Springworks

What Springworks does

Springworks is an HR technology company operating a three-product suite spanning the full employee lifecycle. EngageWith is a Slack and Microsoft Teams-native employee rewards, recognition, and engagement platform offering peer-to-peer Kudos, points-based rewards, eNPS and pulse surveys, anonymous feedback, and celebrations. SpringVerify delivers AI-powered background verification, running 20+ check types simultaneously to complete identity, criminal, employment, and education verifications in 48 hours with claimed 99% accuracy. Goodfit, launched in 2023, is an AI-native hiring platform providing 24x7 AI interviews, resume parsing, psychometric and coding assessments, proctoring, and a free-forever ATS tier. The company is headquartered in Santa Monica with primary operations in Bangalore, India, through subsidiary Springrole India Private Limited, and was founded by CEO Kartik Mandaville. Springworks claims 5,000+ trusting companies and operates as a privately-held, apparently bootstrapped entity with no disclosed institutional funding beyond an early 2014-2015 seed.

Revenue mechanics combine B2B subscription pricing for EngageWith and SpringVerify with a freemium model for Goodfit, while go-to-market blends direct enterprise sales, self-serve product-led adoption through Slack and Teams app directories, and a community-led motion via The Shape of Work (TSOW) Slack community of 325,000+ HR professionals. Springworks targets HR, talent acquisition, and people operations teams at mid-market and enterprise organizations, with named customers concentrated in Indian technology and fintech sectors (Polygon, WazirX, Setu, Cowrywise, Razorpay, MPL, Swiggy) alongside select global logos. The company holds ISO 27001, SOC 2 Type II, and GDPR certifications, and adopted a remote-first operating model in May 2020. The legal parent is SpringRole, Inc., a Delaware corporation, and the firm was previously known as SpringRole.

Name

Springworks

Legal name

SpringRole, Inc.

Website

https://springworks.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Springworks is an HR technology company offering EngageWith (Slack and Teams-native employee engagement), SpringVerify (AI background verification in 48 hours), and Goodfit (AI hiring and free ATS), serving HR and people operations teams at 5,000+ companies across India and global markets.

Ownership category

akta.pro rank

Product category

HR Technology Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Background verification services
• Employee engagement platform
• AI hiring software
• HR technology platform
• Employee recognition software

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SpringVerify - Background Verification: B2B subscription or per-verification pricing model for background verification services. The company offers comprehensive verification services including identity, criminal, employment, education checks with AI-powered automation.
2. EngageWith - Employee Engagement Platform: Subscription-based employee rewards and recognition platform integrated with Slack and Microsoft Teams. Offers tiered pricing based on team size with setup in under 60 minutes.
3. Goodfit - AI Hiring Platform: AI-native hiring platform offering 24x7 AI interviews, resume parsing, psychometric tests, coding and typing tests, proctoring, and free-forever ATS tier.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Springworks operates an integrated HR technology suite spanning recruitment, onboarding, engagement, and exit. Its three flagship offerings are EngageWith (an employee rewards, recognition, and engagement platform built natively for Slack and Microsoft Teams with Kudos, pulse surveys, eNPS, and celebrations), SpringVerify (an AI-powered background verification service running 20+ verification types simultaneously with 99% accuracy and 48-hour turnaround), and Goodfit (an AI-native hiring platform with 24x7 AI interviews, resume parsing, psychometric, coding and typing tests, proctoring, and a free-forever ATS).

Product overview

Springworks is an HR technology company offering three core products: EngageWith (employee rewards and recognition platform integrated with Slack and Microsoft Teams), SpringVerify (AI-powered background verification with 20+ verification types completed in 48 hours), and Goodfit (AI-native hiring platform with 24x7 AI interviews, resume parsing, and free ATS). The products address the full employee lifecycle from hiring through engagement to exit.

