Duncan Family Farms
Duncan Family Farms is a family-owned organic producer founded in 1992, operating controlled environment agriculture farms in Arizona, Oregon, and New York to supply leafy greens, herbs, and microgreens to retail grocers, supermarket chains, and foodservice operators.
- Company typePrivate
- Founded1992
- HeadquartersGoodyear, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Duncan Family Farms does
Duncan Family Farms is a privately held, family-owned organic farming company founded in 1992 and headquartered in Goodyear, Arizona. The company produces leafy greens, herbs, and microgreens using controlled environment agriculture (CEA) across multiple U.S. states — Arizona, Oregon, and New York — supplying retail grocers, supermarket chains, and foodservice operators. The founding family includes Kathleen Duncan and Arnott Duncan as co-founders. Company size is reported at 101–250 employees. Its core production model relies on greenhouse and indoor growing systems rather than exclusively open-field farming, enabling year-round output of fresh produce with reduced weather-driven supply variability.
The business operates as a B2B fresh-produce supplier. Its primary go-to-market motion is direct, enterprise-style field sales to produce buyers at retail and foodservice customers. Revenue is generated from one-off wholesale sales of fresh produce with negotiated pricing; pricing is not publicly disclosed and no formal pricing models are available. The company is a member of the CEA Alliance (joined Q1 2026), an industry association spanning growers, suppliers, and supporting CEA technology providers including greenhouse systems and nanobubble irrigation. No app products, APIs, SDKs, or named consumer-facing brands are disclosed in the source material, consistent with a wholesale produce operation whose commercial surface is buyer-relationship driven rather than consumer- or developer-facing.
Duncan Family Farms firmographics
Firmographics- Name
- Duncan Family Farms
- Website
- https://duncanfamilyfarms.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Duncan Family Farms is a family-owned organic producer founded in 1992, operating controlled environment agriculture farms in Arizona, Oregon, and New York to supply leafy greens, herbs, and microgreens to retail grocers, supermarket chains, and foodservice operators.
- Ownership category
- akta.pro rank
Duncan Family Farms industry classification
Industry- Product category
- Organic Fresh Produce
- NAICS
- Food Crops Grown Under Cover (11141), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)
Keywords
Where Duncan Family Farms is headquartered
LocationHeadquarters
- HQ city
- Goodyear
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Duncan Family Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure
Revenue model
- Fresh Produce Sales: Duncan Family Farms generates revenue through the sale of fresh produce including leafy greens, herbs, and microgreens grown using controlled environment agriculture. Production occurs across multiple states (Arizona, Oregon, New York) enabling regional distribution to retail and foodservice customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Duncan Family Farms product offering
Product offeringCore offering
Duncan Family Farms is an organic farming operation that grows and sells leafy greens, herbs, and microgreens using Controlled Environment Agriculture (CEA) systems across farms in Arizona, Oregon, and New York. The company supplies these products to retail grocery customers and foodservice operators as a multi-state regional producer.
Product overview
Duncan Family Farms is an organic produce grower operating farms across multiple U.S. states (Arizona, Oregon, New York). The company is a member of the CEA Alliance and operates within the controlled environment agriculture sector, producing produce including leafy greens, herbs, and microgreens. No specific named product brands or product/service offerings are detailed in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Leafy Greens
- Herbs
- Microgreens
Companies that use Duncan Family Farms
Customer profileSegments1 record
Ideal customer profiles2 records
Duncan Family Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Duncan Family Farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CEA AlliancecoreDuncan Family Farms joined the CEA Alliance in Q1 2026 as a grower member. The CEA Alliance is a controlled environment agriculture industry association that brings together growers, suppliers, and technology partners. The alliance supports the expanding CEA sector which includes production of mushrooms, vine crops, leafy greens, herbs, microgreens, and supporting technologies such as greenhouse systems and nanobubble irrigation solutions.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Duncan Family Farms competitors and assessment
Company assessmentDirect peers
- Gotham Greens: Gotham Greens operates greenhouse-based production of leafy greens, herbs, and microgreens across multiple U.S. states—directly comparable to Duncan Family Farms' multi-state CEA leafy greens/herbs/microgreens model and target retail/foodservice buyers.
