MD Now Urgent Care
MD Now Urgent Care operates 110+ physician-led walk-in clinics across Florida, delivering urgent care, diagnostics, immunizations, occupational medicine, and telehealth services to individual patients and employers as a subsidiary of HCA Florida Healthcare.
- Company typePrivate
- Founded1999
- HeadquartersWest Palm Beach, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What MD Now Urgent Care does
MD Now Urgent Care is a Florida-based, physician-led urgent care network operating 110+ walk-in clinic locations across 11 regions including Broward, Miami-Dade, Hillsborough, Jacksonville, North Central Florida, Orlando, Palm Beach, Pasco, Pinellas, Sarasota, and Treasure Coast. The company is legally organized as C-HCA, Inc. and is a subsidiary of HCA Florida Healthcare, which itself sits within HCA Healthcare. Its service portfolio covers treatment of minor injuries, infections, allergies, cold and flu, urinary tract infections, and other non-emergency conditions, alongside diagnostic testing (including STD testing and EKGs), immunizations, physical exams (including $35 sports physicals), and occupational medicine for employers. The company emphasizes extended hours and convenience-driven access through its Web Check-In® registered digital check-in system and Virtual Visits telehealth platform (powered by Clockwise MD), with health records integration via MyHealthOne.
Revenue is generated through fee-for-service delivery, with payment settled via insurance reimbursement across multiple accepted carriers or via published self-pay pricing for uninsured or out-of-pocket patients. The customer base is predominantly individual walk-in consumers across Florida, with a secondary employer segment served through occupational medicine. The company is accredited by the Urgent Care Association (UCA) at the highest level distinction for safety, quality, and scope of services, and is affiliated with the CareNow® family of brands, which extends urgent care access to hundreds of additional US locations under the HCA umbrella. Marketing is primarily digital, using a blog, Facebook, Instagram, and email newsletter channels aimed at top- and mid-funnel patient engagement.
MD Now Urgent Care firmographics
Firmographics- Name
- MD Now Urgent Care
- Legal name
- C-HCA, Inc.
- Website
- https://mdnow.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MD Now Urgent Care operates 110+ physician-led walk-in clinics across Florida, delivering urgent care, diagnostics, immunizations, occupational medicine, and telehealth services to individual patients and employers as a subsidiary of HCA Florida Healthcare.
- Ownership category
- akta.pro rank
MD Now Urgent Care industry classification
Industry- Product category
- Urgent Care Services
- NAICS
- Ambulatory Health Care Services (621), Outpatient Care Centers (6214), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Hospital-Operated Urgent Care Centers (HLAFADAC)
- akta.pro secondary industry
- After-Hours & Walk-In Primary Care Clinics (HLAFADAH)
Keywords
Where MD Now Urgent Care is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
MD Now Urgent Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Services Revenue: Fee-for-service healthcare delivery model where patients pay via insurance coverage or self-pay. Services include urgent care visits, diagnostic testing, immunizations, occupational medicine, physical exams, and virtual visits.
- Insurance Reimbursement: Accepts multiple insurance plans; billing handled through accepted insurance carriers for covered services.
- Self-Pay: Self-pay pricing available for uninsured patients or those choosing to pay out-of-pocket. Specific pricing tiers available (e.g., $35 sports physicals).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sports Physicals - $35 |
| Unit Pricing | Pay-as-you-go | EKG with Physical - $50 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MD Now Urgent Care product offering
Product offeringCore offering
MD Now Urgent Care operates 110+ physician-led walk-in urgent care clinics across Florida, providing treatment for minor medical conditions such as infections, allergies, cold and flu, minor injuries, and urinary tract infections. Services also include diagnostic testing, immunizations, physical exams, occupational medicine, and Virtual Visits via telehealth. The Web Check-In® system enables patients to reserve their place in line and wait from home.
Product overview
MD Now Urgent Care operates as a single-brand urgent care network offering physician-led healthcare services through walk-in clinics and digital health tools. The core offering consists of 110+ walk-in clinic locations across Florida. The product portfolio includes the Web Check-In® service for queue management and Virtual Visits for telehealth consultations. These services are supported by a range of clinical sub-products covering allergies, diagnostic testing (including STD testing and EKGs), immunizations, infections, occupational medicine, physical exams, and treatment of urgent care conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- MD Now Walk-In Clinics
Quantifiable outcome
- 110+ walk-in clinic locations across Florida
- +1 more outcomes
Companies that use MD Now Urgent Care
Customer profileSegments2 records
Ideal customer profiles2 records
MD Now Urgent Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
MD Now Urgent Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HCA Florida HealthcarecoreMD Now Urgent Care is affiliated with HCA Florida Healthcare, the state's largest healthcare provider. This connection provides access to a comprehensive network of hospitals, physician practices, and other care sites for patient referrals and follow-up care beyond urgent care services.
