Duncan Family Farms

What Duncan Family Farms does

Duncan Family Farms is a privately held, family-owned organic farming company founded in 1992 and headquartered in Goodyear, Arizona. The company produces leafy greens, herbs, and microgreens using controlled environment agriculture (CEA) across multiple U.S. states — Arizona, Oregon, and New York — supplying retail grocers, supermarket chains, and foodservice operators. The founding family includes Kathleen Duncan and Arnott Duncan as co-founders. Company size is reported at 101–250 employees. Its core production model relies on greenhouse and indoor growing systems rather than exclusively open-field farming, enabling year-round output of fresh produce with reduced weather-driven supply variability.

The business operates as a B2B fresh-produce supplier. Its primary go-to-market motion is direct, enterprise-style field sales to produce buyers at retail and foodservice customers. Revenue is generated from one-off wholesale sales of fresh produce with negotiated pricing; pricing is not publicly disclosed and no formal pricing models are available. The company is a member of the CEA Alliance (joined Q1 2026), an industry association spanning growers, suppliers, and supporting CEA technology providers including greenhouse systems and nanobubble irrigation. No app products, APIs, SDKs, or named consumer-facing brands are disclosed in the source material, consistent with a wholesale produce operation whose commercial surface is buyer-relationship driven rather than consumer- or developer-facing.

Name

Duncan Family Farms

Website

https://duncanfamilyfarms.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Duncan Family Farms is a family-owned organic producer founded in 1992, operating controlled environment agriculture farms in Arizona, Oregon, and New York to supply leafy greens, herbs, and microgreens to retail grocers, supermarket chains, and foodservice operators.

Ownership category

akta.pro rank

Product category

Organic Fresh Produce

NAICS

Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

Keywords

• Organic produce farming
• Leafy greens growing
• Controlled environment agriculture
• Fresh herbs production
• Microgreens cultivation

Headquarters

HQ city

Goodyear

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Fresh Produce Sales: Duncan Family Farms generates revenue through the sale of fresh produce including leafy greens, herbs, and microgreens grown using controlled environment agriculture. Production occurs across multiple states (Arizona, Oregon, New York) enabling regional distribution to retail and foodservice customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Duncan Family Farms is an organic farming operation that grows and sells leafy greens, herbs, and microgreens using Controlled Environment Agriculture (CEA) systems across farms in Arizona, Oregon, and New York. The company supplies these products to retail grocery customers and foodservice operators as a multi-state regional producer.

Product overview

Duncan Family Farms is an organic produce grower operating farms across multiple U.S. states (Arizona, Oregon, New York). The company is a member of the CEA Alliance and operates within the controlled environment agriculture sector, producing produce including leafy greens, herbs, and microgreens. No specific named product brands or product/service offerings are detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Leafy Greens
• Herbs
• Microgreens

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CEA AlliancecoreStrategic or Co-development Partner · 1 January 2026Duncan Family Farms joined the CEA Alliance in Q1 2026 as a grower member. The CEA Alliance is a controlled environment agriculture industry association that brings together growers, suppliers, and technology partners. The alliance supports the expanding CEA sector which includes production of mushrooms, vine crops, leafy greens, herbs, microgreens, and supporting technologies such as greenhouse systems and nanobubble irrigation solutions.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Gotham Greens: Gotham Greens operates greenhouse-based production of leafy greens, herbs, and microgreens across multiple U.S. states—directly comparable to Duncan Family Farms' multi-state CEA leafy greens/herbs/microgreens model and target retail/foodservice buyers.
• BrightFarms: BrightFarms builds and operates regional greenhouse farms supplying locally-grown leafy greens and herbs to grocery retailers—same CEA go-to-market, B2B retail channel, and leafy greens/herb product mix as Duncan Family Farms.
• Revol Greens: Revol Greens operates large-scale greenhouse farms producing lettuce, leafy greens, and herbs for retail grocers—a direct CEA greenhouse competitor with overlapping product line and retail B2B distribution.
• Local Bounti: Local Bounti operates CEA indoor farming facilities producing leafy greens and herbs for U.S. retail customers—an established CEA grower directly comparable on technology category, crop focus, and channel.
• Bowery Farming: Bowery operates indoor vertical farms producing pesticide-free leafy greens, herbs, and microgreens for grocery retailers and foodservice—overlap with Duncan Family Farms in CEA tech and category, though Bowery is fully vertical indoor rather than greenhouse.
• Plenty: Plenty is a leading indoor vertical farm producing leafy greens with technology focus on yield and efficiency—directly comparable as a CEA leafy-greens producer targeting retail/foodservice distribution.

Broad incumbents

• Taylor Farms: Taylor Farms is a major U.S. produce grower/shipper of fresh-cut vegetables, salads, and leafy greens to retail and foodservice—overlaps with Duncan Family Farms' leafy greens production and B2B distribution, though mostly field-grown at scale.
• Earthbound Farm: Earthbound Farm is one of the largest U.S. organic produce growers with leafy greens and salad products sold in retail grocery—a broader incumbent organic competitor with similar product positioning to Duncan Family Farms' organic leafy greens.

Emerging players

• AeroFarms: AeroFarms is an indoor vertical farming operator focused on leafy greens production with advanced CEA technology—comparable on CEA tech and category but emerging/scaling versus Duncan Family Farms' established multi-state footprint.

Others

• Wholly Guacamole / GoodLife Farms-style CEA herb/greens operations: Wholly Guacamole parent-side CEA adjacent operators and similar diversified fresh-produce companies share the B2B retail/foodservice channel and produce-category dynamics, though not directly overlapping with Duncan Family Farms' core leafy greens/herbs/microgreens CEA specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/duncanfamfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duncan Family Farms