roomLift

What roomLift does

roomLift is a women-founded, women-run online interior design platform headquartered in Los Angeles and operating since 2018. The company sells fixed-fee design packages to individual homeowners — most prominently the core "roomLift" service at $1,800 per room, which delivers a scaled floor plan, physical paint/wallpaper/textile samples, and printed product recommendation cards via USPS mail, supplemented by two 30-minute designer consultations and access to retailer trade discounts. Tiered offerings include accessoryLift ($900) for finishing touches, Access an Expert ($300) for 60-minute consultations, houseLift (custom-priced) for full-home projects, and gift cards ranging from $50 to $750. Design operations are delivered through Studio MG Interiors, Inc. (the parent legal entity co-founded by Megan Hersch) and a curated network of 9+ independent partner designers who list services on the platform at price points from $1,500 to $4,500.

The underlying technology is a Shopify-hosted e-commerce storefront at roomlift.com with email-delivered onboarding questionnaires and Dropbox-based photo uploads; no proprietary algorithms, AI/ML models, or patented systems are referenced. Distribution is direct-to-consumer, supported by content marketing (a multi-section blog, email newsletter), organic social on Instagram, Facebook, and Pinterest, and earned media from placements in Forbes, Architectural Digest, HGTV, Elle Decor, Good Housekeeping, The Spruce, Real Simple, and other publications. Secondary revenue is generated from affiliate commissions on purchases routed through 80+ partner retailers including Restoration Hardware, CB2, West Elm, Room & Board, Pottery Barn, Anthropologie Home, and Williams-Sonoma Home. The company operates with 1-10 employees, has not disclosed institutional funding, and contributes a stated portion of revenue to four charitable partners (One Tree Planted, No Kid Hungry, Everytown for Gun Safety, ACLU).

Name

roomLift

Legal name

roomLift

Website

https://roomlift.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

roomLift is a Los Angeles-based online interior design platform, founded in 2018, that sells fixed-fee design packages (from $300 to $1,800+ per room) to homeowners, combining digital designer consultations with mailed physical samples and floor plans. It also operates a marketplace of partner designers and earns affiliate revenue from 80+ trade-discount retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. roomLift Design Service (Full): One-time fee of $1,800 per room for a comprehensive interior design package including a scaled floor plan, physical material samples (paint, wallpaper, textiles), and 2-3 furnishing recommendation options per element, delivered as a physical box mailed to the customer's door. Includes two 30-minute phone consultations with the assigned designer and access to trade discounts.
2. accessoryLift Service: One-time fee of $900 per room for an accessory and design ideas package. Includes a design board emailed to the customer with accessory recommendations, layout advice, paint/wall treatment suggestions, and purchasing information. No floor plan included.
3. Access an Expert (Consultation): One-time fee of $300 per 60-minute session for virtual or phone consultation with a professional interior designer for specific design questions, sofa sizing, accent wall color selection, gallery wall layout, work-from-home space reorganization, or window treatment advice. Also serves as an entry point for complex custom project proposals.
4. houseLift (Custom Large-Scale Projects): Custom-priced full-house or large-scale design consultation service. Pricing is quote-based and varies by project scope. Involves an in-depth review of layout, current situation, and goals, with a custom proposal prepared by the design team.
5. Gift Cards: Prepaid gift cards sold in denominations of $50, $100, $250, $500, and $750, enabling customers to gift roomLift design services to others.
6. Partner Designer Services (via Platform): roomLift hosts a network of partner interior designers who offer roomLift and accessoryLift services at their own price points through the platform. roomLift takes a platform fee or commission on these transactions. Partner designer service prices range from $1,500 to $4,500 for full roomLift packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

roomLift is a direct-to-consumer online interior design company that delivers custom design expertise through a physical box mailed to customers. The core roomLift service ($1,800 per room) includes a scaled floor plan, physical paint/wallpaper/material samples, product recommendation cards, two 30-minute phone consultations with an assigned designer, and access to trade discounts at 80+ partner retailers. Supplementary offerings include accessoryLift ($900) for accessory-focused design, Access an Expert ($300) for single consultations, and houseLift for full-house custom projects.

Product overview

roomLift is a women-founded (since 2018) online interior design platform that delivers custom design expertise to customers via a physical box containing material samples, floor plans, and furniture recommendations. The core offering is the roomLift service ($1,800 per room), supplemented by accessoryLift ($900) for finishing touches, Access an Expert ($300) for consultations, and houseLift for whole-home projects. Customers complete a style questionnaire, submit photos via Dropbox, and work with partner interior designers through video consultations. The service model prioritizes people over products—no commissions or mark-ups—with designers paid upfront and customers receiving trade discounts for independent purchases. Partner designers operate independently on the platform, offering services at varying price points.

