What Windsor.ai does

Windsor.ai (legally Windsor Group AG, headquartered in Baar, Switzerland) is a no-code ELT/ETL data integration platform founded in 2017 that connects 350+ marketing, advertising, CRM, e-commerce, analytics, and payment data sources to BI tools (Looker Studio, Power BI, Tableau), spreadsheets (Google Sheets, Excel), data warehouses (Snowflake, BigQuery, Amazon Redshift, Azure, Databricks), and AI assistants (Claude, ChatGPT, Gemini, Perplexity, Microsoft Copilot, Cursor, Manus AI, Lovable). Its technical core combines a library of pre-built connectors with automated schema mapping, scheduled near-real-time syncs, and a proprietary Windsor MCP (Model Context Protocol) bridge that exposes source data to large language models for natural-language querying. Named customers include Audi, Roche, Novo Nordisk, Colgate-Palmolive, UBS, WPP, Heineken, Puma, Skoda, Club Med, UNICEF, and Kueski, alongside a long-tail base that brings total customer count to 5,000+ across 120 countries as of January 2026.

The business is monetized through a freemium subscription model: a free forever tier with no credit card, entry paid plans starting at $19/month on volume-based event pricing, and custom annual enterprise contracts. Go-to-market is hybrid, combining product-led growth (60-second self-serve onboarding) with an enterprise field sales motion targeting large advertisers and agencies. Distribution is amplified through G2 reviews, content marketing, an affiliate program, AI marketplace listings on ChatGPT and Claude, and a partnership channel. In January 2026, Windsor.ai was acquired by Belgium-based team.blue, an AI-powered digital enabler serving 3.3 million SMB customers across 22+ European markets; Windsor.ai continues to operate independently under CEO Niklas Kolster, with COO Matthias Kraaz and CTO Octavian Corlade, while gaining SMB distribution leverage and integrated product development support from the parent.

Name

Windsor.ai

Legal name

Windsor Group AG

Website

https://windsor.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Windsor.ai is a Swiss no-code data integration platform that connects 350+ marketing, advertising, CRM, and e-commerce sources to BI tools, data warehouses, and AI assistants via its proprietary Windsor MCP, serving 5,000+ customers across 120 countries on a freemium SaaS model.

Ownership category

akta.pro rank

Product category

Marketing Data Integration

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)

akta.pro secondary industry

Batch ETL/ELT Platforms (HDAEACAA)

Keywords

• Data integration platform
• Marketing analytics software
• No-code ETL
• ELT connectors
• Marketing data pipeline

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Volume-based event pricing plans with tiered subscription models. Starting price point at $19/month for basic usage. Free forever plan available with limited features. 30-day free trial on paid plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Windsor.ai operates a no-code ELT/ETL data integration platform that automates the extraction, loading, and transformation of marketing and business data from 350+ sources into BI tools, data warehouses, spreadsheets, and AI assistants. The platform provides pre-built connectors for ad platforms, CRMs, e-commerce systems, and analytics tools, plus Windsor MCP for natural language data querying through AI agents. Pricing starts at $19/month with a free forever tier.

Product overview

Windsor.ai is a no-code ELT/ETL data integration platform that enables businesses to connect, unify, and analyze marketing data from 350+ sources. The core Windsor.ai Platform provides automated data pipelines to BI tools (Looker Studio, Power BI, Tableau), data warehouses (Snowflake, BigQuery, Amazon Redshift, Azure), and spreadsheets (Google Sheets, Excel). The platform's Windsor MCP (Model Context Protocol) feature integrates with AI assistants including Claude, ChatGPT, Gemini, Perplexity, Copilot, Cursor, and Manus AI for natural language-powered data querying. Windsor.ai offers dedicated connectors for major platforms like Shopify (80 metrics, 251 dimensions), Instagram (50 metrics, 48 dimensions), LinkedIn Ads (81 metrics, 139 dimensions), Snapchat Ads (60 metrics, 37 dimensions), and Salesforce, among 325+ total data sources. A Template Gallery provides pre-built dashboard templates for rapid reporting. The platform operates on a freemium model starting at $19/month with a free plan available.

