Interactive

What Interactive does

Interactive is Australia's largest privately owned IT services provider, founded in 1988 and headquartered in Port Melbourne, Victoria, with offices across every Australian state and a New Zealand presence in Auckland. The company delivers end-to-end managed IT services — including managed IT services, cloud services, cybersecurity, data centre colocation, hardware maintenance, business continuity, network services, and digital workplace solutions — to more than 2,000 customers across financial services, insurance, superannuation, manufacturing, retail, government, aged care, professional services, and travel. Operations are anchored by a 24/7 Australian-based service desk (6-second average answer time), 81 ANZ parts depots supporting more than 300,000 assets across 46,000 locations, and six owned Australian data centres supplemented by access to NextDC and Equinix networks.

The core technology architecture is built around Interactive Anywhere, a unified managed services platform that integrates infrastructure management, end-user support, networks, and cybersecurity under a single management layer. Service delivery draws on more than 200 cloud certifications across AWS, Azure, VMware, and private cloud environments, with specialization in hybrid cloud strategies that address AI and GenAI workload placement, data sovereignty, and regulatory compliance. Differentiated capabilities include Managed SD-WAN, a 24/7 Cyber Security Operations Centre (reinforced by the December 2023 acquisition of Slipstream Cyber), Power Assurance for power-critical infrastructure (launched October 2025), and APRA-aligned business continuity suites. The company is certified to ISO 9001, ISO 27001, ISO 45001, ISO 14001, and AICPA SOC 1/2 Type 2/3 standards.

Interactive operates a sales-led, enterprise field-sales go-to-market model with direct sales teams across Australia and New Zealand, complemented by a Microsoft channel partnership supporting Azure AI services and cloud adoption as part of Microsoft's $25 billion Australia commitment. Revenue is generated through custom multi-year managed services contracts with 24x7x2-hour, 24x7x4-hour, and 9x5 next-business-day SLA tiers; hardware maintenance operates on a separate multi-vendor contract model covering Cisco, HPE, Dell EMC, and IBM. Customers include Hostplus (five-year managed services agreement, 2026), ALDI (hardware maintenance across 550+ stores and 1,200 devices), Ansvar Insurance (15-year relationship), Hollard Insurance, Volvo Group, TelstraSuper, UCC Coffee, and the City of Port Phillip. Ownership remains private and founder/management-controlled, with CEO Alexandra Coates and Founder/Co-Owner Richard Light listed as senior leaders alongside CTO Dan Cox and Group CISO Fred Thiele.

Name

Interactive

Legal name

Interactive

Website

https://interactive.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Interactive is Australia's largest privately owned managed IT services provider, delivering cloud, cybersecurity, data centre, network, hardware maintenance, and business continuity services to more than 2,000 enterprise and mid-market customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), Managed Colocation & Remote Hands Services (HDABACAD), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT & Data Center Moving (Servers, Racks, Network Equipment) (HSAKAKAD)

Keywords

• Managed IT services
• Cloud migration
• Cybersecurity services
• Data center colocation
• Hardware maintenance

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Managed IT Services: End-to-end managed IT services including service desk, cloud management, end-user support, with automation and AI forming part of the operating model
2. Cloud Services: Cloud adoption, migration, optimisation, security and management services including public cloud (AWS, Azure), private cloud, and hybrid cloud solutions
3. Cybersecurity Services: Security posture improvement with tailored strategies and front-line defence services including strategy, consulting, governance risk and compliance, managed security services, and security testing
4. Data Centre and Colocation: Scalable colocation and connectivity within hyper secure environment, including data centre relocation services and operations support
5. Hardware Maintenance: Tailored end-to-end hardware support across Cisco, HPE, Dell EMC and other vendors, including end-of-service-life support and power assurance
6. Business Continuity: Disaster recovery and serviced offices in secure, premium office facilities including secure spaces

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Interactive is Australia's largest privately owned IT services provider, delivering end-to-end managed IT services including 24/7 service desk support, cloud adoption/migration/optimisation across AWS, Azure and private cloud, cybersecurity and managed security services, colocation across six Australian data centres, multi-vendor hardware maintenance, business continuity/disaster recovery, and network services (SD-WAN, SASE, nbn connectivity). Services are sold under tailored multi-year enterprise contracts with SLAs such as 24x7x2-hour onsite response and a 100% spare parts guarantee across 81 ANZ depots.

