Power My Analytics
Power My Analytics is a privately held SaaS company founded in 2011 that connects 70+ marketing platforms to reporting tools and data warehouses via automated ETL. It serves 50,000+ companies, including marketing agencies and enterprises, through a freemium subscription model with no-code tools and AI-powered insights.
- Company typePrivate
- Founded2011
- HeadquartersMaitland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Power My Analytics does
Power My Analytics is a privately held SaaS company founded in 2011 and headquartered in Maitland, Florida, that builds marketing data integration and automation software. Its platform connects 70+ advertising, social media, email, e-commerce, CRM, payment, and analytics platforms to reporting tools (Looker Studio, Power BI, Google Sheets, Microsoft Excel) and data warehouses (BigQuery, Snowflake, Amazon S3, SQL databases, FTP). Core proprietary capabilities include the 70+ pre-built connector library, automatic data warehousing with backfill and API outage protection, a no-code Data Builder for blending sources, and AI Insights launched across all plans in July 2025. The company acquired eComIQ, a Google Marketing Partner, in 2021 to expand enterprise data services, and achieved ISO 27001 (2023) and SOC 2 (2024) certifications to support enterprise procurement.
The business model is subscription SaaS with a freemium entry point and a 14-day no-credit-card trial, plus tiered monthly and annual paid plans that bundle data warehousing and AI Insights at price points materially below competitors such as Funnel. The go-to-market is hybrid product-led growth combined with sales-assisted demos (Calendly in English, Portuguese, and Spanish), a 23+ professional service partner network, and a 20% recurring affiliate program via Awin. Customers span marketing agencies (OMD, Publicis, Ogilvy, Perficient, Milestone), consumer and retail enterprises (AutoNation, Wyndham, Bissell, O'Neill), and SMBs, with 50,000+ companies reportedly on the platform and 100+ signups per day. The company is bootstrapped with no external investors and operates with a headcount of 11-50.
Power My Analytics firmographics
Firmographics- Name
- Power My Analytics
- Legal name
- Power My Analytics, LLC
- Website
- https://powermyanalytics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Power My Analytics is a privately held SaaS company founded in 2011 that connects 70+ marketing platforms to reporting tools and data warehouses via automated ETL. It serves 50,000+ companies, including marketing agencies and enterprises, through a freemium subscription model with no-code tools and AI-powered insights.
- Ownership category
- akta.pro rank
Power My Analytics industry classification
Industry- Product category
- Marketing Data Integration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
- akta.pro secondary industries
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
Keywords
Where Power My Analytics is headquartered
LocationHeadquarters
- HQ city
- Maitland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Power My Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans with tiered pricing based on features and usage. Includes free plan with limited features. Paid plans include data connectors, integrations, and data warehousing. Annual plans offer savings compared to monthly billing.
- Affiliate Program: Recurring 20% commission on subscription payments made by referred users. Managed through Awin affiliate network with $20 minimum payout threshold and monthly payment cadence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Monthly | Paid Plans (tiered) |
| Subscription | Annual | Annual Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Power My Analytics product offering
Product offeringCore offering
Power My Analytics provides a marketing data hub that automatically connects 70+ advertising, social media, email, e-commerce, CRM, payment, and analytics platforms to reporting tools and data warehouses. The platform eliminates manual data collection and consolidation, includes automatic data warehousing with all paid plans, and offers a no-code Data Builder with AI Insights to help digital marketers and agencies produce consolidated reports and dashboards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50%-90% cost savings compared to custom development and competitor pricing
- +3 more outcomes
Companies that use Power My Analytics
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Power My Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
AI capability3 records
Feature5 records
Power My Analytics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- LinkedIncoreStrategic technology partnership enabling LinkedIn Ads and LinkedIn Company Analytics data connectors within the Power My Analytics platform. Allows marketers to integrate LinkedIn advertising metrics into their reporting and dashboards.
- HubSpotcoreStrategic technology partnership for HubSpot data connector integration, enabling CRM and marketing data to be included in consolidated marketing reports.
