What Tec-do does

Tec-do (钛动科技) is a Guangzhou-based AI marketing technology company founded in 2017 by Li Shuhao to help Chinese brands expand overseas through cross-border digital marketing services. The company operates three integrated layers: a professional services business managing paid advertising and live commerce for enterprise clients; a self-developed AI stack comprising the Tec-Chi Multimodal Large Language Model (built on a Mixture-of-Experts architecture) and the Navos marketing multi-agent platform; and a SaaS product (Navos, accessed via app.navosagent.ai) that delivers AI-native automation to advertisers. By 2025, Tec-do had served 100,000+ advertisers across 200+ countries, managed over 400 million cumulative ad strategies, and built integrations with approximately 7 million digital media platforms and 150 million creator resources.

The company's revenue is generated through four primary streams: results-driven cross-border marketing services (professional services tied to ad spend managed), performance-based commissions on advertiser ad spend across major platforms (Meta, Google, TikTok, Snap, Apple Ads, Microsoft Ads, Amazon Ads, Kwai), recurring SaaS subscriptions to Navos with a self-serve freemium entry point, and managed live-commerce services through the LiveLab sub-brand (600+ local hosts, 200+ overseas studios across 8+ countries). Enterprise services are quote-based with multi-year contract cadence, while Navos SaaS uses a pay-as-you-go self-serve model. The go-to-market combines enterprise field sales, channel partnerships with eight major ad platforms, inside sales for mid-market/SMB, and product-led growth for individual marketers.

Tec-do's customer base spans Chinese cross-border e-commerce brands (MINISO, Skechers, HEBE Beauty, Liby, O.TWO.O, POSE, Xtep, 361°), game publishers (NetEase Games, miHoYo, Tencent Games, 37 Interactive, KURO Games), and entertainment apps (Mango TV, Bilibili). The company holds official channel-partner status with Meta, Google, TikTok for Business, Snap, Apple Ads, Amazon Ads, Microsoft Ads, and Kwai for Business, and has won multiple gold awards from these platforms between 2024-2026. Sub-brands include LiveLab (live commerce) and SparkFly (influencer marketing and creative content). The company is privately held with no publicly disclosed revenue or detailed cap-table, having raised a Series A in 2018 and Series B in 2021.

Name

Tec-do

Legal name

钛动科技股份有限公司 (Tec-Do Co., Ltd.)

Website

https://tec-do.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tec-do is a Guangzhou-based AI marketing technology company that provides cross-border digital marketing services and the Navos multi-agent AI platform, powered by its proprietary Tec-Chi multimodal large language model, serving 100,000+ Chinese brand advertisers across 200+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices19 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Services & Solutions: Core revenue stream: results-driven cross-border marketing services including advertising account opening, ad management/optimization, creative production, and localized marketing campaigns for advertisers. Service-based revenue tied to ad spend managed (over 400 million ad strategies managed across 100,000+ advertisers in 2025).
2. Navos SaaS Platform Subscriptions: Recurring SaaS revenue from the Navos multi-agent platform accessed via app.navosagent.ai, with signup/self-serve model, demo requests, and tiered access. Features four intelligent engines (Market Insights, Creative Radar, Ad Diagnostics, Data Analytics) on a closed-loop agent platform.
3. Live Commerce Services (LiveLab): Live streaming e-commerce service revenue through the LiveLab sub-brand — provides local hosts (600+), professional live-streaming studios (200+), content production, AI-driven advertising optimization, and end-to-end live commerce operations across multiple global markets. Revenue tied to campaign/GMV performance.
4. Performance-Based Advertising Commission: Commission/fee revenue from managing advertisers' ad spend across Meta, Google, TikTok, Snap, Apple Ads, Kwai, Amazon Ads, and Microsoft Ads — Tec-Do acts as authorized channel partner earning revenue share or service fees based on ad spend volume.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Tec-Do provides AI-powered cross-border marketing services and a SaaS platform that helps Chinese brands expand into overseas markets through the Navos marketing multi-agent platform and the proprietary Tec-Chi multimodal large language models. The company delivers end-to-end solutions covering market insights, creative generation, ad placement and optimization across Meta, Google, TikTok, Snap, Apple Ads, Microsoft Ads, Amazon Ads, and Kwai, complemented by influencer marketing (SparkFly) and live commerce services (LiveLab) with on-the-ground localization in nine countries.