Differentiator

Problem solved

Functional benefit

Brands

• EngageWith: Employee rewards and recognition platform integrated with Slack and Microsoft Teams, featuring eNPS, pulse surveys, anonymous feedback, and celebrations.
• SpringVerify
• Goodfit

Products and services

• EngageWith Employee rewards and recognition platform built natively for Slack and Microsoft Teams, offering peer-to-peer Kudos and Shoutouts, points-based rewards, birthday and anniversary celebrations, pulse surveys, eNPS measurement, anonymous feedback, and manager feedback surveys. Designed for HR leaders, Chief Human Resources Officers, and People Managers at companies with distributed, remote, or hybrid workforces. Set up in under 60 minutes, ISO 27001 and SOC 2 Type II certified, and GDPR compliant.
• SpringVerify AI-powered background verification service that runs 20+ verification types — identity, criminal, employment, education, and global database searches — simultaneously rather than sequentially, with 99% accuracy and 48-hour turnaround versus traditional 3-week cycles. Targeted at HR and talent acquisition teams at mid-to-large enterprises for pre-employment screening, with full compliance and human-supervised automation that eliminates 98% of manual work.
• Goodfit AI-native hiring platform providing 24x7 AI interviews, resume parsing, psychometric assessments, coding tests, typing tests, proctoring, and a free-forever Applicant Tracking System (ATS). Targeted at recruiters, hiring managers, and talent acquisition teams seeking AI-augmented candidate screening and assessment administration, with a freemium entry tier for SMBs and startups.

Quantifiable outcome

• Cut hiring time in half - 48-hour background verification means candidates don't disappear while waiting for paperwork
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SlackcoreTechnology or IntegrationNative integration partnership where EngageWith is built directly into Slack, allowing employees to recognize peers, complete surveys, and access engagement features without leaving Slack. Strategic core integration enabling product-led growth motion.
• Microsoft TeamscoreTechnology or IntegrationNative integration with Microsoft Teams enabling Teams-based organizations to deploy employee engagement tools. OAuth-based authentication with Microsoft for seamless enterprise deployment.
• WeWorkminorOthersOffice space partnership through WeWork Prestige Atlanta location in Bangalore, indicating co-working arrangement for India operations.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Keka: Indian HR and payroll platform serving SMBs and mid-market with recruitment, onboarding, attendance, and engagement modules. Direct competitor to Springworks in the India HR tech market with overlapping customer base and similar segment focus.
• Darwinbox: India-based enterprise HR tech platform offering HCM, recruitment, and employee engagement solutions. Closest scaled India-native competitor with enterprise focus, overlapping product categories (ATS, engagement), and similar customer logos including Indian conglomerates and tech companies.
• BambooHR: SMB-focused HR platform offering hiring, onboarding, and employee management. Similar target customer segment (SMB and mid-market) and overlapping product capabilities in ATS and employee records, though primarily US-focused versus Springworks' India base.
• Checkr: AI-powered background check platform serving US enterprises with rapid turnaround verification. Direct competitor to SpringVerify with similar value proposition of speed and accuracy, though operating primarily in the US market with deeper enterprise traction.
• Bonusly: Employee recognition and rewards platform with Slack and Microsoft Teams integrations, closely mirroring EngageWith's core functionality. Direct competitor in the engagement and recognition category with similar PLG motion and target buyer (HR leaders).
• Greenhouse: Enterprise applicant tracking system with structured hiring and integration ecosystem. Direct competitor to Goodfit in the ATS category, though Greenhouse focuses on enterprise and mid-market in the US versus Goodfit's SMB and India focus.
• Workable: Global ATS and hiring platform with AI-powered candidate sourcing and evaluation. Direct competitor to Goodfit with similar SMB and mid-market focus, broader geographic presence, and overlapping AI-driven hiring capabilities.
• 15Five: Employee engagement and performance management platform offering pulse surveys, recognition, and manager feedback. Direct competitor to EngageWith in the engagement category with similar target buyer (HR leaders) and remote/hybrid team focus.

Broad incumbents

• Zoho People: Part of Zoho's broader business software suite, Zoho People offers HR, attendance, and performance management primarily for SMBs globally. Competes on price and breadth of suite but lacks Springworks' specialization in background verification and engagement.
• Rippling: Unified HR, IT, and finance platform serving SMB and mid-market with hiring, onboarding, payroll, and device management. Broader incumbent offering overlapping capabilities in ATS and employee management with much larger funding base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/springroleinc
• YouTubeyoutube.com/channel/UC7jYeZWJHhsV_2266gVMsZw
• Facebookfacebook.com/springroleinc
• LinkedInlinkedin.com/company/springrole
• Instagraminstagram.com/lifeatspringworks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springworks