- eComIQ (Google Marketing Partner)coreAcquisition of eComIQ, a Google Marketing Partner, to enhance enterprise offerings for data acquisition and data management. Expanded professional data services as a result.
- Professional Service Partnerscore23+ global partners providing expert services including Looker Studio, Google Sheets, Microsoft Excel, Google Analytics, BigQuery, Tableau, Power BI, SQL, and API implementations. Services include reporting strategy, dashboard design, development, consulting, and product training.
- AwinminorAffiliate network partnership through Awin for managing affiliate program with 20% recurring commission on subscription payments.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Power My Analytics competitors and assessment
Company assessmentDirect peers
- Adverity: Enterprise marketing analytics platform with data connectors, warehousing and AI insights — a direct competitor at the larger end of the same marketing-ETL category.
- Funnel: Direct competitor in marketing data aggregation and warehousing with a 600+ connector ecosystem, used by enterprises and agencies. PMA's headline 75% cost saving claim is directly benchmarked against Funnel's $400+/month starting price.
- Improvado: Enterprise marketing data aggregation platform with pre-built connectors, warehousing and AI-driven insights — overlapping PMA's positioning in mid-market and enterprise analytics.
- Whatagraph: Marketing reporting tool with cross-channel data connectors and visual dashboards, targeting agencies and in-house marketing teams in a similar SMB/mid-market segment to PMA.
- TapClicks: Marketing operations platform providing automated reporting, dashboards and data connectors for agencies and brands — a direct adjacency in the agency-client reporting workflow PMA serves.
- Windsor.ai: Marketing attribution and data integration platform connecting ad, CRM and analytics sources to BI/warehouses — comparable to PMA's multi-source aggregation and warehousing approach.
- Supermetrics: Direct competitor offering ETL connectors from ad, social and analytics platforms to BI tools and warehouses, with comparable pricing tiers and a strong agency/brand customer base. PMA positions itself explicitly as a lower-cost alternative.
- Dataddo: Cloud-based ETL platform for marketing and business data with no-code connectors to warehouses and BI — overlapping PMA's modern data stack positioning.
Broad incumbents
- Fivetran: Broad automated data integration platform used to move SaaS, database and marketing data into warehouses. It is not marketing-specialised but competes for the same ETL-and-warehouse workload that PMA addresses.
Emerging players
- NinjaCat: Marketing reporting and analytics platform built primarily for agencies, with cross-channel data ingestion and white-label client dashboards — comparable end-customers and workflows to PMA's agency segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Power My Analytics social profiles
Digital presencePower My Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power My Analytics leadership team
Management profileNumber of profiles
Profiles1 record
Power My Analytics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Power My Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power My Analytics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power My Analytics
What does Power My Analytics do?
Power My Analytics provides a marketing data hub that automatically connects 70+ advertising, social media, email, e-commerce, CRM, payment, and analytics platforms to reporting tools and data warehouses. The platform eliminates manual data collection and consolidation, includes automatic data warehousing with all paid plans, and offers a no-code Data Builder with AI Insights to help digital marketers and agencies produce consolidated reports and dashboards.
Is Power My Analytics a public or private company?
Power My Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power My Analytics founded?
Power My Analytics was founded in 2011. It employs 11 to 50 people.
Where is Power My Analytics based?
Power My Analytics is headquartered in Maitland, United States, in the North America region.
How does Power My Analytics make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Program.
Who are Power My Analytics's main competitors?
Direct peers on record are Adverity, Funnel, Improvado, Whatagraph, TapClicks, Windsor.ai, Supermetrics and Dataddo. Fivetran is listed as a broad incumbent. NinjaCat is listed as an emerging player.
Does Power My Analytics have an API?
No public API is recorded for Power My Analytics.
What industry is Power My Analytics in?
Power My Analytics's product category is Marketing Data Integration Software. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM), with a secondary code of BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 5182 and its SIC code is 7370.