MD Now Urgent Care

What MD Now Urgent Care does

MD Now Urgent Care is a Florida-based, physician-led urgent care network operating 110+ walk-in clinic locations across 11 regions including Broward, Miami-Dade, Hillsborough, Jacksonville, North Central Florida, Orlando, Palm Beach, Pasco, Pinellas, Sarasota, and Treasure Coast. The company is legally organized as C-HCA, Inc. and is a subsidiary of HCA Florida Healthcare, which itself sits within HCA Healthcare. Its service portfolio covers treatment of minor injuries, infections, allergies, cold and flu, urinary tract infections, and other non-emergency conditions, alongside diagnostic testing (including STD testing and EKGs), immunizations, physical exams (including $35 sports physicals), and occupational medicine for employers. The company emphasizes extended hours and convenience-driven access through its Web Check-In® registered digital check-in system and Virtual Visits telehealth platform (powered by Clockwise MD), with health records integration via MyHealthOne.

Revenue is generated through fee-for-service delivery, with payment settled via insurance reimbursement across multiple accepted carriers or via published self-pay pricing for uninsured or out-of-pocket patients. The customer base is predominantly individual walk-in consumers across Florida, with a secondary employer segment served through occupational medicine. The company is accredited by the Urgent Care Association (UCA) at the highest level distinction for safety, quality, and scope of services, and is affiliated with the CareNow® family of brands, which extends urgent care access to hundreds of additional US locations under the HCA umbrella. Marketing is primarily digital, using a blog, Facebook, Instagram, and email newsletter channels aimed at top- and mid-funnel patient engagement.

Name

MD Now Urgent Care

Legal name

C-HCA, Inc.

Website

https://mdnow.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MD Now Urgent Care operates 110+ physician-led walk-in clinics across Florida, delivering urgent care, diagnostics, immunizations, occupational medicine, and telehealth services to individual patients and employers as a subsidiary of HCA Florida Healthcare.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Ambulatory Health Care Services (621), Outpatient Care Centers (6214), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Hospital-Operated Urgent Care Centers (HLAFADAC)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Urgent care services
• Walk-in clinics
• Occupational medicine
• Diagnostic testing
• Telehealth services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery model where patients pay via insurance coverage or self-pay. Services include urgent care visits, diagnostic testing, immunizations, occupational medicine, physical exams, and virtual visits.
2. Insurance Reimbursement: Accepts multiple insurance plans; billing handled through accepted insurance carriers for covered services.
3. Self-Pay: Self-pay pricing available for uninsured patients or those choosing to pay out-of-pocket. Specific pricing tiers available (e.g., $35 sports physicals).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MD Now Urgent Care operates 110+ physician-led walk-in urgent care clinics across Florida, providing treatment for minor medical conditions such as infections, allergies, cold and flu, minor injuries, and urinary tract infections. Services also include diagnostic testing, immunizations, physical exams, occupational medicine, and Virtual Visits via telehealth. The Web Check-In® system enables patients to reserve their place in line and wait from home.

Product overview

MD Now Urgent Care operates as a single-brand urgent care network offering physician-led healthcare services through walk-in clinics and digital health tools. The core offering consists of 110+ walk-in clinic locations across Florida. The product portfolio includes the Web Check-In® service for queue management and Virtual Visits for telehealth consultations. These services are supported by a range of clinical sub-products covering allergies, diagnostic testing (including STD testing and EKGs), immunizations, infections, occupational medicine, physical exams, and treatment of urgent care conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• MD Now Walk-In Clinics

Quantifiable outcome

• 110+ walk-in clinic locations across Florida
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HCA Florida HealthcarecoreStrategic or Co-development PartnerMD Now Urgent Care is affiliated with HCA Florida Healthcare, the state's largest healthcare provider. This connection provides access to a comprehensive network of hospitals, physician practices, and other care sites for patient referrals and follow-up care beyond urgent care services.
• CareNow® Urgent CareminorStrategic or Co-development PartnerMD Now is part of the same family of brands as CareNow® urgent care, providing hundreds of additional convenient locations across the United States as part of a nationwide network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CareNow Urgent Care: Sister-brand urgent care network owned by HCA Healthcare with hundreds of locations across multiple states. Directly comparable on business model (walk-in urgent care, physician-led, HCA-integrated) and digital tooling, differing primarily by geographic footprint.
• Concentra: Operates a large national network of urgent care and occupational medicine clinics with a similar employer-services focus (workers' comp, drug testing). Directly comparable on the occupational medicine B2B channel that MD Now also serves.
• American Family Care (AFC): National franchise urgent care network offering walk-in urgent care, occupational medicine, and primary care across 30+ states. Closely matches MD Now on service mix, employer services, and direct-to-consumer urgent care delivery model.
• GoHealth Urgent Care: Tech-enabled urgent care operator partnered with large health systems (e.g., Northwell, Mercy), focused on integrating urgent care into broader care networks. Directly comparable on health system partnership strategy, similar to MD Now's HCA affiliation.
• CityMD: Large walk-in urgent care chain concentrated in the Northeast U.S. with strong consumer brand and high visit volumes. Directly comparable on consumer-facing walk-in urgent care model and extended hours, but with different geographic footprint.
• FastMed Urgent Care: Multi-state urgent care operator offering walk-in care, occupational medicine, and telehealth. Comparable service mix to MD Now including employer services and digital check-in capabilities.
• NextCare Urgent Care: One of the largest privately held urgent care operators in the U.S., offering walk-in urgent care and occupational health across multiple states. Closely comparable service portfolio and employer-focused occupational medicine offering.
• Patient First: Regional urgent care and primary care operator on the East Coast with walk-in clinics, extended hours, and physician-led care. Comparable on physician-led walk-in model and broad service scope including occupational health.

Broad incumbents

• CVS MinuteClinic: Retail-based clinic inside CVS Pharmacy locations offering basic urgent care, vaccinations, and screenings. Competes on convenience and price transparency but with much narrower scope than MD Now's full urgent care offering.
• HCA Florida Healthcare: Parent network and strategic partner providing hospital and physician practice integration. Not a direct competitor, but the broader HCA Florida system shapes referral economics and competitive dynamics in the same Florida market MD Now operates in.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mdnow
• Instagraminstagram.com/mdnowurgentcare
• Xx.com/mdnowurgentcare
• LinkedInlinkedin.com/company/md-now-urgent-care-walk-in-medical-centers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Now Urgent Care