What Blackout Coffee does

Blackout Coffee Co. is a family-owned American direct-to-consumer coffee company founded in September 2018 by John and Rachael Santos, operating from a 64,000 sq ft roasting and fulfillment facility in Fort Pierce, Florida. The company roasts and ships small-batch coffee direct to consumers nationwide, with a portfolio spanning signature blends (Morning Reaper, Brewtal Awakening, 1776 Dark Roast, 2A Medium Roast, Pitch Black Espresso, and others in light, medium, dark, decaf, and high-caffeine profiles), 18+ flavored varieties without added sugar, Keurig-compatible single-serve pods, freeze-dried Colombian Arabica instant coffee in single-serve packets, and 5lb bulk bags for offices and heavy drinkers. The business model is predominantly DTC e-commerce through blackoutcoffee.com and a mobile app (35K+ downloads), supplemented by two subscription tiers (Roasters Choice of the Month Club and Flavor Infused Coffee of the Month Club), a tiered Rivo.io loyalty program (Blackout Rewards), branded apparel and accessories, e-gift cards, and a wholesale program.

Revenue is generated primarily from one-time coffee purchases and recurring Coffee Club subscriptions priced from $14.50/bag with free shipping for members. Brand identity is anchored in American patriotism, military/first responder support (including the Operation Blackout care-package program that has shipped 12,000+ bags to deployed troops), and a network of co-branded "Partner Roasts" with conservative media personalities (Dan Bongino, Steven Crowder, Charlie Kirk, Jack Posobiec, Benny Johnson) and Second Amendment organizations (SAF, FPC, GOA, BKFC). The company is bootstrapped with two disclosed funding rounds totaling approximately $3.8M, operates with 1-10 employees, has served 350,000+ customers and shipped 1,000,000+ lifetime orders, and ranks #353 on the Inc. 5000 with a 1,244% three-year growth rate.

Name

Blackout Coffee

Legal name

Blackout Coffee Co.

Website

https://blackoutcoffee.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Blackout Coffee Co. is a family-owned direct-to-consumer coffee company roasting and shipping small-batch coffee, pods, instant coffee, and branded gear nationwide to 350,000+ customers, with a brand identity anchored in American patriotism, military support, and co-branded partnerships with conservative media and Second Amendment organizations.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Small batch coffee
• Coffee subscription service
• Direct to consumer coffee
• Single serve coffee pods
• Specialty roasted coffee

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: One-time purchases of coffee products including 12oz bags, 5lb bulk bags, single-serve pods, and instant coffee packets. Products available in various roast profiles and flavors.
2. Coffee Club Subscriptions: Recurring monthly subscriptions delivering fresh coffee automatically. Options include Roasters Choice of the Month Club and Flavor Infused Coffee of the Month Club. Subscribers receive free shipping and exclusive member pricing.
3. Loyalty Rewards Program: RIVO-based loyalty program where customers earn points on purchases that can be redeemed for discounts, free products, and exclusive rewards.
4. Gear and Apparel: Sale of branded merchandise including t-shirts, hats, tumblers, mugs, accessories, and limited edition items.
5. e-Gift Cards: Digital gift cards sold in denominations from $10 to $500, delivered via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Blackout Coffee roasts and ships small-batch, fresh-roasted coffee directly to U.S. consumers through its own e-commerce site and mobile app. Core offerings include signature and flavored coffee blends in 12oz and 5lb bags, Keurig-compatible single-serve pods, freeze-dried instant coffee, hot cocoa, loose-leaf tea, and patriotic branded apparel and accessories, supported by a Coffee Club subscription and a points-based loyalty program.

Product overview

Blackout Coffee Co. is a family-owned American coffee company founded in 2018, offering a diverse portfolio of premium coffee products and merchandise. The core offerings include Premium Coffee (signature blends in Light, Medium, Dark, Decaf, and High Caffeine), Flavored Coffee (18+ flavors without added sugar), Single Serve Coffee Pods (Keurig-compatible), Instant Coffee (32-count freeze-dried packets), and Five Pound Bulk Bags. The company operates a subscription program called Coffee Club with two tiers: Roasters Choice of the Month (hand-selected premium roasts) and Flavor Infused Coffee of the Month (seasonal flavored varieties). Beyond coffee, the portfolio includes Partner Roasts (collaborative products with media personalities), a Cocoa & Tea collection, and merchandise including apparel (t-shirts, hats, hoodies), drinkware (tumblers, mugs), accessories (keychains, stickers, brewing tools), and limited edition drops. The company runs a loyalty rewards program (Blackout Rewards via Rivo.io), offers e-gift cards, and operates Operation Blackout, a community initiative sending care packages to deployed troops.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Coffee Collection

