category.
- Catalyst Healthcare Marketing: Healthcare and senior care marketing agency offering digital strategy, brand, content, and lead generation services. Comparable to Senior Living SMART in serving senior care providers with full-service marketing agency engagements.
- SageAge Strategies: Marketing agency focused on the 50+ and senior living audience, providing branding, advertising, and digital services. Directly comparable to Senior Living SMART in target audience specialization and service model for senior living operators.
- Felder Communications Group: Senior living and aging services marketing agency with multi-channel service offerings. Comparable to Senior Living SMART in serving the senior living category with integrated marketing services for multi-site operator clients.
- Corecubed: Marketing agency specializing in senior living and post-acute care, offering branding, digital marketing, and lead generation. Comparable to Senior Living SMART in vertical focus on senior care operators and integrated agency model.
Broad incumbents
- Wpromote: Large full-service digital marketing agency with a healthcare and senior living practice. Comparable as a broader incumbent that competes for senior living operator marketing budgets with scale advantages in paid media and analytics.
- Cardinal Digital Marketing: Multi-vertical digital marketing agency with healthcare and senior living clients. Comparable to Senior Living SMART as a broader incumbent that competes in paid acquisition, SEO, and content services for senior care operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Living SMART social profiles
Digital presenceSenior Living SMART financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Living SMART leadership team
Management profileNumber of profiles
Profiles6 records
Senior Living SMART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Living SMART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Living SMART
What does Senior Living SMART do?
Senior Living SMART is a full-service marketing agency exclusively serving senior living operators. It delivers digital marketing, website design and development, lead nurturing and automation, paid advertising, content development, and traditional/print marketing, augmented by AI-powered services and proprietary tools (SMARTPricing Estimator, Custom GPTs, SMARTbrand, SMARTstore) integrated with HubSpot. The agency functions as an occupancy-growth partner for multi-site senior living communities, focusing on qualified lead generation, marketing-sales alignment, and move-in conversion.
Is Senior Living SMART a public or private company?
Senior Living SMART is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Living SMART founded?
Senior Living SMART was founded in 2012. It employs 11 to 50 people.
Where is Senior Living SMART based?
Senior Living SMART is headquartered in Plymouth, United States, in the North America region.
How does Senior Living SMART make money?
One revenue line is on record: marketing Agency Services.
Who are Senior Living SMART's main competitors?
Direct peers on record are GlynnDevins, Bluespire Marketing, Catalyst Healthcare Marketing, SageAge Strategies, Felder Communications Group and Corecubed. Broad incumbents are Wpromote and Cardinal Digital Marketing.
Does Senior Living SMART have an API?
No public API is recorded for Senior Living SMART.
What industry is Senior Living SMART in?
Senior Living SMART's product category is Senior Living Marketing Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 6233 and its SIC code is 8050.