vAuto

What vAuto does

vAuto is a dealer inventory management software company and wholly-owned subsidiary of Cox Automotive, Inc., headquartered in Atlanta, Georgia. The company delivers a SaaS suite covering the complete inventory lifecycle for automotive dealerships, including used car inventory optimization (ProfitTime GPS, Provision), new car inventory management (Conquest), wholesale sourcing (Stockwave), reconditioning workflow (iRecon), and digital merchandising (Intelligent Promotion, Vehicle Intelligence 360). All products are powered by Live Market View, a proprietary real-time market intelligence layer that delivers pricing, stocking, and merchandising recommendations that adjust as inventory turns and market conditions change.

The platform leverages Cox Automotive's ecosystem — drawing on billions of data points from Manheim auctions, Autotrader listings, Kelley Blue Book valuations, Dealertrack, VinSolutions, and Xtime — to power predictive analytics that standalone competitors cannot replicate. vAuto has built AI capabilities across multiple modalities, including agentic AI (vAuto Assistant for automated inventory management tasks), generative AI (Autowriter for vehicle descriptions), computer vision (via the UVeye integration for automated vehicle inspection), NLP, and predictive pricing. In 2026 the company previewed four new AI workflow innovations — Common Problems, Vehicle Journey, vAuto Assistant, and the Cox Automotive Navigator browser extension — demonstrated at NADA 2026.

vAuto operates a direct enterprise sales model selling annual quote-based SaaS subscriptions to over 14,000 franchise and independent auto dealers across the United States and Canada. Pricing is tailored to dealership size, number of rooftops, and selected modules, with no public pricing tiers disclosed. The company embeds Performance Management coaching as a service layer, with dedicated Performance Managers supporting dealer adoption and ongoing optimization. vAuto also runs vAuto Academy, a certification program covering its variable management methodology. The company is privately held within Cox Enterprises and does not publicly report standalone revenue or ARR.

Name

vAuto

Legal name

vAuto, Inc.

Website

https://vauto.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

vAuto is a Cox Automotive subsidiary providing AI-powered SaaS inventory management software to over 14,000 auto dealerships across the US and Canada. Its suite spans used and new vehicle pricing, wholesale sourcing, reconditioning, and digital merchandising.

Ownership category

akta.pro rank

Product category

Dealer Inventory Management Software

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Dealer inventory management
• Vehicle pricing software
• Wholesale sourcing platform
• Automotive retail software
• Inventory optimization solutions

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Dealer Inventory Management Software: vAuto provides a suite of software solutions for dealer inventory management on a subscription basis. Dealers pay recurring fees for access to ProfitTime GPS, Provision, Conquest, Stockwave, Merchandising, and iRecon products. The platform includes performance management coaching as part of the service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

vAuto provides a suite of SaaS solutions that manage the complete life cycle of new and used vehicle inventory for automotive dealerships. The platform combines inventory management (Provision, Conquest), variable management pricing (ProfitTime GPS), wholesale sourcing (Stockwave), reconditioning workflow (iRecon), and digital merchandising (Intelligent Promotion, Vehicle Intelligence 360) — all powered by a real-time market data layer called Live Market View and augmented by proprietary AI capabilities. Customers are primarily franchise, independent, and dealer-group auto retailers in the U.S. and Canada subscribing on annual enterprise contracts.

Product overview

vAuto delivers a suite of solutions for the complete life cycle of new and used inventory. The platform operates as an integrated ecosystem with ProfitTime GPS as the flagship variable management solution for used car optimization, Provision for core used car inventory management, Conquest for new car inventory, Stockwave for wholesale auction sourcing, iRecon for reconditioning management, and Merchandising tools (Intelligent Promotion, Vehicle Intelligence 360) for digital marketing. All products are powered by Live Market View market intelligence. The suite is enhanced by Global Search for unified acquisition, vAuto Academy for training and certification, and dedicated Performance Management coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• ProfitTime GPS: Data-driven inventory management solution that brings insights about each vehicle's value to every retail pricing and sourcing decision.
• Provision
• Conquest
• Stockwave
• iRecon
• Merchandising

