Xnurta
Xnurta is an AI retail media management platform that automates buying, execution, and optimization across Amazon, Walmart Connect, and Criteo for enterprise brands and agencies managing large ad budgets.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Xnurta does
Xnurta is an AI retail media management platform founded in 2018 that automates buying, execution, and optimization across Amazon, Walmart Connect, and Criteo (235+ retailers) for enterprise brands and agencies. The core platform is built around an autonomous AI agent that makes 2M+ optimization decisions daily across bidding, budgeting, targeting, and campaign structure within user-defined guardrails, supplemented by AI Copilot for recommendations, AMC Hub (a no-code Amazon Marketing Cloud analytics solution) for audience intelligence, Smart Creation for automated campaign building, and AI Reporting Agent and Insight Agent for automated reporting and conversational analytics. Xnurta was the first to bring a no-code AMC solution to market and is the first certified Amazon Marketing Cloud Service Provider, with five consecutive Amazon Ads Tech and Innovation Awards (2021-2025).
The company operates a two-tier pricing model: a Lead plan starting at $750/month or 3% of managed ad spend for brands managing up to $80k/month in ad spend, and custom Enterprise & Agency pricing for larger programs that adds Amazon DSP, white labeling, dedicated customer success, and early beta access. AMC Hub is available as a flat-fee add-on across both tiers, with annual or multi-year billing and no setup fees. Distribution is sales-led and direct, supported by 1:1 onboarding, customer success teams for enterprise accounts, and white-label deployment for agencies running multi-client programs.
Xnurta reports 400+ employees across 10 global offices spanning the US, Europe, Canada, and Japan, with customers including Anker, Jackery, Greenworks, Goal Zero, Lenovo, TCL, Haier, Sunnydaze Decor, Orolay, and agencies such as Zenith International, AmpliSell, Rivrhub, and Vinculum. The company is privately held (no public funding rounds disclosed) and operates under the legal entity SparkX Marketing Co., Limited (DBA Xnurta, Inc.), with CEO Kashif Zafar.
Xnurta firmographics
Firmographics- Name
- Xnurta
- Legal name
- SparkX Marketing Co., Limited
- Website
- https://xnurta.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Xnurta is an AI retail media management platform that automates buying, execution, and optimization across Amazon, Walmart Connect, and Criteo for enterprise brands and agencies managing large ad budgets.
- Ownership category
- akta.pro rank
Xnurta industry classification
Industry- Product category
- Retail Media Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Xnurta is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Xnurta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription + Percentage of Managed Ad Spend: Two-tier pricing model: (1) Lead plan starting at $750/month or 3% of managed ad spend for brands managing up to $80k/month in ad spend, with AI-powered bid/budget/targeting optimization, campaign creation, rules-based automation, and AMC as add-on; (2) Enterprise & Agency custom pricing for brands/agencies managing more than $80k/month, including Amazon DSP, enhanced data visualization, white labeling, and dedicated customer success team. AMC is priced as a flat-fee add-on on both plans. No setup fees. Both plans billed on annual terms with agreed minimums upfront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Lead plan for brands managing up to $80k/month in ad spend, starting at $750/month or 3% of ad spend |
| Subscription | Multi-year contract | Enterprise & Agency custom plan for brands/agencies managing more than $80k/month in ad spend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Xnurta product offering
Product offeringCore offering
Xnurta is an AI-powered retail media management platform that enables brands and agencies to buy, execute, and optimize advertising campaigns across Amazon Sponsored Ads, Walmart Connect, and Criteo from a single interface. The platform combines an agentic AI execution engine (AI Autopilot) that makes autonomous optimization decisions with AI Copilot recommendations, a no-code Amazon Marketing Cloud (AMC) analytics hub, automated campaign building via Smart Creation, and AI Reporting Agent and Insight Agent for automated insights.
Product overview
Xnurta is an AI retail media management platform that serves as a unified operating layer across Amazon (Sponsored Ads, DSP, Amazon Marketing Cloud), Walmart Connect, and Criteo (235+ retailers). The platform is built around a core AI execution engine (AI Autopilot) that makes 2M+ autonomous optimization decisions daily, supplemented by AI Copilot for recommendations, AMC Hub for no-code Amazon Marketing Cloud analytics, Smart Creation for automated campaign building, and AI Reporting Agent for automated insights. The platform operates on a two-tier pricing model: Lead ($750/month or 3% ad spend) for core optimization and Sponsored Ads, and Enterprise & Agency (custom pricing) adding DSP, strategic support, white labeling, and dedicated success teams. AMC Hub is available as a flat-fee add-on across both tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Xnurta Platform
Quantifiable outcome
- 408% ad-attributable sales growth during peak season (2,500 ASINs in 30 days)
- +9 more outcomes
Companies that use Xnurta
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Xnurta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Xnurta partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Front RowcoreStrategic partnership with Front Row, a global eCommerce accelerator and marketing agency, to deliver AI-driven campaign management for Amazon and retail media marketers across the US, EU, and beyond. The partnership integrates Xnurta's automated bidding and AI-driven campaign optimization technology into Front Row's global service stack, providing brands in beauty, health & wellness, CPG, and lifestyle sectors with performance analytics across Amazon and other retail media environments.