Quantifiable outcome

• 45,523 verified 5-star reviews demonstrating customer satisfaction
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Dan Bongino / The Dan Bongino ShowcoreGTM or Marketing PartnerConservative media personality who endorses Blackout Coffee and has a co-branded Bongino Army Roast product. Promotes brand to his audience through his radio show and media platform.
• Guns and Gadgets / Jared YaniscoreGTM or Marketing PartnerCo-owner of Blackout Coffee, former law enforcement officer, and host of Guns & Gadgets. Long-term partnership built on shared values and audience alignment since 2019.
• Louder With Crowder / Steven CrowdercoreGTM or Marketing PartnerConservative comedian and media creator with co-branded Strange Animal Brew coffee product. Promotes brand through his Louder with Crowder platform.
• Human Events Daily / Jack PosobiecminorGTM or Marketing PartnerFormer Navy intel officer and investigative journalist who endorses Blackout Coffee and promotes to his audience.
• The Benny Show / Benny JohnsonminorGTM or Marketing PartnerConservative media personality who fuels his schedule with Blackout Coffee and promotes to his audience.
• The Charlie Kirk Show / Charlie KirkcoreGTM or Marketing PartnerConservative media host with co-branded Unyielding Roast coffee product promoting American freedom values.
• The Liberty Doll / NickiminorGTM or Marketing PartnerFreedom-focused content creator who endorses Blackout Coffee and promotes to her audience.
• Vince Coglianese / Silverloch MediaminorGTM or Marketing PartnerConservative media personality behind The Vince Coglianese Show who endorses the brand.
• Salty CrackerminorGTM or Marketing PartnerConservative content creator who endorses Blackout Coffee with satirical content.
• Second Amendment Foundation (SAF)coreGTM or Marketing PartnerGun rights organization with co-branded SAF 50th Anniversary Coffee product. Partnership supports shared values around constitutional rights.
• Firearms Policy Coalition (FPC)coreGTM or Marketing PartnerSecond Amendment advocacy organization with co-branded FPC Patriot Medium Roast Coffee product.
• GOA / Gun Owners of AmericacoreGTM or Marketing PartnerGun rights organization with co-branded No Compromise GOA Medium Roast Coffee product.
• BKFC / Bare Knuckle Fighting ChampionshipminorGTM or Marketing PartnerBare Knuckle Fighting Championship with co-branded BKFC Knuckle Up Medium Roast Coffee and branded tumblers.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bones Coffee Company: DTC specialty coffee roaster known for bold branding, themed collections, flavored coffees, K-cups, and a subscription program. Comparable to Blackout in product format (flavored coffee, pods, subscriptions), brand-led marketing and online-first go-to-market.
• Counter Culture Coffee: Independent specialty coffee roaster focused on direct trade, sustainability and education, with DTC subscriptions, foodservice and wholesale channels. Comparable to Blackout as a specialty roaster with subscription program and multi-format SKUs.
• Stumptown Coffee Roasters: Established specialty coffee roaster (owned by Peet's/Lavazza) selling through DTC, wholesale, cafés and grocery. Comparable to Blackout as a multi-format specialty roaster with subscription, pods, whole bean and bulk SKUs.
• Black Rifle Coffee Company: Veteran-founded specialty coffee company built around patriotic and conservative values with multi-channel retail distribution, wholesale, subscriptions and ready-to-drink products. Closely comparable to Blackout Coffee in target customer, brand identity, product format and DTC + subscription model.
• Driftaway Coffee: Subscription-first specialty coffee roaster built around personalization and direct trade, with limited retail presence. Comparable to Blackout in DTC-first, subscription-led model and emphasis on freshness and customer relationship.
• Onyx Coffee Lab: Award-winning specialty roaster with DTC subscriptions, competition-grade sourcing and a strong brand identity. Comparable to Blackout in small-batch roasting methodology, subscription model and premium-price positioning.
• Chamberlain Coffee: Influencer-founded (Emma Chamberlain) DTC specialty coffee brand selling whole bean, ground, pods and merch through its own e-commerce site and social-driven marketing. Closely comparable to Blackout in creator-led customer acquisition, DTC distribution and brand-led product mix.
• Volcanica Coffee: Specialty coffee e-commerce retailer focused on single-origin and premium beans, with broad international shipping and subscription. Comparable to Blackout in online-first specialty coffee retail and subscription program.
• Caveman Coffee Co. Values-driven specialty coffee brand targeted at outdoors, fitness and patriotic consumer segments with subscriptions and themed SKUs. Comparable to Blackout in lifestyle/values-led positioning and subscription-first revenue mix.

Broad incumbents

• Kicking Horse Coffee: Large Canadian specialty coffee brand distributed across grocery, club and DTC channels with organic and Fair Trade certifications. Comparable to Blackout in product format (whole bean, ground, pods) and roast profile but operates at significantly broader scale and retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoffeeBlackout
• YouTubeyoutube.com/c/BlackoutCoffeeCo
• Facebookfacebook.com/blackoutcoffeeco
• Instagraminstagram.com/blackoutcoffeeco
• LinkedInlinkedin.com/company/blackout-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackout Coffee