Differentiator

Problem solved

Functional benefit

Brands

• houseLift: Professional Interior Designers available for large-scale design projects for entire homes, developments, and beyond. Includes in-depth review of layout and custom proposals.
• accessoryLift
• Access an Expert

Products and services

• roomLift (Full Room Design) Comprehensive full-room interior design package priced at $1,800 per room. Includes a scaled floor plan, physical paint/wallpaper/textile samples, 2-3 product recommendation cards per element with color/quantity/dimensions and direct purchase links, access to trade discounts at 80+ partner retailers, and two 30-minute phone consultations with the assigned designer. Delivered as a physical box mailed via USPS.
• accessoryLift Accessory and finishing-touch design service priced at $900 per room. Includes professional design review of existing room(s), advice on furniture rearrangement, paint/wall treatment suggestions, new furnishing and accessory recommendations, and comprehensive purchasing information delivered via email. No floor plan included; a la carte floor plan available for $100 per 20-minute add-on.
• Access an Expert One-time 60-minute virtual or phone consultation with a professional interior designer priced at $300. Suitable for specific design questions such as sofa sizing, accent wall color selection, gallery wall layout, work-from-home space reorganization, and window treatment advice. Also serves as an entry point for complex custom project proposals.
• houseLift Custom-priced full-house, remodeling, or large-scale design consultation service. Involves an in-depth review of layout, current situation, and goals, with a custom proposal prepared by the design team. Pricing varies by project scope; customers contact [email protected] for a consultation and quote.
• roomLift Gift Cards Prepaid gift cards sold in denominations of $50, $100, $250, $500, and $750, enabling customers to gift roomLift design services to others. Physical gift cards are shipped to the recipient's address.
• Partner Designer Marketplace A marketplace of 9+ independent professional interior designers (Studio MG Interiors, 4 Walls Interior Design, Amy Pierce Design, Anna Hackathorn Interior Design, Arah Leslie Design, Arq Design Brassaroto, Ashley Fiocco Designs, Bent Oak Design, Caitlyn McSorley Design, Sarvin Bayat Interior Design) who offer roomLift and accessoryLift services at varying price points through dedicated roomLift platform pages. Partner designer service prices range from $1,500 to $4,500 for full roomLift packages.