- CriteocoreCriteo Retail Media API integration allowing advertisers to manage campaigns across 225+ retail networks through a unified Xnurta platform. The integration provides enhanced reporting, automation, and optimization capabilities, expanding Xnurta's reach across 235+ retailers including Best Buy, Costco, Target, Ulta, Walgreens, and spanning US, Canada, UK, France, Germany, Austria, Italy, Spain, Netherlands, and Belgium. Xnurta supports Onsite Sponsored Products and Onsite Display via Criteo.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Xnurta competitors and assessment
Company assessmentDirect peers
- Quartile: Quartile is an AI-powered retail media optimization platform supporting Amazon, Walmart, Instacart, and other networks with automated bidding and campaign management. Comparable to Xnurta in target market (enterprise brands and agencies) and cross-network execution focus.
- Teikametrics: Teikametrics offers AI-powered retail media optimization for Amazon, Walmart, and TikTok Shop, now part of TikTok's broader commerce strategy. It competes directly with Xnurta in cross-network bidding automation for brands and agencies.
- Perpetua: Perpetua provides retail media optimization software for Amazon Sponsored Ads, DSP, Walmart, and Instacart, targeting enterprise brands and agencies. It is one of Xnurta's closest direct competitors with overlapping AMC, DSP, and optimization capabilities.
- Helium 10: Helium 10 is a comprehensive Amazon seller tool suite with advertising automation, keyword research, and analytics. While more SMB-focused, its Adtomic product competes directly with Xnurta in the Amazon Sponsored Ads optimization space for growing brands.
- Pacvue: Pacvue is a leading enterprise retail media management platform serving brands and agencies with AI-powered optimization across Amazon, Walmart, Instacart, and other networks. It is the most direct competitor to Xnurta in terms of cross-network campaign automation, DSP support, and enterprise sales motion.
- Jungle Scout Cobalt: Jungle Scout Cobalt is the enterprise arm of Jungle Scout providing Amazon advertising management, market intelligence, and AI-powered optimization for brands and agencies. Directly comparable to Xnurta's enterprise AMC and DSP offerings.
Broad incumbents
- Marin Software: Marin Software is a long-established cross-channel digital advertising management platform. While primarily known for Google and Meta, it has expanded into retail media and competes broadly with Xnurta in enterprise advertising automation.
- Stackline: Stackline is a retail intelligence and advertising platform with proprietary first-party data covering Amazon, Walmart, and other retailers. While broader in scope (analytics + advertising), it overlaps with Xnurta's data-driven retail media optimization value proposition.
Regional players
- AdRoll: AdRoll is a multi-channel digital advertising platform known for retargeting and e-commerce advertising across display, social, and email. While not deeply focused on retail media networks like Xnurta, it serves overlapping e-commerce brand customers seeking performance automation.
Emerging players
- SmartScout: SmartScout provides Amazon advertising optimization and seller intelligence tools with growing AI features. More SMB-focused than Xnurta but increasingly competing for mid-market brand customers seeking Amazon ad optimization.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Xnurta social profiles
Digital presenceXnurta compliance and trust
Trust signalCompliance5 records
Xnurta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xnurta leadership team
Management profileNumber of profiles
Profiles1 record
Xnurta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xnurta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xnurta
What does Xnurta do?
Xnurta is an AI-powered retail media management platform that enables brands and agencies to buy, execute, and optimize advertising campaigns across Amazon Sponsored Ads, Walmart Connect, and Criteo from a single interface. The platform combines an agentic AI execution engine (AI Autopilot) that makes autonomous optimization decisions with AI Copilot recommendations, a no-code Amazon Marketing Cloud (AMC) analytics hub, automated campaign building via Smart Creation, and AI Reporting Agent and Insight Agent for automated insights.
Is Xnurta a public or private company?
Xnurta is a private company. It is classified as unknown and is currently operating.
When was Xnurta founded?
Xnurta was founded in 2018. It employs 101 to 250 people.
Where is Xnurta based?
Xnurta is headquartered in Los Angeles, United States, in the North America region.
How does Xnurta make money?
One revenue line is on record: subscription + Percentage of Managed Ad Spend.
Who are Xnurta's main competitors?
Direct peers on record are Quartile, Teikametrics, Perpetua, Helium 10, Pacvue and Jungle Scout Cobalt. Broad incumbents are Marin Software and Stackline. AdRoll is listed as a regional player. SmartScout is listed as an emerging player.
Does Xnurta have an API?
No public API is recorded for Xnurta.
What industry is Xnurta in?
Xnurta's product category is Retail Media Management Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5182 and its SIC code is 7372.