- BrightFarms: BrightFarms builds and operates regional greenhouse farms supplying locally-grown leafy greens and herbs to grocery retailers—same CEA go-to-market, B2B retail channel, and leafy greens/herb product mix as Duncan Family Farms.
- Revol Greens: Revol Greens operates large-scale greenhouse farms producing lettuce, leafy greens, and herbs for retail grocers—a direct CEA greenhouse competitor with overlapping product line and retail B2B distribution.
- Local Bounti: Local Bounti operates CEA indoor farming facilities producing leafy greens and herbs for U.S. retail customers—an established CEA grower directly comparable on technology category, crop focus, and channel.
- Bowery Farming: Bowery operates indoor vertical farms producing pesticide-free leafy greens, herbs, and microgreens for grocery retailers and foodservice—overlap with Duncan Family Farms in CEA tech and category, though Bowery is fully vertical indoor rather than greenhouse.
- Plenty: Plenty is a leading indoor vertical farm producing leafy greens with technology focus on yield and efficiency—directly comparable as a CEA leafy-greens producer targeting retail/foodservice distribution.
Broad incumbents
- Taylor Farms: Taylor Farms is a major U.S. produce grower/shipper of fresh-cut vegetables, salads, and leafy greens to retail and foodservice—overlaps with Duncan Family Farms' leafy greens production and B2B distribution, though mostly field-grown at scale.
- Earthbound Farm: Earthbound Farm is one of the largest U.S. organic produce growers with leafy greens and salad products sold in retail grocery—a broader incumbent organic competitor with similar product positioning to Duncan Family Farms' organic leafy greens.
Emerging players
- AeroFarms: AeroFarms is an indoor vertical farming operator focused on leafy greens production with advanced CEA technology—comparable on CEA tech and category but emerging/scaling versus Duncan Family Farms' established multi-state footprint.
Others
- Wholly Guacamole / GoodLife Farms-style CEA herb/greens operations: Wholly Guacamole parent-side CEA adjacent operators and similar diversified fresh-produce companies share the B2B retail/foodservice channel and produce-category dynamics, though not directly overlapping with Duncan Family Farms' core leafy greens/herbs/microgreens CEA specialty.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Duncan Family Farms social profiles
Digital presenceDuncan Family Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duncan Family Farms leadership team
Management profileNumber of profiles
Profiles2 records
Duncan Family Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duncan Family Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duncan Family Farms
What does Duncan Family Farms do?
Duncan Family Farms is an organic farming operation that grows and sells leafy greens, herbs, and microgreens using Controlled Environment Agriculture (CEA) systems across farms in Arizona, Oregon, and New York. The company supplies these products to retail grocery customers and foodservice operators as a multi-state regional producer.
Is Duncan Family Farms a public or private company?
Duncan Family Farms is a private company. It is classified as family owned and is currently operating.
When was Duncan Family Farms founded?
Duncan Family Farms was founded in 1992. It employs 101 to 250 people.
Where is Duncan Family Farms based?
Duncan Family Farms is headquartered in Goodyear, United States, in the North America region.
How does Duncan Family Farms make money?
One revenue line is on record: fresh Produce Sales.
Who are Duncan Family Farms's main competitors?
Direct peers on record are Gotham Greens, BrightFarms, Revol Greens, Local Bounti, Bowery Farming and Plenty. Broad incumbents are Taylor Farms and Earthbound Farm. AeroFarms is listed as an emerging player. Wholly Guacamole / GoodLife Farms-style CEA herb/greens operations is listed as an others.
Does Duncan Family Farms have an API?
No public API is recorded for Duncan Family Farms.
What industry is Duncan Family Farms in?
Duncan Family Farms's product category is Organic Fresh Produce. Its primary akta.pro industry code is AFAGAKAD, Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses). Its NAICS code is 11141 and its SIC code is 100.