Product overview

Tec-Do offers a platform-plus-modules architecture built around two integrated AI engines: the Navos marketing multi-agent platform (the core customer-facing product) and the Tec-Chi Multimodal Large Language Models (the proprietary foundation model that powers Navos). Navos functions as a unified advertising workflow system spanning market insights, creative generation, ad delivery, and data analysis across Meta, Google, TikTok, Snap, Apple Ads, Microsoft Ads, Amazon Ads, and Kwai. Complementing this core platform are Tec-Ad (all-in-one digital service platform), Tec-Creative 2.0 (AI content generation toolset), and TiSkill (AI Agent skill marketplace), together with the social e-commerce sub-brand LiveLab and the influencer-marketing sub-brand SparkFly. The platform serves 100,000+ advertisers across 200+ countries and regions with cumulative management of over 400 million ad strategies and 14 million standardized product units (SPUs).

Differentiator

Problem solved

Functional benefit

Brands

• Navos: Marketing multi-agent AI platform covering market insight, content planning, creative generation, ad delivery optimization, data analytics, and asset management for cross-border advertising.
• LiveLab
• SparkFly
• Tec-Chi (钛极)

Products and services

• Navos Marketing Multi-Agent Platform Flagship marketing multi-agent AI collaboration platform coordinating six specialized agents (Industry Consultant, Creative Designer, Creative Director, Ad Optimization Specialist, Data Analyst, Asset Manager) to deliver end-to-end advertising workflows including market insights, creative planning, creative generation, ad delivery optimization, data analysis, and asset management across Meta, Google, TikTok, Snap and other major ad platforms. Offered as a SaaS via app.navosagent.ai with self-serve signup and free trial.
• Tec-Chi Multimodal Large Language Models (Tec-Chi MLLMs) Self-developed proprietary multimodal large language model (MLLMs) purpose-built for cross-border marketing scenarios using Mixture-of-Experts (MoE) architecture. Integrates real-time global market dynamics with live business feedback; processes and generates text, image, video, and structured data modalities. Powers the Navos multi-agent platform.
• TiSkill AI Agent Skill Marketplace Internal AI Agent skill marketplace that allows packaging and sharing of accumulated AI workflows across digital employees (TecChiClaw) company-wide, reducing redundant token consumption. Planned to be integrated into Navos as a public skill marketplace for global expansion.
• LiveLab Live Commerce Services Social e-commerce sub-brand operating a localized content e-commerce service network with 600+ local hosts and 200+ professional overseas live-streaming studios across the U.S., Japan, Mexico, Brazil, Malaysia, Indonesia, Thailand, and Vietnam. Delivers end-to-end live commerce operations including AI-driven advertising optimization, content production, and influencer coordination.
• SparkFly Influencer Marketing & Creative Content Sub-brand dedicated to delivering customized influencer marketing and creative content services through precise market intelligence, global campaign experience, diversified performance data, advanced marketing technology, and an extensive creator network.
• Tec-Ad Digital Service Platform All-in-one digital service platform launched in 2020 that provides advertisers with end-to-end campaign management tools for global ad delivery. Later evolved into and was integrated with the Navos multi-agent platform.
• Tec-Creative AI Content Toolset AI content production toolset for Chinese overseas advertisers developed in 2023, upgraded to Tec-Creative 2.0 in 2024 with expanded AI content generation capabilities for cross-border marketing creative production.
• Cross-Border Marketing Services (Enterprise Services) Full-service cross-border marketing service offering for enterprise advertisers going global, including overseas ad account opening, overseas ad management and optimization, creative asset production, influencer marketing, and long-tail traffic performance ads. Sold via direct enterprise sales supported by 10 global business hubs across 9 countries.