Quantifiable outcome

• Customers have reported saving more than the cost of the service itself through trade discounts received on furniture and décor purchases
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• One Tree PlantedminorOthersroomLift contributes 1% of every customer purchase to One Tree Planted, a global reforestation nonprofit. This charitable giving is prominently displayed on the website and serves as an environmental differentiator and brand-values statement.
• No Kid HungryminorOthersroomLift contributes 1% of every customer purchase to No Kid Hungry, a campaign working to end childhood hunger in the United States through programs that provide food to kids and help low-income families learn to shop and cook healthier.
• Everytown for Gun SafetyminorOthersroomLift contributes 1% of every customer purchase to Everytown for Gun Safety, a movement of moms, dads, students, survivors, educators, gun owners, and concerned citizens working together to fight for public safety measures that can protect people from gun violence.
• ACLU (American Civil Liberties Union)minorOthersroomLift contributes 1% of every customer purchase to the ACLU, which dares to create a more perfect union — beyond one person, party, or side — by defending individual rights and liberties.
• 80+ Partner Retailers (Trade Discount Partners)coreOthersroomLift has established trade discount relationships with 80+ partner retailers including Restoration Hardware, CB2, West Elm, Room & Board, Pottery Barn, Anthropologie Home, Williams-Sonoma Home, Jonathan Adler, Circa Lighting, Schoolhouse Electric, Lulu and Georgia, Sherwin Williams, and many others. These retailers extend special discounts to roomLift customers, who receive discount information on roomLift product cards and via email purchasing lists. roomLift acts as an affiliate partner, earning referral fees when customers purchase through these links.
• Studio MG Interiors, Inc. (Parent Company / Co-founder Entity)coreStrategic or Co-development PartnerStudio MG Interiors, Inc. is the parent/legal entity co-founded by Megan Hersch and serves as the primary design services provider. The co-founders describe Studio MG Interiors as 'the full service design entity' behind roomLift, with roomLift originally founded by Megan as 'an outlet for more clients to access good design' before joining forces with Ariel Sutro to infuse the platform with technology and a broader vision.
• Sarvin Bayat Interior DesignminorChannel Partner/ Reseller/ DistributorSarvin Bayat Interior Design is a partner designer on the roomLift platform, offering roomLift and accessoryLift design services at custom price points ($4,500 and $3,500 per room respectively). Based in Washington DC / Netherlands / Dubai / Germany, Sarvin brings international design experience including Feng Shui certification to the platform.
• Studio MG Interiors (Partner Designer)coreChannel Partner/ Reseller/ DistributorStudio MG Interiors, founded by Megan Hersch (roomLift co-founder, CCO & COO), is also listed as a partner designer on the roomLift platform, offering roomLift services at $2,500 per room and accessoryLift at $1,250. This creates a dual role as both the platform operator and a featured designer provider on the platform.
• 4 Walls Interior DesignminorChannel Partner/ Reseller/ Distributor4 Walls Interior Design, founded by Sone Ehabe in Philadelphia in 2018, is a partner designer on the roomLift platform. Specializing in human-centric design for restaurants, boutique hotels, and high-end residential clients, they offer roomLift at $2,500 per room and accessoryLift at $1,250.
• Amy Pierce DesignminorChannel Partner/ Reseller/ DistributorAmy Pierce Design, based in Marin County, CA, is a partner designer on the roomLift platform. Amy combines graphic design and interior design backgrounds to create personalized, modern design narratives. Offers roomLift at $1,500 per room and accessoryLift at $750.
• Anna Hackathorn Interior DesignminorChannel Partner/ Reseller/ DistributorAnna Hackathorn Interior Design, based in Los Angeles, CA, is a partner designer on the roomLift platform. Specializing in personalized luxury homes for busy clients in the South Bay of Los Angeles, they offer roomLift at $2,500 per room, accessoryLift at $1,250, and consultations at $200.
• Arah Leslie DesignminorChannel Partner/ Reseller/ DistributorArah Leslie Design, founded in Mill Valley, CA in 2016, is a partner designer on the roomLift platform. Known for modern, bespoke design with bold choices and eclectic textiles, they offer roomLift at $2,500 per room and accessoryLift at $1,250.
• Arq Design BrassarotominorChannel Partner/ Reseller/ DistributorArq Design Brassaroto, led by Mariana Brassaroto and founded by Claudia Brassaroto over 35 years ago in Rio de Janeiro, is a partner designer on the roomLift platform. A top Brazilian design studio now expanding into the American market, they offer roomLift at $1,800 per room and accessoryLift at $900.
• Ashley Fiocco DesignsminorChannel Partner/ Reseller/ DistributorAshley Fiocco Designs, a woman-owned small business based in Los Angeles & Orange County, CA, is a partner designer on the roomLift platform. Founded by a trained chef and mother of two with experience in 40+ countries, they offer roomLift at $1,800 per room and accessoryLift at $900.
• Bent Oak DesignminorChannel Partner/ Reseller/ DistributorBent Oak Design, founded by Annie Lawson in Parker, Colorado, is a partner designer on the roomLift platform. Specializing in budget-conscious design that takes spaces to the next level, they offer roomLift at $1,500 per room and accessoryLift at $900.
• Caitlyn McSorley DesignminorChannel Partner/ Reseller/ DistributorCaitlyn McSorley Design, established in 2012 in San Francisco, CA, is a partner designer on the roomLift platform. With experience across San Francisco, Los Angeles, Venice, and Austin, her minimalistic but eclectic approach serves clients nationwide in-person or virtually. Offers roomLift at $1,500 per room and accessoryLift at $750.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Havenly: Havenly is the largest venture-backed online interior design service, offering flat-fee design packages, a designer marketplace, and a direct retail shop. It competes directly with roomLift on price points, target homeowner segment, and e-commerce delivery model.
• Laurel & Wolf: Laurel & Wolf was an online interior design marketplace offering multiple designer concepts at flat fees. Operates in the same online design service category as roomLift with comparable per-room pricing models.
• Decorilla: Decorilla is an online interior design marketplace matching customers with multiple designer concepts and 3D renderings. Competes directly on tiered design packages and per-room pricing similar to roomLift's core offering.
• Modsy: Modsy is an online interior design service built around 3D room renderings and a shoppable design concept. Direct competitor in online design services targeting homeowners who want visualizations before purchasing.
• Spacejoy: Spacejoy is an online interior design and 3D visualization platform offering designer-curated room designs with shoppable furniture bundles. Competes with roomLift in the same eDesign space targeting DIY-leaning homeowners.

Regional players

• Hutch: Hutch is a UK-based online interior design platform matching customers with vetted designers for room redesigns. Operates as a comparable online design marketplace model but primarily serves the UK market, making it a regional peer rather than a direct US competitor.

Broad incumbents

• Studio McGee (McGee & Co.): Studio McGee is a celebrity-led interior design firm and home goods retailer offering full-service design, a designer marketplace (Shop the Look), and online courses. A premium-positioned incumbent sharing roomLift's luxury-leaning aesthetic and trade-discount model.
• Pottery Barn Design Services: Pottery Barn offers free in-home and virtual interior design services to customers purchasing its furniture. As a major Williams-Sonoma-owned retailer, it competes indirectly with roomLift by bundling design into the retail purchase.
• CB2 Design Services: CB2 offers free in-store and virtual interior design consultations tied to its modern furniture line. A retail-incumbent peer competing with roomLift for the same modern-aesthetic homeowner segment.
• West Elm Design Services: West Elm offers in-store and online interior design services through its retail locations and design studios. A broader incumbent in home furnishings that competes with roomLift via free or low-cost design consultation tied to retail purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roomlift
• Instagraminstagram.com/_roomlift_
• Pinterestpinterest.com/roomlift

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about roomLift