Product overview

Interactive is Australia’s leading privately owned IT services provider offering an integrated suite of managed and professional services through a platform-plus-services architecture. The core platform, Interactive Anywhere, unifies infrastructure management, end-user support, networks, and cybersecurity under a single management layer. This platform is complemented by specialist service towers including Cloud Services (AWS, Azure, private cloud with over 200 certifications), Cyber Security (24/7 SOC, managed security, acquired Slipstream Cyber), Data Centres (6 Australian facilities, colocation, NextDC/Equinix access), Hardware Maintenance (Cisco, HPE, Dell EMC support across 46,000 sites), Business Continuity (disaster recovery, APRA-compliant suites), Network Services (nbn connectivity, Managed SD-WAN, SASE), and Digital Workplace solutions. Recent additions include Power Assurance (October 2025) for power-critical infrastructure support. The company differentiates through 24/7 Australian-based service desk, 96% first-fix rate, 100% spare parts guarantee, and hybrid cloud strategies addressing AI/GenAI workloads and data sovereignty requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services End-to-end managed IT services with a 24/7 Australian-based service desk, infrastructure management, end-user support, and IT operations for organisations requiring high systems availability, delivered under multi-year contracts with SLAs.
• Cloud Services Comprehensive cloud portfolio covering adoption, migration, optimisation, security and management for AWS, Azure, private cloud and hybrid cloud, supported by 200+ cloud certifications within Interactive's cloud practice.
• Cyber Security Cyber security services with a 24/7 SOC, strategy and consulting, governance risk and compliance, managed security services, and security testing and assurance for enterprise customers across Australia and New Zealand.
• Data Centres Scalable colocation and connectivity across six Australian data centres, with relocation services, operations support (Data Centre Anywhere), and access to NextDC and Equinix partner facilities.
• Hardware Maintenance Tailored end-to-end hardware support for Cisco, HPE, Dell EMC, IBM and other vendors across 46,000 locations and 300,000+ assets, with 24x7x2-hour onsite SLA, End of Service Support, and a 100% spare parts guarantee across 81 ANZ depots.
• Business Continuity Disaster recovery and serviced office solutions in secure, premium facilities with business continuity suites and testing programmes targeted at APRA-regulated industries and organisations needing rapid staff or operations relocation.
• Interactive Anywhere Unified managed services platform from Interactive providing infrastructure, end-user support, networks and cyber security under a single management layer, enabling seamless management of hybrid IT environments.
• Network Services Network design, implementation, monitoring and maintenance including business nbn Enterprise Ethernet, business nbn Ethernet, business nbn Satellite Service, Managed SD-WAN, Wi-Fi mapping, and Secure Access Service Edge (SASE).
• Digital Workplace Digital workplace solutions for employee experience, collaboration, and security, enabling digital transformation of work environments with flexible hybrid workplace options.
• Slipstream Cyber Security Services Specialised 24/7 cyber defence, detection and response services operated by Interactive following the December 2023 acquisition of Slipstream Cyber Security, integrated into the company's broader security portfolio.
• Power Assurance Vendor-agnostic end-to-end power-critical infrastructure support service for data centres, remote sites and hybrid environments, launched as a dedicated division in Australia and New Zealand in October 2025.
• AI Hardware Colocation Services High-density power, cooling and connectivity colocation services for organisations acquiring AI compute hardware whose existing server rooms cannot meet AI infrastructure demands.

Quantifiable outcome

• UCC Coffee saved 25% on overall network cost while improving speeds from 30Mbps to 500Mbps at one site
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, core, long-term and supporting.