Quantifiable outcome

• Workflow speed increased by 10x via Navos automation
• +10 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability15 records

Feature7 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Apple AdsflagshipChannel Partner/ Reseller/ Distributor · 1 June 2026Tec-Do officially became an authorized Apple Ads partner in 2026, enabling App Store search advertising campaigns. Combined with Navos multi-agent platform, achieves up to 8x improvement in custom product page creation efficiency for gaming and non-gaming apps.
• Cainiao Smart Valley & Alibaba International Digital Commerce GroupcoreStrategic or Co-development Partner · 10 May 2026Co-host of the 2026 AI + Brand Globalization (Token Going Global) Summit and 4th Alibaba Alumni Entrepreneur Summit. Platform launch events include the "BRICS Special Economic Zone Service Station" and "AIGC Super Demonstration Center."
• Microsoft AdsflagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Tec-Do is an official Microsoft Ads China partner. Won "Overseas Advertising Excellence Growth Award" (出海广告卓越增长奖) at the 2026 Microsoft Ads Partner Annual Summit for driving new customer growth in gaming and AI high-potential verticals.
• Guangzhou Women and Children's Welfare Association (广州市妇女儿童福利会)minorGTM or Marketing Partner · 20 December 2024Tec-Do donated RMB 35,000 to support the "Yangcheng Children Growth · Women's Pioneers Village" rural children growth space project, advancing Guangzhou's high-quality development initiatives.
• Qianhe Community Foundation (千禾社区基金会)minorGTM or Marketing Partner · 12 September 2024Co-organized a Mid-Autumn Community Concert for migrant children in urban villages in Guangzhou. Provided funding support and participated in venue setup, program arrangements, volunteer recruitment, and on-site coordination.
• Qianqian Law Firm (北京千千律师事务所)minorGTM or Marketing Partner · 24 April 2024Co-hosted a public welfare seminar on workplace gender equality. Tec-Do donated funds via Beijing Xianfeng Changtian Public Welfare Foundation to support Qianqian Law Firm's operations and development.
• Amazon AdsflagshipChannel Partner/ Reseller/ Distributor · 1 January 2024Tec-Do joined Amazon Ads Partner Network as a Verified Partner in 2024 with full access to Amazon DSP, Prime Video, and Twitch advertising products. Deepened cooperation in 2026 with Amazon Live Global Business VP Wayne Purboo visiting HQ and joint showcase at Amazon Ads unBoxed Summit.
• Xianfeng Public Welfare Foundation (险峰公益基金会)minorGTM or Marketing Partner · 1 January 2024Six-year strategic partnership beginning 2024 with annual RMB 1 million donation (year-by-year signed). Funds support 10 outstanding public welfare organizations in education, health, and environment sectors through unrestricted grants.
• Snap (Snapchat)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Tec-Do became an official Snap partner in 2023 and integrated Snapchat as one of the four major media platforms for global digital advertising reach.
• Kwai for Business (快手海外商业化)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Tec-Do has been an official Kwai for Business partner since 2021, repeatedly recognized with awards including 2022 Excellent Partner, 2023 Centaurus Award Pioneer Award, 2024 Gold Service Partner + Industry Leader Partner, and 2025 Brand Marketing Award. Co-develops marketing solutions for the Brazil market.
• Meta (Facebook)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2020Tec-Do is an official Meta partner since 2020 and a core Meta Greater China partner. Won three Meta 2025 Gold Awards including Joint Marketing, Professional Empowerment Partner, and Application Monetization Empowerment. Operates as a Meta Reseller Pro Enablement Pilot partner focused on SMB customer enablement.
• Google AdsflagshipChannel Partner/ Reseller/ Distributor · 1 January 2018Tec-Do became an official Google Ads partner in 2018 and has been a multi-year "Google Premier Partner." Won Google AI Marketing Competition "Excellence Award" in 2025 for AI marketing application and ad operations excellence across B2C and B2B tracks.
• TikTok for BusinessflagshipChannel Partner/ Reseller/ Distributor · 1 January 2018Tec-Do became an official TikTok For Business partner in 2018. Named Top 10 Annual Star Agency in Southeast Asia by TikTok Shop, won TikTok for Business Annual Win-Win Case Award and Overseas Marketing Award. Sole partner company to take the stage at the 2026 TikTok Shop Southeast Asia Cross-Border E-Commerce Annual Summit.
• Eastern Bell Capital (钟鼎资本)coreStrategic or Co-development PartnerCo-founded the "Overseas Pioneer Alliance" (出海领航者联盟) with Eastern Bell Capital. The alliance supports cross-border industry digitalization and intelligent transformation as a coordination and resource allocation hub.
• South China University of Technology & Guangdong Pazhou LabcoreStrategic or Co-development PartnerCollaborated in 2023 to establish an AI Lab focused on AI applications in marketing. The lab partnership supports research and development of cross-border marketing AI technologies.
• 37 Interactive Entertainment & Kugou (酷狗)coreStrategic or Co-development PartnerCo-founded the "Tianhe Overseas Alliance" (天河出海联盟) in 2023 with 37 Interactive Entertainment, Kugou, and other companies. The alliance has grown significantly and serves as a key hub for regional service trade and digital trade.
• Guangdong Qiaoban (Guangdong Overseas Chinese Affairs Office) — Guangdong Qiao Assist Overseas Products & Projects Album (2026 Edition)coreStrategic or Co-development PartnerNavos selected for inclusion in the Guangdong Qiao Assist Overseas Products & Projects Album (2026 Edition), an initiative to support overseas Chinese business trade and Guangdong product exports under the Belt and Road framework.

