The Ad Girls

What The Ad Girls does

The Ad Girls is a women-owned, privately held digital marketing agency (The Ad Girls, LLC) founded in 2020 by CEO Jennifer Spivak and COO Courtney Tarrant, specializing in done-for-you Facebook and Instagram advertising management. The firm operates from a Queens, NY headquarters with a distributed remote team spanning the US, Belgium, Czech Republic, India, and Sweden. Its core offering is a managed services bundle covering ad creative design, copywriting, funnel strategy, and ongoing campaign optimization, with proprietary playbooks across Book A Call, Live Launch, Webinar, SLO, and High-Ticket VSL funnel types. The technology stack is built entirely on Meta Ads Manager rather than any proprietary platform.

The business model is high-touch boutique agency services sold through a self-qualifying application/waitlist funnel that leads to a discovery call with leadership. Pricing is quote-based and monthly, with no public tiers. The target customer is predominantly female coaches, course creators, membership site owners, and online experts—segmented horizontally by persona rather than by vertical—though the customer base also includes e-commerce, fitness, wellness, and B2B clients. The company reports managing over $25M in cumulative ad spend and generating $90M+ in client revenue across named engagements with figures such as Amy Porterfield, Danielle LaPorte, Pia Silva, and Tracy Matthews. Customer acquisition relies on content marketing (the "7 Figure Ads" podcast, blog, email newsletter), social proof through extensive video testimonials, word of mouth, and the founders' personal brands.

Name

The Ad Girls

Legal name

The Ad Girls, LLC

Website

https://theadgirls.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ad Girls is a women-owned, done-for-you Facebook and Instagram advertising agency serving female coaches, course creators, and online experts with ad management, funnel strategy, copywriting, and creative services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising Management (MPAAACAC)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Facebook ads management
• Instagram ads agency
• Paid social advertising
• Funnel strategy services
• Ad creative services

Headquarters

HQ city

Kew Gardens

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Done-For-You Facebook & Instagram Ads Management: Full-service ad management where The Ad Girls team handles creative design, ad copy, funnel strategy, and campaign optimization. This is a managed services model providing done-for-you advertising services to clients. Services include DFY Ads, Funnel Strategy, Ad Copy, and Ad Creative.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Ad Girls is a done-for-you Facebook and Instagram advertising agency that manages the full lifecycle of paid social campaigns for its clients, from funnel strategy and ad creative production through to copywriting, media buying, and ongoing optimization. Their offering is packaged as four core services — DFY Ads, Funnel Strategy, Ad Copy, and Ad Creative — delivered by an all-female, remote team of strategists, account managers, media buyers, designers, and copywriters to female coaches, course creators, and online experts.

Product overview

The Ad Girls is a women-owned Facebook and Instagram advertising agency offering a suite of done-for-you advertising services. Their core offering centers on DFY (Done-For-You) Facebook & Instagram Ads, complemented by Funnel Strategy, Ad Copywriting, and Ad Creative services. The company specializes in multiple funnel types including Book A Call Funnels, Live Launches, Webinar Funnels, and SLO Funnels. They also produce the '7 Figure Ads' podcast as an educational resource. The product portfolio works as an integrated service package where the team handles the full scope from strategy through creative execution and ongoing campaign optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• DFY Facebook & Instagram Ads Done-for-you Facebook and Instagram advertising management for female coaches, course creators, and online experts, including ad creation, media buying, optimization, and ongoing campaign management.
• Funnel Strategy Strategic consulting and implementation for sales funnels including Book A Call funnels, Live Launch funnels, Webinar funnels, and SLO (Self-Liquidating Offer) funnels, designed to convert paid traffic into booked calls and program enrollments.
• Ad Copywriting Professional copywriting services for Facebook and Instagram advertisements, creating persuasive ad copy intended to drive conversions for coaches, course creators, and service providers.
• Ad Creative Services Visual ad creative design services, including static graphics and motion assets, for Facebook and Instagram advertising campaigns.

Quantifiable outcome

• Managed over $25M in ad spend and generated $90M+ in client revenue
• +4 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FreeFromcoreOthersThe Ad Girls donates 5% of monthly profit to FreeFrom, an organization that helps domestic abuse survivors achieve financial stability so they can leave and never go back. FreeFrom provides incubator support including business planning, accounting training, legal help, strategic consulting, and startup grants to survivors. CEO Jennifer Spivak has personal connection to this cause based on her own history.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KlientBoost: KlientBoost is a larger performance marketing agency offering paid social, PPC, and CRO services with a strong track record across SaaS and e-commerce. It competes with The Ad Girls in Meta ads management but serves a much broader client base without The Ad Girls' women-owner/coach niche focus.
• Disruptive Advertising: Disruptive Advertising is an established paid media and lifecycle marketing agency with a long Meta ads heritage. It overlaps with The Ad Girls in done-for-you Facebook/Instagram management but operates at a larger scale with a diversified mix of clients and channels.
• Single Grain: Single Grain is a full-service digital marketing agency offering paid social, SEO, and content services to SaaS and e-commerce brands. Like The Ad Girls, it emphasizes results-driven paid social execution, but it is much broader in scope and serves enterprise clients.
• WebFX: WebFX is a large digital marketing agency offering paid social, SEO, web design, and content services. It competes with The Ad Girls in Facebook/Instagram ads management but at significantly greater scale and with a much broader portfolio of services.
• Directive Consulting: Directive is a performance marketing agency specializing in B2B and SaaS paid media, including paid social. It shares The Ad Girls' results-oriented, paid-social-led model, but targets enterprise SaaS buyers rather than individual coaches and course creators.
• Thrive Internet Marketing Agency: Thrive is a full-service digital agency offering paid social media, SEO, web design, and more. It is comparable to The Ad Girls in offering done-for-you Facebook and Instagram advertising, but as a generalist agency serving a wide range of SMB and mid-market clients.

Direct peers

• LYFE Marketing: LYFE Marketing is a social media marketing agency offering Facebook and Instagram ads management along with content creation, similar in service mix to The Ad Girls. It targets small businesses and entrepreneurs, overlapping directly in the SMB paid social segment, though it lacks The Ad Girls' women-focused brand identity.
• Pilothouse Digital: Pilothouse is a paid social agency that runs Facebook, Instagram, and TikTok advertising for direct-to-consumer and e-commerce brands. It is comparable to The Ad Girls in its done-for-you paid social delivery model and reliance on performance creative, though it skews more toward DTC than info-products.
• Common Thread Collective: Common Thread Co is a performance marketing agency focused on e-commerce and lifestyle brands, with deep Facebook and Instagram ads expertise. It overlaps with The Ad Girls on paid social management and creative production, but is centered on DTC rather than the course creator/coach niche.
• Tier Eleven: Tier Eleven is a Facebook and Instagram ads agency focused on e-commerce and digital brands, with an emphasis on creative production and media buying. It directly competes with The Ad Girls in done-for-you paid social execution, though it skews toward product-based businesses over info-products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-ad-girls

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ad Girls