Products and services

• ProfitTime GPS Variable management pricing and inventory optimization solution for used car dealers that drives profitability car-by-car across all retail pricing and sourcing channels.
• Provision Inventory management software using vAuto's Live Market View to help used car dealers stock, appraise, price, and list vehicles more precisely than competitors.
• Conquest New car inventory management providing real-time Live Market View of new car inventory for better new car strategies and dealer trades.
• Stockwave Wholesale sourcing software providing access to vehicles from 300+ marketplaces with up-to-the-minute live market data on used car values and pricing.
• iRecon Reconditioning software enabling efficient communication with recon partners, tracking of approval times, and GPS vehicle location, integrated with ProfitTime GPS and Provision dashboards.
• Merchandising (Intelligent Promotion and Vehicle Intelligence 360) AI-powered merchandising tools that enhance VDP content with attention-grabbing promotions, automated descriptions, and 360-degree vehicle photography to drive consumer engagement.

Quantifiable outcome

• ProfitTime GPS dealers see 4.5% increase in sales volume vs. 10.7% decrease for Provision dealers
• +7 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature12 records

Partnerships

One partnership is on record.

• UVeyecoreTechnology or Integration · 1 August 2025UVeye and vAuto launched an integrated AI-powered vehicle inspection and condition intelligence service for dealerships. The partnership integrates UVeye's automated inspection technology (AI-powered vehicle inspection systems) with vAuto's appraisal, pricing, and inventory tools. The solution automates and objectifies vehicle condition assessments, helping dealers make better acquisition and pricing decisions. The partnership was announced in August 2025 and piloted since then, with over 125 dealers testing the solution and acquiring more than 850 vehicles using automated inspection processes. The integrated solution is live at select dealerships including Brickell Chrysler Dodge Jeep Ram in Miami, with plans to expand bundled offerings and cross-platform integrations throughout 2026. Demonstrations were scheduled for NADA Show 2026 in Las Vegas.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Others

• Kelley Blue Book (Cox Automotive): Cox Automotive sister brand providing vehicle valuation and pricing data integrated with vAuto's Live Market View; an ecosystem enabler whose valuations and Instant Cash Offer directly feed vAuto's appraisal and pricing workflows.

Direct peers

• Dominion Dealer Solutions: Dealer SaaS provider offering CRM, ILM, desking, and inventory management solutions for franchise and independent dealers; comparable product scope and target customer base to vAuto's Provision and Conquest suite.
• Tekion: Cloud-native dealer management platform offering CRM, inventory, and sales workflows competing directly with vAuto's suite across franchise dealers; listed alongside vAuto in FeaturedCustomers' Winter 2025 DMS report.
• Frazer Computing: Independent auto dealer software vendor offering DMS, inventory management, and accounting tools to BHPH and franchise dealers; a directly comparable SaaS peer for the independent-dealer segment vAuto serves.
• DealerSocket (Reynolds and Reynolds): Dealer SaaS platform providing CRM, inventory, desking, and marketing tools for franchise and independent dealers; directly comparable to vAuto across inventory and customer management workflows.
• VinSolutions: Cox Automotive sister brand offering dealer CRM, ILM, and inventory marketing tools; a comparable dealer-SaaS product that competes with vAuto inside the same Cox Automotive ecosystem and is benchmarked alongside it in industry reports.
• PBS Systems: DMS and dealer software vendor serving franchise and independent auto dealers across North America, with inventory and CRM modules that overlap vAuto's Provision and Conquest products.

Broad incumbents

• CDK Global: Incumbent dealer management system (DMS) vendor with deep OEM relationships and broad dealer footprint; competes with vAuto across inventory, CRM, and dealership operations as a broader-suite incumbent.
• Dealertrack: Cox Automotive's dealership software arm (DMS, desking, F&I); an internal Cox peer whose DMS and inventory workflow capabilities directly overlap with vAuto's Conquest and Provision products.
• Reynolds and Reynolds: Long-standing DMS provider for franchise auto dealers with integrated inventory, accounting, and F&I workflows; a comparable dealer-software incumbent that competes for the same enterprise IT budget as vAuto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vAuto
• YouTubeyoutube.com/user/vAutoLMV
• Facebookfacebook.com/vautoinc
• LinkedInlinkedin.com/company/vauto
• Instagraminstagram.com/vautoinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vAuto