Scale indicators14 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Mobvista (汇量科技): Mobvista is a Hong Kong-listed Chinese mobile ad-tech and marketing cloud company (with Mintegral programmatic platform) serving app developers and Chinese cross-border brands globally. It is a direct competitor in cross-border mobile marketing with comparable platform integrations and customer profiles.
• iClick Interactive: iClick Interactive is a China-headquartered digital marketing and ad-tech company providing cross-border marketing solutions for Chinese brands. It is a direct peer with overlapping customer segments (Chinese cross-border advertisers), platform integrations, and AI-driven marketing tools.
• Yeahmobi (易点天下): Yeahmobi is a Chinese cross-border digital marketing services and ad-tech company that helps Chinese brands advertise on global platforms (Meta, Google, TikTok, etc.). It is the most direct peer to Tec-Do, competing head-to-head in the same China-rooted cross-border marketing services category with overlapping customer segments and platform partnerships.

Emerging players

• Celtra: Celtra is a creative automation platform for digital advertising, providing AI-driven ad creative production, optimization, and analytics for brands and agencies. It is an emerging player whose creative automation capabilities and integration with major ad platforms overlap with Tec-Do's Tec-Creative and Navos Creative Director functionality.
• Moloco: Moloco is an AI/ML-driven programmatic ad platform (Moloco Ads, Moloco Commerce Media) built on machine learning for app and e-commerce advertisers. It is an emerging AI-native marketing competitor whose ML-based optimization approach parallels Navos's automated workflow optimization.
• Omneky: Omneky is an AI-native advertising platform that uses generative AI to create, analyze, and optimize ad creative across Meta, Google, and TikTok. It is an emerging direct competitor in AI-driven creative generation and campaign optimization, conceptually overlapping with Navos's Creative Designer and Creative Radar agents.

Broad incumbents

• The Trade Desk: The Trade Desk is a global demand-side programmatic advertising platform serving large advertisers with cross-channel campaign management. It is a broader incumbent in the ad-tech space whose AI-driven campaign automation (Kokai) competes conceptually with Navos for enterprise advertiser budgets.
• BlueFocus (蓝色光标): BlueFocus is one of China's largest marketing and advertising groups, providing digital marketing, brand management, and overseas marketing services across a broad portfolio. It is a broader incumbent whose overseas marketing and AI initiatives compete with Tec-Do for enterprise Chinese cross-border brand budgets.
• AppLovin: AppLovin is a global mobile ad-tech platform with AI-driven ad monetization (AXON) and SparkLabs portfolio, serving app developers worldwide. It is a broader incumbent that overlaps with Tec-Do in mobile gaming app install advertising and AI-driven ad optimization, particularly for the gaming vertical.

Regional players

• Algoplus: Algoplus (Algonomy) provides AI-driven personalization and marketing analytics for retail and e-commerce, primarily serving large enterprise brands across Asia-Pacific. It is a regional AI marketing player whose personalization and analytics capabilities overlap with Navos's data analytics and optimization agents for cross-border retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tecdo

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tec-do