• HostplusmajorStrategic or Co-development Partner · 24 March 2026Five-year IT managed services agreement covering service desk, cloud and end-user support with automation and AI forming part of the operating model. Part of Hostplus's broader technology strategy to strengthen operational resilience and improve user experience.
• MicrosoftcoreStrategic or Co-development Partner · 3 November 2025Long-standing collaboration spanning over ten years in Australia, focused on co-creating solutions addressing customer needs from the start, especially in the financial services sector. Interactive operates as a Microsoft channel partner supporting Azure AI services and cloud adoption delivery across the channel.
• Slipstream CybercoreStrategic or Co-development Partner · 19 December 2023Strategic acquisition expanding Interactive's cybersecurity capabilities with specialized 24/7 defence, detection and response services. Integration of Slipstream Cyber's team brings advanced cybersecurity expertise including Pranjali Karve's creative problem-solving approach.
• Ansvar Insurancelong-termStrategic or Co-development Partner · 12 February 2009Marking 15 years of partnership that evolved from basic hardware servicing to comprehensive technology support including cloud transitions, security uplift, and strategic planning. Collaboration enabled Ansvar to modernise operations while maintaining compliance standards.
• nbn (National Broadband Network)supportingTechnology or IntegrationInteractive leverages close relationship with nbn and other carriers to deliver optimal network solutions for customers, including project cost savings for implementations.
• CiscosupportingTechnology or IntegrationTechnology partner for network solutions including SD-WAN implementations. Interactive engages Cisco as part of its selected partner network in Australia and New Zealand.
• FortinetsupportingTechnology or IntegrationSecurity technology partner included in Interactive's selected partner network for delivering comprehensive network solutions.
• VocussupportingTechnology or IntegrationCarrier partner included in Interactive's selected partner network for optimal network connectivity solutions.
• NextDCsupportingTechnology or IntegrationData centre partner providing access to extended network of facilities alongside Interactive's own 6 data centres in Australia.
• EquinixsupportingTechnology or IntegrationData centre partner providing access to global network of data centre facilities alongside Interactive's own operations.
• AI Hardware Buyers (Colocation Customers)coreStrategic or Co-development PartnerOrganizations across Australia acquiring AI hardware increasingly turning to Interactive's colocation facilities to house equipment, as existing server rooms cannot meet demands for power, cooling and connectivity that AI systems require.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Atturra: Australian-listed IT services and consulting firm offering managed services, cloud, and data solutions to enterprise customers in ANZ — emerging direct competitor with growing scale.
• Versent: Australian cloud-native managed services and digital transformation specialist with strong AWS and Azure credentials — overlaps with Interactive's cloud services and migration capabilities for mid-market and enterprise customers.

Direct peers

• Datacom: Large ANZ-headquartered managed IT services and cloud solutions provider offering service desk, cloud, cybersecurity, and infrastructure services — directly comparable to Interactive's full-service platform-plus-services model in the same Australia/NZ market.
• Fujitsu Australia: Australia-based subsidiary of Fujitsu Limited delivering managed IT services, cloud, and digital workplace solutions to enterprise and government customers — closely comparable service portfolio and customer base.
• Logicalis Australia: ANZ-focused managed services and IT solutions provider specialising in cloud, security, and data centre services — directly comparable in scope and customer segments to Interactive's enterprise mid-market offering.
• Brennan IT: Australian managed IT services provider with comparable managed services, cloud, and cybersecurity offerings targeting mid-market and enterprise customers — similar service portfolio and ANZ-only footprint.

Broad incumbents

• Accenture Australia: Global consulting and managed services firm with deep Australian presence targeting large enterprise cloud, security, and digital transformation engagements — broader scope but competes for the same ANZ enterprise IT services wallet.
• DXC Technology: Global IT services giant with significant ANZ operations offering managed services, cloud, security, and modern workplace — broader portfolio but overlapping heavily with Interactive's core service desk and infrastructure management offerings.
• IBM Australia: Global IT services incumbent with substantial Australian operations offering managed infrastructure, cloud, and security services — broader portfolio but overlapping in hardware maintenance and managed services.

Regional players

• Telstra (Telstra Enterprise): Australia's largest telecommunications and IT services provider offering managed networks, cloud, security, and collaboration services — overlapping in network services (SD-WAN, nbn) and broader managed services for ANZ enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/interactive-australia
• Xx.com/InteractiveAus
• Facebookfacebook.com/interactiveaus

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interactive