- CareNow® Urgent CareminorMD Now is part of the same family of brands as CareNow® urgent care, providing hundreds of additional convenient locations across the United States as part of a nationwide network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MD Now Urgent Care competitors and assessment
Company assessmentDirect peers
- CareNow Urgent Care: Sister-brand urgent care network owned by HCA Healthcare with hundreds of locations across multiple states. Directly comparable on business model (walk-in urgent care, physician-led, HCA-integrated) and digital tooling, differing primarily by geographic footprint.
- Concentra: Operates a large national network of urgent care and occupational medicine clinics with a similar employer-services focus (workers' comp, drug testing). Directly comparable on the occupational medicine B2B channel that MD Now also serves.
- American Family Care (AFC): National franchise urgent care network offering walk-in urgent care, occupational medicine, and primary care across 30+ states. Closely matches MD Now on service mix, employer services, and direct-to-consumer urgent care delivery model.
- GoHealth Urgent Care: Tech-enabled urgent care operator partnered with large health systems (e.g., Northwell, Mercy), focused on integrating urgent care into broader care networks. Directly comparable on health system partnership strategy, similar to MD Now's HCA affiliation.
- CityMD: Large walk-in urgent care chain concentrated in the Northeast U.S. with strong consumer brand and high visit volumes. Directly comparable on consumer-facing walk-in urgent care model and extended hours, but with different geographic footprint.
- FastMed Urgent Care: Multi-state urgent care operator offering walk-in care, occupational medicine, and telehealth. Comparable service mix to MD Now including employer services and digital check-in capabilities.
- NextCare Urgent Care: One of the largest privately held urgent care operators in the U.S., offering walk-in urgent care and occupational health across multiple states. Closely comparable service portfolio and employer-focused occupational medicine offering.
- Patient First: Regional urgent care and primary care operator on the East Coast with walk-in clinics, extended hours, and physician-led care. Comparable on physician-led walk-in model and broad service scope including occupational health.
Broad incumbents
- CVS MinuteClinic: Retail-based clinic inside CVS Pharmacy locations offering basic urgent care, vaccinations, and screenings. Competes on convenience and price transparency but with much narrower scope than MD Now's full urgent care offering.
- HCA Florida Healthcare: Parent network and strategic partner providing hospital and physician practice integration. Not a direct competitor, but the broader HCA Florida system shapes referral economics and competitive dynamics in the same Florida market MD Now operates in.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MD Now Urgent Care social profiles
Digital presenceMD Now Urgent Care compliance and trust
Trust signalCompliance1 record
MD Now Urgent Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
MD Now Urgent Care leadership team
Management profileNumber of profiles
Profiles1 record
MD Now Urgent Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MD Now Urgent Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MD Now Urgent Care
What does MD Now Urgent Care do?
MD Now Urgent Care operates 110+ physician-led walk-in urgent care clinics across Florida, providing treatment for minor medical conditions such as infections, allergies, cold and flu, minor injuries, and urinary tract infections. Services also include diagnostic testing, immunizations, physical exams, occupational medicine, and Virtual Visits via telehealth. The Web Check-In® system enables patients to reserve their place in line and wait from home.
Is MD Now Urgent Care a public or private company?
MD Now Urgent Care is a private company. It is classified as corporate owned and is currently operating.
When was MD Now Urgent Care founded?
MD Now Urgent Care was founded in 1999. It employs 501 to 1,000 people.
Where is MD Now Urgent Care based?
MD Now Urgent Care is headquartered in West Palm Beach, United States, in the North America region.
How does MD Now Urgent Care make money?
Three revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are insurance Reimbursement and self-Pay.
Who are MD Now Urgent Care's main competitors?
Direct peers on record are CareNow Urgent Care, Concentra, American Family Care (AFC), GoHealth Urgent Care, CityMD, FastMed Urgent Care, NextCare Urgent Care and Patient First. Broad incumbents are CVS MinuteClinic and HCA Florida Healthcare.
Does MD Now Urgent Care have an API?
No public API is recorded for MD Now Urgent Care.
What industry is MD Now Urgent Care in?
MD Now Urgent Care's product category is Urgent Care Services. Its primary akta.pro industry code is HLAFADAC, Hospital-Operated Urgent Care Centers, with a secondary code of HLAFADAH, After-Hours & Walk-In Primary Care Clinics. Its NAICS code is 621 and its SIC code is 8011.