What Brazil does

Brazil (legal entity: Agency Brazil Limited) is an independent, privately-held communications agency founded in 2003 in Oxford, United Kingdom. The firm delivers full-service PR, social media and content services — including strategy, media relations, influencer partnerships, advertising acceleration, sponsorship activation, CSR/ESG programmes, consumer outreach, and crisis management — to what it describes as "ambitious businesses challenging and changing the world." The agency's stated client base spans technology verticals (fintech, healthtech, biotech, proptech, sportstech, agritech, medtech), travel and luxury, consumer brands, and finance/funding situations including fundraising, acquisition, IPO and global expansion.

The agency's core intellectual property centers on a methodology called "Brand Understanding" and its quantification in the Brand Understanding Index (BUI), a 15-component proprietary measurement framework developed by Brazil Labs that goes beyond traditional PR metrics such as coverage volume and sentiment. Brazil Labs serves as the firm's in-house R&D unit, evaluating emerging technologies (including AI) and running the Brazil Campus knowledge-sharing program. A second editorial product, The Genuine Index, scores marketing campaigns on authenticity. Brazil operates as a professional services firm; pricing is not publicly disclosed, and revenue is generated through project- and retainer-based engagements with enterprise and startup clients. Notable named clients include Honda, The North Face, Currys, Aesop, Oxitec, Nextbase, Penderyn, Funding Circle, Stratajet, Fitness First, Hövding and Better Origin.

Commercially, the firm runs a sales-led GTM targeting select challenger and innovative brands across technology, consumer, finance and travel/luxury sectors. The geographic footprint comprises offices in London (UK), San Francisco and Somerville/Boston (US), and Curitiba (Brazil); a strategic partnership with AXON Marketing & Communications announced in September 2023 extends joint reach to 11 countries and a combined 90+ staff, enabling cross-border campaigns between Europe, the Americas and Oceania. Headcount is stated as 11-50, leadership is led by CEO Joshua Van Raalte and Managing Director Laura Cullinane, and the firm is independently owned with no disclosed external investors or parent company.

Name

Brazil

Legal name

Agency Brazil Limited

Website

https://agencybrazil.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazil is an independent PR, social media and content agency founded in 2003 that serves ambitious challenger and enterprise brands across technology, consumer, travel/luxury and finance sectors using its proprietary Brand Understanding methodology and Brand Understanding Index.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO), Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Public relations agency
• Social media marketing
• Content marketing services
• Brand communications
• Media relations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Full-service communications agency providing strategy, media relations, advertising acceleration, social media, content creation, sponsorship activation, CSR/ESG programmes, consumer outreach, and crisis management services to businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Brazil is a full-service PR, social media, and content agency that delivers strategy, media relations, influencer partnerships, advertising acceleration, social media, sponsorship activation, content creation, CSR/ESG programmes, consumer outreach, and crisis management services to ambitious challenger and enterprise brands. The agency operates around a proprietary Brand Understanding methodology, supported by its Brazil Labs innovation unit, The Genuine Index campaign scoring, and the Brand Understanding Index (BUI) measurement framework.

Product overview

Brazil™ is a PR, social media and content agency offering a unified suite of communications services built around its proprietary Brand Understanding methodology. The core offering is communications services (strategy, media relations, social media, content, crisis management), supported by Brazil Labs for innovation and emerging technology exploration, The Genuine Index for campaign authenticity analysis, and the Brand Understanding Index (BUI) as a proprietary measurement framework. Founded in 2003 in Oxford, UK, the agency operates across multiple sectors including fintech, healthtech, biotech, consumer, travel, luxury, and finance.

Differentiator

Problem solved

Functional benefit

Brands

• Brazil Labs: Innovation laboratory exploring new technologies and communication methods for clients.

Products and services

• brazil™ Communications Services Full-service PR, social media, and content agency offering strategy, media relations, influencer partnerships, sponsorship activation, content creation, advertising acceleration, CSR/ESG programmes, consumer outreach, and crisis management services for challenger, innovator, and enterprise brands seeking measurable commercial outcomes.
• Brazil Labs Innovation laboratory that explores emerging technologies and communication methods for clients, offering tech analysis, genuine progress tools, client lab analysis, micro analysis, and the Brazil Campus knowledge-sharing program.

Quantifiable outcome

• 23% increase in sales year on year for five years for Honda lawnmower campaign
• +4 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AXON Marketing & Communications (AXON LatAm)coreGTM or Marketing Partner · 25 September 2023Strategic partnership between UK-based Brazil and LatAm's AXON Marketing & Communications covering countries across Europe, North and South America. The partnership enables both agencies to support businesses in the UK and Europe looking to expand to Latin America, and for Latin American businesses seeking growth in the UK, Europe and the USA. The collaboration involves more than 90 staff working across 11 countries including the UK, US, Brazil, Australia and New Zealand through other strategic partnerships and joint ventures including Central Press in Brazil and LaunchLink in Australia. The two agencies implement initiatives including hosting webinars and producing white papers regarding business trading opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest independent PR firm with global integrated communications capabilities. Operates across the same corporate, consumer, technology and crisis management verticals as Brazil, but at vastly greater scale across 60+ offices.
• Weber Shandwick: Global communications network offering PR, social, influencer and content services. Directly overlaps Brazil's full-service communications offering including media relations, influencer partnerships and consumer campaigns.
• FleishmanHillard: Large global PR network with strong technology, consumer and health practices. Comparable to Brazil in offering integrated communications, media relations, content and influencer strategy, but with significantly broader geographic coverage.
• Ketchum: Global communications network with technology, consumer and corporate practices. Comparable service mix to Brazil including media relations, content, influencer and crisis management, but at network scale.

Direct peers

• Hope & Glory: UK-based independent consumer and corporate PR agency of similar mid-market size to Brazil. Competes for the same enterprise consumer, lifestyle and corporate clients with comparable full-service communications offerings.
• The Romans: London-based independent consumer PR and communications agency. Closely comparable in size, independence and consumer-brand focus, directly contesting Brazil for enterprise consumer and lifestyle mandates.
• Mischief PR: Independent UK PR agency with similar mid-sized footprint and consumer/corporate specialism. Operates the same full-service communications model and competes for the same ambitious, challenger-brand client cohort.
• Citypress: UK independent PR and public affairs agency. Comparable independent mid-market positioning, offering media relations, content, social and influencer services to enterprise clients.
• Speed Communications: UK independent consumer, lifestyle and corporate PR agency. Direct comparable in scale, independence and full-service communications remit, frequently competing for similar consumer brand briefs.
• Bottle PR: UK-based PR and communications agency with strong technology, consumer and challenger-brand specialism. Closely comparable in targeting ambitious growth-stage businesses across the X-Tech verticals that Brazil also prioritises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brazilsocial
• LinkedInlinkedin.com/company/brazil---international-communications-agency
• Instagraminstagram.com/brazil_social

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brazil