Differentiator

Problem solved

Functional benefit

Products and services

• Windsor.ai Platform Core no-code ELT/ETL data integration SaaS platform that automates data pipelines from 350+ marketing and business sources to BI tools (Looker Studio, Power BI, Tableau), data warehouses (Snowflake, BigQuery, Redshift), and spreadsheets. Built for marketing analysts, agencies, and data teams to eliminate manual data wrangling.
• Windsor MCP (Model Context Protocol) MCP-based integration product that connects Windsor.ai data sources to AI agents and large language models including Claude, ChatGPT, Gemini, Perplexity, Microsoft Copilot, Cursor, and Manus AI. Enables natural language-powered querying and analysis of marketing data across 325+ sources.
• Windsor MCP for AI Insights (Manus AI integration) Extension of the Windsor MCP enabling natural language querying of marketing data via Manus AI, with AI agents receiving read-only access to Windsor data for analysis.
• ELT/ETL Connectors Library of 350+ no-code data connectors for extracting data from marketing platforms (Facebook Ads, Google Ads, LinkedIn Ads, TikTok Ads), CRMs (Salesforce, HubSpot), e-commerce platforms (Shopify, WooCommerce), analytics tools (Google Analytics 4, Mixpanel), and data warehouses (Snowflake, BigQuery, Redshift).

Quantifiable outcome

• 43% improvement in attribution accuracy for Kueski case study
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration72 records

AI capability3 records

Feature4 records

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Adverity: Enterprise marketing data integration and analytics platform with connectors to ad platforms, CRMs, and e-commerce. Targets similar enterprise advertisers and agencies with a comparable connector-led value proposition.
• Fivetran: Enterprise-grade automated data integration platform with broad connector coverage. Competes with Windsor.ai for data team ELT workloads and warehouses (Snowflake, BigQuery, Redshift), though at a higher enterprise price point.
• Airbyte: Open-source data integration platform with hundreds of connectors to databases, SaaS apps, and APIs. Competes with Windsor for ELT workloads and connector breadth, with stronger enterprise and open-source ecosystems.
• Improvado: Marketing data aggregation platform that consolidates data from ad platforms, CRMs, and analytics tools into warehouses and BI destinations. Direct overlap with Windsor's enterprise marketing analytics use cases.
• Portermetrics: Marketing data integration tool compared explicitly by Windsor.ai, suggesting overlap in the SMB and analyst segment for connecting ad platforms to BI tools and spreadsheets.
• Coupler.io: No-code data integration platform focused on marketing and analytics connectors to spreadsheets and BI tools. Windsor.ai publishes a direct comparison page, indicating close competition for SMB and analyst use cases.
• Rivery: ELT and data pipeline platform for marketers and data teams, with connectors to ad platforms and SaaS tools. Comparable to Windsor.ai's positioning around automating marketing-to-warehouse pipelines.
• Rockerbox: Marketing attribution and analytics platform named in Windsor's competitive pricing comparison at $3,000+/month. Competes for enterprise marketing attribution and unified performance reporting.
• Supermetrics: Direct competitor in no-code marketing data integration to BI tools, spreadsheets, and warehouses. Windsor.ai publishes an explicit comparison page against Supermetrics, underscoring head-to-head competition for marketing analysts and agencies.
• Funnel.io: Marketing data hub that connects ad platforms, CRMs, and analytics tools to BI tools and warehouses. Overlaps directly with Windsor's value proposition for agencies and enterprise advertisers managing cross-channel reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/windsor_ai
• GitHubgithub.com/windsor-ai
• YouTubeyoutube.com/@windsorai
• Facebookfacebook.com/windsordotai
• LinkedInlinkedin.com/company/windsor.ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor.ai